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Tour Operations Management Assignment (lcb Tours)

   

Added on  2020-12-18

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TOUROPERATIONSMANAGEMENT
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Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1 ...........................................................................................................................................3Covered in leaflet........................................................................................................................3TASK 2 ...........................................................................................................................................3Covered in PPT...........................................................................................................................3TASK 3............................................................................................................................................3AC3.1 Evaluate the planning decisions taken for the design of a selected brochure..................3AC 3.2 Assess the suitability of alternatives to a traditional brochure for different types oftour operator................................................................................................................................4AC3.3 Evaluate the suitability of different methods of distribution used to sell a holiday fordifferent types of tour operator...................................................................................................5TASK 4............................................................................................................................................5AC4.1 Evaluate the strategic decisions made by different types of tour operator......................5AC4.2 Compare the tactical decisions in various situations.......................................................6CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
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INTRODUCTIONTourism industry is one of the main source of income generation for an economy. It isone of the vital and most evolving industry. For every £1,000 generated from tourism industry inUnited Kingdom, there is further a scope of earning £1,800 through supply chain and consumerspending (Buckley, 2014). This report will help in having a better understanding about recentdevelopment that has occurred in tourism industry. Additionally, the file will also discuss variousstages of developing holidays. There are certain strategic planning involved in developing aBrochure and selecting from the best alternatives for different tour operators. There are variousmethods of distributing holidays that are adapted by different tour operators which will bestudied in the respective report. Along with this, the report will also discuss various tactics thatare adapted by lcb Tours in different situations. TASK 1 Covered in leafletTASK 2 Covered in PPTTASK 3AC3.1 Evaluate the planning decisions taken for the design of a selected brochure.A brochure can be described as a template which is designed in a unique creative way bythe tour operators in order to attract the customers and sell holiday packages. It is one of thestrategic technique which is adapted by various organizations to attract more market share. Thesebrochures are consist of detailed information about different tour packages that are offered by thetour operators to the customers. Saga Holidays and Perillo Tours are two well known touroperators of UK who practice the strategical technique of brochure in order to increase theirrevenue (Su and et. al., 2014). Hence. The planning detail of creating brochures in context ofboth the companies is mentioned below:Design- Saga Holidays has a beautiful 3d designed brochure which attains the customerattention and is consist of all the required details about tour packages provided by therespective company. However, Perillo Tours has a 2d brochure which is comparatively
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