Research Proposal and Ethics Form

The assignment requires a student to complete a research proposal and ethics form, which includes providing details about their research project, such as the topic, objectives, methodology, expected outcomes, and potential risks. The form also asks questions about data storage and security, ethical concerns, and informed consent. Students must confirm that they have read and understood the institution's Research and Ethics Policy and discussed ethical issues with their Unit Tutor.

Research Project 2

Table of Contents
TITLE: “The benefits and drawbacks of a global business environment”......................................4
INTRODUCTION...........................................................................................................................4
Overview of research..............................................................................................................4
Background of research..........................................................................................................4
Significance of study..............................................................................................................5
Aim of research......................................................................................................................5
Research Objectives...............................................................................................................5
Research Questions................................................................................................................6
Timescales and graph.............................................................................................................6
..........................................................................................................................................................7
LITERATURE REVIEW................................................................................................................7
Concept of global business environment................................................................................7
Benefits and drawbacks of globalisation for an organisation.................................................8
Strategies which help in reducing the drawbacks of globalisation.........................................9
Impact of globalisation on financial transaction practices...................................................10
RESEARCH METHODOLOGY...................................................................................................10
Type of investigation............................................................................................................10
Research philosophy.............................................................................................................11
Research design....................................................................................................................11
Data collection......................................................................................................................12
Sampling...............................................................................................................................13
DATA ANALYSIS........................................................................................................................13
RESEARCH OUTCOMES............................................................................................................22
(Covered in PPT)..................................................................................................................22
........................................................................................................................................................22
REFLECTION AND RECOMMENDATION..............................................................................26
Reflection.............................................................................................................................26
Recommendation..................................................................................................................27
CONCLUSION..............................................................................................................................28
REFERENCES..............................................................................................................................29

APPENDIX....................................................................................................................................31

TITLE: “The benefits and drawbacks of a global business environment”
INTRODUCTION
Overview of research
Globalisation is the term which is used to describe how nations, people and businesses in
all over the world are becoming more interconnected as forces like transportation, technology,
international finance and media. This will make easier for desired products, services, ideas and
people to cross traditional boundaries. The global business environment provides both issues an
challenges to the company. Along with this, it is provide tremendous opportunity for economic
growth and success in order to improve the quality of life. Globalisation is the process where
company employees are interacted and communicated with each other in order to reach with set
desired goals and targets (Briscoe, Tarique and Schuler, 2012). Global business environment
refer as the interaction of one economy with other nation of the world. Such type of
communication can be defined as politics, education, production, financial transaction and so
more. As globalisation enhancement, there are number of companies which are set up their
businesses in other nations. Marks and Spencer also establish their business operation in different
countries which assist them in gaining high income and profitability.
Globalisation consists with standardised goods and services with the help of globally
standardised production and marketing procedures which target desired customers needs and
wants. It is the process of enhancing involvement in global operations (Cavusgil and Knight,
2015). The report is based on Marks and Spencer which is British multinational retail company
and it's headquarter is situated in Westminster, London which mainly deals in clothing, home
products and luxury food items. It is recorded on London Stock Exchange and it is constituents
of FTSE 100 index. The main purpose of this assignment is to analyse research aims and
objectives regarding specific topic. In this, literature review is used for analyse different scholars
and authors views towards research topic in better manner.
Background of research
Marks and Spencer is the international retail company which headquarter is located in
Westminster, London, United Kingdom. They are mainly deal in clothing's, luxury products and
home items which are purchase by large number of customers. M&S was established in 1884 by
Michael Marks and Thomas Spencer in Leeds. An organisation starts to sell branded goods such
4

