Harnessing Social Media for Corporate Communication

This assignment investigates the role of social media platforms like Facebook (for stakeholder information), Twitter (for employer-employee communication), and LinkedIn (for job seeker-employer interaction) in enhancing corporate communication. It also discusses the importance of web-based emails, cloud storage, and other technologies for smooth organizational functioning, as per research by Thomas (2014). The assignment aims to conclude that effective use of technology is crucial for enterprises to connect with a broader audience.

SMART TECH IN
WORKPLACE

Table of Contents
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4
Explain use of technology to improve work efficiency..............................................................4
TASK 2............................................................................................................................................6
A) Explain appropriate use of technologies and its application in workplace............................6
B) Explain uses of social media in communication and collaboration in workplace.................8
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9
.......................................................................................................................................................10

INTRODUCTION
It is important for the organisation to make changes in their working procedure with the
help of technologies available in the market. To increase the profits and productivity of the
company it is crucial to adopt smart technologies in the workplace. Technologies are not only
connected with production department but also relate with other department of the enterprise.
Smart and new techniques help to do work faster and easier (Hacker, 2017.). For online
marketing, yahoo and google are playing important role because they are providing excellent
online services. Apart from that Facebook, Twitter and LinkedIn also provide their services by
which people get connected easily with each other. This report includes use of smart technology
in workplace.
TASK 1
Explain use of technology to improve work efficiency
There are various types of technologies available in the market but company have to use
those technologies which are appropriate to achieve their goals and objectives. These techniques
are help to increase the efficiency and productivity of the enterprises. There are several
technologies which an organisation can adopt, for example:
Web based emails
Different providers give these services to many organisations so that they can easily do
their business transactions and connect with large number of people. A enterprise can sales their
products and services to large number of customers with the help of email based marketing
(Oldham and Silva, 2015). Web based emails also helps to define new plans to various clients
and customers. There are various email providers in which two are very common and widely
used by every organisation that are , Gmail and Yahoo. On the bases of features here are given
comparison between those companies.

Features Gmail Yahoo
Size Gmail have size of 7 GB. Yahoo have capacity 4MB to
100 MB.
Inbox chat feature Yes Yes
Search bar for sent mails Yes Yes
SMS chat Yes Yes
Phone calls Yes No
Mobile version Yes Yes
Attachment flexibility Yes Yes
Security Gmail is much more secure
because it provides security to
user to save files from
phishing attack.
Yahoo is less secure than
Gmail.
Folder creation Gmail can not find difference
in various folders.
Yahoo is clearly understand
every folder made and send
new email in new folder.
Advertisement Gmail does not give any kind
of advertisement.
Yahoo have lot of pictures and
advertisements.
Drag and drop menu This feature is does not found
in Gmail.
Yahoo have this feature.
Speed Speed to send and receive a
mail is faster in Gmail than
others.
Because of advertisements and
pictures speed of yahoo is
slow.
Some uses of these technological services in workplace are given below:
 It very useful for the company because employees can exchange better and effective
information related to work at various levels of the enterprise in fraction of seconds.

 By the use of these services an organisation can easily reach to their customers and
provide goods and services and also give some important information to existing
clients(Shepard, 2011).
 Consumer satisfaction can easily receive by the use of these services because it helps to
connect with large number of peoples.
Cloud storage
This is new technology incurred in the market by which an organisation can store its day to day
data which is very important for the company. It is very difficult for the enterprises to huge
investment on the storage devices so cloud storage play very important role in this term of
company(Shepard, 2011). For large organisations, it is major problem (Shim and.al.et. 2011).
There are various providers which provide data storage services to the companies by which they
can easily store information which is very important for the enterprise. Uses of cloud storage are
mentioned below:
 Organisation can review their stored data anywhere anytime..
 .
 These services are also useful for the multiple user because they can easily access various
files simultaneously.
There are many providers of cloud storage file in which two are most commonly and widely used
such as Drop box and google drive (). Some features of these two are given below:
Features Drop box Google drive
Size of file restriction It includes 10 GB space. Google drive have 5TB storage
Free storage 2 GB of data is given in drop
box.
15 GB data is given in google
drive.
Extra free storage earning It is possible in this service. This is not possible in Google
Drive
Paid plans Company have to pay approx.
10$ per month for storage up
to 1TB
For the storage of 100 GB
approx. 2$ per month is paid
by the company.
Operating system supported Mac, Blackberry, Linux, It includes IOS, Mac, Android

