SWOT Analysis of Development

This assignment delves into the application of SWOT analysis in understanding the unique challenges and potential of developing countries. It requires students to critically examine various aspects of these nations, such as economic growth, political stability, social development, and environmental sustainability, to identify their respective strengths, weaknesses, opportunities, and threats. The goal is to provide a framework for analyzing the complex factors influencing development and to offer insights into strategies that can leverage strengths, mitigate weaknesses, capitalize on opportunities, and address potential threats.

The Developing Manager

Table of Contents
INTRODUCTION............................................................................................................. 1
TASK 1.............................................................................................................................1
1.1 Compare different management styles..............................................................1
1.2 Various Leadership characteristics....................................................................3
1.3 Communication process within business...........................................................4
1.4 Organisational culture and change in selected businesses...............................5
TASK 2.............................................................................................................................5
2.1 Own management skills performance................................................................5
2.2 SWOT analysis..................................................................................................7
2.3 Explain the set of priorities objectives and targets to develop own potential.....9
TASK 3........................................................................................................................... 10
3.1 Motivate a team to achieve an agreed goal or objective..................................10
3.2 Justification of Managerial decisions made to support achievement of agreed goal
or objective............................................................................................................ 11
TASK 4........................................................................................................................... 12
4.1 how own managerial and personal skills will support career development......12
4.2 Review career and personal development needs, current performance needs and
future needs...........................................................................................................14
CONCLUSION............................................................................................................... 15
REFERENCES...............................................................................................................17

INTRODUCTION
The report is based on the roles of developing manager, the person who help to
manage the business outcomes. Every organisation follows different management style
to enhance their performance and productivity. The organisation's that are been taken
into consideration is Hilton and Marriott, Dalata Hotel Group and Frankie and Benny's
restaurant. They all work in the hospitality sector. This report will focus on different
characteristics of leaders which help an organisation to achieve the task in a very
effective manner. Apart from this, it also describes communication process, which helps
in transmitting the information from one place to another. Furthermore, report also
explains different skills of manager and also analyses strengths and weaknesses of
cited company. This report is based on the hospitality and travel sector. Moreover, it will
explain the role of motivation in the success of business. This also focuses on the
different factors such as strengths, weakness, opportunities and threat of company.
Apart from this, it also explains the recommendations for improvements within the
organisation. Furthermore, it also describes the sets of priorities and objectives to
develop own potential. At the end, report explains the contribution of personal skills in
the support career development.
TASK 1
1.1 Compare different management styles
Every organisation follows different management style to achieve the target in
systematic manner. Manager has responsibilities to direct and control all the operations
and functions of corporation with effective planning (Arends, 2014). Every manager
follows different management style to enhance the productivity and benefits of
company. Various management styles such as autocratic, democratic etc. are used for
dealing with different situations at workplace. Hilton and Marriott Hotel follow different
management style which helps in accomplishing the target in a very effective manner.
Management is process of planning, organising, leading and controlling which help
enterprise in accomplishing the target. Different management styles are as following:
 Autocratic: In this type of management style, supervisor, leader or manager does
not involve their subordinates into the decision. Here, other employees do not
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have power to share their skills and ideas in the decision-making process.
Manager and leader has responsibilities to guide and direct subordinates
because in this style, workers totally depend upon their boss and do not have
power to take decision on their own.
 Democratic: In this style, leader and manager welcomes employees and their
ideas in decision making process (Barrow, 2014). In this style, The manager
listen and considers the employee's point of view. This is one of the best
management style to achieve success because this style builds a good
relationship with manager and employees.
 Participative: In this style, leader use feedback system to motivate the
employees. By using this style, workers feel valuable within the company.
Furthermore, employee feel attached and loyal towards the organisation.
Through this style, leaders decide what is best for employees and offer some
policies which are devised to benefit the workers and enterprise. In this style,
leader takes and involve ideas and skills of their subordinates and followers.
 Laissez Faire: In this style, employees are not dependent upon the manager.
