RESEARCH PROJECT INTRODUCTION

Research Aim To examine the impact of digital technologies over marketing activities of Human resources to maximise the performance of firm - A case study on Hotel Sheldon, UK. Research Objectives To identify the business activities at the Sheldon hotel, UK To determine the impact of digital technologies on operations of Hotel Sheldon, UK To examine the effect of digital technologies over marketing activities of Sheldon hotel, UK To provide suitable ways to have improvement in marketing activities of human resource manager by implementing digital technology at Hotel Sheldon, UK Research questions

RESEARCH PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................1
P1 Research proposal that defines research questions, hypothesis supported by literature
review. ...................................................................................................................................1
Activities and Timescales.......................................................................................................8
P2 Appropriate research methods and conduct primary and secondary research. ................9
P3 Conduct appropriate methods that conducts cost, access and ethical issues. .................11
P4 Appropriate analytical tools to collect research finding and data...................................12
P5 communicate research outcomes for intended audience. ...............................................22
P6 Reflection on research methods applied for meeting objectives. ...................................23
P7 consider further research consideration...........................................................................23
REFERENCES..............................................................................................................................25

TITLE - To examine the impact of digital technologies over marketing activities of human
resources to maximise performance of firm - A case study on Hotel Sheldon, UK
INTRODUCTION
Digital technologies play a crucial role in relation to revolutionize the performance of
enterprise. In this term, it can be said that development into information system has evolved the
number of variations in current trends and patterns of technologies. In addition to this, it can be
said that technological advancement has transformed operations within human resource
marketing department (Huang and et.al., 2017). These changes will be helpful in terms of
bringing improvement in administrative efficiencies.
The present assignment will focus over the activities of Hotel Sheldon, UK. It is the
global leading unit. This firm is taking various initiatives to improve the activities of HR
department by implementing technologies so that they can be able to provide quality services to
their valuable customers. Moreover, report will be inclusive of the activities like data collection
and analysis, presentation and literature review.
P1 Research proposal that defines research questions, hypothesis supported by literature review.
Digital technology is assistive in relation to describe electric technologies which work to
generate effective data and information. The present report will focus on determining
identification of marketing activities of human resource department with help of digital
technologies. All these will be helpful in terms of gathering the systematic information about
firm so that desired objectives of enterprise can be effectually achieved.
Research Aim
To examine the impact of digital technologies over marketing activities of Human
resources to maximise the performance of firm - A case study on Hotel Sheldon, UK.
Research Objectives
 To identify the business activities at the Sheldon hotel, UK
 To determine the impact of digital technologies on operations of Hotel Sheldon, UK
 To examine the effect of digital technologies over marketing activities of Sheldon hotel,
UK
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 To provide suitable ways to have improvement in marketing activities of human resource
manager by implementing digital technology at Hotel Sheldon, UK
Research questions
 What are the marketing activities which are carried by human resource manager at The
Sheldon Hotel, UK?
 What kind of technological advancement used at The Sheldon Hotel, UK?
 What are the effects of digital technology on business activities of Sheldon Hotel, UK?
Reason for conducting this project
I have chosen this area to conduct the research because I have interest to find out the
systematic information about this topic. In this, there are number of strategies which are needed
to be applied in the marketing activities by human resource personal so that there can be
improvement in the performance. In this way, this assignment will be helpful for me to develop
in-depth understanding about it. Further, I want to develop my career in the hospitality sector.
This will help me to provide idea about that how technological advancement in marketing
activities will be helpful to improve the working quality of business enterprise.
LITERATURE REVIEW
It is one of the crucial aspects which enable to determine various kinds of research which
will be carried out by the other researchers and it is assistive to develop in-depth understanding
about t given topic of the research.
As per the views of Kim, Gollamudi and Steinhubl, (2017) effective marketing activities
will be helpful to improvise the operations of firm. The human resource manager of firm plays a
crucial role in order to bring systematic operations. Moreover, it can be said that there are
number of employees who set differed preferences and it is crucial task for HR to understand the
requirements of customers so that entity can be able to generate a large amount of profitability.
In contrary to Villanti and et.al., (2017) there are number of changes which will be taken
with the help of technology. Thus, it can be said there are various number of beneficial aspects to
the hotel if they use technological advancement in their operations. In addition to this, Villanti
and et.al., (2017) state that human resource manager is responsible to implement the services of
various departments as are chef, employees and receptionist.
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According to the view of it has been stated that digital technology has a wide impact
over the activities of firm. The technological advancement will bring a large amount of
profitability and productivity to the firm. In addition to this, Kim, Gollamudi and Steinhubl,
(2017) state that technology has enabled the activities of enterprise and it is helpful to get
connected to the internet facilities to make better interaction with each other in hospitality sector.
In addition to this, Henderson, Selwyn and Aston, (2017) state that technology will be
helpful in terms of managing timing issue in the enterprise so that each thing can be carried out
effectively. The digital technology will be helpful in terms of bringing efficiency so that firm can
be able to deal with current trends in market. Technology is helpful in terms of delivering better
results so that each employee can have better interaction with each other. Therefore, in order to
keep effective things in organisation, the firm needs to have use of things which will be helpful
in terms of bringing desirable results.
According to Kane and et.al., 2015 it has been said that, impact of digital technology has
been given the best impact on the behaviour of making good task oriented goals. Along with that,