as Kellogg's Corn Flakes in the year of November 2008. Currently, company has operated and
regulate in 979 stores across the UK which includes 615 only sell food products (Crane, Matten
and Spence, 2013). There are around 81 thousand employees who are working for an
organisation in order to reach with desired goals and targets.
Significance of study
The research topic is important for analysing the benefits and drawbacks of an
organisation which help them in selecting appropriate area for establishing business.
Globalisation assist in expanding business operations and its functions in order to reach with set
organisational goals and objectives effectively (Crane and et. al., 2014). With the help of this, an
enterprise can easily analyse where they required setting up their business for enhancing in sales
and profitability. This will allows businesses to reduce dependence on their local and national
economies. Along with this, it is helpful in determining benefits and drawback of global business
environment while enter in new market place.
Aim of research
This can be determined as one of the important section of research project where no such
aim is directed to proceed and it is conducted (Laszlo and Cescau, 2017). It is mainly describe
major problem which is faced by an organisation and it is required solution so that they can reach
with high growth and success in proper manner.
Aim: “To identify the major benefits and drawbacks of globalising the business”. A
case on Marks and Spencer.
Research Objectives
It is essential part as it is one of the common through which they are define major goals
of the company in order to reach with easy way (Madhok and Keyhani, 2012). This is useful and
helpful for researcher where they are capable for evaluating and determining whole research
project in better manner. Such objectives have a strong connection with each other and it will
help them in conducting investigation effectively. These objectives are developed for such
research that is described as follows:
Objectives:
 To understand the concept of global business environment.
 To determine the benefits and drawbacks of globalisation for an organisation.
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 To analyse major strategies which help in reducing the drawbacks of globalisation.
 To identify impact of globalisation on financial transaction practices of business.
Research Questions
In this section, questions are being developed and formulated by investigator as per the
objectives so that they have created for themselves. It can be analysed that it is required part of
research project by which this will be able to understand and evaluate investigation effectively.
The research questions are described as under:
Questions:
 What is the concept of global business environment ?
 What are the benefits and drawbacks of globalisation for Marks and Spencer ?
 What are major strategies which help in reducing the drawbacks of globalisation ?
Timescales and graph
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LITERATURE REVIEW
A literature review is the type of review article. It is scholarly paper which includes
current knowledge involves substantive findings as well as theoretical and methodological
contributions to specific theme. Literature review is secondary method and sources, and does not
confuse with book reviews which may also appear in same publications (Shenkar, Luo and Chi,
2014). This can be used for recognising different authors and scholars regarding specific research
topic.
Concept of global business environment
Global business environment can be defined as the environment in various sovereign
nations with factors exogenous to domestic environment of an organisation. It mainly influences
decision making on the usage of resources and its capabilities. The international business
environment includes social, political, regulatory, economic, legal, culture and technological
factors. Globalisation consists with standardised goods and services with the help of globally
standardised production and marketing procedures which target desired customers needs and
wants (Stahl and et. al., 2012). It is the process of enhancing involvement in global operations.
For function effectively and efficiently, an organisation operate business at international level
which must understand and evaluate social environment of domestic nation where they are
operated and regulated. Global business environment consist with international interactions and
7

communication outside the nation which directly influences how business operates in another
country.
Along with this, global business environment can highly beneficial for an organisation
and it can also extremely dangerous and hazardous (Benería, Berik and Floro, 2015). Due to this,
changes are occurs in the global area which can assist and hinder business's ability and capability
to operates.
Benefits and drawbacks of globalisation for an organisation
Global business environment refer as the interaction of one economy with other nation of
the world. Such type of communication can be defined as politics, education, production,
financial transaction and so more (Schnall, Dobson and Landsbergis, 2016). In this, there are
different benefits and drawbacks of globalisation for Marks and Spencer which are described as
follows:
Benefits of globalisation: Increase in employment opportunities – As globalisation enhancement, there are number
of companies which are set up their businesses in another nations. It will assist in
increasing employment opportunities which are appropriate for the people and their
skills. People can get better jobs without need to move towards one nation to another.
Currently, Marks and Spencer Company open various stores and shops which provide
huge employment opportunities to their country people. Increase in free trade – It is necessary for company is to enhance free trade which have
opened doors for investors in developed nations in order to invest their money in
developing countries (Suci, Asmara and Mulatsih, 2016). Marks and Spencer are
increasing their business operations and its functions in order to reach with desired goals
and targets effectively. This will help them in enhancing free trade services and facilities
for gaining high income and profitability. Rapid flow of data and information – It is seen that information can be flow from one
nation to another as resulting in the world being tied together. The vital information can
share between an individual and associations at fast rate. This has provide facilities which
enhancing the ease of transporting people and goods. Marks and Spencer also establish
their business operation in different countries which assist them in gaining high income
8