Workers take decision without any discussion with manager and maintain work
on their own. Moreover, staff does not follow the instruction of leaders and
managers which in turn, cause hatred and lead to poor business image.
Comparison of Various management styles
Organisation Marriott Hotel Hilton Hotel
Managerial style Participative style Autocratic style
Description Manager of Marriott Hotel
follows the participative
style to manage and
coordinate the operations
and functions. Through this
style, employees of cited
As compared to Marriott
style, manager of Hilton
hotel possesses autocratic
style. Manager of chosen
company does not invite his
subordinates to share their
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company are able to share
their views and ideas as
well as workers feel
valuable and motivated in
business environment.
Therefore, chosen hotel is
able to accomplish their
target and goals in a very
effective manner.
ideas and knowledge.
Employees of cited hotel
are not feeling valuable and
are not able to provide their
extra efforts.
1.2 Various Leadership characteristics.
Leadership: Leader is a person who direct and motivate the employees to
accomplish the target. He mainly focuses on the guidance and motivation (Brinkerhoff,
2015). To achieve success, the leader should follow different leadership styles. Different
leadership characteristics are as following:
 Creative: Leader of Marriott Hotel is creative and innovative. This type of leader
helps cited company to accomplish the target in systematic manner. In complex
situations, the leader of cited hotel is able to solve the problem with innovative
characteristic and this helps the hotel to increase the reputation in the market.
 Effective communication: Leader of Marriott has effective communication skill
through which he is able to build a good relation with his subordinates. With
effective communication, the leader is able to motivate the employees as
motivation plays a huge role in the success of corporation. With this skill, leader
is able to solve the conflicts and complex situation at workplace.
 Flexibility: It is very important characteristic of leader. A leader should be able to
run the functions and operations smoothly and flexibly. Through this
characteristic, the leader of cited hotel is able to complete the task effectively.
 Positive attitude: This is another important characteristic of good leader.
Supervisor should keep positive attitude at workplace. Leader of Marriott hotel
has positive attitude in his behaviour and through this characteristic, he is able to
manage healthy environment at workplace and employees are able to share their
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views and ideas with leader. On the other hand, leader of Hilton Hotel possess
following characteristics:
 Clear Vision: Leader of Hilton hotel is able to find clear vision and object. He is
able to manage the outcomes at high level by operating different operations and
functions. This characteristic brings effectiveness in the cited company.
 Take responsibilities: Leader of Hilton Hotel is able to assign the target and task
to the employees according to their knowledge and skills. With this characteristic,
leader is able to maintain good relation with his subordinates and it also supports
in enhancing their performance.
 Confidence: It is one of the most important characteristic of leader with the help
of which he is able to manage complex situations at workplace.
 Fearless: Leader of Hilton hotel is risk taker and he does not afraid from any
situation as well as is able to maintain healthy environment at every situation.
1.3 Communication process within business
This is a process to communicate successfully in business. It includes different
tools for its process such as sender, receiver, encoder, channel etc. This is a process to
convey information from one place to another or from one person or group to another
person or group. This process includes different steps which are as following:
1. Developing the ideas by transmitter: This is the first stage in which sender
develops an idea and after development process, idea is composed into
message. This stage can also be considered as planning step in which operation
of communication is done within Marriott and Hilton. Both the business develops
the ideas and compose that into message.
2. Encoding: Developing a message is known as encoding. It is a process of
converting and translating ideas to perceive communication with several
members.
3. Developing message: This is the third stage of communication process. After the
second step, transmitter get message which can be transmitted to the receiver.
Message can be in form of written, oral, speech etc (Budhwar and Debrah,
2013).
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4. Select channel/medium: Channel or medium is tool which is used by several
organisations to send information of message from one place to another. Once,
cited hotels develop their message, they have responsibility to choose right
channel to transmit the messages. Channel is the medium which helps
transmitter to send message to the receiver.
5. Receiving the message by receiver: In this step, receiver receives message from
transmitter. This process can be done through hearing, seeing and feeling and
many more things.
