Advantages & Disadvantages of Social Media Marketing: A Report, JCU

This data analysis report evaluates the advantages and disadvantages of social media as part of digital marketing, focusing on the Australian automobile industry. The research utilizes both quantitative and qualitative data, including frequency tables, graphs, and descriptive statistics from a survey of 50 respondents. The quantitative analysis examines respondents' demographics (age and gender) and their agreement levels with statements about social media's impact on audience reach, direct connections, organic content, brand development, driving traffic, and strategic evaluation. The qualitative analysis explores advantages of social media marketing. The findings indicate that social media is perceived positively for its ability to reach large audiences, facilitate direct connections, and aid in brand development. However, the report also acknowledges the disadvantages, such as negative criticism, the need for time and organic content, and increased scrutiny of posts. The report concludes with a discussion of the findings and their implications for the automobile industry in Australia.