Increasing revenue through strategic human resource management

Running head: INCREASING REVENUE THROUGH STRATEGIC HRM
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Increasing revenue through strategic human resource management
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INCREASING REVENUE THROUGH STRSTEGIC HRM
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EXECUTIVE SUMMARY
This report is a study about the impact and benefits of an effective strategic management
of managing the human resources in the hospitality sector. The report is divided into different
sections including the introduction, the literature review, methodology, findings and discussion,
conclusion, and the recommendations section. In the introduction, the report explains the
background information to the research, aims, justification, and the research questions that seek
to find out the relationship between revenue generation and the strategic human resource
management. The literature review criticizes the past similar studies and the impacts they
brought to the hospitality industry.
The report further uses quantitative data collected from the secondary sources provided
by the Australian Bureau of Statistics and on the Hilton hotel website. Moreover, regression and
descriptive analyses were used to analyze the data. In the findings and discussion sections, the
report illustrates the results and explanation of the descriptive and regression analysis. The
findings indicate that the revenue in the hospitality industry is directly related to the effective
management of HR in the industry. The report recommends that the managers in this industry
should deduce effective human resource practices that are aimed at motivating the employees
towards the service delivery, which will translate to the additional generation of revenue in the
industry.

INCREASING REVENUE THROUGH STRSTEGIC HRM
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Table of content
EXECUTIVE SUMMARY...........................................................................................................2
INTRODUCTION.........................................................................................................................5
BACKGROUND INFORMATION.....................................................................................................5
JUSTIFICATION............................................................................................................................5
THE AIM OF THE RESEARCH.......................................................................................................6
RESEARCH QUESTIONS................................................................................................................6
RESEARCH PLAN..........................................................................................................................6
LITERATURE REVIEW.............................................................................................................7
METHODOLOGY......................................................................................................................10
DATA COLLECTION...................................................................................................................10
DATA ANALYSIS.........................................................................................................................11
FINDINGS AND RESULTS.......................................................................................................11
DESCRIPTIVE STATISTICS.........................................................................................................11
REGRESSION ANALYSIS.............................................................................................................14
Regression analysis output: Output summary.....................................................................14
Regression analysis output: ANOVA...................................................................................14
Revenue trend line.................................................................................................................15
DISCUSSIONS.............................................................................................................................15
DESCRIPTIVE ANALYSIS............................................................................................................15
Multiple R..............................................................................................................................16

INCREASING REVENUE THROUGH STRSTEGIC HRM
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R Square................................................................................................................................16
Standard error.......................................................................................................................16
Significance F.......................................................................................................................16
Revenue trend line.................................................................................................................16
LIMITATIONS OF THE RESEARCH.....................................................................................16
CONCLUSION............................................................................................................................17
RECOMMENDATIONS............................................................................................................17
GAUNT CHART.........................................................................................................................19
REFERENCES............................................................................................................................20

INCREASING REVENUE THROUGH STRSTEGIC HRM
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Increasing revenue through strategic human resource management
Introduction
Background information
Revenue in any organization is the key driver to the existence and operation of different
businesses (Geys and Benny, 2016, pp.769-788). There are a number of ways to increase the
revenue of a business organization but this study will be focusing on the strategic human
resource management as a means to increase the revenues of the organization. To accomplish
this the researcher used the Hilton Hotel in Australia as a case study to the research. The industry
having been reported to experience growth and competition in the market calls for the proper
management of the human personnel in the industry (Boella, 2017). For the hotel to increase its
revenues, it has to perform well in the market implying that there are achieving customer
satisfaction at the hotel. Reports indicate that the strategic HRM plays a major role in these
operations as well as increasing the revenue obtained for the hotel organization.
Justification
There have been reported gaps in the strategic management especially for the human
resources in the hospitality sector, which requires proper strategies to be addressed (Tang,
Guiyao, and Yang 2015, pp.163-184). The poor coordination of the human personnel has led to
the loss of revenue directly or indirectly thus causing a drop in the market value of a certain
organization. The research has chosen the hospitality industry due to the wide range and ever-
changing customer demands and desires (Han and Heesup, 2015, pp.22-33). According to (Hill
and Nigel, 2017), in order to fully attain the customer satisfaction as well increase the revenue of

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the hotel, there must be an elaborate framework to link that coordinates the employees in order to
eliminate any source of liabilities at the workplace that could drive the customers away.
The aim of the research
The research aims at mobilizing human resource management at the Hilton hotel in order
to increase the revenue by outlining the proper strategies that would contribute to the
performance of the employees to generate more revenue.
Research questions
These methodological means guide the research in attaining a deduction. Below are the
research questions for this study.
1. What is the relationship between the revenue of the Hilton hotel and the management of
the human resources?
2. What are the strategies to be laid in place in the management of the human resource that
would enable the Hilton hotel to gain a competitive advantage in both local and
international market?
The search for the answers presumes the determination of the two variables, which are made up
of Human Resource Management practices as an independent variable while the performance of
the Hilton hotel in terms of the revenue generated as a dependent variable.
Research plan
The research plans to create a smooth flow of processes at the Hilton hotel. First, an
introduction to the research, which entails justification for the study, the aims, and the questions