6. Decoding: At this process, receiver try to understand the message. Effective
communication occurs when transmitter and receiver understand same meaning
from the message.
7. Feedback: This is the last and final step of communication process; it helps in
increasing the effectiveness in communication process through the delivering of
the message. This is sign of delivery. Sender can get to know that message is
successfully transmitted.
1.4 Organisational culture and change in selected businesses
Organisation culture represent the collective value, beliefs and principles of
organisational members and its products. It includes organisational culture and values
that hold it together. Corporation culture affects organisation's productivity and
performance (Carey and Harris, 2016). There are different types of organisation culture
which are followed by the different businesses.
Foster commitment: Both Marriott and Hilton committing to their employees to provide
well cultured system. Both enterprises can implements various practices for the
employees, regarding targets and objectives with the help of continuous improvement.
Moreover, skills can be developed by continuing educational courses.
TASK 2
2.1 Own management skills performance
The managers are responsible for making sure that things are meant to be done
accurate and while leaders may bring the vision, inspiration and challenges for the
employee's or the team members. So, company should manage their management in
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effective way. The assessment of my personal performance management skills are
given below:
 Team leading: - As a manager in Dalata Hotel group, I can manage the team with
effectiveness, however, team members are interested to work with me (Westra
and Nichols, 2013). They are inspired from me, that's why, they are working in
very professional way. When I arrange the meetings, members automatically ask
for their target and goals of the business and they work according to the target in
the organisation. However, my team leading skills are very effective in the
company.
 Recognise learning and development opportunities: Employees often become
demotivated and disengaged by lack of learning and development opportunities.
So, I have decided to discuss and agree upon a range of development options
with the team members, which can be tailored to suit their requirement. When
company arranges some training session and development program for the
employees, some employees are not interested in it. So, I have decided that I will
recognise the needs of skills and development in the employees, then
accordingly, I will provide training session and development program for them.
 Positive behaviour: As a manager, I have decided about the aim to establish a
positive performance culture, where individual take responsibility for their own
performance. My team members give response according to my behaviour, so I
have decided that I will behave positively with them. Along with this, positive
behaviour helps me in increasing hard work and motivation of the team
members.
 Listening power: For performance management procedures to be effective, two-
way communication and understanding is essential. However, listing power is
one of the effective skills of mine and it helps me in understanding the employees
and their circumstances (Dubois and Dalal-Clayton, 2013). Through listening
power, I can resolve the entire problems of the team and they also satisfy with
the effective resolution.
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2.2 SWOT analysis
It is a planning tool which can be used by assistant manager of Clayton Crown
Hotel to do a situational analysis of the company. It is the best tool which is used to
examine the strength, weakness, threat and opportunities. All these factors play main
role in success of any organisation. To accomplish the goal of business, manager has
responsibilities to examine all these elements in proper manner. Dalata Hotel group is
one of the best and famous organisation in its industry. With the help of SWOT analysis,
manager of mentioned hotel will be able to determine the internal and external factor.
 Strength: The cited hotel has number of strengths which help it to improve its
business on regular basis. These strengths help the hotel to protect market share
and also help in penetrating new markets (Goetsch and Davis, 2014).
1. Strong dealer community: The cited hotel has build a good relation among the
distributors and dealers where dealers help in promotion and also invest in
trainings. The sales team works to brings awareness about the services of hotel
in the customer's mind.
2. High skilled employees: The cited hotel has the best and highly skilled
employees at their work place. The skilled employees are able to satisfy their
customers through their services. However, customer's satisfaction is very
important for success of any organisation. If customer is not satisfied with the
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Illustration 1: Swot analysis
Source: Haughey, D.,2017

products and services of company, then it will decrease the benefits and
productivity of corporation. Chosen hotel has highly skilled and qualified
employees and they are able to enhance the productivity of the business by
providing their extra efforts to accomplish the target.
3. Strong brand image: The chosen hotel has built high brand image in hospitality
sector which helps in attracting more customers towards the hotel. Good brand
image helps an organisation to increase the customer's loyalty level as they
always choose branded company (Gray and Harris, 2016).
