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Room Division Operation Management - Assignment

   

Added on  2020-01-28

10 Pages2603 Words223 Views
Room division

Table of ContentsIntroduction.........................................................................................................................................3Task 2...................................................................................................................................................34.1 Explaining of revenue/yield management..............................................................................34.2 Analysing sales techniques used to promote and maximise revenue.....................................44.3 Evaluating the usage of forecasting and statistical data in the room division.........................54.4 Calculation of performance indicators used to measure the success of accommodation sales6Conclusion............................................................................................................................................8REFERENCES....................................................................................................................................9

IntroductionDivision of room is one of the most important task that is performed in hotel industrybecause at operational level significance of this task is very high. Current report explainsabout the various tools such as revenue management, forecasting and statistical tool, whichcan include occupancy percentage, average daily rate etc. Five season hotel is a companyoperating in hospitality industry (Bennett and et. al., 2011). They have large number ofcustomer database in many countries. They are known for quality service and differentvariety of rooms that are available in their hotels. Their mission is to provide proper facilitiesto the customers who book and reside in their hotel and they want to expand their business inmany countries. They believe in offering competitive price, so every class of customer canafford their services and memorable experience can be given to them (Hall,Timothy andDuval, 2012).Task 24.1 Explaining of revenue/yield management It is essential for hotel business organizations to sell their room to customers andcharging a right price. This is one of the complex and competitive tasks to set a price whichcan provide desired profits and revenue. Therefore, the company is required to use varioustools and approaches in order to manage their revenue and profitability in an effective manner(Yoshioka and et. al., 2012). Yield/Revenue management: It is a technique which used to increase revenue in varioussectors such as hotels, airlines etc. In the context of given case, the firm can use this methodin order to increase maximum revenue by selling their room to its customers. In hotelindustry, daily room performance is based on occupancy percentage or average daily revenue.For this, company can use various strategies like discounting in order to increase occupancyrate and revenue (Fortier and et. al., 2011). This process is known as revenue and yieldmanagement. Price discrimination: This is one of the best approach in the hotel industry to maximise salesand revenue. In this method a management charge different prices to its different customersaccording to their economy and choices. For example, cited organization is having variety ofrooms such as business class, economy class, premium class etc.

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