and profitability. If firm expand business operations in another country so this will help
them in acquiring large number of customers.
 Enhancement in quality of goods and services – As a result of globalisation, people
have to access the best quality of desired products and facilities in all over the world
(Sheth, 2017). M&S have to strive to offer better quality of goods and services to their
customers and buyers has the liberty of selecting demanding goods which fulfil their
needs. For successful business, company required to provide quality based facilities and
goods in order to gain income and profitability.
Drawbacks of globalisation: Unfair working condition – There are various international companies which have been
accused of social injustice by exploiting workers in undeveloped nations in order to cut
down costs. Workers are provided unhealthy working situation which can lead towards
health dangerous and hazardous. Sometime Marks and Spencer cannot able to provide
good working condition which is not gain attention of large number of customers.
 Reduction in employment growth rate – with the promotion of idea which advances
technology and it will enhance in productivity that can create and develop more jobs
which has been cornerstone of globalisation (Cleveland and et. al., 2016). Sometime,
Marks and Spencer move their production services and facilities from one place to
another in searching of cheaper worker in previous nation.
Strategies which help in reducing the drawbacks of globalisation
Globalisation is the process where company employees are interacted and communicated
with each other in order to reach with set desired goals and targets. This will assist in expanding
business operations and its functions for managing and maintaining all organisation effectively.
There are various strategies which assist M&S for reduces drawbacks due to globalisation in
effective manner which are described as under: Maintains public relation – This is one of the effective strategy where an organisation can
develop and create good product image and this will assist in gaining attention of large
number of customers (Baars and et. al., 2016). For developing and building public relations
potential in new geographic areas which reduces occurring issues and challenges. It can be
analysed that both are effectively localised desired messages among customers who are
desired to buying their organisation products and services.
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 Effective leadership – It is required for company is to adopt effective leadership approach
which helps them in analysing accurate location for their business expansion and through
which it can easily get high income and profitability. With the assistance of effective
leadership, they can formulate and develop required strategies and policies in order to
manage and maintain business operations in better manner.
Impact of globalisation on financial transaction practices
As per the views of Lairenlakpam Mangal, 2019 globalisation create ability for business
entities implement strategic practices that assist them in managing business operations in
different countries (Globalisation and its impact on financial services, 2019). On the basis of this
process, an organisation enhance their business growth and market share at international level.
Globalisation has direct impact upon the accounting and financial practices of a firm that enable
them to make strategic practices for the geographic diversification in financial services arena.
While conducting market expansion, an organisation always requires to manage their funds and
reserves in proper manner so that they can manage their business services effectively in different
countries. Thus, it can be identified that globalisation has an direct impact upon the accounting
and financial services of a firm. This deregulation forced a firm to prioritize their goals by
shifting their focus from rate-setting and transaction-processing to becoming more customer-
focused.
RESEARCH METHODOLOGY
Research methodology is the specific procedures and technique that can be used for
analysing, selecting, processing and examining whole facts and figures regarding research topic.
In this part, they need to allow readers in order to evaluate and analyse entire study's validity and
reliability. Research is carrying out for explaining, describing and predicting work process in
proper way. This can be defined as study of techniques and methods which can gain appropriate
skills and knowledge (Wilkins, Khanna and Trubek, 2017). It is one of the essential sections of
investigation project because all the required factors are considered. With the help of this, all the
issues are associated with research report which can be sort in effective manner.
Type of investigation
In this section, investigator need to access correct data and information of investigation
project so that they can easily execute methods and techniques for gain benefits regarding
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research process. There are two method of collecting data which includes qualitative and
quantitative research. In qualitative research method, information and data has been gathered and
collected by formulating use of qualitative technique. Its main concentration is to maintain
quality and customers point of view regarding firm organisation products and services effectively
(Rossati, 2017). Another is quantitative research method which assists in assembling and
collecting appropriate data through authentic graphs and statistical data. In this, an investigator
mainly focuses on understanding and evaluating qualitative factors of particular topic that is
required. In this report, qualitative research can be used for collecting and gathering accurate
data while completing report.
Research philosophy
It is the value and beliefs that can be used for collecting and gathering correct data or
information at the time of complete research report. This section indicates various types of
patterns and beliefs which are being followed by investigator and their main role is to select
accurate philosophy for an organisation in order to reach with desired results or outcomes. In
addition to this, there are different types of philosophy such as positivism and interpretivism (Li
and Zhou, 2015). In this, positivism considers that reality is stable and it can be ascertained and
evaluated from an objectives point of view without intervention and interference with
phenomenon being studied. Another is interpretivism intend with subjective analysis and
interpretation is actual that required to be understand and evaluated. In this existing project,
positivism philosophy is used for assembling and collecting correct data and information at the
time of completing this project.
Research design
This has been chartersized as managing and maintaining number of methods and
techniques that can help in gathering and collecting specific data or information which is used
for major part. This will assist in examining and analysing to qualifying unmistakable estimation
and prediction for determining the exploration issues and challenges in proper way. In this
particular study, there are three types of structure which includes descriptive, exploratory and
experimental. In this, descriptive research design, a researcher solely interested in describing and
explaining the situation or case in this study. It is the theory based investigation which is
developed by gather, analyse and present collected data and information (Vadlamannati, 2015).
In experimental research design, it is used to establish a relationship between the cause and effect
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of situation. This is casual research design where effects are caused by independent variable on
the dependent variable which is observed. On the other hand, exploratory research design
involves researcher's ideas and opinions which are major key as it is primary dependent on their
personal inclination about specific topic. In this present research, descriptive design is used for
collecting and gathering accurate data while completing of this study.
Data collection
In this report, data and information can be collected and gathered for improved the
various association that are related with fundamental subjects of research and this will locate a
successful arrangement in effective manner (Suchday, 2015). there are two strategies and
policies which are getting appropriate data and information for accumulating so that this can
shown as important and auxiliary method or technique in order to collect appropriate functions.
There are two type of data collection method which is described as under:
 Primary data - It is originated for the first time by investigator through direct efforts and
experience, especially for the motive of addressing in this research issue. It is very
expensive as researcher is conducted by the firm which need resources such as
investment and manpower (Shahbaz and et. al., 2016). The data collection is under direct
control and supervision of the researcher. The data has been collected by various other
methods such as surveys, observations, physical testing, questionnaires and personal
interview, focus groups.
 Secondary data - It is implies with second hand information which is collected and
recorded by any person other than users for the motive, not relating to the existing
investigation issues or problems. It is already available form of data collected from
various sources or methods such as books, journals, newspaper, websites, reports and so
more (Blanton Blanton and Peksen, 2015). This is offering various benefits as it is easily
available, save time and cost of an investigator. But there are some disadvantages of this
data method are that data gathered for the purpose other than issue in the mind.
In this current report, both primary and secondary data can be used by researcher in order to
collect and gather accurate data for completing the project.
Sampling
It is the process which is used in statistical analysis in which predetermined number of
observations is taken from a large population (Najam, Runnalls and Halle, 2016). The
12

