Total Quality Management for Event Sector Report

Running head: Total quality management for event sector
Total quality management for event sector

Total quality management for event sector
Table of Contents
Introduction.................................................................................................................................................3
Total quality management in Rhodes event management..........................................................................3
Quality circles..............................................................................................................................................5
Kaizen activities...........................................................................................................................................7
Recommendations.......................................................................................................................................8
Conclusion...................................................................................................................................................8
Bibliography................................................................................................................................................9
Appendices................................................................................................................................................11
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Total quality management for event sector
Introduction
The report talks about the significance of the total quality management in the event
sector. Rhodes event Management Company has been selected for the report. It explains that
how the company is using TQM and quality circle process within the organization in order
enhance the success and growth of the firm. It describes that how the company is using kaizen
activities to improve the productivity and potential of the workers. Further, the report explains
the roles of the TQM and kaizen activities in the event management company. It tells that how
TQM provides support to beat the competitors in the global market.
Rhodes is an event management company which operates and manages its trading
activities and operations in the United Kingdom. The company is famous for the corporate
events management. It provides various types of events management services in the country. The
company was founded on 26 November 1997. It is a private limited company. The firm has
specialized in activities, training, evening entertainment, corporate hospitality, incentive travel,
speakers, and entertainers. The people feel happy while using services from the Rhodes event
management company.
Total quality management in Rhodes event management
Total quality management is a system of management based on the rules and principles
that every member of the company should be committed for maintaining the high standards of
every task in every aspect of company operations. For example, Rhodes event management and
other companies use total quality management process to attain the competitive advantages in the
global market. Total quality management is used by every company to determine the long-term
success and growth of the company. It helps to increase the efficiency and productivity of the
employees as well as organization (Green et al, 2012). TQM is the effective tool to beat the
competitors in the market. TQM is used by the Rhodes event management company to improve
the standards of the products, goods, process, and services in the event. By using TQM, the
company is trying to improve and enhance the future results and outputs of the company. It also
helps to minimize and reduce the wastage of the event management company. By using total
quality management, the company is able to work with other event companies in the UK and
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Total quality management for event sector
aboard. The firm maintains excellent and effective track records of memorable and tremendous
events to attract more people to the market (Kim, Kumar and Kumar, 2012).
Total quality management may be defined as a management approach to attain the long-
term success and growth through customer satisfaction. Through TQM, the members of the event
management company participate in improving and enhancing processes, services, culture, and
product in which they work. The TQM process is implemented by the Rhodes event management
company. There are various steps involved to create the total quality management system which
has been discussed below (Liang et al, 2011)
Clarify mission, vision, and values: The employees of the Rhodes event Management
Company needs to understand and know the mission, vision and values of the company. The
company needs to develop and build a process to educate and train the employees to overcome
on the competitors in the global market.
Identify critical success factors: The Company needs to focus on the critical success factors to
achieve the goals and objectives of the firm. There are a various examples of critical success
factors such as customer’s satisfaction, process improvement, market share, financial
performance and employee satisfaction (Goetsch and Davis, 2014).
Develop measures to track CSF data: The firm needs to develop and build actions and
measures to track the CSF data and progress within the organization. To implement the TQM
process, the company needs to gather data and to share information with senior leaders.
Identify key customer group: Rhodes event Management Company needs to identify and
analyze the key customer group to beat the competitors in the market. The key customer groups
include employees, suppliers, vendors, and customers etc.
Solicit customer feedback: The firm needs to collect feedback and opinion from customers to
identify and evaluate the needs, requirements, and desires of the company. The feedback is
collected by the company through customer focus groups (Conti, 2012).
Develop survey tool: The Company needs to develop and build a survey tool which is based on
the findings, ideas, and thoughts. Therefore, various survey tools are used by the company to
attain the long-term goals and objectives of the firm.
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Total quality management for event sector
Survey each customer group: The Company needs to focus on each customer group to improve
and increase the services of the company (Subramanian and Ramanathan, 2012).
Develop improvement plan: The Company needs to develop and build an improvement plan to
attain the competitive benefits in the global market. The company needs to identify and analyze
the SMART goals and objectives within the organization (Suárez-Barraza, Ramis-Pujol, and
Kerbache, 2011).
