Impact of Digital Technologies on Business

This research assignment delves into the profound influence of digital technologies on contemporary business. It examines various aspects, including the role of e-commerce in international trade, the impact of communication technology on social change, and how organizations adapt to the digital revolution for innovation and growth.

RESEARCH PROPOSAL

TABLE OF CONTENTS
TITTLE............................................................................................................................................1
CHAPTER 1: INTRODUCTION....................................................................................................1
1.1 Research overview............................................................................................................1
1.2 Significance of Research..................................................................................................1
1.3 Research Aims..................................................................................................................1
1.4 Research Objectives.........................................................................................................2
1.5 Research Questions..........................................................................................................2
1.6 Action Plan and Timescales ............................................................................................2
CHAPTER2: LITERATURE REVIEW..........................................................................................3
2.1Introduction.......................................................................................................................3
2.2The influences of digital technology on the activities and operations of business...........3
2.2 Explain stages of digital transformation with in an organisation.....................................4
2.3 Digital technology impact on employee productivity and business performance ...........4
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................5
3.2 Research Design...............................................................................................................5
3.3 Research Philosophy........................................................................................................5
3.4 Research Approach...........................................................................................................5
3.5 Data Sampling..................................................................................................................5
3.6 Ethical consideration........................................................................................................6

TITTLE
The impact of digital technology on business performance and employee productivity: A
case study of Talent Plus.
CHAPTER 1: INTRODUCTION
Digital technologies has changed the method through which organization conduct their
business through enabling small company's business to the competition level of larger
companies. There are various methods, techniques and technologies opted by a business
company that assist a business organization in achieving their business objectives and operations
in more significant manner (Kane and et. al., 2015). The major purpose of this report is to
understand, investigate, evaluate and consider various levels and elements of digital technologies
that can aid in achieving their business objectives in more fundamental way.
1.1 Research overview
Each and every organization want to increase their profitability as well as high market
share thus enhance sustainability at market place. They develop strategies in order to increase
product quality which helps to gain higher customer's satisfaction as well as produce good that
are able to meet needs and demand of potential clients effectively. Numerous functions and
divisions of company are influenced by the disruption of digital technologies in business such as
operation system and cost, communication, consumer base, productivity level outsourcing and
collaboration etc.
1.2 Significance of Research
This report of research is very significant as information and in-depth study of digital
technology can assist an organisation can achieve their business objectives along with further
outcome. Digital technologies can assist in achieving their business target through implying
digital technologies as this has changed the way of functioning and operating a business
organisation (Kane and et. al., 2015). Talent Plus can meet their targetted outcome, better
employee performance and productivity of company.
1.3 Research Aims
The aim of this report is to analyze the impact of digital technology on business
performance and employee productivity: A case study of Talent Plus.
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1.4 Research Objectives
This is required to determine the research objectives in order to carry out appropriate
findings in factual and authentic manner which are discussed as below:
 To assess the influence of digital technology on the activities and operations of business.
 To investigate the stages which company have to go through for the transformation of
digital disruption.
 To understand the digital technology impact on employee productivity and business
performance.
1.5 Research Questions
This is essential to formulate the research question in regard of managing the procedure
of research and reach to certain outcome. Here are mentioned some of the major components
mentioned as below:
 What are the influence of digital technology on the activities and operations of business.
 Which are the stages that a company should go through for the transformation of digital
disruption.
 What is the impact of digital technology on employee productivity and business
performance.
1.6 Action Plan and Timescales
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CHAPTER2: LITERATURE REVIEW
2.1Introduction
Literature review is a text of information which are already exist at market place.
Research in a depth study of selected topic in order to draw valid conclusion. Various writer and
authors have significant information about some area and topic. This section of whole research
are helps to researcher to carry out whole task activities in an effective as well as right manner so
that outcomes are collected to know more about impact of digitalisation and innovation on small
scale firm performance (Yoo and et. al., 2012). In this part of investigation proper discussion
should are done with different kind of professional people like writers, authors and researcher
etc. to take view points.

