Use of Digital Marketing in a Specific Communications Strategy

USE OF DIGITAL
MARKETING IN A SPECIFIC
COMMUNICATIONS
STRATEGY

TABLE OF CONTENT
• Introduction
• Digital marketing strategy
• Review the digital marketing examples
• Example 1 How twitter contributed towards communication strategy for Tesco ads
• Twitter and the promotional aspects of marketing mix
• Example 2 How Facebook contributed towards the communication strategy for Tesco ads
• Facebook and The promotional aspects of marketing mix
• Ranking of Twitter and Facebook
• Current studies on digital marketing strategies
• Conclusion
• References

INTRODUCTION
• Digital marketing is online and it is used by various organisation in
order to promote their products and their campaigns. This will help
them in reaching to their customers engaging with them effectively.
It is considered as marketing management which is used by
company in order to sell and promote their products and services in
effective manner. There can be various digital platforms which are
being used by many of the originations.

DIGITAL MARKETING STRATEGY
• Digital marketing strategy is considered with the efforts that is made by organisation in order to promote
their products. This will be referring to as the investments which is done by the organisation and later it
results in riding of their profits and revenues. There are various social media platforms which helps them
in achieving their gaols and objectives. As it helps in getting engaging with customers and knowing the
about their updating and their offers and campaigns which is conducting by them.