Key Trends in the Fast Food Industry

The Mc Donald is world largest restaurant chain in terms of revenue that is serving around more
than 69 million customers in 100 countries. Moreover, the company have around 37,855 outlets
across worldwide that delivered better quality products and services to range of people. So the
presentation has include key information pertaining to market size, trend data, competitors
analysis, macro and micro economic factors that affect the company. At last it has covered
marketing objective for marketing plan of company.
1

The fast food industry generated around $570 billion of revenue which is much bigger as
compared to economic value of most of the countries across worldwide.
It is also expected that the fast food industry will growth at an 2.5% of annual rate for several
years.
Likewise in United States there are around 200000 fast food restaurants that is employing around
4 million people. At the same time it is estimated that around 50 million Americans eat every
single day at restaurants.
2

So, it is another key trends in fast food industry that demand restaurant to make use of mobile
application or provide online payment services to people so that they can easily make payment
and get delivery of products at their door steps while staying safe at home.
Smart equipment and Robotic solution: In recent scenario, people wants more advance, quick
and qualitative service through use of smart equipment, robotic solution rather than much
involvement of human. Thereby it has become trend for restaurant operating in fast food industry
to make use of artificial intelligence and robotic solution while delivering services to range of
customers.
3

Subway: It can be stated that Subway is the largest restaurant chain in terms of its size and scale
of operation across worldwide. Such as it have stores located in 41000 different places and in
more than 100 countries. The menu of Subway is mainly made up of salads and sandwiches.
Starbuck: It is also one of the competitor of McDonald that is well known for world largest
coffeehouse chain have its operation in more than 76 countries with 31000 stores that delivered
better quality services to customers. Moreover almost 15000 stores are located in United States
only and the company offer high quality product at high prices so satisfied wants of customers in
best possible manner. $ 27 billion is actual revenue that has been earned by company in 2019.
4