Unit 19 - Hospitality Consumer Behaviour and Insight

CONSUMER
BEHAVIOUR

INTRODUCTION
 Consumer behaviour is the study of consumers and
the processes they used to choose, use (consume), and
dispose of products and services,
including consumers' emotional, mental, and
behavioural responses.

FACTOR INFLUENCING CONSUMER
BEHAVIOUR
CULTURAL FACTOR
 Culture
 Sub Culture
SOCIAL FACTOR
 Family
 Status

CONTINUE
PERSONAL FACTOR
 Age
 Life style
PHYSIOLOGICAL FACTOR
 Perception
 Learning

IMPACT OF TECHNOLOGY ON
CURRENT TREND
 Virtual Reality
 Augmented reality

CONTINUE
 Direct Booking Engine
 Recognition technology

FACTORS INFLUENCING TREND
 Cultural, social, personal, and psychological factors that influence consumer
behaviour and attitudes used to drive the trend in variety of the different way
in the hospitality industry.
 Cultural factor: There is good trend among the traveler to
adopt new and different culture.
 Hence, there is good trend among industry to provide more
than one type of cultural experience

CONTINUE
 Personal Factor: In the rapidly changing environment need and preference of different
individual generally used to change on regular basis, Hence all the consumer generally
look to maintain good sort of lifestyle in the market.
 For the same reason trend of hospitality industry used to change on regular basis to
offer good sort of experience to consumer
 Psychological factors: All the consumer generally has different perception and on the
basis of same need of customer also changes, these eventually has very positive impact
on trend prevailing in industry.

EMERGING TREND
 Solo trip
 Cultural Trip

CONCLUSION
 Above presentation concludes that there are variety of the different factor
which used to influence consumer behaviour and attitude.
 After that presentation concludes impact on current trend due to incorporation
of different technology in hospitality industry.

REFERENCES
 Mandel, N and et.al., 2017. The compensatory consumer behavior model: How self-
discrepancies drive consumer behavior. Journal of Consumer Psychology. 27(1).
pp.133-146.
 Rana, J. and Paul, J., 2017. Consumer behavior and purchase intention for organic
food: A review and research agenda. Journal of Retailing and Consumer Services. 38.
pp.157-165.

THANK YOU