Use of Digital Marketing in a Specific Communications Strategy
VerifiedAI Summary
This presentation explores the use of digital marketing in a specific communications strategy. It discusses the definition of digital marketing and its role in promoting products and services. Examples of Twitter and Facebook in promoting products and services are provided. The promotional aspects of marketing mix for Twitter and Facebook are also discussed. The ranking of Twitter and Facebook in digital marketing is explored. Current studies on digital marketing strategies are discussed. The presentation concludes with a summary of the importance of social media platforms in enhancing organizational sales.