methodology can be used to sample from large population that depend on the type of analysis
being performed but it may includes simple random sampling. There are 40 respondents are
taken in this research sampling.
DATA ANALYSIS
Data analysis is the procedure of inspecting, transforming, modelling and cleansing data
and information with desired goals and target of discovering useful data, informing conclusion
and supporting decision making. The procedure of evaluating data using analytical and logical
reasoning to analyse each element and component of data provided (Liang, Ren and Sun, 2015).
This form of analysis is just one of the many steps which can be completed when conducting an
investigation experiment. Data from different sources which is gathered reviewed and then
analysed to form some sort of finding or conclusion. There is variety of particular data analytics
method, some of which includes data mining, text analytics, business intelligence and data
visualisation.
Theme 1: Concept of global business environment
Q.1. Are you aware about the concept of global
business environment?
Frequency
 Yes 30
 No 10
13

Interpretation: It can be analysed from the above described table, global business environment
is one of the essential procedure which help company in making connection with other
international companies. This will assist in expand business operations and its functions in
another nation in order to gain high income and profitability. there are around 30 respondents
who are agree on that statement where they think that global business environment help firm in
reaching with set goals and targets in proper manner. On the other hand, there are around 10
respondents who are not agree on that statement and believe that it is very helpful in expand
business in easy way.
Theme 2: Globalisation assists in expanding business operations and functions in new
market place
Q.2. Does globalisation assist in expanding business
operations and its functions in new market place ?
Frequency
 Agree 35
 Disagree 5
Interpretation: from the above described table, it can be examined that globalisation is one of
the effective method and technique which assist business organisation in expand business in
another nation. This will help firm in attracting large number of domestic as well as international
14
Agree Disagree
0
5
10
15
20
25
30
35
35
5
Column C

customers towards company products and services in better manner. there are around 35
respondents who are agree on that globalisation help company in reaching with desired buyers
who are willing purchase only respective firm goods and services. Rest of the 5 respondents are
not agreeing on that consideration in effective manner.
Theme 3: Globalisation is beneficial for Marks and Spencer company for gaining high
income
Q.3. Do you think globalisation is beneficial for Marks
and Spencer company for gaining high income and
profitability ?
Frequency
 Yes 32
 No 8
Interpretation: This can be stated that globalisation is help companies in order to reach with
desired customers who are use such products and services which are offered by respective firm.
This will assist them in gaining attention of large number of customers towards products and
services of firm in the market place. For this, they can easily gain high income and revenue.
There are around 32 respondents who are said yes for that globalisation help Marks and Spencer
for acquiring high revenue and profitability by selling of desired goods and services. Remaining
8 respondents are said no for this statement.
15
Yes No
0
5
10
15
20
25
30
35 32
8
Column C

As per the view of Tejvan Pettinger (Costs and benefits of globalisation 2019 )
Globalisation helps in free trade is a way for various countries to transact product and services to
reach at desirable goals and objectives. With that organisation can specialise in producing goods
in which they can gain competitive advantage.
Theme 4: Franchising strategies adopted by company while entering in new market area.
Q.4. What are the major strategies adopted by company
while entering in new market area ?
Frequency
 Franchising 20
 Export- import 10
 Licensing 10
Interpretation: it can be examined that there are various strategies which can be adopted by
company while enter in new market place. This will help them in establishing their business
operations and its functions in better manner. There are around 20 respondents who are said that
franchising is the appropriate method for enter in new emerging market for company. Rest of the
10 respondents are agreeing on that export and import are another best method which helps them,
in gaining high income and profitability. On the other hand, there are around 10 respondents who
16
Franchising Export- import Licensing
0
5
10
15
20
25
20
10 10 Column C

