Research Project Title: Towards an Efficient Consumer Attraction for Mobile Technology and Social Media

RESEARCH PROJECT TITLE:1 CHAPTER 1: INTRODUCTION1 1.1 Overview of Research 1 1.2 Background of Research1 1.3 Significance of an Investigation 2 1.4 Rationale of Research 3 1.4 Aim 3 1.5 Objectives3 1.6 Research Questions 3 1.7 Time Scale4 CHAPTER 2: LITERATURE REVIEW 5 2.1 Advantages of mobile technology and social media 5 2.2 Various measures which adopted through A One Communication in order to gain attention of individuals 6 2.3 Efficiency of consumer attraction for advantage of productivity and success 6 2.4 Different ways through

RESEARCH PROJECT

Table of Contents
TITLE:.............................................................................................................................................1
CHAPTER 1: INTRODUCTION....................................................................................................1
1.1 Overview of Research......................................................................................................1
1.2 Background of Research...................................................................................................1
1.3 Significance of an Investigation.......................................................................................2
1.4 Rationale of Research.......................................................................................................3
1.4 Aim...................................................................................................................................3
1.5 Objectives.........................................................................................................................3
1.6 Research Questions..........................................................................................................3
1.7 Time Scale........................................................................................................................4
CHAPTER 2: LITERATURE REVIEW.........................................................................................5
2.1 Advantages of mobile technology and social media........................................................5
2.2 Various measures which adopted through A One Communication in order to gain
attention of individuals...........................................................................................................6
2.3 Efficiency of consumer attraction for advantage of productivity and success.................6
2.4 Different ways through which A One Communication can retain its competitive position
in market.................................................................................................................................7
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................9
3.1 Research methods.............................................................................................................9
3.2 Research Design ..............................................................................................................9
3.3 Research Philosophy......................................................................................................10
3.4 Research Approach.........................................................................................................10
3.5 Data Sampling................................................................................................................10
3.6 Methods of data collection.............................................................................................10
3.7 Ethical Consideration.....................................................................................................11
CHAPTER 4: DATA ANALYSIS................................................................................................12
CHAPTER 5: CONCLUSION AND RECOMMENDATIONS...................................................23
Conclusion............................................................................................................................23
Recommendations................................................................................................................23

REFERENCES..............................................................................................................................25
Annexure: ......................................................................................................................................28

TITLE:
“The implications of digital technologies on SME’s”. A study on
A One Communication.
CHAPTER 1: INTRODUCTION
1.1 Overview of Research
Digital technology and tools are regarded as most necessary component of this modern
era, there are many people which are using the digital technology in order to connect with people
in better manner. It is helpful in make life of people more comfortable as well as easier. In the
present time period, there are more people which aware regarding digital technologies and also
know regarding advantages as well as significance (Bolton and et. al., 2013). In addition to this,
social media comprises better term of existing period as large number of people are using this for
upgrade abilities along with insights. Life based on internet compelling in order to catching wide
zone by providing better data and information concerned with an administration and products at
the commercial centre.
On the other hand mobile applications are regarded as most fundamental element of
cutting an edge society. It is a kind of application software that designed to run mobile device
like for an instance tablet computer and smart phone. The mobile applications are frequently
service to give users with the same services to accesses on the computers. Generally, applications
are software, small with the limited function. These are move from an integrated software system
searched on PCs. Mainly it is computer program which prepared to run on mobile devices in
better manner. In context to this, mobile application are more connected innovation through
which large number of people are connected (Chen, Chiang and Storey, 2015). This research
project is based on A One Communication firm and it is private small size organisation. This
firm deals in trading data and telecommunication network equipments. Main motive of this
company is to enhance its productivity and expand its business in to the other countries.
1.2 Background of Research
In today's world, digital technology is playing a crucial role in every person's life,
whether it is company or human being. In context with business organisations, it has been
analysed that in every step they are incorporating various mediums of digital technology in order
to give effective results to its end customers. Firms with different operations along with
1

