The Customer Advantage Approach of Le Meridien

Added on -2020-02-12

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UniversityCustomer serviceByDateNameLecturer’s name
CUSTOMER SERVICEContentsIntroduction...........................................................................................................................................31.1 Discussion on the reasons for using customer service policy..........................................................31.2 Discuss the purpose of evaluating a customer service policy, indicating how this can assist future staff training and development.............................................................................................................62.1 Evaluate different communication methods and its best effect......................................................72.2 Analyse how consumer perception is influenced by the client service provision............................93.1 Assess sources of information on customer requirements and satisfaction levels...................113.2 Carry out research on customer requirements and satisfaction levels for a selected business, suggesting potential improvements....................................................................................................144.1 Deliver customer service in a business and service environment..................................................154.2 Review own performance in the delivery of customer service and make recommendations for improvement.......................................................................................................................................16Reference............................................................................................................................................18Page 2 of 19
CUSTOMER SERVICEIntroductionIn the wake of having assessed the customer advantage approach of Le Meridien and having all around that genuinely matters appreciated why each hotel needs an astoundingly made one, we ought to now move on to survey a customer system. . It what's more aids in filling in as a gage to the estimation and self-assessment of the brand. Motels being astoundingly customer questionable with a monster space for contact with the customer should be careful and aware of the difficulties that their error in transport can get it.1.1 Discussion on the reasons for using customer service policyNow a days people want to upgrade themselves in this modern world, and they are upgrading themselves very much smoothly. So it is easy for everyone to communicate with anyone. This is not only benefited for the human race but also the big advantage for the modern day business in the world. This helps any business to expand themselves in all over the world, and it is very much true that all huge business totally depends upon the modern day communication. Overview of Le Meridien, London•Owned by Starwood Hotels and Resorts, an overall prohibitive stress in cheerfulness •Rich legacy of forty years with more than 120 lodgings in 50 nations •Known for its gleam and warmth in all groupings of convenience •Signature stamp in movement of significant worth sustenance and refreshments as well•Extraordinary property gatherings realising high purchaser dependability and reliabilityLe MERIDIEN and Starwood Hotels require no remarkable partner due with their inescapability and notoriety worldwide over all classes of individuals. Settlement, sustenance and drink, escort, distraction, slackening up, they have all alternatives under single with different choices under one form. This is a laudable occasion of the cycle appeared in the pastslide. Meridien has fabricated its photo through association, and a good organisation has guaranteed them a huge footfall and occupations which like this has helped in empowering their photo.Customer service policy of Le MeridienPage 3 of 19
CUSTOMER SERVICE•Focus on the client and customer drove exercises•Emphasis on working with the regard offered to the customer •Unique program remunerating the customer for their commitment – lifetime recovery options, free night times on phenomenal days •Extraordinary boutique of motels considered an extensive variety of prerequisites •Ever-welcoming non-stop guests without any containments or wait lists for themLe Meriden relies on upon five spines of client association, four of which pull in new customers to the lodge and the fifth one is imperative to their returning to the inn and as time goes on binds them up to the brand without hunting down different choices. Evidently, it is the primary striking point holding up over the world that rewards the clients for their usage. The client here is no more a customer after they advantage an association and from this time forward change into the visitors of Le Meriden. The Preferred Guest program guarantees that they unequivocally return with no worry and are invited at all conditions with similar power and warmth.A customer service policy can be defined as written document that have to follow by every workers while providing services to its con consumers so that their needs or wants can be satisfied and they will become loyal towards the company. There are various reasons for which it used by company. It plays an important role in the success of company because if it will not be present at workplace then no one will be ableto provide services effectively and efficiently. So for getting success, company should make this instrument so that it can maintain their market share. There are many reasons for using customer service policy by Le Meriden ,some of them are as follows-Getting competitive advantages- It is possible that competitors may copy your products and prices but they can not match with your customer policy. Then this policy helps in achieving competitive advantages over the competitors.Good working environment- If business will have good working environment or good customer service then customer will be also happy and it helps in reducing conflicts at work place.Page 4 of 19

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