are said that licensing is strategy which help them in establishing business operations and its
functions effectively.
As per the view of Ty Morse (Going Global: 4 Ways To Expand Into International
Markets 2019), Globalisation is one of important factor to being globalise in that competitive era
with the help of joint venture, by developing local leadership and connect with large, established
organisations that provide local references.
Theme 5: Advantage of globalised business at international level for Marks and Spencer
Q.5. What are the advantages of globalised business at
international level for Marks and Spencer?
Frequency
 Increasing in employment opportunities 36
 Gain higher income and profitability 4
Interpretation: This can be analysed that there are various companies which are established
their business operations and its activities in order to gain attention of large number of customers
towards products and services. it will assist in gaining high amount of income and profitability
by selling them. There are around 36 respondents who are said globalised business help in
enhancing employment opportunities for people in the nation. Rest of the 4 respondents are said
that it will also assist in gaining high income and revenue for attracting large number of buyers
towards firm goods and facilities.
17

As per the view of Jan Emile van rossum (5 benefits of international expansion 2019 ),
there are some major advantages by going global that it provides new markets, diversification of
products and services that helps in enhance market share with it also enables to access new and
talented personnel and at last give competitive advantage.
Theme 6: Globalisation helps business operations in order to reach with high growth and
success level
Q.6. Can globalisation help business operations in order
to reach with high growth and success level?
Frequency
 Agree 30
 Disagree 10
Interpretation: Globalisation is the process which assists business operations and its functions
in order to reach with desired customers towards products and services. This will assist Marks
and Spencer for acquiring high growth and success level in effective manner. there are
approximately 30 respondents who are agree on that statement where globalisation help company
in expanding business operations in acquiring potential development and growth in another
nation. Rest of the 10 respondents who are disagree on that consideration.
18
Agree Disagree
0
5
10
15
20
25
30
30
10 Column C

As per the view of Mona Pearl (3 Keys to Successful Globalization 2019 ), the
opportunities of global expansion is vast and infinite and give potentiality to growth and helps in
attaining success which demands a well planned global expansion plans that helps in achieve
organisational goals and objectives and gain also profitability.
Theme 7: Global business environment assist in performing effective business operations
Q.7. Does global business environment assist in
performing effective business operations and its
functions in market place ?
Frequency
 Yes 37
 No 3
Interpretation: From the above described table, it can be analysed that an enterprise can easily
analyse where they required setting up their business for enhancing in sales and profitability.
This will allows businesses to reduce dependence on their local and national economies. Along
19
Yes No
0
5
10
15
20
25
30
35
40 37
3
Column C

with this, it is helpful in determining benefits and drawback of global business environment
while enter in new market place. there are around 37 respondents who are agree on that
statement where global business environment of Marks and Spencer assist in performing
effective business operations and its functions in the market place. Rest of the 3 respondents who
are said no for this consideration and think it is not very helpful in managing all business
function in international market area.
As per the view of Justin Kuepper (The Impact of Globalization on Economic Growth
2019), Globalisation nearly impacts on the every aspect of modern life and it not only affect to
the organisation effective functioning but also impacts on economies and making market more
efficient and increasing competition, limiting conflicts by spreading wealth.
Theme 8: Globalisation plays an important role in increasing organisation income and
profitability level
Q.8. Do you think globalisation play an important role
in increasing organisation income and profitability
level ?
Frequency
 Agree 35
 Disagree 5
20
Agree Disagree
0
5
10
15
20
25
30
35
35
5
Column C

Interpretation: From the above described report, it can be analysed that globalisation play an
essential role in enhancing organisation income and profit level in better manner. This will assist
in gaining attention of domestic as well as international buyers who are willing to buy such
company products and services. there are around 35 respondents who are agree on that statement
in which they think globalisation help marks and Spencer for acquiring high income for
maintaining business at international level. Remaining 5 respondents who are disagree ion this
consideration.
As per the view of Adam colgate (How to Make Money in Globalization 2019), with the
help of globalisation and organisation can accessing global marketplace by their advance
products and services and it ultimately helps in enhance income and profitability of an
organisation.
RESEARCH OUTCOMES
(Covered in PPT)
21