objectives have taken under in use of digitalisation in almost every single activity. This has
helped organisations in running business in an easy manner. Apart from this, mostly this type of
process has adopted by enterprises in order to decrease manual work or efforts which has been
made by humans. Along with this, it has also been analysed that impact of digital technology can
be both negative and positive (Goggin, 2012). Mobile technology in modern world is being
utilised by almost every single person. In context to this, A One communications which is
delivering ample number of services to its consumers like delivering consultancy or network
have raised its image in short period of time. Hytera 78X Series, TAIT TP9300 Series, ICOM
IC-F5000 Series and many more. On the other hand, they are also specialised in different voice,
data, Internet, MPLS VPN, B2B, SMBs and many more other things as well. It has also been
analysed that Online marketing along with social networking plays a vital role when it comes to
deliver information to consumers high in numbers. In context to this, researcher have conducted
the investigation in order to obtain results that are related to impact of new and modern mobile
technology on life of customers which has been provided A One communications.
1.3 Significance of an Investigation
Investigation report contains ample number of importance when it comes to pull out
favourable outcomes in effective and appropriate manner. In present context, it has been
analysed that researcher is looking into impact of mobile technology which is being offered by
A One communications. As there is improvement in economy so firms are locked in towards
grasping propelled progresses with a particular ultimate objective to develop their exercises and
government are influencing courses of action to make all relationship to get mechanized
advances in order to get accomplishment in their assignments (Hudson and et. al., 2015). Apart
from this, as majorly mobile technology is being utilised by almost every single person in
modern era, it is also helping firms to develop various strategies through which administration
have gathered knowledge that what exactly consumers or clients are looking for. On the other
hand, it has also helped management in looking forward into different aspects and which may aid
them in graining many competitive advancements through looking at strategies that has been
adopted by business firms. Each one of the activities of business are gathered by various
fragments which are working thusly overhauling improvement and efficiency extents.
Imaginative work practices are gainful for firms remembering the ultimate objective to get
progressions as demonstrated by solicitations of people in the economy. The essential after-effect
2

of research is associated with evaluating consequences of flow progresses by using diverse
contraptions and techniques by which advancement can be expert.
1.4 Rationale of Research
This research take in to consideration on significance of mobile applications and social
media in developing better relationship with consumers at international level. It will help in
increasing knowledge base as well as skills of a learner. The main rationale behind conducting
this investigation to know the effectiveness of social media and mobile applications in order to
develop better relationship with the people at international level. It will help in developing the
better knowledge and provide better help in conducting any research in future.
1.4 Aim
The research aim is based on the title of investigation and it will help in understanding
the specific research area in a better and effective manner. So, the main aim of this research is
“To evaluate significance of mobile applications and social media in developing better
relationship with consumers at international level. A case study on A One Communication.”
1.5 Objectives
It is based on evaluation points on grounds whose are various targets to concerned with
the title (Kim and Ko, 2012). Under this, there are some objectives which are mention below as
above:
 To determine advantages of mobile technology and social media.
 To identify various measures which adopted through A One Communication in order to
gain attention of individuals towards firm.
1.6 Research Questions
It is interlinked with targets and develop on the basis of certain destinations of
exploitation. There are some research questions are given below:
 What are advantages of mobile technology and social media?
 What are different measures which adopted through A One Communication in order to
gain attention of individuals?
3

1.7 Time Scale
4

CHAPTER 2: LITERATURE REVIEW
It is crucial part of research and helpful in perform an investigation through fusing the
opinions and view points of different writers. It is helpful in show capacity and comprehension
of analyst to assess the diverse research venture area. Under this, view points and opinions of
various authors as well as writers are taken place. It is based on the secondary method of data
collection. It is based on the topic of an investigation and aids in better understanding to this
project.
2.1 Advantages of mobile technology and social media
On the basis of view point of Kotler, 2015, there are various kinds of social media
platforms in order to develop better websites to promote various kinds of techniques as well as
tools to achieve objectives and aims of firm in an effective or better manner.
Benefits of Mobile technology
High Versatility- The smart phones are pocket sizes which can capture range of data like
for an instance audio, camera, text, GPS, making them versatile as well as neglect to carried out
more specialist and expensive equipments. They are easy to use and helpful in connect with the
people in all over world.
Less data errors- Using of papers can bring risk that can make some error at the time of
transcribed data in to digital format and also for ready to analysis. In addition to this,
smartphones can minimize many transcription errors or mistakes. Under this, monitor and smart
phones can make corrections in any kind of errors without developing messy paper form.
Minimize time among gathering data and analysing- It is helpful in neglect requirement
for the data transcription that helps to minimize time required for transfer data from data analysis
area. In context to this, transferring data or information over network means that it can reduce
time of data collection.
Benefits of Social Media
Connectivity- According to Larivière and et. al., 2013, it has been stated that people of
any where are connected with the each other in all over world. It regardless of religion as well as
location. With the help of this people can share their view points and opinions with each other.
5

