Starting a Small Business: A Case Study of Coffee Shop 'Coffee Day'

How to start a small business?

Table of Contents
Introduction......................................................................................................................................2
Aim:.................................................................................................................................................3
Literature review..........................................................................................................................3
Recommendation.........................................................................................................................4
Conclusion.......................................................................................................................................5
References........................................................................................................................................6
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Introduction
The following report focuses on starting a small business. This report states about starting a
small business of coffee shop which is known as Coffee day. This is small business is located in
United Kingdom and it’s headquarter is situated in London. London has become a prime location
for this small business because people of London and habitual of drinking coffee and there are a
lot of businesses around the coffee shop so that people can easily visit this coffee shop. Currently
this coffee shop is operating in London only (Setiawan, and et.al 2020). The overall objective of
this coffee shop is to increase the sales and they want to expand their business throughout United
Kingdom. Coffee shop has become a social gathering for people where they can enjoy different
variety of coffee along with this they can get a small get together and people can spend their
valuable time with their loved ones family and friends. This coffee shop primarily serves various
types of coffee such as espresso, latte, cappuccino etc. Along with this Coffee Day also provides
cold coffee iced coffee iced tea and other beverages. This is small cafe is continuously increasing
their menu now this coffee shop is also providing various Continental drink of Europe and
serving different beverages and alcoholic drinks as well. Drinking coffee on daily basis has
become habitual for the people of United Kingdom. That for this coffee shop trying to increase
their sales and revenue and also this organisation is continuously increasing then you as well.
Along with this coffee day is also serving called drip French press as well. This coffee house is
providing coffee along with food entertainment and also it welcomes local community so that
they can enjoy their precious time. Apart from this Coffee Day wants to serve coffee and other
beverages on reasonable prices so that it can create a good consumer base. This is small coffee
shop also treat Their employees and customers with full respect so that people can visit again
and again and this will help the organisation to increase their revenue . This small business is
focusing on providing a welcoming environment to their guest and customers so that people can
enjoy staying in this cafe and they can talk and mingle themselves. So this is small business
operates in restaurant industry and it is a small coffee shop. The major goal of this business is to
increase their market share and also wants to increase the overall revenue so that they can make
further investment. This report also provides literature review and various recommendations.
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