Tour Operations Management Report

This report provides a comprehensive analysis of the tour operator industry, covering topics such as holiday creation, brochure design, distribution methods, and strategic decision-making. It examines the impact of current trends and developments on the industry and explores the role of a Tour Coordinator in managing tour operations.

TOUR
OPERATIONS
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1 ...........................................................................................................................................3
Covered in leaflet........................................................................................................................3
TASK 2 ...........................................................................................................................................3
Covered in PPT...........................................................................................................................3
TASK 3............................................................................................................................................3
AC3.1 Evaluate the planning decisions taken for the design of a selected brochure..................3
AC 3.2 Assess the suitability of alternatives to a traditional brochure for different types of
tour operator................................................................................................................................4
AC3.3 Evaluate the suitability of different methods of distribution used to sell a holiday for
different types of tour operator...................................................................................................5
TASK 4............................................................................................................................................5
AC4.1 Evaluate the strategic decisions made by different types of tour operator......................5
AC4.2 Compare the tactical decisions in various situations.......................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Tourism industry is one of the main source of income generation for an economy. It is
one of the vital and most evolving industry. For every £1,000 generated from tourism industry in
United Kingdom, there is further a scope of earning £1,800 through supply chain and consumer
spending (Buckley, 2014). This report will help in having a better understanding about recent
development that has occurred in tourism industry. Additionally, the file will also discuss various
stages of developing holidays. There are certain strategic planning involved in developing a
Brochure and selecting from the best alternatives for different tour operators. There are various
methods of distributing holidays that are adapted by different tour operators which will be
studied in the respective report. Along with this, the report will also discuss various tactics that
are adapted by lcb Tours in different situations.
TASK 1
Covered in leaflet
TASK 2
Covered in PPT
TASK 3
AC3.1 Evaluate the planning decisions taken for the design of a selected brochure.
A brochure can be described as a template which is designed in a unique creative way by
the tour operators in order to attract the customers and sell holiday packages. It is one of the
strategic technique which is adapted by various organizations to attract more market share. These
brochures are consist of detailed information about different tour packages that are offered by the
tour operators to the customers. Saga Holidays and Perillo Tours are two well known tour
operators of UK who practice the strategical technique of brochure in order to increase their
revenue (Su and et. al., 2014). Hence. The planning detail of creating brochures in context of
both the companies is mentioned below:
 Design- Saga Holidays has a beautiful 3d designed brochure which attains the customer
attention and is consist of all the required details about tour packages provided by the
respective company. However, Perillo Tours has a 2d brochure which is comparatively

less fancy and professional which is consist of information regards the services that are
offered by the company.
 Cost- After calculating the cost of expenses which are printing, paper, distribution and
publishing, the cost of brochure is derived by both the companies. While Saga Holidays
spend a huge amount on their creative brochure, Perillo Tours spend less on publishing it
and pays more focus on distribution.
 Format- Saga Holidays has created a brochure which is comparatively more attractive
with a perfect balance of color, text size and style and size of the brochure. However, the
format of Perillo Tours is simple and professional with light color combination and
simple text style.
 Target market and budget- Saga Holidays invest on a attracting customers on a larger
scale through various means such as online brochure. Hence, the budget of the company
is comparatively high. Where as, Perillo Tours focuses on the local market, Hence, is
more into publishing hard copies and e brochures. Also, the budget of the company is
less.
Hence, from the comparison above, it can be concluded that lbc Tour should opt Saga Holidays
strategy to design and attract more customers which will also help in exploring international
market.
AC 3.2 Assess the suitability of alternatives to a traditional brochure for different types of tour
operator.
As there are various advance methods available in the market, many companies are
looking forward for other methods for increasing their sales and leaving behind the old
traditional brochures. Similarly, the tour operators of lbc Tours is also adapting these methods.
Hence, some of the methods which are adapted by the respective company are internet. It is one
of the most effective method of reaching to the customers in today era. Addition to this, there are
certain methods which help in attaining attention of the customers who are not much involved in
internet activities for example, newspaper and other print media. Another method which is
slowly evolving in international market is travel fairs (Yan and Ho, 2017). These are one of the
tools which helps in communicating and attracting the customers on a large scale.