22

23

24

25

REFLECTION AND RECOMMENDATION
Reflection
From the above described report, globalisation is the process which assists an
organisation in order to expand in business operations and its functions in other nation. I
developed and formulated research aims and objectives which helped in evaluating the overall
topic in proper manner. Along with this, I used literature review for analysing and evaluating
different scholars and authors perceptions regarding particular subject. It assisted me in
describing and evaluating each topic that are required for completing investigation report. For
this, I analysed research methodology that was one of the specific process and method which I
used in identifying, choosing and examining whole data regarding particular theme. After that,
questionnaire method was also used by me in identify various respondents response and
viewpoints in proper way. This helped me in analysing various users' preferences and choice
according to the company required products and services. As an investigator, I conducted data
analysis which examined and analysed whole data and information related to topic.
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Recommendation
It can be recommended that Marks and Spencer required analysing whole data and
information through which they can easily gain attention of number of buyers towards potential
goods and services. For this, firm will gain high income and profitability by selling desired
products and facilities. They can develop and create appropriate strategies and policies which can
help them in gaining high income and revenue. It will help in analysing and examining whole
market in which firm take position for attracting large number of buyers. While entering in new
market place, Marks and Spencer required analysing whole market area that assist them find out
desired customers who are willing to buying goods and services. With this, they are mainly
analyse issues and challenges that occurs at the time of expanding business operations and its
functions in another nation.
Globalisation is the process where company employees are interacted and communicated
with each other in order to reach with set desired goals and targets. For developing and building
public relations, company can expend business in new geographic areas which reduces occurring
issues and challenges. Marks and Spencer also establish their business operation in different
countries which assist them in gaining high income and profitability. For successful business,
company required to provide quality based facilities and goods in order to gain income and
profitability.
Alternative research method
In order to conducting a research effectively it is required for researcher to identify view
point and opinion of individuals who can provide recommendation for the further improvements.
For effective analysis, researcher implements questionnaire approach for data collection in this
research because it is a cost effective and less time consuming approach that assist in providing
instant results to researcher on this particular topic of globalisation. As its alternative, researcher
can opt interview process which can also provide them desirable outcomes but it is a time
consuming process that requires a exact duration to identify views of individuals.
CONCLUSION
On the basis of above described report, it can be analysed that Globalisation is the term
which is used to describe how nations, people and businesses in all over the world are becoming
more interconnected as forces like transportation, technology, international finance and media. It
is essential part as it is one of the common through which they are define major goals of the
27

company in order to reach with easy way. Global business environment can be defined as the
environment in various sovereign nations with factors exogenous to domestic environment of an
organisation. Along with this, global business environment can highly beneficial for an
organisation and it can also extremely dangerous and hazardous. It will assist in increasing
employment opportunities which are appropriate for the people and their skills.
Data from different sources which is gathered reviewed and then analysed to form some
sort of finding or conclusion. There is variety of particular data analytics method, some of which
includes data mining, text analytics, business intelligence and data visualisation. In this report,
data and information can be collected and gathered for improved the various association that are
related with fundamental subjects of research and this will locate a successful arrangement in
effective manner. Research is carrying out for explaining, describing and predicting work
process in proper way. This can be defined as study of techniques and methods which can gain
appropriate skills and knowledge.
28

REFERENCES
Books and Journals
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perspective on early and rapid internationalization. Journal of International Business
Studies. 46(1). pp.3-16.
Crane, A., Matten, D. and Spence, L., 2013. Corporate social responsibility in a global context.
Crane, and et. al., 2014. Contesting the value of “creating shared value”. California management
review. 56(2). pp.130-153.
Laszlo, C. and Cescau, P., 2017. Sustainable value: How the world's leading companies are
doing well by doing good. Routledge.
Madhok, A. and Keyhani, M., 2012. Acquisitions as entrepreneurship: Asymmetries,
opportunities, and the internationalization of multinationals from emerging economies.
Global Strategy Journal. 2(1). pp.26-40.
Shenkar, O., Luo, Y. and Chi, T., 2014. International business. Routledge.
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30

APPENDIX
Research Proposal Form
Student Name: Mihaela Claudia Macsim Student ID:
HE05883
Centre Name: Regent College
Tutor: Arun Chalise Date:
18/03/2019
Unit: Research Proposal
Proposed Title: “The benefits and drawbacks of a global business
environment” ______________________________________________
Section One: Title, objective,
responsibilities
Title or working title of the research
project (in the form of a question,
objective or hypothesis)
“To identify the major benefits and
drawbacks of globalising the business”. A
case on Marks and Spencer.
Research objectives (e.g what is the
question you want to answer? What
do you want to learn how to do? What
do you want to find out?):
 To understand the concept of
global business environment.
 To determine the benefits and
drawbacks of globalisation for an
organisation.
 To analyse major strategies which
help in reducing the drawbacks of
globalisation.
 To determine the financial growth
of Marks and Spencer at global
31

