Rooms Division Operational Management

This assignment delves into the concept of rooms division operational management within the hospitality sector. It examines front office and housekeeping operations, analyzing planning, staffing, and management activities. The importance of property design and yield management strategies for revenue generation are also discussed. Key performance indicators like occupancy rate, average room rate, and double occupancy percentage are explained with practical examples.

Rooms Division Operations
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Accommodation and front office for different organisation.................................................1
1.2 Roles and responsibilities of a range of accommodation and reception service staff...........1
1.3 Legal and statutory requirements for rooms division operations..........................................2
1.4 Services provided by rooms division in range of hospitality business.................................2
TASK 2............................................................................................................................................3
2.1 Grandness of the front of house area to effective management............................................3
2.2 Key aspects of planing and management of the front house area.........................................3
2.3 Key operational issues affecting the effective management and business performance.......4
TASK 3............................................................................................................................................4
3.1 the importance of property interiors and design to effective management...........................4
3.2 Critical aspects of planing and management of the accommodation service........................4
3.3 Analyse the operational issues affecting the effective management and business
performance.................................................................................................................................5
TASK 4............................................................................................................................................5
4.1 Perform revenue/yield management activities to maximise occupancy and rooms revenue5
4.2 Sales techniques that rooms division staff can use to promote and maximise revenue........5
4.3 Purpose and use of forecasting and statistical data within the rooms division.....................6
4.4 Rooms division performance indicators to measure the success of accommodation sales...6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Rooms divisional operational management has become an essential aspect in hospitality
and hotel industries. This project is formed to explain the importance of rooms division operation
and management in hospitality industry (Lewis and Brown, 2012). How it helps to maximise
occupancy rate and room revenue with in hospitality organisation. This project also define the
role of the front office as the nerve centre of customer activities. It also helps to understand the
management of housekeeping services. Rooms division operational management concept is
defined in respect of clientele hotel industry.
TASK 1
1.1 Accommodation and front office for different organisation
Front office operations: these operations remain associated with the activities of direct
interaction with customers and visitors. This is considered as direct operations in perspective of
hospitality industries. Front operation activities contains reception, luggage, regeneration of
guests, introduction services, description services etc. these activities remain directly connected
with customers and visitors. Reservation, check in services, concierge services and check out
services are also some key front office operations.
Housekeeping operations: these are the operations which remain linked with house
caring services, cleaning and maintenance services. Providing clean, comfortable and relaxing
atmosphere to guest is prime objective of house keeping operations. Housekeeping supervisors
remain responsible for planing, scheduling and tracking the details of room inventories. Proper
stock register is maintained by hotels to track the inventory level in hotels. Housekeeping
services plays vital role subject to growth and development of hotel industry.
1.2 Roles and responsibilities of a range of accommodation and reception service staff
Duties and responsibilities of room attendants
First impression is very important for any hotel industry in respect subject to growth and
development of hospitality industry and organisation. Room attendants are the responsible for
presenting good and impressive image in front of guests and visitors (Langabeer and Helton,
2015). They have to adhere the policies and regulations. Roles and responsibilities of room
attendants are as follows
 offer friendly, professional and engaging services.
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 Maintain proper records of room inventories and supplies
 Update and record all cleaned rooms
 Inform supervisors for necessity goods and items Follow safety and sanitation policies
Duties and responsibilities of Front office receptionist
Front office receptionist has to follow protocols and policies of hotel industries which
remain essential for better management and operation of front office services. Below are some
roles and responsibility defined in respect of front office receptionist
 Coordination and direction subject to activities of the FO department
 Performing budgeting function
1.3 Legal and statutory requirements for rooms division operations
Data protection act, 1998: this act provides safety features in respect of protecting data
and information of employees and staff members. kind of information whether PII (Personal
Identifiable Information) and SPII (Sensitive Personal Identifiable Information). Hotel industries
are not required to misuse of information of employees and staff members.