4. Safe and secure environment: The cited hotel is able to provide safe and secure
environment to the customers. This hotel is offering the best security system.
They are using different electronic security system. Apart from this, chosen hotel
mainly focuses on their security team. They analyse the performance of their
security guard on regular basis. Moreover, the customers feel safe at the cited
hotel and this process helps chosen company to attract more customers.
5. High quality food/ different themes: The main reason of customer's loyalty
towards the cited hotel is their quality of services and products. Chosen company
provide the different themes to attract more customer and also provide extra
facilities such as free WI-FI, TV, conference room for businesses person, play
zone for kids etc.
 Weakness: The weakness of Dalata Hotel Group are the areas where they can
improve, using SWOT analysis. The cited hotel is not able to promote their
business online. They are not able to use new digital technology in advertising. In
the current scenario, online availability is very important because with the help of
different digital tool such as internet, social media, the company can attract more
customers. To remove this weakness, chosen hotel must use social media such
as Facebook, Instagram, twitter etc. to promote their business and attract new
customers.
 Opportunities: The opportunity for the Dalato Hotel Group are the high quality
services can be provided by the firm to develop effective and positive results and
attract potential customers.
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 Threats: The major threats are the other hotels such as Hilton etc. are
competitors of Clayton Crown Hotel. The Economic changes also a threatening
factor for the cited hotel which causes slow growth of the hotel.
2.3 Explain the set of priorities objectives and targets to develop own potential.
 To develop own potential, there are various set of objectives. Personal
skills are essential to ensure the corporation structure. These skills include
time management, comfort zone, dealing with interruptions, planning aids
etc.
 Identify goal categories: Manager can achieve the success by identifying
the goals and having a clear vision. Manager's can plan to increase the
number of potential contacts. With the help of identifying the goal,
manager will be able to understand the task.
 Write smart goals: Manager can complete the task easily by turn job into
S.M.A.R.T. Goals.
 Time management: Good time management skill will help managers to
complete the target in difficult situations. A best leader is a person who is
very good at managing time. If manager does not have time management
skill, then he will easily fall behind in responsibilities and feel work stress.
Manager of cited company needs to create an effective plan and schedule
to enhance his performance (Guerrero and Hogland, 2013).
 Setting objectives: To obtain maximum benefits, manager of chosen hotel
should set objectivities and function by planning their time.
 Prioritising work tasks: With this set of skill manager can complete his all
work on time and will be able to deliver the services on time.
 Interruption to planned work: Manager of chosen hotel should analysis all
business interruptions risks and should be able to provide a plan to
remove the risk.
 Stress management and problem solving: When workers are not happy
with their job conditions they feel stress at the workplace and are more
likely to be unhealthy, poorly motivated etc. Stressed employees are not
able to provide their extra efforts to accomplish the target. Managers has
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responsibility to motivate the employees and make them feel happy and
stress less in the business environment.
TASK 3
3.1 Motivate a team to achieve an agreed goal or objective.
Motivated and engaged employees are key to success of any organisation, thus,
manager of Frankie & Benny's restaurant should follow different policies and steps to
motive his subordinates. Through motivation, workers feel valuable at workplace and
provide their extra efforts to accomplish the target. With the help of motivation
techniques, cited organisation can improve their productivity and business in a very
effectual manner (Imdad and Bhutta, 2013). Chosen organisation can improve their
productivity and business through the following motivation techniques:
 Training and development: This is one of the most and effective technique of
motivation which will be used by the manager of cited company. Through the
training and development, employees of cited restaurant will be able to share
their skills and knowledge with each other. With the help of these trainings and
development, workers of chosen restaurant will be able to learn new skills and
this will help employees to enhance their performance. Also, different activities
such as social and cultural, employee can feel motivated and valuable at
workplace (Kalil and Dent, 2014).