level.
Section Two: Reasons for choosing
this research project
Reasons for choosing the project (e.g
links to other subjects you are
studying, personal interest, future
plans, knowledge/skills you want to
improve, why the topic is important):
The main reason for selecting this topic is
to analyse the benefits and drawbacks of
global business environment which assist
in managing business operations in
better manner. For this, they can easily
develop and maintain business strategies
for reduction in leading factors of
globalisation. Along with this, it is used
for gain understanding and evaluation of
business operations at global level. The
topic is important for identifying the
globalisation situations and condition in
which they can analyse where they set up
business operations and its functions. It
will assist in analysing major benefits and
drawbacks of globalisation which occurs
while expanding business activities in
effective manner.
Section Three: Literature sources
searched
Use of key literature sources to
support your research question,
objective or hypothesis:
Concept of global business environment
As per the view of Abey Francis, (2019) global
business environment refer as the environment in
various sovereign nations along with factors
32

exogenous to the domestic environment of an
organisation. It is directly impact on decision making
on usage resources and capabilities effectively. The
global business environment can be divided into
external and internal environment. In external, there
are various factors involves social, political,
economic, cultural, legal and technological
environments. For doing functions in effective and
efficient way, company can operate and regulate
business at global level which must be understand
social environment of domestic nations.
Benefits and drawbacks of globalisation for an
organisation
According to the view of Frinkles Kai, (2018)
Globalisation define as a interaction of one economy
with the other economies of the world. This
interaction can be defined as financial transaction,
politics, education, production and many more.
There are various benefits and drawbacks of
globalisation for the M&S company which are
described as under:
 Enhancing in employment opportunity –
When globalisation increases, there are large
number of companies which are set up their
business in another nation in order to gain
profitability. For this, it can be seen that there
is increasing in employment opportunities
where unemployed people get position in
another country's organisation. People can
acquire better jobs without having to move
into other countries in exploring of desired
33

jobs.
 Increase in free trade – With the
enhancement in free trade, the doors are open
for investors in developed nations and they
are invest money for developing countries. It
can be analysed that large organisation from
developed nations have freedom to operate
and regulate their business functions in
effective manner.
(https://www.quora.com/What-are-the-advantages-
and-disadvantages-of-globalization)
Strategies which help in reducing the drawbacks
of globalisation
There are various strategies that can be helpful in
reducing drawbacks of globalisation which are
described as follows:
Maintain Public relation – As per the view
of Constantine E. Passaris, (2018) it is one of the
effective strategies through which an
organisation can develop and create good
brand image which attract large number
of customers. By building this public
relations potential in new geographic
areas in an enormous issue and
challenge. Both are effectively localised
the desired messages among buyers who
are willing to purchase their firm goods
and services.
Effective leadership – This can be
complex and difficult for an organisation
analyse accurate place for their business
expansion and through this they can
easily get high income and revenue. With
the help of effective leadership, they can
develop set of strategies and approaches
34

in order to maintain and manage
business operations effectively.
(https://courses.lumenlearning.com/
clinton-marketing/chapter/reading-
globalization-benefits-and-challenges/)
Financial growth of Marks and
Spencer at global level
As per the view of Varun Jain, (2019) Marks and
Spencer will try to continuously expand
their brand presence in another country
and it is deciding to close down its 53
wholly owned stores all over the 10
markets includes seven stores in France
and 10 stores in China. It can be
analysed that retailer will shut down
around 30 stores in United Kingdom but
this is not directly impact on its other
business operations. It is the leading
multinational retailer company which is
based in United Kingdom. An
organisation has a long history within UK
market, with its first stores are dating
back to 1884. Marks and Spencer gain
high financial growth which increasing in
their income and development level so
they are take position at the international
market.
(https://
retail.economictimes.indiatimes.com/
news/apparel-fashion/apparel/marks-
spencer-will-continue-to-expand-in-india-
despite-closing-stores-globally/
55311677).
Section Four: Activities and
timescales
35

Activities to be carried out during the research project
(e.g research, development and analysis of ideas, writing,
data collection, numerical analysis, tutor meetings,
production of final outcome, evaluation, writing the
report):
 Research proposal
 Determining research aims and objectives
 Prepare research questions
 Literature review
 Research methodology
 Questionnaire
 Data analysis
 Conclusion
 Recommendations
 Final submission
How long this will
take:
7 days
4 days
5 days
7 days
8 days
6 days
4 days
5 days
4 days
5 days
Milestone one: Questionnaire
Target date (set by tutor):08/04/2019
Milestone two: Final submission
Target date (set by tutor): 01/05/2019
Gantt Chart:
36