digital technology includes various technology and great impact on the human resource
departments in different manner. Company achieve the best performance and best target market
in order to meet the needs of organization. Apart from that, another process of digital marketing
is that to promote the organization promotional activity. After making the best technological
growth is that, possible manner. Apart from that, it will be given the best technological growth.
Which helps to make better technology and better working performance. On the other side,
according to Robinson and et.al., 2015 it has been seen that with the help of digital technology. It
gives better chance to take the better opportunity growth. It makes better decision making
growth. More apart. It has been seen that, Sheldon's UK should adopt the platform of digital
technology for making products and services more popular. Digital technology has been given
great impact on the every organization in order to make sure better opportunity growth. Apart
from that, according to Tiago and Veríssimo, 2014 digital technology also creates confusion and
interdependence level among the functions of business activities which gives negative impact on
the behaviour of employees.
Sheldon's UK spread at wide level in UK, operation department of the organization
provides the most essential part of the organization which gives most essential level of growth. It
helps to handle the day to day activity of the hotel to maintained the business activities and
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company performance. Overall, it gives better level of value to other departments as well. Impact
of digital technology on the operational department is that to control the overall activity and
target market growth in order to accomplish the best opportunity and growth. Operation
department controls each and every organization which makes better information technology
growth. It helps to transforming the better opportunity and growth. Digital technology create a
shape by the intelligent growth and makes better technological growth for making target market
goals. Overall, it makes better opportunity growth. Overall, this helps Sheldon's UK to take
better opportunity and growth. Besides, it gives better technological impact on the behavior of
making good task objectives goals. Apart from that, digital impact helps to Sheldon's UK to
enhance the value and growth making performance in order to meet the changes and best
opportunity and growth. Which makes better changes and task oriented growth. Apart from that,
it will be the best oriented growth factor. Moreover, it will be the better opportunity growth.
Overall it gives better opportunity growth which helps to make better opportunity growth. On the
basis of Taiminen and Karjaluoto, 2015, operational department is the most essential and
effective department which enhance the energetic performance of other department. New
advanced technology will help to improve quality and working of the organization. Apart from
that, it will be more challenging and effective process which helps to reduce burden level.
Effectiveness of digital technology will improve the effectiveness and productivity level. With
the help of effective terminologies this makes better performance level to operational activities.
According to Kumar and Reinartz, 2018 digital technology reinforcing the document goals and
helps to achieve the company goals and objectives in more effective manner. Apart from that, it
gives better opportunity and growth in order to make more effective strategic goals. Besides, on
the basis of Chaffey, 2015 Digital technology also reduce the role of human resource which
gives negative impact on the human resource department.
The most large effect of digital technology has been impact on human resource
departments in terms of acceptance. Under which some employees suggests that digital
technology is the more productive and flexible. Apart some of them thinks it creates confusion
and misunderstanding in terms of understanding. Due to which company reduce their efficiency
level. Besides, according to Laudon and Laudon, 2016 digital technology is the fast making
process in terms of better technology and growth. Along with that, it will also encourage the
employees in terms of making good position through adopting digital skills. Apart from that,
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there are some software and technologies that help Sheldon's UK to perform the work in within
seconds. It also makes the better performance level. In order to meet the needs of the
organizations. Moreover, it helps to bring new changes and technological growth in terms of
making good level of work. Overall, advanced technology can gives huge impact on the business
activities in terms of good target goals. Apart from that, it will be giving better opportunity
growth in making good skills and wants. Digital transformation has been given the best possible
action plan in order to meet the needs of the organization in order to meet the needs of the
organization goals and target market objectives. Apart from that, digital technology has been
providing business growth as well in order to compete with rival firms. Overall, it has provides
various expansion possibilities in terms of getting the approval or satisfaction of customers.
Apart from that, it also helps to provide the best technological growth in order to meet the needs
of the organization. Apart from that it will provide the best technological growth. Moreover, it
will be given more enlarging performance level. According to Mazzarol, 2015. digital
technology is the game changing way that integrated the all activities and making good task
oriented work according to the best possible manner. Apart from that, it will also affect Sheldon's
UK overall position in the market. In terms of customers it has been seen that customers always
prefer to go the target market goals and making better decision making approach. Apart from
that, it will also make good skill and wants of the customers as well.
Apart from that, it also creates risk for hacking the data through hackers. Digital
technology having the risk of piracy which has been held by competitors to hack the company
data. This is the negative effect of digital technology which given by the rival companies. It
requires better decision making process in terms of protecting the company data. On the other
hand, Nowadays can also identify the hacker with the help of advanced technology. However, in
terms of human resource department, it is the only department which took highly advantageous
performance level. It gives better advancement growth. With the help of growth in order to make
the better decision making approach. It will help to make the better technological growth. It will
be more challenging and give better decision making process. Apart from that, digital technology
is given better decision making growth. Apart from that, it will be more enlarging process which
is making better decision making growth. Apart from that, it is the most enlarging process of
making good task oriented. Moreover, it will be the most enlarging process of skills and
enlarging process. Besides, On the basis of Kenney and Zysman, 2016 digital technology has
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been the most enlarging and profitable for the company. Apart from that, it has been cleared that,
overall process based on the online in order to get the attraction of customers. In order to identify
the impact of digital technology on human behavior. So that, according to the nature it has been
