Managing Conferences and Events

UNIT 7: MANAGING
CONFERENCES AND
EVENTS

Table of Contents
INTRODUCTION.......................................................................................................................................3
LO1.............................................................................................................................................................3
Explanation of different dimensions and categories of events by using examples for illustrating their
differences...............................................................................................................................................3
Current trends and features which are influencing events sector by using examples from various
categories of events.................................................................................................................................5
LO2.............................................................................................................................................................6
Additional services available in event or conference environment and its importance in order to provide
and meet specific requirements of the clients..........................................................................................6
Develop and evaluate the elements required while organizing an event or conference in order to meet
specific requirements of the client...........................................................................................................6
LO3.............................................................................................................................................................8
Identify and explain the various management roles within the event industry.........................................8
Identify and evaluate the different management skills and personal traits required by an event industry 9
LO4...........................................................................................................................................................10
Explain and specify the appropriate measures that is required for providing secure and safe event venue
and safe environment for guests and staff..............................................................................................10
CONCLUSION.........................................................................................................................................12
REFERENCES..........................................................................................................................................13

INTRODUCTION
Conference and event management refers as managing a formal event which usually
takes place for several days or on annual basis. The Assignment is based on Dream Sales
Machine Ltd. The company is founded on 16 May 2018. It is the conference and event
management company. The firm is located at 16, Park Crescent, Twickenham, London in UK.
The report will examine various category and scope of events through using examples. It will use
exact examples from the various categories of events in order to discuss about the current trends
and features which are impacting the event sector. Furthermore, the study will design the layout
of event for correctly setting up conference and event room in order to meet specific client
requirements. It will explore various management roles in context to job opportunities present in
event industry. Lastly, it will review management skills and personal attributes that are essential
for working in events industry and to met needs and expectations of stakeholders.
LO1
Explanation of different dimensions and categories of events by using examples for illustrating
their differences
Types of corporate events is as follows -
Corporate event refer as an activity which is organized by companies or businesses, it is
intended for clients, charity, stakeholders, employees and the public (The Different Types of
Events, 2019). The audience depends upon the aim of the event. Corporate events held on
quarterly or yearly basis. Various types of corporate events is as follows -
 Seminar - This is organized for a target audience by keeping in the mind to that it will
give relevant information to them. Seminar can organized in company's headquarters.
This is generally organized for small number or audience and only small number of
speakers addresses them.
 Conferences - This is much more complicated event. In this many speakers comes and
address the large number of audience, this is done on more than one venue. The aim of
conference is to encourage conversations and it also offers people a platform in which

they can share their experiences and expertise. It usually began with a session of keynote
before moving ahead for the interview.
 Workshops - This helps to build the connectivity between the employers and employees.
It is organized so that employees are able to brainstorm ideas in order to target the
audience for better understanding of the products. Workshop can be said as huge
classroom that put emphasis on learning.
 Trade Shows - Trade shows are organized by the companies for attracting the large
number of the people towards their products (Bergema, 2018). In trade shows the
companies shows their latest product and services in order to introduce their brand among
the general public. These shows present an opportunity for the firms to increase their
sales.
Social Events is the get together of the people that is away from the business and from
workplace environment. Social events are done for personal interests. Various social events are
described below -
 Reunions - This is the get-together event with the old family members or classmates
(Everett, 2016). Reunions are the personal occasionally. In these type events there is
arrangement of DJ, food, everyone is dancing in such type of event. A slideshow is being
presented of the old memories.
 Parties - This is organized for the fun sake of the people. Parties are done for someone
birthday's anniversaries or for achievement. Even these can be done without any specific
reason. For example, Dream Sales Machine Ltd arranges a theme party and does effective
decorating for the party purpose. They also make proper arrangement for the catering
services. The creative idea for the themed parties can be anything such as Superheroes,
Alice in Wonderland, retro etc.
 Galas - This kind of social event has an aim to raise money for the nonprofit organization
or charity. Attendees can be encouraged through giving them generously via auction,
competition and raffle. This helps to increase proceeds through ticket sales.