Section Five: Research approach and
methodologies
What type of research approach and
methodologies are you likely to use
and why?
In my research I will combine primary
and secondary research. As secondary
research methods are addressed in
section three, the main topics and around
that I will develop my research field.
Research Philosophy- Interpretivism, it
is related to positivism and to the fact
that the access to reality is possible by
37

social factors as language, shared
meanings and consciousness. Myers,
M.D. (2008)
 Data Sampling- Probability,
based on random sampling.
Individuals are chosen randomly with
a known non-zero chance of chances
to participate.
 Research type- Qualitative
research, best method to answer
questions as “why”, “how” and more
specific about human experience.
 Research approach- Inductive,
after gathering the data, the
researcher can discover new theories
about the topic.
 Research method - In this
research work, qualitative define the
investigation which is applied by
researcher while drawing and framing
required outcome It is effective
method and technique that provide
accurate data and information in the
regard to descriptive approach.
Sampling - Through this, specific
research sample size is 40 respondents
which are used for achieving desired
results or outcomes.
Research Approach – In this current
report, inductive approach is used by
researcher in order to collect and gather
appropriate data and information.
Tool used – Questionnaire is the method
which help in analysing respondent’s
views and reviews regarding specific
research topic. I will develop a
questionnaire with 10 questions and the
data will be transferred into charts that
can make easier to interpret the findings.
What your areas of research will
cover:
38

Various benefits and drawbacks of
globalisation
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work
which has been or will be submitted
for another qualification and is
appropriate.
Agreed: ________________
(name)_______________ Date
______________
Comments and agreement form
project proposal checker( IV
sampling)
Comments (Optional):
I confirm that the project is
appropriate.
Agreed /Disagree:
(Name of the IV)
Date
39

Research Ethics approval form
Section 1: Basic details:
Project title: “The benefits and drawbacks of a global business
environment”
Student name:Mihaela Claudia Maxim
Student ID number:He05883
Programme:
College Name: Regent College
Intended research start date: 28/03/2019
Intended research end date:01/05/2019
Section 2 Project summary
Please select all research methods that you plan to use as a part of your project:
 Interviews Yes No
 Questionnaires Yes No
 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :
Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants?
Yes
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults:
How will participants be recruited (identified an approached)?
40

Through Random Sampling
Describe the processes you will use to inform participants about what you
are doing:
Questionnaire method is used to inform respondents.
How will you obtain consent from participants? Will this be written? How
will it be made clear to participants that they may withdraw consent to
participate at any time?
With the help of mutual understanding and it is in written format. They are
participated through emails and messages.
Studies involving questionnaires: will participants be given the option of
omitting questions that do not wish to answer?
Yes No
If no please explain why below and ensure that you cover any ethical issues
arising from this
Studies involving observation: Confirm whether participants will be asked for
their informed consent to be observed.
Yes No
Will you debrief participants at the end of their participation (i.e give them a brief
explanation of the study)?
Yes No
Will participants be given information about the findings of your study?(This
could be a brief summary of your findings in general)
Yes No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with
the Data Protection Act (1998)
Yes No
Who will have access to the data and personal information?
41

An investigator
During the research:
Where will the data be stored?
In computers, laptop and hard disc.
Will mobile devices such as USB storage and laptops be used
Yes No
If Yes, please provide further details:
After the research:
Where will the data be stored?
All the data will be stored in my personal computers.
How long will the data and records be kept for and in what format?
For 6 months
Will data be kept for use by other researchers?
Yes No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may raise ethical
concerns? If so, please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may
arise because of your research. Please consider/address all issues that may
apply. Ethical concerns may include, but are not limited to the following :
 Informed consent.
 Potentially vulnerable participants.
 Sensitive topics
 Risk to participants and /or researchers
 Confidentiality/anonymity
 Disclosures/ limits to confidentiality
 Data storage and security, both during and after the research (including
transfer, sharing, encryption, protection).
 Reporting
 Dissemination and use of your findings.
42

Section 6: Declaration
I have read, understood and will abide by the institution’s Research and
Ethics Policy: Yes No
I have discussed the ethical issues relating to my research with my Unit
Tutor:
Yes No
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of the
ethical issues that may arise in the course of my research
Name: Date:
Please submit your completed form to your supervisor and also attach to
the Research Proposal when submitting to Turnitin.
QUESTIONNAIRE
Q.1. Are you aware about the concept of global business environment ?
 Yes
 No
Q.2. Does globalisation assist in expanding business operations and its functions in new market
place ?
 Agree
 Disagree
Q.3. Do you think globalisation is beneficial for Marks and Spencer company for gaining high
income and profitability ?
 Yes
 No
Q.4. What are the major strategies adopted by company while entering in new market area ?
 Franchising
 Export- import
 Licensing
Q.5. What are the advantage of globalised business at international level for Marks and Spencer?
43

 Increasing in employment opportunities
 Gain higher income and profitability
Q.6. Can globalisation help business operations in order to reach with high growth and success
level?
 Agree
 Disagree
Q.7. Does global business environment assist in performing effective business operations and its
functions in marketplace?
 Yes
 No
Q.8. Do you think globalisation play an important role in increasing organisation income and
profitability level?
 Agree
 Disagree
Q.10. Do you have any suggestion regarding analysing the benefits and drawbacks of
globalisation while expanding business in international level?
44