Awareness- IT develop awareness as well as innovative way in which people live. It is
helpful in discover the innovative and new ideas which can increase their personal lives. In this
modern era, each and every people are using different social media tools.
Helps in developing communities- In world, there are various beliefs and religions. The
social media is helpful in developing as well as participating in community of society of own
believes and religion in order to learn as well as discusses regarding it. In context to this, people
of various societies can connect to explain as well as share the necessary ideas.
2.2 Various measures which adopted through A One Communication in order to gain attention of
individuals
Under this, there are different measures which are used through through an organisation
in context to attract the more consumers. These measures will be helpful in attract the large
number of consumers and generate more profit level. It is a primary motive of company to
satisfy needs and demands of customers in a significant manner. There are various kinds of
corrective measures given below as above:
Execute innovative and new technology- In this, there are different kind of innovative
technology which helps to attain objectives and aims of A One Communication. On the basis of
view point of Laudon and Laudon, 2016, if firm will implement new technology at workplace,
then in this case it can develop new things and make also connect with the people in all over the
world to aware about their demands and needs in an effective manner. With the help of using
innovative technology, firm can make improvement in operations and achieve targets on given
period of time.
Introduce new products- Execution of new technology is helpful in develop new services
and goods which are according to preferences of consumers and enhance the productivity of A
One Communication. It is necessary that company should make some changes in its existing
goods to attract consumers.
Execute promotional techniques and tools- There is a requirement to management of A
One Communication to ascertain various kinds of techniques and tools which aids in develop
new quality goods to generate more profit level of firm.
2.3 Efficiency of consumer attraction for advantage of productivity and success
According to view point of Malthouse and et. al., 2013, it has been stated that success of
small firm owners is based on an ability in order to get things which are done with the limited
6

resources. In order to this, productivity is measure how business is efficient to utilize its
resources in order to manufacture better quality of services and products. There are various kinds
of innovative and new technology at market place to achieve various strategies in order to
increase motivation to various kinds of employees which are working in firm. It is helpful in
attaining set aims as well as objectives of firm in an effective manner. On the basis of view point
of Rapp and et. al., 2013 it has been summarized that Innovative technology is helpful in identify
effectiveness and efficiency to perform various kinds of activities or operations of firm. In
addition to this, digital technology is helpful to perform various kinds of activities or operations
of company. With the help of using advanced technology, company can produce better quality of
services and products to company in an effective manner. In context to this, it leads to increase
growth and profit level. Under this, manager of A One Communication provide training and
development to it staff members for enhance their abilities as well as skills so that they can
perform in better way. It will be helpful in attain targets and aim in significant manner. It is a
responsibility of firm to enhance motivation level of company so that they can focus towards
achieving objectives of company and will be retain at workplace for long period of time. In order
to attract large number of consumers, this firm produce goods which are according to needs and
demands of consumers. Through this, A One Communication can enhance its growth and
success in better way.
2.4 Different ways through which A One Communication can retain its competitive position in
market
On the basis of opinion of Sashi, 2012, it has been concluded that there are different
kinds of strategies which firm used in context to retain the better position at market place.
Competitive benefit makes an entity of services and products superior to some other choices of
consumers. In order to achieve aims of firm, there are different initiatives which are taken. Under
this, there are various ways given below by which A One Communication company can retain its
competitive position:
Produce innovative goods- IT is a min duty of firm to manufacture products as well as
crevices according to demands of consumers in an effective manner. Preferences and needs of
customers are changing day by day. So, there is a requirement to this firm that before produce
any new products, firm need to analyse demands of consumers in better manner. In its existing
7