Resurvey: Resurvey and research are conducted by the company to implement the TQM process
within the organization.
Monitor CSF: It is important to analyze and evaluate the critical success factors in order to
attain the mission and vision of the firm.
Incorporate satisfaction data into marketing plans: The firm needs to convert the satisfaction
data into the marketing plans within the organization.
Technology: It is also another important factor to implement the total quality management
process within the organization (Mitra, 2016).
Quality circles
The company also uses quality circles process to enhance and increase the success and
growth of the company in the competitive market. A quality circle is the important part of the
total quality management. The quality circle may be defined as a process which includes a group
of the employees who work in the same department and position to analyze, discuss and find
solutions for the key issues and problems related to the work and performance within the
organization. Quality circle process is used by the Rhodes event management company to
increase and improve the services of the company. It is a management technique of total quality
management which helps to resolve the problem of the employees. The process of the quality
circles has been discussed below (Glover et al, 2011).
Organization: The Rhodes event management company appoints 8-10 members to use the
quality circles within the organization. Organization structure is important to ensure efficient and
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Total quality management for event sector
effective performance within the organization. The company appoints co-coordinator, facilitator,
circle member, circle leader, and steering committee to run event programs smoothly.
Training: Training and development coaching is provided by the Rhodes event management
company to the members for analyzing and evaluating the problems and key issues within the
organization. It will help to attain the competitive advantages in the organization (Talib et al,
2011).
Problem ID: Under this step, the company shows a list of alternatives to resolve the key issues
and problems within the organization. It helps to know and evaluate the plans, policies, and
strategies of the competitors in the global market (Golder et al, 2012).
Problem analysis: The firm needs to focus on the cause and effects of the problems and key
issues to gain the competitive benefits in the global market. Problem analysis is an important to
step of the quality circle to measure the performance and efficiency of the competitors around
the world (Suárez-Barraza, Ramis-Pujol, and Kerbache, 2011).
Solution: After analyzing the problems and key issues, the company needs to provide solutions
to resolve the queries of the members of the organization.
Presentation: After providing the solutions, the firm needs to present and implement the
activities to beat the competitors in the market (Chang, 2016).
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Total quality management for event sector
The quality circle process
Now it is assumed that quality circle is the essential part of the total quality management
to improve and enhance efficiency and effectiveness of the organization. It is the effective tool of
the TQM which provides support to the members by improving the attitude and self-confidence
of the members of the organization. Every member gets a chance to develop and build the
leadership potential and capabilities in order to attain the various competitors’ benefits in the
market. It also helps to create a healthy and safe working environment within the organization.
Quality circles help to develop and improve the communication skills of the members to deal
with various clients in the global market. Every member of the company participates in the
quality circles process (Trkman, 2010).
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Organization
8-10 members same area
moderator
Presentation
Implementation
Monitoring
Solutions
Problem results
Problem analysis
Data collection & analysis
Cause & effect
Training
Data collection
Group process/ Problem
analysis
Problem ID
List alternatives consensus
Brainstorming

Total quality management for event sector
Kaizen activities
Kaizen activities also play a vital and integral role to gain the long-term success and
growth of the company in the competitive market. Kaizen is a Japanese philosophy which
focuses on the improvement and enhancement throughout all the aspects of the life. Kaizen
activities help to improve the every function of the business. Kaizen tool is used by the event
management company to improve the quality, workplace culture and safety of the members.
Kaizen focuses on the results and outputs of the company. It is also known as the continuous
improvement tool. The kaizen activities include Kaizen philosophy, planning, preparation,
implementation, and follow up (Suárez-Barraza, Ramis-Pujol, and Kerbache, 2011). These
activities help to reduce the waste in areas such as waiting times, worker motion, employee
skills, transportation, overproduction, quality and excess inventory. It also helps to reduce the
high employee turnover within the organization. In this way, it gives contribution in growth and
success of the company. Kaizen is a strategy which include employees from different department
of the company who sit together to resolve and overcome the problems and competitors. It also
improves the working process of the company (Prošić, 2011). It also improves the cross-
functional collaboration and cooperation in the organization. It also improves and encourages the
standard work documentation to address the various key issues and problems of the company. In
today’s era, kaizen activities are used by the various companies to increase and enhance the
productivity and efficiency of the company. For example, Toyota, Wal-Mart, ford and various
other companies uses the total quality management tool to maximize the revenue of the
company. It also helps to maintain sustainability within the organization. Now it is assumed that
total quality management and kaizen activities play a vital and significant role in Rhodes event
Management Company to gain the competitive benefits in the global market (Saleem et al,
2012).
