Case Study on Human Resource Management For Service Industry

HUMAN RESOURCE
MANAGEMENT
FOR SERVICE
INDUSTRY

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Role and purpose of human resource management for a selected service industry..............1
1.2 An appropriate human resource plan based on analysis of demand and supply for specific
service industry...........................................................................................................................3
TASK 2............................................................................................................................................4
Current state of employment relation for a selected service industry.........................................4
Evaluate how laws of employment impacts the management of HR in selected service
industry........................................................................................................................................5
TASK 3............................................................................................................................................6
Define a person specification and job description for a job role in specific service industry.....6
Compare selection procedures for different service industry businesses....................................7
TASK 4............................................................................................................................................9
Assess the contribution of development and training activities for effective operations in a
service industry...........................................................................................................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Human resource management is defined as an umbrella and contemporary term that is
used to define the development and management of workforce in a business firm. It is also
referred as talent or personnel management. It includes all those aspects which are related with
management of human capital in a company (Bailey and et. al., 2018). HRM majorly focuses on
recruitment, staffing, compensation, benefits, training, development, learning, employee and
labor relation etc. This assignment is written in context with Ryanair which is a Irish based
airline organization, established in 1984. company is headquartered in Dublin, Ireland. At
present, company is operating its services at more than 220 destinations. This assignment will
cover role and purpose of HRM besides a human resource plan based on supply and demand.
Employee relation, employee laws, job description, person specification, various selection
processes and contribution of development and training activities in relation with human
resource are discussed.
TASK 1
1.1 Role and purpose of human resource management for a selected service industry
Human resource management is the procedure in which employees of a company are
deployed, hired, recruited and trained in a proper manner. HR department in Ryanair airlines is
responsible for formulating, implementing and overseeing the polices and plans which governs
employees and the relation among employers-employees. There are different roles and purposes
of HRM which are mentioned below:
Role of human resource management Planning and Forecasting: In context with airline services, main role of human resource
management is to plan and forecast the needs of customers and workforce working for
them. It can be possible by analyzing the supply and demand curve of employees. It is the
role of HR manager in Ryanair to make appropriate plans and forecast them so that
skilled and talented employees can be hired for different business roles.
 Training and Development: It is another important role of human resource management
within airline sector. By performing this role appropriately, HR department in Ryanair
can develop and their their employees in accordance with their job positions and roles.
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This will ensure the increased productivity and profitability of company due to high
working potential of employees (Bratton and Gold, 2017).
Purpose of human resource management Staffing: It is one of the main purpose associated with human resource management. It is
a procedure in which organization select and recruit deserving candidates so that so that
effectiveness of company can be enhanced in a proper manner. In context with Ryanair
airline, efficient HRM will benefits Ryanair airlines in selecting most appropriate and
talented candidate for the company. By this, company will be able to gain competitive
advantage over rival companies.
 Employee Relations and Legislation: HRM has the purpose to create a positive impact
of business organization in the minds of customers. It will benefits the Ryanair airways in
developing healthy relation with their workforce. It involves the set up of their contracts
and management of organizational issues in a timely manner. Other than this, HRM also
considers different legislation due to which Ryanair Airlines is able to perform their work
in an ethical manner.
 Monitoring of employee: Another purpose of HRM is to monitor the activities and
performance of employees so that it can be acknowledged that which employee is
contributing in success of company and which employees are increasing expenses. Due to
this, Ryanair will be able to eliminate those human resources which do not add value to
company.
Soft and Hard human resource management
 Soft HRM: Under this approach, workforce of company are treated as their most
valuable assets. In this approach, main focus is on satisfying the welfare of human
resources by providing them appreciation, motivation, rewards etc. It focuses on long
term plan of concerned business organization (Brewster, Chung and Sparrow, 2016).
 Hard HRM: In this approach, workforce is treated as a basic resource like raw material
and machines. This approach emphasize on employee demand of organization and
management of HR in accordance with that. Main goal of this approach is to maintain
short-term workforce planning.
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