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Role of Advertising in Creating Brand Awareness and Promoting Brand Positioning

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Added on 2022/12/29

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AI Summary

Advertising plays a major role in creating brand awareness and promoting the position of the brand. It helps in influencing the decisions of the buyer by educating them and developing potential customers for the brand. This article discusses the advertising tools used by Oreo Biscuits to develop a strong brand image and analyzes the success of their campaigns. It also provides recommendations for implementing advertising-centric changes.

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Role of Advertising in Creating Brand Awareness and Promoting Brand Positioning

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