BSBMKG408- The Benefits of Using Technological Tools | Report

Running head: JWS RESEARCH
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MARKET RESEARCH

JWS RESEARCH
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Table of Contents
Introduction:............................................................................................................... 2
Overview of the company:.......................................................................................... 2
Technological tools used by the market research company:......................................2
Benefits of using the tools:......................................................................................... 3
Conclusion:................................................................................................................. 4
References:................................................................................................................ 5

JWS RESEARCH
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Introduction:
This is the report that focuses on impact of technology on the market research. It initiates with
the discussion of the company called JWS Research that operates in the research market industry
in Australia. The company uses many technological tools in their process to enhance the same.
This report provides the information about such tools followed with the discussion of the benefits
of using such technological tools.
Overview of the company:
JSW Research is the market research company based at Australia. The employees at the firm are
very passionate and provide efficient advices to their clients after conducting timely research.
The company not only serves the private clients but also serves the government of the country
with different research outcomes so that the decision by the government can be made on some of
the social issues (Hsu and Lin, 2008).
Technological tools used by the market research company:
Technology is the subset of very field these days. This is because all the process and the system
in the companies are becoming technological advanced with the innovations that are taking place
with high rate (Petruzzellis, 2010). Market research is one of the fields that are very much
affected by the technological advancement. Some of the tools that have been sued by the
company of market research are:
Online survey and forums: this is the first approach technology that the company is using in
terms of conducting online surveys and research. The true issue is the online survey technology
used by JWS Research. This allows the company to conduct different types of surveys and target
the audiences according to the survey (Krasnikov and Jayachandran, 2008). This online survey
helps the company to reach the masses in order to conduct the research. As the company also
deals it government projects so they have to target and segment the audiences and the
respondents. This online way of conducting survey also helps in the same.
Social media: It is the most basic tool that can be used by any of the company for market
research and marketing purposes. JSW also uses this tool for market research when the company