Different Strategies Employed by Businesses to Enter Emerging Markets

This research proposal focuses on evaluating the different strategies employed by businesses, with a case study on H&M, to enter emerging markets. It aims to determine the concept of globalization, identify strategies for international market leadership, and analyze major challenges faced by businesses during global expansion. The research will cover the benefits of globalization, different market entry strategies, and challenges such as language barriers and cultural diversity. The activities and timescales for the research project are also outlined.

RESEARCH PROPOSAL

Research Proposal Form
Student Name: ______________________ Student ID:
____________
Centre Name: _____________________
Tutor: ________________ Date:
___________________
Unit: ____________________
Proposed Title: The different strategies employed by businesses to enter
emerging markets
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a
question, objective or hypothesis)
To evaluate different strategies employed by businesses to enter emerging
markets. A case study on H & M.
Research objectives (e.g what is the question you want to answer?
What do you want to learn how to do? What do you want to find
out?):
 To determine the concept of globalisation.
 To identify different strategies by which H & M can lead international market.
 To analyse major challenges that will be faced by H & M at the time of global
expansion.
Research Questions:
 What is the concept of globalisation?
 What are the different strategies by which H&M can lead international markets?
 Which are the major challenges that will be faced by H&M at the time of global
expansion?
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you
are studying, personal interest, future plans, knowledge/skills you
want to improve, why the topic is important):

This main purpose of selecting this research project is to improve academic knowledge on
Globalisation and identify its benefits so that businesses can take its advantage. This will also
improve communication and analytical skill of researcher that will help them in conducting
more effective and worthy research in future. This topic has been selected by researcher as
they have learnt about the same topic in some past course which has raised interest for it. This
has motivated them to choose topic on Globalisation. Further by conducting research on this
topic, H&M can gain knowledge about the key aspects associated with globalisation and
easily enter the emerging markets with lesser possibility of failure.
Section Three: Literature sources searched
Use of key literature sources to support your research question,
objective or hypothesis:
Concept of globalisation
Globalisation is the process of integration of two or more countries, government, economy
and people. This integration influences business to operate business activities at international
level for common purpose growth. It can be said that concept of Globalisation is beneficial
only for large scale companies as it requires huge level of financial and networking support at
the time of global expansion (Gale and et. al., 2013). On the other hand, at the same time it is
not possible for small scale companies to approach international market in order to enhance
their profits with less financial funds. In this regard, H&M can gain knowledge about the
concept of globalisation so as to learn as well as devise ways and strategies through which it
can easily enter into emerging markets.
Different strategies by which H & M can lead international market.
It is necessary for large scale companies to approach international market so that they can
enhance their profitability ratio and lead chosen market place. As per evaluation, it has been
identified that there are different market entry strategies which helps business in succeeding
at international market (Ariely, 2012). For example: If large scale companies like H &M is
planning to expand its business in international market then they can adopt joint venture,
Licensing, Partnerships, franchising, buy a company etc. as its market entry strategy. This
will assist the enterprise by providing guidance upon the manner in which new markets can be
successfully tapped. Thus, by adopting any one or more of the before mentioned strategies,
H&M can easily gain entry into new markets so as to enhance their existing level of customer

base, sales and profits. This will help this company in leading target market zone effectively
without facing much issue.
Major challenges for companies at the time of global expansion
Concept of globalisation contains lots of benefit for businesses, government and people. It
also leads to overall development of economy. But, at the same time, this concept contains
many challenges and obstacles in front of business organisation that stops them in expanding
their business effectively. Major challenges of globalisation which are faced by business at
the time of global expansion include language issue, cultural diversity, hiring of workforce
etc. It can be said that these are the main challenges which might affect large scale companies
at the time of global expansion (Doiz, Lasagabaster and Sierra, 2013). Thus, in this regard,
H&M should take these barriers or challenges into account while carrying out global
expansion so as to ensure that these do not cause harm to company.
Section Four: Activities and timescales
Activities to be carried out during the research
project (e.g research, development and analysis of
ideas, writing, data collection, numerical analysis,
tutor meetings, production of final outcome,
evaluation, writing the report):
In the present research, investigator will number of activities in order to
execute current research in effective manner.
 Introduction
 Creation of aim and objectives with questions
 Review of Literature
 Research methodology
 Data Collection
 Data analysis
 Conclusion and Recommendation
 Submission of project
How long
this will
take:
This whole
research will
take near
about 3
months.
Milestone one: 2/19/19

Target date (set by tutor): 2/25/19
Milestone two: 3/28/19
Target date (set by tutor): 4/5/19
Gantt Chart
A Gantt chart refers to the bar chart that represents overall schedule of the project. It helps
researcher in developing a systematic framework of their research under which all activities
will going to be executed.

Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely

to use and why?
In this research, investigator have used Qualitative type of research approach in order to
obtain true outcome of research by considering human perception. Along with this, researcher
have also used both the primary as well as secondary sources of data collection method for
gathering authentic information within the provided time limit.
What your areas of research will cover:
This research will provide deep description about different strategies employed by
businesses to enter emerging markets
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be
submitted for another qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV
sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV)
Date

Research Ethics approval form
All students conducting research activity that involves human participants
or the use of data collected form human participants are required to gain
ethical approval before commencing their research. Please answer all
relevant questions and note that your form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed
research fully with your unit tutor. Please complete this form in good time
before your research project is due to commence.
Section 1: Basic details:
Project title: The different strategies employed by businesses to enter
emerging markets
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your
project:
 Interviews Yes No
 Questionnaires Yes No
 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :
Section 3: Participants
Please answer the following questions, giving full details where

necessary.
Will your research involve human participants?
Yes, this research will include the human participants.
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults: 18-25
How will participants be recruited (identified an approached)?
The participants will be recruited through interview method
Describe the processes you will use to inform participants about what
you are doing:
Information about project and importance will be shared to participants through E
mail id.
How will you obtain consent from participants? Will this be written? How
will it be made clear to participants that they may withdraw consent to
participate at any time?
With the help of using the email, consent can be obtain from participants. Yes, it will be
in the form of written. Through email, it will be clear to participants that they can be
withdraw the consent to participants at the any time.
Studies involving questionnaires: will participants be given the option of
omitting questions that do not wish to answer?
Yes No
If no please explain why below and ensure that you cover any ethical
issues arising from this
Studies involving observation: Confirm whether participants will be
asked for their informed consent to be observed.
Yes No

Will you debrief participants at the end of their participation (i.e give
them a brief explanation of the study)?
Yes No
Will participants be given information about the findings of your study?
(This could be a brief summary of your findings in general)
Yes No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in
compliance with the Data Protection Act (1998)
Yes No
Who will have access to the data and personal information?
Data and personal information will going to be accessed by
researcher only.
During the research:
Where will the data be stored?
The collected data will be stored in laptop.
Will mobile devices such as USB storage and laptops be used
Yes No
If Yes, please provide further details:
After the research:
Where will the data be stored?
The collected data will be stored in laptop.
How long will the data and records be kept for and in what format?

The collected data will be stored for around 2years. It will be saved in word and PDF
format in computer.
Will data be kept for use by other researchers? Yes No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may
raise ethical concerns? If so, please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks
that may arise because of your research. Please consider/address all
issues that may apply. Ethical concerns may include, but are not limited
to the following :
 Informed consent.
 Potentially vulnerable participants.
 Sensitive topics
 Risk to participants and /or researchers
 Confidentiality/anonymity
 Disclosures/ limits to confidentiality
 Data storage and security, both during and after the
research (including transfer, sharing, encryption,
protection).
 Reporting
 Dissemination and use of your findings.
Section 6: Declaration
I have read, understood and will abide by the institution’s
Research and Ethics Policy: Yes No
I have discussed the ethical issues relating to my research with
my Unit Tutor:
Yes No
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of
the ethical issues that may arise in the course of my research
Name: Date:
Please submit your completed form to your supervisor and also
attach to the Research Proposal when submitting to Turnitin.

REFERENCES
Books and Journals
Ariely, G., 2012. Globalisation and the decline of national identity? An exploration across sixty‐
three countries. Nations and Nationalism. 18(3). pp.461-482.
Doiz, A., Lasagabaster, D. and Sierra, J., 2013. Globalisation, internationalisation,
multilingualism and linguistic strains in higher education. Studies in higher education.
38(9). pp.1407-1421.
Gale, N. K. and et. al., 2013. Using the framework method for the analysis of qualitative data in
multi-disciplinary health research. BMC medical research methodology.13(1). p.117.