cleared that, digital impact has been given huge impact on the overall activities of the business.
Digital techAccording to Kane and et.al., 2015 it has been said that, impact of digital
technology has been given the best impact on the behavior of making good task oriented goals.
Along with that, digital technology includes various technology and great impact on the human
resource departments in different manner. Company achieve the best performance and best target
market in order to meet the needs of organization. Apart from that, another process of digital
marketing is that to promote the organization promotional activity. After making the best
technological growth is that, possible manner. Apart from that, it will be given the best
technological growth. Which helps to make better technology and better working performance.
On the other side, according to Robinson and et.al., 2015 itnology is the most suitable and
productive for the company in terms of all factors of activities. Moreover, on the basis of Strauss
and Frost, 2016 online platform gives huge changes in terms of selection of employees for the
company. Apart from that, it gives various source or technologies through Sheldon's UK can
easily select best candidate for performing the hospitality task. Moreover, selection process is the
most effective and essential part for every organizations. It is necessary for companies to select
best techniques of recruitment and selection while searching the candidates. Overall, it gives
possibilities to hire productive employees for the organization development in order to meet the
objectives and goals of organization. It gives better opportunity and growth in order to meet the
needs of the organization. It gives new opportunity and growth for the organization.
Apart from that, it will be giving better opportunity to stable the qualitative staff that help
company to stable the customer attraction and maintained long term relationship with customers.
Apart from that it will be providing more great impact on the overall behavior, according to
Hutchinson, Donnell, Gilmore and Reid, 2015. there are many techniques and sources has
present through company can easily recruit employees without interesting huge time process.
Apart from that, it also helps to create productive growth environment and better focusing
environment. On the other hand, along with that, digital technology has given the best productive
nature of growth. Apart from that, it will also help to make the better effective nature of fact.
Apart from that, it will also help to take the better decision making approach. Apart from that,
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digital technology has introduced new changes and growth through organization makes better
decision making approach. It will also help to take the better decision making approach.
Moreover, this will be given better opportunity and growth. Apart from that, it will be given
better technological growth in order to introduce new changes and fast growing performance. It
is the fast growing performance which helps to make better decision making. Apart from that, it
gives better decision making approach. Along with that it will also help to perform more
effective decision making approach. Apart from that, it will also help to enhance the productivity
level of the company. Overall, human resources' department is the most essential function of the
organization which helps to take all decision on the basis of better decision making approach.
Apart from that, the department also make best decision making approach for the organization
growth. Apart from that, it will be given better decision making approach.
Research Approach and Methodologies
In this, it can be said that to conduct the one specific research, it is very essential that all
the methods, techniques as well as approaches will be considered effectively. In this way, there
are differed kind of research methodologies as are-
Research philosophies- It enables the enterprise in order to determine the appropriate
sources with the help of which systematic information. In this, there are two kinds of approaches
i.e. positivism and interpretivisim. Also, to make it appropriate, the investigator will make use of
combination.
Research design- It is helpful in carrying out the research in an effective manner. It is of
three types which are experimental, descriptive and exploratory (Nambisan, 2017). In this, all
researches will make the use of descriptive research design and it will also be helpful in terms of
determine the theories as per the research topic.
Research approach- In this, there are two kinds of research approaches i.e. inductive
and deductive. Inductive approach will be helpful in terms of developing the theory. It is
assistive in terms to define that which is helpful in order to gather the whole specific data. In this
way, it can be said that deductive approach is very useful to tasting the theory related with the
research topic.
Data collection- There are two method of conduction data collection as are primary and
secondary method. To conduct this present research, there will be use of both primary and
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secondary methods (Henderson, Selwyn and Aston, 2017). Primary method will be conducted
with the help of questionnaire and there is need to take 20 employees. The information is needed
to be gathered with the help of books, journals and websites, etc.
Data analysis- To gather the information, it is required to conduct the proper analysis. In
this context, things is need to be done with the help of thematic presentation with the use of
tables, graph etc.
Activities and Timescales
It is one of the effective process as it is helpful in terms to set the proper deadline to each
activities so that things can be conducted in impelling mode.
Activities 1th
Week
2nd
Week
3rd
Week
4th
Week
5th
Week
6th
Week
7th
Week
8th
Week
9th
Week
10th
Week
Finding
research
topic
Literature
Review
Drafting
of
methodol
ogy
Finishing
Proposal
Designing
questions
and pilot
research
Carrying
out &
recording
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research
Data
analysis
and
making
graphs
Discussio
n and
Conclusio
n
Final
Report
editing &
completio
n
P2 Appropriate research methods and conduct primary and secondary research.
In order to conduct the present research to determine the impact of digital technologies,
there is need to have the use of following methods which are:
Research philosophies- It is concerned with the belief in relation to collection and
analysis of data. In addition to this, this step will be inclusive of four kinds of research
philosophies i.e. pragmatism, realism, interpretivsim and positivism. In relation to carry out the
present research, there is need to have the use of combination philosophies like that of positivism
and interpretive. In this, process is based on assumption about the sources and nature of
knowledge. It is believe about the ways in which data should be collected, used and analysed.
The main reason behind conducting this research is to gain factual information by having the use
of observation. In this, role of researcher is to collect and interpret the whole data. In addition to
this, positivism method will be dependent on the observation which helps to provide the
quantifiable information (Huang and et.al., 2017). This kind of technique is going to be useful in
order to determine the impact of digital technologies on the activities of business enterprise. In
9