 Reward system: This is another important technique through which the manager
of cited restaurant, can motivate the employees. In this process, through the
reward such as prize, bonus, incentive etc. manager can motivate the
employees. Workers feel motived when they get extra facilities and reward for
their performance. Manager should examine the overall performance of
employees on regular basis and should give them reward for their extra efforts.
Apart from this, manager of cited restaurant can motivate the employees by
providing extra facilities such as leaves etc.
 Communication with staff members: With effective communication skills, cited
restaurant can enhance the performance of employees. Through effective
communication skill, employees of cited company can share their issues with
manager and leader. With this process, employees feel valuable at workplace.
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 Safe and secure environment: Manager of mentioned restaurant should focus on
the security system to motivate the employees. When employee feels safe and
secure at workplace, they will be able to give extra efforts (Manning and Bucher,
2013).
 Team work: This is another effective way of motivation. In the team work,
employees can learn new skills and they give their extra efforts which helps cited
company to enhance the productivity and business.
 Create healthy competition: In this context, manager of Frankie & Benny's
restaurant should provide effective and healthy environment to workers by giving
fair reward system. In this order, various employees will contribute their efforts to
attain business objectivities and functions. Hence, this process will maximise
creativity at workplace.
3.2 Justification of Managerial decisions made to support achievement of agreed goal or
objective
 There are various managerial decisions which needed to be taken at cited
restaurant to enhance the positive result. Manager of cited restaurant has
responsibility to manage all operations and functions with effective planning.
Following functions can be done for the effective management:
 Customer service: Customer satisfaction is the main aim of cited restaurant
because this is one of the most important success key for any corporation.
Manager of chosen restaurant has responsibility to make decision according to
customer's needs and desire. Thus, cited enterprise can target different types of
customers through one method and effective system (Hilmer and Cumming,
2013).
 Product service and knowledge: Through the various techniques, cited firm want
to deliver effective products and services. Managers can aware the customers
about the products with the help of their official websites.
 Strategic planning: To run cited organisation smoothly and flexibly, manager has
responsibility to develop and implement the plan for operational activities.
Manager will examine the past activity of cited organisation(Hwang and Low,
2013). Apart from this, he will identify the issues that influence the performance
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of organisation and will provide the solution by effective planning. For this
process, manager of chosen restaurant will be focus on the communication tools,
monitoring and other fields. Moreover, to provide the services according to
customer's need and interest manager will be analyse and collect the reviews of
customers about the firm.
 Relationship building: In hospitality sector, relation between staff and
management plays a crucial role to maintain the services. For this process,
manager of cited restaurant will conduct a meeting and with the help of effective
communication, he will involve ideas of his subordinates. Through the good
relationship, employees will feel motivated and will provide their extra efforts to
accomplish the target(Rebaudo and Sherwood, 2014).
 Recommendations: The working environment of cited restaurant is good but
management is lacking in control and guidance. Therefore, manager of cited firm
need to collect the feedback from customers and staff to identify the issues. The
restaurant can work on the improvement of the customer satisfaction and
services that are been provided to them. Also, a good knowledge of the product
and services will help them to meet the customers requirements. Managers can
also work for building the better relationships with employees and the customers.
TASK 4
4.1 how own managerial and personal skills will support career development
 Managerial and personal skill support various activities in respect to
career development. In this context, different functions and operations can
be managed in the cited hotel. Personal skill helps and supports in career
development. Through the personal skills, the manager of cited hotel are
able to enhance the performance of organisation. Different result take
effectively which are given below:
 Communication skill: This is most important skill which has to be in
manager with this skill manager can easily develop the future
opportunities at workplace. Manager of cited hotel needs to take effective
communication with the help of career development (Powelson,2015). To
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support the career development, cited enterprise need to match their skills
according to goals and objectives. With the effective communication skills,
manager can improve the productivity of firm and can also enhance the
performance of employees in a very effectual manner.
 Time management: This is one of the best and important skill which has to
be present in the manager because with the help of time management
skill, manager of Hilton hotel can complete the task on right time and can
also distribute the tasks according to their importance and priorities. Apart
from this through this skill manager can improve the performance of
employees also by providing the systematic schedule and structure.