Recommendations
Now it is recommended that the company must focus on the TQM tool to maximize the
revenue and profit of the company. The top management should identifies and evaluate the core
values and principles to implement the effective TQM within the organization. A total quality
management plan must be developed and built by the event management company to attain the
long-term success and growth of the firm in the competitive market. Rhodes event management
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Total quality management for event sector
should focus on the management maps in order to meet the needs, requirements, and
expectations of the customers in the global market. The organization success and progress should
be evaluated and analyzed by the company to improve the performance of the firm as well as
employees. Along with this, the company should provide training and coaching to the employees
for implementing the TQM tool effectively and efficiently. Feedback and reviews must be
collected by the company to evaluate and analyze the performance and efficiency of the
employees. In this way, the company can successfully implement the TQM process within the
organization.
Conclusion
On the above aforesaid information, it has been concluded that TQM is the important tool
which is used by each and every company to improve the performance of the employees. Rhodes
event Management Company uses total quality management, quality circles, and kaizen activities
to gain the long-term success and growth of the company in the global market. It also provides
various competitive advantages within the organization. TQM plays a significant role in event
management to improve the services of the company and to enhance the performance of the
members of the organization.
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Total quality management for event sector
Bibliography
Chang, J.F., 2016. Business process management systems: strategy and implementation. CRC
Press.
Conti, T., 2012. Building total quality: a guide for management. Springer Science & Business
Media.
Glover, W.J., Farris, J.A., Van Aken, E.M. and Doolen, T.L., 2011. Critical success factors for
the sustainability of Kaizen event human resource outcomes: An empirical study. International
Journal of Production Economics, 132(2), pp.197-213.
Goetsch, D.L. and Davis, S.B., 2014. Quality management for organizational excellence. Upper
Saddle River, NJ: pearson.
Golder, P.N., Mitra, D. and Moorman, C., 2012. What is quality? An integrative framework of
processes and states. Journal of Marketing, 76(4), pp.1-23.
Green Jr, K.W., Zelbst, P.J., Meacham, J. and Bhadauria, V.S., 2012. Green supply chain
management practices: impact on performance. Supply Chain Management: An International
Journal, 17(3), pp.290-305.
Kim, D.Y., Kumar, V. and Kumar, U., 2012. Relationship between quality management practices
and innovation. Journal of operations management, 30(4), pp.295-315.
Liang, T.P., Ho, Y.T., Li, Y.W. and Turban, E., 2011. What drives social commerce: The role of
social support and relationship quality. International Journal of Electronic Commerce, 16(2),
pp.69-90.
Mitra, A., 2016. Fundamentals of quality control and improvement. John Wiley & Sons.
Prošić, S., 2011. Kaizen management philosophy. In International Symposium Engineering
Management and Competitiveness.
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Total quality management for event sector
Saleem, M., Khan, N., Hameed, S. and Abbas, M., 2012. An analysis of relationship between
total quality management and kaizen. Life Science Journal, 9(3), pp.31-40.
Suárez-Barraza, M.F., Ramis-Pujol, J. and Kerbache, L., 2011. Thoughts on kaizen and its
evolution: Three different perspectives and guiding principles. International Journal of Lean Six
Sigma, 2(4), pp.288-308.
Subramanian, N. and Ramanathan, R., 2012. A review of applications of Analytic Hierarchy
Process in operations management. International Journal of Production Economics, 138(2),
pp.215-241.
Talib, F., Rahman, Z. and Qureshi, M.N., 2011. Analysis of interaction among the barriers to
total quality management implementation using interpretive structural modeling
approach. Benchmarking: An International Journal, 18(4), pp.563-587.
Trkman, P., 2010. The critical success factors of business process management. International
journal of information management, 30(2), pp.125-134.
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Total quality management for event sector
Appendices
Total quality management
Total quality management components
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Total quality management for event sector
Structure of quality circle
Kaizen activity
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