this, it can be said that this kind of research will be helpful in terms of making the interpretation
of the differed elements of study.
Research approach- It is helpful in order to encompass the plan and all activities related
to it are needed to be undertaken for carrying out the study. In addition to this, there are two
ways i.e. inductive and deductive approach (Brambilla, 2018). Under this term deductive
approach will be helpful to take the things from general to specific. It is the kind of top down
approach. It is the generalized theory which narrow down to be more specific. In addition to this,
it can be said that Deductive approach is based on validity of assumption and Inductive leads to
emergence of theories and generalisation. This kind of research helps to get depth information.
Research design- This being the blueprint of the study helps to determine the design of
the undertaken research work. Its selection is critical to further choose appropriate measures and
reach to the intended goals of the study (Järvinen and Karjaluoto, 2015). Out of 3 common
designs namely descriptive, exploratory and explanatory, the foremost design named descriptive
is the most suitable one to undertake the study of digital technologies over the marketing
activities of human resources. It is with a vital concern of enhancing the overall performance of
the firm by together referring to a specifically chosen firm named Hotel Sheldon, operating in the
hospitality industry of UK. There are generally two types of research design has been providing
for the research that is descriptive and inductive. Present study will be based on descriptive
design to identify the Sheldon needs and wants into more specific manner. Descriptive design
enable to help to describe the question thoroughly to identify the research outcomes into more
specific manner.
Research strategy- Herein, out of the 2 common strategies namely qualitative and
quantitative, investigation on the current topic depicts the suitability of qualitative research
strategy. This is basically on referring to the subjective nature of this topic to analyse the impact
of digital technology on the promotional events of HR in UK’s hospitality sector. A qualitative
study is evident to result in an in-depth investigation to produce effective outcomes at the end. It
is also on relating to the selected research design that is assistive to carry out a qualitative study,
with thematic analysis of the acquired findings (Tsou, and Hsu, 2015). It will be more enlarging
and growth making process. Research strategy is very much helpful to take decision making
process which helps to make better decision making approach. Better decision making process.
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Apart from that, it will be more enlarging and safe environment which helps to motivate better
performance level.
Data collection- There exists mainly 2 distinct type of data collection methods namely
primary and secondary. The primary collection of data is basically meant to gather direct
responses from the participants who are willingly contributing in the study. The secondary data
on other hand is being collected on referring to other sources of data like books, journals,
company websites, etc. The present study will consist of information gathered from both primary
and secondary methods of data collection and compare both to reach to a considerate goal to
achieve the set aims and objectives of the study (Brewster, Chung and Sparrow, 2016). Herein,
the primary data will be acquired with assistance of a well-organized survey to interrogate near
about 20 employees of the selected hospitality firm. Present study will be taken new both tools of
data collection such as primary as well as secondary research. Primary research has been taken
by questionnaire survey. On the other hand for secondary research researcher will be taking data
through internet, books and journals.
Sampling: this is the another tool or most essential element of the research methodology
which makes better decision making approach. Sampling tool under which researcher is
responsible to identify the population which is being selected to carry research program. This
tool helps to take the best decision making approach under which research has been finished. In
this study primary data has been used to collect the data on the basis of the best effective manner.
Moreover, it gives better decision making approach which helps to make research accomplish.
Present research will be based on primary research under which all matter of fact is cleared and
best possible action plan (Brewster, Chung and Sparrow, 2016). Along with that, it will also help
to take the better decision making approach. Moreover, it will be the most required and effective
tool. Present research has taken 20 respondent for making research effectively.
P3 Conduct appropriate methods that conducts cost, access and ethical issues.
To maintain the appropriateness of research project it is essential to consider the following things
as are-
 Cost- To accomplish the project, number of resources are required. In order to carry out
the project effectively the total cost will be incurred as 50$. the appropriate funds must be
require for carrying out the project successfully.
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 Ethical consideration : Ethical consideration is the most Essential part of the
organisation it is the most essential possible decision making process. In this respect
ethical consideration is the most essential process which helps to make the better decision
making process. Apart from that, company make the better decision making process.
Ethical consideration is the most effective process which build good relation with the
effective management tool. Researcher has another aim to spread information towards
each respondents that is relates to maintain confidentiality for personal information so
that it cannot affects on their personal life. With the help of maintaining confidentiality,
respondents are able to provides effective and reliable information which is related to
carry study in effective way (Brewster, Chung and Sparrow, 2016). Ethical consideration
helps to guide researcher to take ethical decision making growth. Moreover, this overall
techniques helps to full fill the better opportunity and growth. Apart from that, it will
cover the next process of making good task oriented goods.
 Validity and reliability: Validity and reliability is considering very important element
within the business enterprise. Apart from that, it will also help to make the better
decision making process. Outcomes are essential which helps to make the better decision
making growth for innovation process. Apart from that, it will also help to make the
better decision making approach. Apart from that, it helps company digital technology
which helps to enhance the company satisfaction approach. Apart from that, it will create
new challenges and growth oriented process. After making good skills and better
effective growth (Brewster, Chung and Sparrow, 2016).
P4 Appropriate analytical tools to collect research finding and data.
Theme 1 Maximum respondents are work from 3 to 6 years
How long are you dealing with the products
and services of Sheldon's UK?
Respondents
From 1 to 3 years 2
From 3 to 6 years 15
From 6 to 9 years 2
More than 9 years 1
12

