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Role of Internet Marketing- Doc

   

Added on  2020-01-28

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Internet marketing1

Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1) Role of internet marketing within modern marketing context..............................................3P2) Functions of internet marketing............................................................................................3TASK 2............................................................................................................................................3P3) Benefits for customers of a business using internet marketing.............................................3TASK 3............................................................................................................................................3P4) benefits and opportunities to the business of using internet marketing within themarketing mix of a organization..................................................................................................3P5) internet marketing has made a selected business more efficient, effective and successful...3TASK 4............................................................................................................................................3P6) challenges of globalization facing a selected business when using the internet as amarketing tool..............................................................................................................................3CONCLUSION................................................................................................................................32

INTRODUCTIONInternet marketing can also be broken down into more specialized areas such as Webmarketing, email marketing and social mediamarketing. Internet Marketing for Smart People isa systematic, simple way to understand and implement effective online marketing. You’ll learnthe “Copyblogger method” of creating a profitable online business or marketing your offlinebusiness online..Email marketing involves both advertising and promotional marketing effortsvia e-mail messages to current and prospective customers.TASK 1P1) Role of internet marketing within modern marketing contextThe reason of this is because so many people are using internet now that it would be ahugely missed opportunities if people didn’t uses the internet or marketing. Internet is the fastestgrowing communications method and it’s currently available to over a million upon millions ofpeople around the worldwide. The internet is used with many ways example, advertisingbanners, videos advertising, and even the pop ups are the common advertising methods is beingdone through internet marketing. And the companies are using better ways to advertise e.g. usingmost popular websites to advertise their service or product. the Role of Internet Marketing Theinternet marketing introduces the products and services online (Cobb, Brookover and Cobb,2015). Businesses that aim for profit intend to market their products through the internet becauseit’s a helpful way of increasing the business’s profit. sells and also increases the number of theircustomers. Marketing in the business world is about finding out what customers want and expectfrom the business, therefore it is important to provide the best and easiest way to operate thebusiness. Internet is a quick way for the business to connect with its customers. Businesses tendto go online because they can easily promote their business into the global level, which is aninexpensive way. Internet marketing can also help the business achieve its smart objectives, forexample increase online sales by 15% by the end of 2010 or increase customer maintenance by20%. The SMART objectives are specific as it gives full information on what the business needsto do in order to achieve its objectives. it is also measurable to see whether the business isachieving the objective successfully or not. Smart objectives can also be timely, realistic andachievable (Dunlop, Freeman and Perez, 2016).3

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