AC3.3 Evaluate the suitability of different methods of distribution used to sell a holiday for
different types of tour operator
The suitability of different methods of distribution which are used to sell holiday
packages from different tour operators are as follows:
 Direct Distribution- It is a method which involves direct communication with the
customers in order to influence them for buying holiday packages. Hence, this method is
most suitable for domestic tour operators who deal in selling their services to domestic
customers. As contacting the customers directly can help in earning more profit for such
operators.
 Online travel agencies: These are the type of tour operator who are involved in selling
their services through online portals. Hence, it helps them to attain an existing market and
customers who are eagerly looking for such services. Hence, it is best suitable for
company like lcb Tours.
 Visitors information Center: It is consist of an information center which is opened by the
company in order to assist the customers for collecting information about various services
and packages which are served by the tour operators. This method is best suitable for
inbound tour operators which can help them attract more local customers.
TASK 4
AC4.1 Evaluate the strategic decisions made by different types of tour operator.
Strategic decision is refer to the ability of making certain decisions which helps in
achieving goals of the organization. Hence, it is important for the tour operators to stay up to the
market in order to cop up with the industry trends and satisfy the changing needs of customers.
Hence, some of the strategic decisions of lcb Tours are mentioned below:
 Pricing Strategies- These are the decision making about the price of the tour and
package that are offered by the companies in order to attain profit including the
minimum cost of the package. Hence, the respective company consider various aspect
such as cost, current trends, price offered by the competitors, etc.
 Surcharge policy- It is the pricing strategies which are opted by the lcb Tours during the
peak season time of the industry. Hence, the price of the packages increase during the
time of mass tourism (Zhou, 2015).

 Image positioning and Branding- This element is consist of the image positioning of
the package in the tour operating industry. Additionally, the brand image of lcb Tours
also helps in achieving sales for the organization.
 Product Choice- The tour operators of help the customer by offering them such
packages which fulfill their basic requirement of that particular trip.
 Distribution Channel- Selection of an efficient and best suited distribution channel for
lcb Tours is another important element which helps in deciding customer traffic for the
company. Hence, some of the channels which are adapted by the respective company is
Online, Direct distribution, etc.
AC4.2 Compare the tactical decisions in various situations.
lcb Tours consider many tactical decisions in order to assure smooth running or
operations and attract more customers and generating revenue. These tactical decisions are
referred to various strategies which are implemented in the respective touring company. Hence,
the tactical decisions of lcb Tours are mentioned below:
 Tactical responses: The tour operators of companies are responsible for taking certain
decisions according to the changes that take place in the internal as well as external
environment of the company. Hence, the tour operator of lcb Tours undertake decision
making according to the different situations that occurs in the dynamic environment of
company.
 Tactical Pricing: The price of the packages are decided as per the rate of products that re
offered by the competitors in the market. Additionally, the economic fluctuation also
plays a major role. Hence, lcb Tours consider these factors while making strategic
planning for their price of products.
 Tactical Marketing: This strategy can be defined as the marketing strategy which is
practiced by the company in order to promote its products and services. Hence, lcb Tours
practice many marketing strategies in order to promote its products in the market place
and achieve organizational goals and high profit levels (Zhou, 2015). Some of the
marketing methods of the respective organization are internet, social media, newspapers,
hoarding and many other.

CONCLUSION
From the above discussion, it can be concluded that tourism is a vast sector which has a
huge impact on economy of a country as well as many other industries have a direct or indirect
relation to the respective industry. Along with this, various development that has occurred in the
industry can also be noticed. The process of developing a holiday package is also critical and is
consist of many crucial steps. Also, there are various methods of contract which are adapted by
the tour operators in order to transect their operations such as fixed contract, etc. Also, the tour
operators conduct many methods to promote their services to the targeted customers such as
brochures. However, the method of its development is consist of various planning and strategies.

REFERENCES
Books and Journals
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Chand, M.O.H.I.N.D.E.R. and Dahiya, A., 2014. The impact of Service Quality on tourist
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Shyju, P.J. and Lama, R., 2015. An empirical study of new age employment in tour operations
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Su, C. J. and et. al., 2014. Tour Leaders' Impression Management and Job Performance:
Exploring the Moderating Role of Tourists' Self-Monitoring. Asia Pacific Journal of
Tourism Research. 19(3). pp.356-373.
Yan, L. and Ho, H.K., 2017. Impression management of tour leaders. Asia Pacific Journal of
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Zhou, Z., 2015. Travel agency and tour operation.

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