Interpretation: From the above graph, it can be stated that in Sheldon's UK maximum employees
work from 3 to 6 years. Therefore, they have wide knowledge regarding products and services to
maintain effectiveness. Furthermore, there are 2 employees works from 1 to 3 years so that it
assists to develop more creative results in the business to take appropriate decisions at
workplace.
Theme 2 Geographical factors mainly create impact on the customers to buy products and
services in the chosen business
Which is main factor which influence to
customer to buy products and services from
the chosen business?
Respondents
Personal factors 3
Geographical factors 13
Demographic factors 2
Psychological factors 2
Other factors 0
13
2
15
2
1
From 1 to 3 years
From 3 to 6 years
From 6 to 9 years
More than 9 years

Interpretation: With carry above graph, it can be interpreted that there are 13 employees exist
that stated geographical elements mainly influence to customer to buy products and services
from Sheldon's UK. This is because, as per age, gender, income, etc. elements they signify to
focus on the effective functioning in the business. Furthermore, there are 3 people said that some
customers influence by the personal factors which induce to buy products and services from the
chosen business.
Theme 3 Maximum people are strongly agree with implementation of digital technology in
marketing activities of the business
How are you agree with the implementation
of digital technology in marketing activities
of the chosen business?
Respondents
Strongly agree 15
Agree 3
Neutral 2
Disagree 0
Strongly disagree 0
14
3
13
22
Personal factors
Geographical factors
Demographic factors
Psychological factors
Other factors

