Tour Operations Management: Strategies, Pricing, and Distribution

Tour Operations
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 Leaflet for Product Development Team............................................................................1
Effects of current and Recent Trends and developments in tour operator industry for the
different tour operators................................................................................................................1
Research about LCB Tours Tour Operator in UK.....................................................................3
TASK 2............................................................................................................................................4
Stages and time scale that are involved in development of Holidays.........................................4
The Suitability of methods of contracting by different types of Tour Operators........................5
Calculation of Selling Price for any Holiday for per person in pounds......................................5
Different Strategies for setting right price of any holiday-:........................................................6
TASK 3............................................................................................................................................7
Evaluation of Planning Decisions for Selecting a Brochure for LCB Tours .............................7
Suitability of Traditional Brochures............................................................................................8
Different Methods that are used in for selling of Holiday Packages.........................................8
Strategic Decisions taken by different tour operators.................................................................9
Tactical Decisions for LCB Tours .............................................................................................9
Creative Thinking for two different tour operators...................................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Tourism is changing and it is totally an service driven industry and to be an successful
entrepreneur there is need for delivering the products with high quality and mainly customer
service(Tour Operations Management, 2018). So this project report is totally based upon tour
operations and management of holiday packages. This project report states that regarding
different types of operators and current trends in the tour operators industry. In this report there
had been taken a tour operator from UK named as LCB Tours. The analysis of working and
different strategies that had been adopted by them have been discussed in this report. This report
also consists regarding used of different types of brochures and how they are created.
TASK 1
Enclosed in leaflet.
TASK 2
Enclosed in PPT.
TASK 3
3.1 Evaluation of Planning Decisions for Selecting a Brochure for LCB Tours
1. Cost -: the cost must be ascertained before making a brochure. If brochure is more
expensive than also it is of no use. The following can be factors must be taken in
considerations while considering cost of brochure. They are-:
1. Design of Brochure-: The design of a brochure must be according to the holiday
packages and it must be decorative and attractive to customers (Marchoo, Butcher,
and Watkins, 2014).
2. Quality of prints-: As they are made on colour they must be printed on photo sheet as
it looks attractive
3. Number of Copies-: The tour operator must see that only required number of copies
are printed and not more than as it will lead to wastage and may increase the cost of
the package as this cost is somewhere included in cost of package.
2. Format of Brochure-: the format of brochure must also be defined and it totally depended
upon the size of brochures. The following can be types of format for brochures-:
1. Two Folds
2. Three Folds it looks like a booklet.
1