Marketing in Travel and Tourism

Travel Tourism
Marketing

Introduction
Marketing is necessary in every sector whether it is travel or
tourism or in retail sector as it helps in promoting the products and
services or different tourists destinations which assist in attracting large
number of consumers so that they can generate more revenue. In attaining
the success of the tourism business, all the things depends on the
marketing experts so that they can link to the potential consumers by
providing the best products and services.

3.1 Issues in the product, price and place
elements of marketing mix
Marketing mix is a combination of distinctive key elements which
helps the employees of Thomas cook in promoting the tourist destination
and also assist in providing the guidance for strategic marketing planning.
They have to do proper planning for the summer holiday in Egypt and
Morocco.
Product: The employees have to do proper research about the different
tourist destination and the problems which are identified at those places and
in the basis of that they have to provide the best services so that they can
attain the targets.