Fire regulation act, 1971: there are legislations, rules and regulations made subject to
protect interest of employees and organisations from fire. This act helps to prevent the unethical
and harmful acts in respect of fire incidents.
Health and safety act, 1974: health and safety features need to follow by organisations
which subject to provide safe and protective work environment to staff members and employees.
Health and care control helps to control harmful aspects and substance which affect natural
environment. Measurement levels are made for certain emission in to the atmosphere (Ivanov,
2014).
1.4 Services provided by rooms division in range of hospitality business
There are types of services provided by clientele hotel. This provided high rated services
to corporates and professional organisations. It services are can be divided in following two
categories such as:
Room division operations Blue Train
Blue train travels approximately 1600 kilometre in south Africa. It travels between
Pretoria and Cape town. It provides luxurious travel experiences to travellers and visitors.
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Clientele hotel has a tied up with blue train. There are some services which remain associated
with quality and class services to visitors.
Restaurant with rooms facilities B&B and Cruises
Clientele hotel also provides quality services and luxury services to business to business
and cruises. It provides manpower, employees and staff members to large corporates and cruises.
Organising business meets, parties and ceremonies are organised by clientele hotel.
TASK 2
2.1 Grandness of the front of house area to effective management
Covered in PPT
2.2 Key aspects of planing and management of the front house area
Covered in PPT
2.3 Key operational issues affecting the effective management and business performance
Covered in PPT
TASK 3
3.1 the importance of property interiors and design to effective management
Subjectivity of the interior design: Interior design basically indicts towards attractive
and impressive visibility of physical appearance of subject. In hotels hotels interior design plays
vital role in respect of attracting guests and visitors. Enhancing physical appearance of hotels and
restaurants are main objective of interior designs. Attractive chandelier, flowers, statues and
sculptures are elements which are used as interior design (Turker and Altuntas, 2014).
Basic types and design and elements of design with in hospitality: equipments,
emotional appeals, operations and fictions are the essential elements of interior design with in
hospitality organisation. Aesthetics, spark and process are also some essential aspects which
assist interior designing process.
3.2 Critical aspects of planing and management of the accommodation service
Guest supplies: inventories which are used by guests in hotel rooms such as desktop
tables, wardrobe table, centre table, dressing desk, furniture, dowers, bed, chairs and beside
tables are some essential guest supplies which remain on high priority. These services are also
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classified like pillows, quilt, cases, bed covers, sheets are some sub supplies which are required
by guests.
Controlling and updating rooms status: supervision of inventories which needed on
daily basis is prime responsibility of storekeepers and housekeeper. Maintain the details of room
charges, reservation details and stock details are information which help to manage and control
rooms (Davis and et. al., 2018).
3.3 Analyse the operational issues affecting the effective management and business performance
Housekeeping and quality linen control issues: there are various type of challenges are
faced by housekeepers and managers to maintain ethical order in management and linen control
issues. Room attendants have to record the information subject to soiled linen by their type.
Hotel management, develop policy and tracking sheets to monitor and control the activities of
housekeeping laundry.
Human resources issues: recruitment of new staff members and housekeepers to
manage the rooms. Receptionist and attendants subject to deal with guests and visitors is one of
the essential issue for human resources.
TASK 4
4.1 Perform revenue/yield management activities to maximise occupancy and rooms revenue
Yield management: this is considered as a concept which helps to manage prices or
services to make the most money by substance of the optimistic options to guests and visitors.
Yield management is basically used in hospitality industries. This management is implemented
by managers to enhance revenue graph by providing attractive offers (Kashif and et. al., 2013.).
High demand tactics: there are major six factors of marting tactics are adopted in
hospitality industry such as pricing and customer acquisition strategy, collaboration with sales
and marketing, budgeted campaigns distribution channels, advertising campaigns, customers
responsiveness are some essential elements which are considered in high demand tactics.