Android and kindle fire. and Windows.
TASK 2
A) Explain appropriate use of technologies and its application in workplace
In modern days, it is very important to use technologies in workplace so operations can
be executed easily and quickly (Elias, Smith and Barney, 2012). Large number of people are
using these technologies. For effective completion of different tasks, it is important for
enterprises to use new technologies. Companies have large number of functions to be performed
such as share information within departments, communication, evaluation of growth of company,
identify and reaching clients, gather feedback from various customers, online marketing of goods
and services of the company. For execution of these operations in the company it is important to
use technologies.
There are various misuse are available of these technologies which are directly affect the
operations of a enterprises. It is necessary to ensure that more use of technological inputs such as
tablets and phones, increase the chances of information getting stolen(Oldham and Da Silva,
2015). This is very important to use appropriate technologies which suits objectives of the
company which have to be achieved in given time period. Applications of technologies described
below:
 Mobility can be reduced by online interactions between employees which help to save the
time.
 It also help in effective communication by which employee can transfer relevant
information easily.
 Technologies can use also in recruitment, selection and conduct training and development
programme of the organisation , it helps to save money and time of the enterprise.
Social media is one of crucial platform to connect with people of whole world. With the help of
social sites company can promote their products and services to large number of people. It also
helps to give necessary information to existing customers. Three major social media platforms
are mentioned below:
LinkedIn: It is social networking sites which is employment and business oriented. It includes
that employers can give their advertisement of vacancy and job seekers can easily upload their

CV's. It is like professional social site which is very useful for both employers and job seekers. It
increases the use of mobile applications and websites.
Facebook: It is most common and widely used social site in which large number of people are
connected with each other at anywhere and any time. Employees can create their own
professional page and connect with another workforce of the organisation. A enterprise can use
this social media with upload promotional pictures and give advertisement of vacancies. It is
lesser use of business as compared with the LinkedIn(Shepard, 2011). It is very highly effective
because large number of people connected with this social media.
Twitter: This is kind of social media in which user can reply and upload their statement. To
promote most important decision in the market this social media site can be used by the
organisation.
B) Explain uses of social media in communication and collaboration in workplace
These social media are very useful for effective communication at the workplace. These
includes some important points are given below:
 Facebook can deliver and receive fastest message between interactions of various
employees at the workplace.
 Company can promote their products and services with the help of Facebook.
 Stakeholders can acquire important information of the company by the use of twitter.
 Job seekers can and employers can effective communication with the help of LinkedIn.
CONCLUSION
As per the report it can be concluded that uses of technologies are very important for
smooth functioning of the organisation. Technologies like web based emails helps to transfer
effective information between employees at the workplace (Thomas, 2014.). Other technologies
like cloud storage helps to store the data which is very important for the companies. Apart from
that Drop box and Google drive are one of the largest service provider. Basically, report is
concluded that use of technologies is very important for the enterprise to connect with large
number of people. It is important for the organisation to make changes in their working
procedure with the help of technologies are available in the market. To increase the profits and
productivity of the company it is crucial to adopt smart technologies in the workplace.
Technologies are not only connected with production department but also relate with other

