Managing Conference and Events

Managing Conference
and Events

Table of Contents
SECTION 1.....................................................................................................................................2
INTRODUCTION...........................................................................................................................3
Different categories and dimensions of events.......................................................................3
Features and current trends influencing the events sector......................................................4
Analyse current event trends to explain how events are adapting to stay innovative............4
Development of the events sector providing specific examples from a range of different
categories of events................................................................................................................5
To design a room layout for the wedding party taking into consideration of additional services
................................................................................................................................................5
CONCLUSION................................................................................................................................7
SECTION 2.....................................................................................................................................8
INTRODUCTION...........................................................................................................................8
Management roles and current job opportunities within the events sector............................8
Management skills and personal attributes required to work in the events industry and meet
stakeholder needs and expectations........................................................................................8
The impact of management skills on creating a successful event making and recommendations
to meet stakeholder requirements...........................................................................................9
Measures required to provide a secure and safe event venue and environment for all involved
..............................................................................................................................................10
Comparison and contrast of the security and safety provisions for specific........................10
CONCLUSION..............................................................................................................................11
REFERENCE.................................................................................................................................12

SECTION 1
INTRODUCTION
A conference is a formal gathering of individuals who get together for a particular function
whereas event is a function that is planned for a certain public or social gathering. It is necessary
for hotels to successfully organise events in order to generate revenue and retain their image.
Event management is a means of carrying out a number of duties so that various types of events
may be carried out. The event might take the shape of a conference, concerts, trade fairs, or
ceremonies. The Event Company is taken as base company. The Event Company is known as
multi service innovative organisation which organises various types of events. This organisation
was established in 2006 by Tony Carey in the United Kingdom. This report covers the different
categories and dimensions of events within the events sector and room set ups defining the
professional standards required for conference and event.
Different categories and dimensions of events
The event indicates to a planned activity that allows members of the public to gather and
exchange ideas. Event planners may organise a wide range of various kinds of events.
The primary kinds of events that are organised are mentioned below:
Private: This is a sort of event that is planned by a people in order to fulfil its own wishes
and needs. These private events are primarily attended by all those contacted by the event
organisers and their family. These functions often include weddings, family gatherings, birthday
parties, festival gatherings, anniversary celebrations, reunion and so on (Pearce and Zare, 2017).
These activities are created in order to build great lifelong mementos with its adored family
members and friends through the organisation of various kinds of events. Several private events
are small sized since they only feature the organizer's relatives and the person's individual
acquaintances.
Corporate: Corporate events are also referred to as business events which are held by
various sorts of businesses and enterprises for a variety of purposes. These kind of events are
organised by any firm in order to strengthen their company rank boost recognition, and enhance
productivity. Furthermore, business events are held to establish professional relationships among
workers and the public that benefits firms in advertising their products in the market, hence
increasing profits and income. Conferences, latest product launching events, workshops,
corporate meetings and other kind of events are examples of corporate events. The dimensions in
the corporate event arrangement involve reviewing the seating layout for the meeting or
conference, ensuring that all equipment such as projectors, computer systems, and many other
equipment are in working order, and making sure that all visitors are relaxed and that all required
services are available to them.
Leisure: These are events that are planned with the purpose of entertaining and refreshing
persons who engage such gatherings. Sports events, musical concerts, and entertainment events
are examples of leisure activities (Ziemba, 2019). They vary from adventurous tourism in that
they emphasize on calming the head and achieving mental calm.
Dimensions of the events
Mega events: These are events that are created for a small period of time in order to
maximise profits and are executed at an international degree. Furthermore, it is designed for
commercial purposes in order to encourage persons. Organizing these events takes a significant

cost. Its goals are to increase earnings and boost employee morale, which will contribute in
increasing productivity.
Hallmark events: Hallmark events are cultural, exhibitions, and organizational events of
worldwide reputation that are conducted for a single time or on a continual premise. The
primary goal of these events is to assist businesses in achieving a strong position in the market.
Features and current trends influencing the events sector
The trends in the event are always shifting, which has a significant influence on a person's
style and choice such as consumers increasingly wanting live streaming and more customized
services. As a result of the outbreak, various firms have changed their event style and today after
the pandemic crisis organisations are using digital events (Liu and et. al., 2018). Streaming
provides a number of advantages. The organisation extend the event to people that are unable to
attend, engage foreign consumers, and get the information out all about the event online.
Furthermore, when individuals see how influential the event is online presently they will be more
inclined to purchase a pass for every later in-person editions. Streaming events on screens around
the event is another excellent approach to engage diverse people, particularly if the location is
huge and they are unable to witness the program in person. The usage of artificial intelligence is
increasing due to its potential to personalise interactions for people while also pulling the
community together at this challenging duration. AI assists in associating specific attendees with
their sector of activity and preferences, ensuring that the greatest, most useful material meets the
correct individuals when they require it. This has the ability to improve the experience. It
provides much-needed clarity for event visitors that have already had to deal to a plethora of
other alterations in recent times. Face recognition software monitors, stores, and saves a person's
facial traits. As contacts less event check-in are expected to become a necessity in the coming
years, this technology will be important. In the recent years, augmented reality and virtual reality
are used in the sector. So now as the most of the population is limited to their houses, these are
offering a valuable service to individuals looking for a new secure mental retreat for both work
and pleasure that does not threaten anyone's wellbeing. Audiences may explore the worlds of
augmented reality by scanning a QR code. Firm can thrill their audience in a variety of ways,
including full-wall projections to 360-degree interior art displays (Bienvenido-Huertas and et. al.,
2019). Evaluating their target and design an environment which not only captivates them but also
provides them things to share with their colleagues. Live translation will be used this year as
viewers sense an increased urge to interact with the external environment across all of this large-
scale common identity. If business can expand the event to include guests who do not speak their
native language, firm will notice an increase in worldwide engagement. In the event industry,
accessibility has to be a major objective. The more ideas that are shared across language
boundaries, the more diverse the sector could grow.
Analyse current event trends to explain how events are adapting to stay innovative
The current trends in the event industry are emerging day by day and also people are
getting benefit for the same. As COVID 19 has impacted the worst and taken place in everyone’s
life, people were not allowed to go outsides as government has imposed lockdown across the
globe which leads in shutting down of many industries (Plichta, 2019). With the help of live
streaming, people have the opportunity to listen or watch live telecast or streaming of their
favourites online. This enables them to access the concert or show without leaving their houses.