4.2 Sales techniques that rooms division staff can use to promote and maximise revenue
Up selling rooms: this techniques is basically remain associated with high selling groups
during the seasonable duration and period. By increasing the scale of room facilities, quality
standards and classified services and room management are main parts which are included in up
selling rooms (Kerzner, 2012).
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Customer loyalty scheme: guest interest and believe is tried to achieve under customer
loyalty scheme. By providing customer satisfactory and quality services customer loyalty is
attained by hospitality industry.
Other hotel services: there are also some quality services provided by organisation in
order to attain customer attention such as lunch, breakfast, dinner and laundry (Chambers and
Smith, Intelligent Energy Solutions, 2015).
4.3 Purpose and use of forecasting and statistical data within the rooms division
Purpose of forecasting: this is a process which helps to understand the future
transactions and preparing sustainable plans. Forecasting plans and scenarios regarding sales
records and revenue graphs are also associated with planning. Forecasting helps to analyse future
growth and development opportunity. Forecasting provides an advance analysis of information
subject to plans and projects (Rosenthal, and t'Hart, 2012).
Types of information for good forecasting: numbers of guests and visitors, reservation
details, categorised information and details subject to standard and luxurious rooms. Customer
attention, interest, destination choice, prices and rates of products are some essential information
which help in forecasting future events.
4.4 Rooms division performance indicators to measure the success of accommodation sales
Performance of organisation is based upon followed measurement tools which are
described as follows:
Room occupancy percentage: this is calculated by dividing total number of rooms
available and rooms occupied by guests. It is understandable by following example such as
clientele has 250 rooms strength out of which 170 are occupied by guest. Occupancy rate is
calculated as (170 / 250)*100 = 68%.
Average room rate: this is calculated as on the basis of total revenues from rooms
occupied and total rooms sold.
Double occupancy percentage: this is also one of the essential aspect in which is
determined on the basis of numbers of total guest and rooms occupied by them. It is computed by
the following example such as double occupied rooms are 140 and total number of guest are 300
and 230 rooms are available in hotel. It is calculated such as (300-230 / 130)*100 = 53.84%
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CONCLUSION
Rooms division operational management is a concept adopted by hospitality
organisations in order to enhance profitability and revenues scale. Front office operations and
housekeeping operations are defined in this context. Planing, staffing and managing activities are
evaluated in respect of front office area. Importance of property and design to effective
management in order to maintain rooms divisions discussed. Yield management approach and
high demand tactics defined with practical based perspective.
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REFERENCES
Books and Journals:
Lewis, M. A. and Brown, A. D., 2012. How different is professional service operations
management?. Journal of Operations Management. 30(1-2). pp.1-11.
Langabeer, J. R. and Helton, J. R., 2015. Health care operations management. Jones & Bartlett
Publishers.
Ivanov, S., 2014. Hotel revenue management: From theory to practice. Zangador.
Turker, D. and Altuntas, C., 2014. Sustainable supply chain management in the fast fashion
industry: An analysis of corporate reports. European Management Journal. 32(5).
pp.837-849.
Davis, B. and et. al., 2018. Food and beverage management. Routledge.
Kashif, A. and et. al., 2013. Simulating the dynamics of occupant behaviour for power
management in residential buildings. Energy and Buildings. 56. pp.85-93.
Kerzner, H. R., 2012. Project management case studies. John Wiley & Sons.
Chambers, G.L. and Smith, E.M., Intelligent Energy Solutions, Llc, 2015. System and method for
energy consumption management. U.S. Patent 9,146,548.
Rosenthal, U. and t'Hart, P. eds., 2012. Flood response and crisis management in Western
Europe: a comparative analysis. Springer Science & Business Media.
Online
Operating room pooling and parallel surgery processing under uncertainity, 2017. [Online].
Available through:<https://pubsonline.informs.org/doi/abs/10.1287/ijoc.1100.0396>.
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