department of the enterprise. Smart and new techniques are helps to make work faster and
easier(Hacker, 2017.). For online marketing, yahoo and google are play important role because
they are providing excellent online services. Apart from that Facebook, twitter and linked in is
provide their services by which people can connected easily with each other. This report will
includes use of smart technology in workplace.
TASK 1
Explain use of technology to improve work efficiency
There are various types of technologies available in the market but company have to use
those technologies which appropriate to achieve their goals and objectives. These techniques are
help to increase the efficiency and productivity of the enterprises. There are some technologies
which a organisation can adopted are mentioned below:
Web based emails
Different providers are give these services to many organisations so that they can easily
create do their business transactions and connect with large number of peoples. A enterprise can
sales their products and services to large number of customers with the help of email based
marketing(Oldham and Silva, 2015). Web based email are also helps to define new plans to
various clients and customers. There are various email providers in which two are very common
and widely used by every organisation is that Gmail and yahoo. On the bases of features here are
given comparison between these companies.
Features Gmail Yahoo
Size Gmail have size capacity of 7
GB.
Yahoo have capacity 4MB to
100 MB.
Inbox chat feature Yes Yes
Search bar for sent mails Yes Yes
SMS chat Yes Yes
Phone calls Yes No
Mobile version Yes Yes

Attachment flexibility Yes Yes
Security Gmail is much secure because
it provide security to user to
save from phishing attack.
Yahoo is less secure than
Gmail.
Folder creation It includes that it not
understand little difference
between various folders.
Yahoo is clearly understand
every folder made and send
new email in new folder.
Advertisement Gmail is not give any kind of
advertisement.
Yahoo have lot of pictures and
advertisements.
Drag and drop menu Gmail have does not this
feature.
Yahoo have this feature.
Speed Speed to send and receive a
mail is really faster in Gmail
rather than others.
Because of advertisements and
picture speed of yahoo is slow.
There are some uses of these technological services in workplace are given below:
 It very useful for the company because employees can exchange better and effective
information related to work at various levels of the enterprise.
 By the use of these services a organisation can easily reach to their customers and
provide goods and services and also give some important information to existing
clients(Shepard, 2011). Consumer satisfaction can easily receive by the use of these services because it helps to
connect with large number of peoples.
Cloud storage
This is new technology incurred in the the market by which a organisation can store its day to
day data which is very important for the company. It is very difficult for the enterprises to huge
investment on the storage devices so cloud storage play very important role in this term of
company(Shepard, 2011). For large organisation it is very major problem(Shim and .al.et. 2011).
There are various provider which provides data storage services to the companies by which they

can easily store information which is very important for the enterprise. Uses of cloud storage are
mentioned below:
 Organisation can review their stored data in any where and any time without using
computer, phone and tablet.
 A organisation can safe their back up of their information in any condition like computer
hanging and crashes.
 This services is also useful for the multiple user because they can easily access various
files.
There are many providers of cloud storage file in which two are most commonly and widely used
such as Drop box and google drive(). Some features of these two are given below:
Features Drop box Google drive
Size of file restriction It includes 10 GB space. Google drive have 5TB storage
Free storage 2 GB of data is given in drop
box.
15 GB data is given in google
drive.
extra free storage earning It is possible in this service. This is not possible in Google
Drive
Paid plans Company have to paid approx
10$ per month for storage up
to 1TB
For the storage of 100 GB
approx 2$ per month is paid by
the company.
Operating system supported Mac, blackberry, Linux,
android and kindle fire.
It includes IOS, Mac, android
and windows.
TASK 2
A) Explain appropriate use of technologies and its application in workplace
In modern days it is very important to use technologies in workplace so operations can be
easier and faster executed(Elias, Smith and Barney, 2012). Large number of persons that are
using these technologies. For effective completion of different task it is important for enterprise
to use new technologies. Com0pany have different applications such as share information to each