Manager of Marriott hotel is lacking in time management skill which need
to improve soon. Moreover, the manager should use systematic
scheduling process on regular basis so that he can perform the task on
right time.
 Adaptability: The working environment of hospitality sector changes as
globalization of services is increasing with time. For this, the manager of
cited hotel need to change and develop more opportunities to explore his
personality(Jones and Brower, 2015).
 Thinking: In this context, to perform different operations and functions,
Marriott need to enhance their thinking capacity. With these skills,
manager can easily attract the customers towards the firm. Thinking
process determines the person's capacity. With this skill, employee also
can satisfy the customer.
 Personal skill: With the help of personal skills such as creative innovative,
manager of cited hotel can improve the productivity of business.
Moreover, with the help of personal skills, manager can easily solve
complex situations. Furthermore, with the creative ideas, manager can
launch new services are one of the best way to attract more customers
towards the firm (Link and Shuford, 2013). In addition to this, manager of
cited firm can provide the high-quality services to the customers. With the
high-quality services, customers feel satisfied and this process will
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increase the customer's loyalty level. Every individual has different
personal skills.
 Attitude: Positive attitude is very important in the cited hotel because this
hotel needs a healthy environment. Thus, working environment plays a
huge role in the success of corporation. Through the healthy environment,
manager can engage employees in systematic manner and this process
will help to enhance the productivity of business. Engaged employees
helps an organisation to expand their business. With the positive attitude,
manager of cited hotel can build a good relation with employees and this
process will help in motivation. As motivated employees provide their extra
efforts to accomplish the target and overall, this process will decrease the
production cost and increase the benefits (Luokkala and Virrantaus,
2013).
4.2 Review career and personal development needs, current performance needs and
future needs
Marriott hotel can improve and expand their business with the help of career
development programs. Manager of cited firm can manage different operations and
functions with the help of effective planning and career development program. These
programmes attract more customers which increase the profitability at workplace.
Through these programmes, manager can improve the technical knowledge (Kitching
and Blackburn, 2015). With the help of career development program, cited hotel can
deliver effective results and ascertain profitability which can be managed by employees.
Apart from these, employees also provide their participation for achieving the business
goals and objectivities. With the help of managing activities and action, the cited hotel
can achieve their development program.
Development plan
Objectives Time taken Action taken
Team work skill 2 months This skill will help in
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interaction with
subordinates and also build
a working environment
(Whetten and Cameron,
2014)
Communication 1 month This skill can enhanced and
increased by taking the
participation in the seminars
and different classes
(Willcocks, 2013).
Leadership 3 months This skill can be enhanced
by reading about the great
leaders and observing their
skills.
Time management skill Continuous learning By examining the past
activities, manager can
improve his time
management skill.
Personal development plan helps an organisation to develop effective outcomes
for delivering effectual operations and functions. In this context, individual provide their
best performance. Hence, the cited firm can achieve success with the help of effective
management system and different leadership styles (Wilson and Ing, 2013).
CONCLUSION
From the above report, it has been concluded that different hotels follow different
leadership styles. This report explained the leadership style of Hilton and Marriott hotel.
However, Marriott Hotel follows the participative style to manage and coordinate the
operations and functions. On the other hand, manager of Hilton hotel possesses
autocratic style. Manager of chosen Marriott Hotel does not invite his subordinates to
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share their ideas and knowledge. Apart from this, report also described the different
skills of leader such as effective communicator, positive attitude etc. Furthermore, it also
explained the communication process which includes channel, transmitter, receiver,
encoding, decoding etc. Moreover, it also described importance of motivation and it has
been elucidated that the motivated employees are people who helps an organisation to
accomplish the target in a very effectual manner. At the end, the report explained the
role of persona skills in career development.
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Online
Haughey, D., SWOT Analysis, 2017. [Online] Available through
<https://www.projectsmart.co.uk/swot-analysis.php>
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