Interpretation: In respect to carry the above graph, it can be stated that there are 15 employees
strongly agreed with implementation of digital technology at workplace. Furthermore, there are 3
candidates exist that depict that they are only agree with implementation of the digital
technology in Sheldon's UK.
Theme 4 Social media highly influence to the business to increase their brand image
Which element mainly included in the
marketing of business to increase their
brand image?
Respondents
Quality of products and services 1
Price 1
Brand names of products and services 3
Social media 12
Advertisement 2
Any other 1
15
15
3
2
Strongly agree
Agree
Neutral
Disagree
Strongly disagree

Interpretation: With the above graph, it can be stated that 12 employees said that social media
include in the marketing that create impact on the desired results and outcomes in the business.
With the help of 3 people views, it can be stated that brand names of products and services also
influence to increase effective results in the business.
Theme 5 Employees are agreed with implementation of digital technology at workplace
Do you agree that Sheldon's UK digital
technology implementation create positive
impact on the business results and
outcomes?
Respondents
Yes 14
No 4
Cannot say 2
16
1
1
3
12
2
1
Quality of products and
services
Price
Brand names of products
and services
Social media
Advertisement
Any other

Interpretation: In order to focus on the above graph, it can be stated that there are 14 candidates
said that digital technology implementation create positive impact on the functions and
operations of chosen business. As results, it helps to attain more desired results in the company.
Furthermore, there are 4 people said that it not influence to the business results and its
effectiveness.
Theme 6 Improvement in the financial results are major advantages to get better results
In respect to implement digital technology,
what is main advantage get by the chosen
business?
Respondents
Improvement in the financial results 13
Reduce cost of operations 3
Increase number of customers in enterprise 2
All the above 3
17
14
4
2
Yes
No
Cannot say

Interpretation: In order to focus on the above graph, it can be stated that there are 13 candidates
stated that digital technology implementation mainly create benefits to improve their financial
activities in systematic manner. In this way, company able to gain more profits and revenue in
respect to focus on the desired results. Furthermore, there are 3 candidates stated that it helps to
reduce cost of operations from the business environment. There are 3 employees said that the
chosen business need to maintain effectiveness of the company with include improvement in
financial results, reduce cost of operations and increase number of customers as well.
Theme 7 There is not any financial risk exist in the chosen business
Any financial risk exist with implement
digital technology at workplace?
Respondents
Yes 2
No 17
Cannot say 1
18
13
3
2
Improvement in the financial
results
Reduce cost of operations
Increase number of
customers in enterprise