2.2The influences of digital technology on the activities and operations of business
Various kind of digital technology may create impact on organisation performance as
well as productivity. Some impact of digital technology on business operations and activities are
explain as follows:
Impact of operation cost: When management of the Talent plus used latest technology at
work place, then they are able to reduce operations cost. Through this, they are achieve economic
of scale which helps to provide low price product to their potential customers.

Improved communication: Through implementation of technology and innovation at
work place, management of Talent plus capable to improve their communication process with in
an organisation as well as outside with their potential clients (Westerman, Bonnet and McAfee,
2014).
Increased productivity: Latest techniques helps to improve production process that
produce high quality product and services. Because, it reduce complexity of task and make
accuracy in whole work.
2.2 Explain stages of digital transformation with in an organisation
In order to implementing digital technology at work place management of an organisation
develop stages and follow them to execute strategies effectively at work are. Stages of digital
transformation are explain as follows:
Business as usual: Company are operate their business activities with familiar legacy
perspective of technology, customers, business model, metrics etc. and believing that these all
remains the outcome of digital relevance.
Present and actives: Management of an organisation has develop strategies in order to
run business task in an adequate manner. They conducting experimentation which are driving
digital literacy, creativity and albeit disparately.
Formalized: They develop strategies and plan in order to execute innovation and
technology at work place. Management of an organisation analysis resources in order to manage
all work (Topol and Hill, 2012).
Converged: Developing ideas as well as strategies are implementing to work effectively
in given time frame. New infrastructure of company take shape as business process, role, support
system, expertise, model etc.
Innovative and adaptive: Digital transformation become way of completing business
activities in order to gain common goals and objectives. A new ecosystem are implanted to know
technology and market trends.
2.3 Digital technology impact on employee productivity and business performance
Digital technology may create impact on organisation as well as employees performance
and productivity. Through providing accuracy in work as well as able to develop high quality
product and services that enhance customer's satisfaction at market place. It is a management
responsibilities to execute technology at work place in an effective ways in order to produce high
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quality product and services. Thus increase customer's satisfaction as well as higher market share
as compare to their competitors in a specific period of time.
CHAPTER 3: RESEARCH METHODOLOGY
It is a most main research part which aid in investigating further moving towards a right
direction for achieving proper results or outcomes. This research part has many applications
which has research value and its different activities (Terzi, 2011). This research aspects is
classified different elements which are evaluated are as under:
3.1 Kinds of Investigation
It is consider as an main aspects of this part as it is having a main duties of research to
find out the kind of research, it is analysed as quantitative or qualitative within nature. The
present research is based on qualitative approach as in this different figures as well as facts are
being applied for reaching a final outcomes.
3.2 Research Design
It is an very main part of this research as well as this divided in three main kinds like as
experimental, exploratory and descriptive designs. It is consider as a blue print of research by
which all functions can be applied in a proper way. This current research is based on a design of
descriptive research as it is more easy for analysing collection of information and data in a
detailed way.
3.3 Research Philosophy
This research part play a very main role in collecting informations and data by different
proper resources according to their view point as well as their opinion of authors. This can be
interpretivism and positivism within nature (Lin, 2014). This current research is base on
interpretivism in an proper manner.
3.4 Research Approach
It is an main part of research as it is divided into two parts inductive and deductive
method. In this present research inductive method has taken in an effective action due to most
helpful organising qualitative research in an proper way.
3.5 Data Sampling.
This encompasses on selecting a sample that replicates from a public as well as original
population. It can be undertaken as non probabilistic or probabilistic within nature which is
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appropriate for the work of research. The current research is base on techniques of purposive
sampling as it is implemented by researcher in context of effective outcomes as well as result in
a given time period. For specific sample size of research is 40 consumers are used in collecting
effective outcome by respondents opinions.
3.6 Ethical consideration
At a time of organizing a research, they have to face many conflicts as well as issues.
Investigator require to keep their personal data confidential. Investigator have to concentrate on
meeting objective as well as goals within a limited period of time. So that results can be achieved
in an proper way (Kane and et. al., 2015). Make sure that their consumers about security and
safety of their personal data, for having a benefit of their data and information in a wrong
manner.
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