Understanding Customers and Influencer Marketing in Tourism Industry

This essay discusses the importance of understanding customer behavior in achieving business goals. It explains the influence of marketing trends, social media influencers, and the future of influencer marketing in the tourism industry. It also discusses the role of Simon Alan Reeve and Melinda Emerson as influencers in the industry.

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Understanding
Customers

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
CONCLUSION ...............................................................................................................................3
References:.......................................................................................................................................4

INTRODUCTION
Understanding consumer behaviour is the key aspect that helps the companies to achieve
the goals successfully. before introducing any kind of goods in marketplace the company goes in
market to study a consumer behaviour as it creates a good impact on business also reduce the
risk of having loss in business. This is important for all kinds of business as customer are major
asset of the business(Kim and Krishna,2022. ). For understanding customer taste current trends
which helps in understanding buyers preferences are as influencer, feedbacks, and responses. In
this essay will explain the influence marketing, and many other marketing trends. In today's 21
century most of the users get attracted by their social media ideals and they respect their
suggestions. This will assists the company to grow their sales and accountability by attracting
more buyers. In relation of tourism and travel industry, most of the hotels and restaurants ask for
food bloggers or travellers who are having followers in huge amount to promote their hotels and
restaurants. They even get payment for promoting this as well as free membership of few hotels
according the deals of influencers. The following essay will explains section of areas of
influencer marketing various influencer and their analysis on goods selection and brands and the
future of these influencers.
MAIN BODY
Tourism industry includes those businesses which are having accommodation services,
food services, travel agencies and few others. Thus the main users of this industry are those
customers who are found of travelling at various places on their websites. Social media
marketing is one of the platform which is an effective tool for just customers to attracts their
attention towards a specific destination or a hotel. In relation of this tourism industry, the
company found those travelling bloggers who can blog for them for their destination and
suggest their huge amount of followers to go have some quality time with their families at that
destination. This kind of marketing tools basically influences young ones that attracts and have
an interest in travelling new new places also they get to know about the culture of the place and
location. They also share some short clips an videos, images and other posts of the location so
that followers can get to know about the location and other things which is link with the
destination. After recommendation their followers to visit the destination. Certain times, these
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social media influencers ask their followers to go and visit also have a good experience. Some of
bloggers provides the coupons and other codes to their followers as a benefits in travelling. For
the strong brand value and good image in public these bloggers constantly post something on
their Instagram page. The influencers are being appointed by the top level companies for
promoting their brand and services so that more customer can approach them rapidly. The
benefit is gained by from both side, hotels and restaurants get the benefits to influence new
buyers and raised their productivity and the influencers get the payment for promoting brand as
well as discount or order advantages from the influencers get the laymen for their operations
along with that discounts or another advantages from the similar hotel and resort for which
they promote the services.
Simon Alan reeve is a British journalist, author, television presentor and many more. He
was born in 21 July 1972 in London, UK. He is well known to make global travel and
environmental documentary ( Choi and et., al.,2020.). He influenced people from his
documentaries as well as social media uploads regarding the destination. He opted to promote
various natural destinations. He wrote different kinds of books on modern history, international
tourism and his adventure learnings. He did not only promotes the location but he also popular
to provide the knowledge of location culture and trends of that particular location . He also share
the beauty and natural resources that is famous in that destination. He has huge volume of
followers with having minimum 5.6 k likes n his posts. His blogs are attractive as it contain the
skills and education he share about the destination. He is also appointed as the brand
ambassador for kuoni company which is global travel company. Here, he promotes property in
this industry and adventure travel to gain the attention of adventure for towards the company.
The major aim provided by tge company to simon is to promote current events, writes exclusive
and attractive content for the company. The quality of his blogs for the company are high and
attractive which customers towards a specific destination and he share all those factors in
positive manner which can attract their buyers achievable blogger for the travel and tourism
industry.
Melinda Emerson, she is business management influencer also she is well known author,
marketing consultant , small business expert and speaker. In 1994 she had completed her
bachelorette from Virginia tech. She draws on her 20 yrs of concerted front line and executive
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management in business and entrepreneur situations. She shares her small business views and
education through many media considering her blogs “ Success as your own boss.com”. Her
messages is broadly read by 3 millions readers every week. She is former columnist for the new
york times. Her content are featured in many books just as business, smallbiztrends and many
others. Her business ideas are adopted by many people in their business so that they can be
successful like her. She is known a small biz lady as her ideas and content inspire every business
person to implement changes in company she taught people how to engage employees in
company as well as how to keep the happy and healthy environment in company so that the
company have employee long term sustainability.
The future of bloggers and influencers is more bright. Social media influencers have
become more creative, more collaborative and more strategic over the years. This is no longer a
hobby or a random things. This knows the value of the influencers they have construct through
the years. The future of influencer marketing is all about the collective. Instead of particulars
marketers might begin to group influencers on the basis on whom they are associated with. It all
about associating with the correct people. This is complex accomplished in social media. Many
of influencers buy fake followers so their engagement rate is low. The upcoming years is taking
a good opportunity for current as well as aspiring influencers and creators. The first and
foremost are long term partnerships. With all passing days more business have realized that
investing in this is beneficial . They are investing in influencers marketing and especially in lon g
term partnership. It assist them in making advocacy and finally, gain trust among the audience.
The influence marketing industry will see a huge rise in the demand for micro influencers. The
companies is expecting to move on a more data driven approach which will become the primary
purpose for the rise in demand for bloggers. They are like modern marketing currency. With
incredible culture and users sway their participation can practically guarantee thousands of
viewers or listeners. To attract users business must let these social media highlight the way. This
will help the low market to grow in good ratio also it give a good opportunity to small scale
industries to grow in positive manner. Through posting the uses of products through video or
short clips will understand the requirements of the public as well as this will help the company to
understand what to produce and what is not to produce.
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CONCLUSION
It is concluded from above report that social media marketing is on boom after a
covid. Also it a new trend for promoting business an influencers are someone in the market or
industry with sway the target audience. They have professionalism education authority or sight
into a particular content. Their pre existing presence in a lower market makes them a useful
introducing pad for brands in search of creditability. The business now days uses influencer
marketing to promote the goods and have a good volume of sales in marketplace. This is being
implied that company uses them to promote the brand in international market. As been discussed
in above report about the influence marketing and its well-known and also having a huge
followers. In last it explained the future of influencers.
References:
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