Introduction to Management Principles
Added on 2020-02-19
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RUNNING HEAD: INTRODUCTION OF MANAGEMENT 1Introduction of managementSubmitted by:
Coca Cola Amatil2Executive summaryThe report is based on the current and past strategies of Coca Cola Amatil. The company is ableto create a distinguishing and optimistic part to the world. In this way the company is able tocreate a value for partners and guarantee sustainable growth and development. This helps ininspiring the business environment allowing a business to grow in a productive way. In order togain an insight it is important for a brand to incorporate effective marketing strategies. Thesestrategies act as a platform to deal with the issues an organization faces. They have formulatedan effective plan that helps them in managing tasks. It is important to notice that CCA hasincorporated a definite procedure helping in managing their goals. The report includes differentstrategies for which the brand is criticized in the past. There is a necessity to implementEducation and physical activity programsin order to reduce the critical issues. It is importantrunning certain programs to create awareness which is considered as the most criticized part ofthe strategies.Moreover, it is highly recommended for a brand to diversifying their needs, the company isproviding customer diversification and real competitive advantage. It is evident to develop aconcrete future insight to gain competitive advantage. The organizational structure help inmanaging the organization located at different places in an effective way. They have madeimprovement by directly promoting the product. Lastly, Recommendations are given to form aneffective understanding of the strategic development. Contents
Coca Cola Amatil3Introduction......................................................................................................................................3Mission, vision and core competency..........................................................................................3Successful Past Strategy...............................................................................................................3Current Strategy...........................................................................................................................4Past Strategy Criticized................................................................................................................6Environment Analysis.....................................................................................................................6Internal Environment Analysis....................................................................................................6SWOT Analysis........................................................................................................................6External Environment Analysis...................................................................................................8PESTLE Analysis.....................................................................................................................8Porter 5 forces..........................................................................................................................9Organizational culture and Leadership..........................................................................................10Recommendations and Conclusion................................................................................................11References......................................................................................................................................11
Coca Cola Amatil4Introduction Coca-Cola Amatil is known across the world as one of the leading bottlers of non-alcoholicready-to-drink beverages. The company has its operations in the Asia-Pacific region. They areknown to be one of the world's five chief Coca-Cola bottlers (Our Company, 2017). They haveoperations in 5 countries that include: Australia, New Zealand, Indonesia, Papua New Guinea,Fiji and Samoa (Cuganesan, Guthrie and Ward, 2010).Mission, vision and core competency The company was incorporated with a vision to generate millions of moments of cheerfulnessand promises. The company feel delighted by fulfilling extraordinary portfolio of brands. Thebrand has built unrivalled shared value in order to create growth. The company is able to create adistinguishing and optimistic part to the world. In this way the company is able to create a valuefor partners and guarantee sustainable growth and development. The purpose is to developproductivity and an inclined/ lively cost structure. They have promised to deliver attractivesustainable returns (Ashley, 2017).ValuesThe company is pretty-much straight forward and open in taking forwards the core values. Thepurpose is to benefit the consumers with their distinct services. For the purpose CCA has focusedstrategies in order to manage distinct tasks.Successful Past StrategyThe company is performing extremely well in the Asia Pacific by focusing on services based onhealth consciousness activities. They are Packaging, serving sizes in order to earn profit andgrowth for Coca-Cola Amatil. The numerous innovations done by the company is focused on
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