Interpretation: In order to look towards the above graph, it can be stated that there are 17
candidates stated that digital technology implementation not consider any financial risk. With
implementation of digital technology, the company has advantages to increase effective results
and profits in the business. With the help of this aspect, the chosen business able to maintain
their effectiveness in the enterprise. Furthermore, there are 2 employees exist that said there is
financial risk with implementation of digital technology in the business. This is because, it
requires more amount investment to gather important aspects in business growth.
Theme 8 Digital technology increase their effective results in the business
Digital technology increase effective results
in the business?
Respondents
Yes 18
No 2
Cannot say 0
19
2
17
1
Yes
No
Cannot say

Interpretation: In respect to focus on the above graph, it can be interpreted that digital
technology help to increase effective results in the business. Therefore, there are 18 candidates
exist that assists to focus on the desired performances to attain more systematic results.
Furthermore, there are 2 candidates stated that digital technology not influence to attain desire
performances in the business to maintain effectiveness in the business environment.
Theme 9 People feel very good with the implementation of digital technology in the
business
What are you feel with the implementation
of digital technology in Sheldon's UK?
Respondents
Very good 13
Good 3
Neutral 2
20
Yes No Cannot say
0
2
4
6
8
10
12
14
16
18
Respondents

Bad 2
very bad 0
Interpretation: From the above graph, it can be stated that there are 13 candidates said that
implementation of digital technology in Sheldon's UK consider very good to employees.
Furthermore, there are 3 employees stated that people feel very good with implementation of
digital technology in the business environment to focus on the desired results. There are also 2
employees stated that they are neutral with consideration of digital technology in the business.
Moreover, there are 2 employees said that digital technology implementation in the chosen
business create bad impact to attain more systematic and effective consideration in the chosen
business.
Theme 10 Implementation of more fund develop target market
What element did you want to implement in Respondents
21
Very good
Good
Neutral
Bad
very bad
0 2 4 6 8 10 12 14
13
3
2
2
0
Respondents

the chosen business to increase their
performances?
Implement of more fund to develop target
market
15
Attract several people 3
Implement more advertisement 2
Interpretation: In respect to look towards the above graph, it can be depict that there are 15
candidates stated that implementation of more fund assists to develop target market of selected
business. It will help to focus on the effective functioning and attain creative perspective as well.
Furthermore, there are 3 candidates said that chosen business need to increase their customers
with ascertained more relevant information towards the business environment. In this regard,
more advertisement also need to implement to attract several people in the business. It will help
to focus on the desired results and attain creative functions at workplace.
P5 communicate research outcomes for intended audience.
Conclusion
22
15
3
2
Implement of more fund to
develop target market
Attract several people
Implement more
advertisement

In respect to summarised about report, researcher has taken qualitative strategy to find
appropriate results. In this regard, on the basis of thematic analysis data analysis collected and
findings can be develop successfully to attain desired work performances. Apart from this,
quantitative strategy can be applied in which SPSS tools can be successful develop. In this tool,
different elements has been selected such as chi-square test, t-test, z-test, etc. All these
perspectives based on certain measurement. Hence, desired results accomplished with using this
tool to develop significant advantages. In respect to consider recommendation, following points
must be implemented in the business: Consider social media tools: In respect to increase effective performances, it is important
for the chosen business to implement social media tools. It assists to focus on maintain
effectiveness in systematic manner. With this regard, targets and objectives will be
accomplish to focus on maintain effectiveness at workplace. Development of marketing activities with digital tools: Furthermore, Sheldon's UK
should include marketing activities with digital tools. This is because, it assists to
promote desired results and outcomes in systematic manner. Therefore, they can easily
expand their business operations in international areas easily.
 Implement training and development for new tools and techniques: As per
implementation of new tools, the company need to focus on provide training and
development program to their employees. As results, they are able to attain more creative
results and attain systematic work performances to attain desire results.
P6 Reflection on research methods applied for meeting objectives.
From the present study, I learned several things that are important to deal with innovative
functions and operations. On the human resources, I had seen that digital technology create
positive impact to increase creativity and effectiveness. As a result, it helps to expand research in
different areas to attain more desired results. Furthermore, there are maximum number of
respondents work from 3 to 6 years so that to deal with products and services in systematic way.
Therefore, I learned that they have wide knowledge to make effective work. Moreover, I had
understood that geographical factors are also creates impact on the results to implement digital
technology.
In order to carry the above report, it can be stated that there are several activities consider
important role in the business to maintain effective results at workplace. In this regard, it is
23

