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Roles and Responsibilities of Marketing Essentials McDonald's

   

Added on  2020-10-22

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Professional DevelopmentFilm and Theatre
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Marketing Essentials
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INTRODUCTIONMarketing is an activity which is performed by the organization related with purchasingand marketing a product or service. This involves promotion, delivering and selling goods andservices to customers. The scope of marketing is vast, goods, services, organizations, people,places, events are even ideas are marketed (Amoo, 2017). The McDonald's is selected for thepresent report, McDonald's is an American fast food company, founded in 1940 as a restaurant.The company serve in food and beverage industry. Basically it is known for its hamburger, apartfrom this company have various other eatable products in product line. This report talks aboutroles and responsibilities of marketing and its process. As marketing mix is an important elementof marketing, so it is also explained in this project. Further, being an assistant to marketingmanager, a marketing plan will also be developed for the McDonald's in the project.TASK 1P1. marketing and its key roles and responsibilities &marketing processIt refers to the, set of organization and process for creation, communication, delivering ofwhat customer wants. Marketing concept is the philosophy that organisation should analyse theneeds of their customer and then make decisions to satisfy those needs, better than thecompetitors. Marketing plan helps to develop current and future trends because it set the targetson the basis on current and future demand of consumers. Current trend is decide by analysing thecurrent market demand and needs of customers. Future trend is decided by analysing the needs,wants, taste, habit and preference of consumers. These trends are analysed by the research andmarketing team of the company and its helps to know the future expectations of people andMcDonald's will try to meet with these expectations. So that they can fulfil the wants and needsof persons and satisfy them (Brassington and Pettit, 2013). McDonald's has adopt marketingconcepts to analyse the needs of customers and also want to satisfy them. Roles andresponsibilities of marketing manager are as follows-Market information:Information about the market is required to know about the potential customers. ForMcDonald's it is essential to know which market they should select for the marketing. There arefollowing informations which are required like- market size, income group of people of that area,1
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living standard, taste,food habits etc. It is responsibility of marketing manager to collect theseinformation.Standardisation:Standardisation is the process of implementing and developing the standards. It is basedon core values and principles of the company. For example, McDonald's set a standard that theywill not compromise with the quality of its food. It develops the believes in customers about thatcompany. Marketing manager is responsible to maintain the standards which are made by theMcDonald's and it helps in marketing of products of the organisation.Product arrangement:This is the process of producing a goods or service accessible for the publiv or businessuser that needs it. McDonald's is trying to distribute its product that is food to all customers whoneed it. It helps the company to capture more market share. Marketing manager also try tomaximise its distribution so that reach of McDonald's can increase in the market and it helps inmarketing planning of company.With the help of marketing process one can evaluate market possibility, selecting targetmarket,developing marketing mix and managing the marketing efforts. It helps in makingmarketing plan of the company (Karasar and Öztürk2014). McDonald's is using marketingprocess to make a effective business plan so that they can satisfy their customers. There are foursteps which are included in marketing process such as follows- Analysing marketing opportunities:Analysing marketing opportunities is the first step of marketing process. After analysingthe marketing opportunities company can know the needs of customers. According to the needand wants McDonald's can satisfy its customers. For example, if there is quality products aredemanded by the customers and organisation is able to provide it. It is that situation whencompany can meet the demand of clients. It is very important in marketing planning process forthe company.Selecting the target market: Select the target market is important for the effective marketing process. It helps toidentify the new market place with new customers. McDonald's can select the target market onthe basis of following thing such as- market size, living standard of people, taste and food habitsof people in that area. (Larson and Draper, 2015).2
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