other, communication, evaluation of growth of company, identify and reaching clients, gather
feedback from various customers, online marketing of goods and services of the company. For
execution of these operations in the company it is important to use technologies.
There are various misuse are available of these technologies which are directly affect the
operations of a enterprises. It is necessary to ensure that more use of technological inputs such as
tablets and phones, increase the chances of information getting stolen(Oldham and Da Silva,
2015). This is very important to use appropriate technologies which suits objectives of the
company which have to be achieved in given time period. Applications of technologies described
below:
 Mobility can be reduced by online interactions between employees which is help to save
the time also.
 It also helps in effective communication by which employee can transfer relevant
information easily.
 Technologies can use also in recruitment, selection and conduct training and development
programme of the organisation , it helps to save money and time of the enterprise.
Social media is one of crucial platform to connect with people of whole world. With the help of
social sites company can provide their products and services to large number of people. It also
helps to give necessary information to existing customers. Three major social media are
mentioned below:
LinkedIn: It is social networking sites which employment and business oriented. It includes that
employers can give their advertisement of vacancy and job seekers can easily upload their CV's.
It is like professional social site which is very useful for both employers and job seekers. It
increase the use of mobile applications and websites.
Facebook: It is most common and widely used social media in which large number of people are
connected with each other at any where and any time. Employees can create their own
professional page and connect with other workforce of the organisation. A enterprise can use this
social media by upload promotional pictures and give advertisement of vacancies. It is lesser use
of business as compared with the LinkedIn(Shepard, 2011). It is very highly effective because
large number of people connected with this social media.

Twitter: This is kind of social media in which user can reply and upload there statement. To
promote most important decision in the market this social media site can be used by the
organisation.
B) Explain uses of social media in communication and collaboration in workplace
These social media are very useful for effective communication at the workplace. These
are includes some important points are given below:
 Facebook can deliver and receive fastest message between interactions of various
employees at the workplace.
 Company can promote their products and services with the help of Facebook.
 Stakeholders can acquire important information of the company by the use of twitter.
 Job seekers can and employers can effective communication with the help of LinkedIn.
CONCLUSION
As per the report it can be concluded that uses of technologies is very important for
smooth functioning of the organisation. Technologies like web based emails are helps to transfer
effective information between employees at the workplace(Thomas, 2014.). Other technologies
like cloud storage is helps to store the data which is very important for the companies. Apart
from that Drop box and google drive are one of the largest service provider. Basically report is
concluded that use of technologies is very important for the enterprise to connect with large
number of people.

REFERENCES
Books and Journals
Elias, S.M., Smith, W.L. and Barney, C.E., 2012. Age as a moderator of attitude towards
technology in the workplace: Work motivation and overall job satisfaction. Behaviour
& Information Technology. 31(5). pp. 453-467.
Hacker, S., 2017. Pleasure, power and technology: Some tales of gender, engineering, and the
cooperative workplace (Vol. 5). Routledge.
Kbar, G., Aly, S., Elsharawy, I., Bhatia, A., Alhasan, N. and Enriquez, R., 2015. Smart help at
the workplace for persons with disabilities (SHW-PWD). International Journal of
Computer, Control, Quantum and Information Engineering. 9(1). pp. 84-90.
Oldham, G.R. and Da Silva, N., 2015. The impact of digital technology on the generation and
implementation of creative ideas in the workplace. Computers in Human Behavior. 42.
pp. 5-11.
Shepard, M., 2011. Sentient city: Ubiquitous computing, architecture, and the future of urban
space. The MIT press.
Shim, J.P., Dekleva, S., Guo, C. and Mittleman, D., 2011. Twitter, Google, iPhone/iPad, and
Facebook (TGIF) and smart technology environments: how well do educators
communicate with students via TGIF?. CAIS. 29, p. 35.
Thomas, K.J., 2014. Workplace technology and the creation of boundaries: The role of VHRD in
a 24/7 work environment. Advances in Developing Human Resources, 16(3). pp. 281-
295.
Online

How Smart Technology Will Shake Up the Workplace 2017 [Online] Available
through:<http://www.baselinemag.com/innovation/slideshows/how-smart-technology-will-
shake-up-the-workplace.html>. [Accessed on 16th august 2017].