important to develop more significant results with consider advance activities. This is because,
with the implementation of advance tool, marketing activities will be increasing in successful
manner. Therefore, it will help to focus on the desire results and maintain more profits as well.
P7 consider further research consideration
There are several other research areas consider in which results will be gain to perform
several functions and operations. They are as follows:
 To identify impact of social media impact on hospitality sector businesses.
 To evaluate factors that consider promote and exhibit financial performance increment in
the retail sector.
 To understand importance of marketing activities to make high growth in the enterprise.
24

REFERENCES
Books & Journals
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Brewster, C., Chung, C. and Sparrow, P., 2016. Globalizing human resource management.
Routledge.
Chaffey, D., 2015. Digital business and E-commerce management. Pearson Education Limited.
Henderson, M., Selwyn, N. and Aston, R., 2017. What works and why? Student perceptions of
‘useful’digital technology in university teaching and learning. Studies in Higher
Education. 42(8). pp.1567-1579.
Huang, J and et.al., 2017. GROWING ON STEROIDS: RAPIDLY SCALING THE USER
BASE OF DIGITAL VENTURES THROUGH DIGITAL INNOVATON. MIS
Quarterly. 41(1).
Hutchinson, K., Donnell, L. V., Gilmore, A. and Reid, A., 2015. Loyalty card adoption in SME
retailers: the impact upon marketing management. European Journal of
Marketing. 49(3/4), pp.467-490.
Järvinen, J. and Karjaluoto, H., 2015. The use of Web analytics for digital marketing
performance measurement. Industrial Marketing Management. 50. pp.117-127.
Kane, G. C. And et.al., 2015. Strategy, not technology, drives digital transformation. MIT Sloan
Management Review and Deloitte University Press. 14.
Kenney, M. and Zysman, J., 2016. The rise of the platform economy. Issues in Science and
Technology. 32(3). p.61.
Kim, K.I., Gollamudi, S.S. and Steinhubl, S., 2017. Digital technology to enable aging in
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Kumar, V. and Reinartz, W., 2018. Customer relationship management: Concept, strategy, and
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Robinson, L. and et.al., 2015. Digital inequalities and why they matter. Information,
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Appendix
Questionnaire
Name:
Age:
Gender:
1. How long are you dealing with the products and services of Sheldon's UK?
 From 1 to 3 years
 From 3 to 6 years
 From 6 to 9 years
 More than 9 years
2. Which is main factor which influence to customer to buy products and services from the
chosen business?
 Personal factors
 Geographical factors
 Demographic factors
 Psychological factors
 Other factors
3. How are you agree with the implementation of digital technology in marketing activities of
the chosen business?
 Strongly agree
 Agree
 Neutral
 Disagree
 Strongly disagree
4. Which element mainly included in the marketing of business to increase their brand image?
 Quality of products and services
 Price
 Brand names of products and services
 Social media
 Advertisement
 Any other
27

5. Do you agree that Sheldon's UK digital technology implementation create positive impact on
the business results and outcomes?
 Yes
 No
 Cannot say
6. In respect to implement digital technology, what is main advantage get by the chosen
business?
 Improvement in the financial results
 Reduce cost of operations
 Increase number of customers in enterprise
 All the above
7. Any financial risk exist with implement digital technology at workplace?
 Yes
 No
 Cannot say
8. Digital technology increase effective results in the business?
 Yes
 No
 Cannot say
9. What are you feel with the implementation of digital technology in Sheldon's UK?
 Very good
 Good
 Neutral
 Bad
 very bad
10. What element did you want to implement in the chosen business to increase their
performances?
 Implement of more fund to develop target market
 Attract several people
 Implement more advertisement
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29

30