services or goods, A One Communication organisation make some changes or add some other
features which can attract consumers most.
Enhance promotional activities- According to view point of Tiago and Veríssimo, 2014,
it has been stated that Promotion is an effective strategy to aware people about service and
products to firm in better manner. Company can know about features or specifications of its
existing services. There are many different promotional tools which can used through A One
Communication firm like for an instance newspapers, television, social media, print media and
many others. It will be helpful in gain competitive position of firm at market place.
Expand its business operations- In order to gain competitive position in market, A One
Communication company can expand its all business operations and activities in other countries.
It is helpful in attract large number of consumers and enhance profit level.
8

CHAPTER 3: RESEARCH METHODOLOGY
An examination and survey approaches are necessary part to manage as well as direct
different task which need to taken place. This investigation has various application that is
difficult for direct an exploitation all methods in systematic manner. It is necessary and in this,
researcher conduct an investigation to get better conclusion. Research methodology is helpful in
doing an investigation in proper direction through using various applications.
3.1 Research methods
It is indispensable research pieces and it is a responsibility of an investigator is to search
process of examination. There are two different research types which are given below:
Qualitative research- This kind of investigation depends on an ethnographic tools and
these are focus groups, interviews, questionnaire and many others (Tsimonis and Dimitriadis,
2014). In context to gather information regarding specific topic of research, it is complex to
attain in terms of quality. Under this, it is related to words as comparison to numbers and also
holistic description. This research is helpful in provide effective outcomes by including opinions
and view points of people.
Quantitative research- It emphasis measurement of aims and also numerical analysis or
statistical mathematical of collected data by questionnaire, surveys and polls through manipulate
the pre- current data using the better computational tools or techniques. This current
investigation depends of an examination or gathering data in terns of numeric to predict and
explain interest. It enables effective resources deployment through reducing the servicing costs.
It is structured way to analyse and gather data and information.
Among both of them an investigator uses qualitative research because it provide data in
detailed manner.
3.2 Research Design
It is defined as a blue print or draft through which a researcher do analysis about what
steps are to be followed for having an effective results. It helps them in classifying the work into
different segments which are descriptive, exploratory and experimental research design. Further
it assist a researcher in validated results (Turban and et. al., 2017). In this report, researcher will
descriptive methods and it is basically depends on qualitative nature and gives appropriate
information and data.
9

3.3 Research Philosophy
This is considered as a crucial part of any kind of research as it aid a researcher in giving
adequate results and data. In this, researcher gathers information from different sources that
includes articles and papers written by writers and scholars (Van Dijck, 2013). Other than this,
researcher also uses interpretivism and positivism logic which helps them in identifying the
process which can give legitimate and fitting information. In this research investigator is using
Interpretivism as it is more significant in collecting information and knowledge that can be used
in future proceedings.
3.4 Research Approach
Basically research approach can be classified into two methods i.e. inductive and
deductive in nature. Entire concept depends upon the subjective manner, for evaluating and
conducting the whole research the researcher is using inductive approach as is giving them
critical way for accomplishing the entire task.
3.5 Data Sampling
Data sampling is a crucial process as this assist them in selecting eligible respondents
who can respond to their questions. So, it is essential that researcher takes sample from the
targeted sample who can provide adequate information and data which further can be utilised in
evaluating effective results. Sample size that was taken in this assignment was 40 by A One
Communication which is adequate for the topic in which researcher is working (Wirtz and et. al.,
2013). Other than this, it essential that investigator uses best apparatus and procedure in order to
get appropriate information. Data can be in based on probabilistic and non-probabilistic that is
enough for conducting the entire research.
3.6 Methods of data collection
According to current market scenario there are various methods through which
researchers can collect data. These are primary and secondary method which investigator can use
as per the situations and circumstances. Primary methods: data which are gathered are authentic
and is done by researcher himself/herself. So, collected information are not used by any other
sources and people. Whereas secondary methods includes knowledge that are gathered with
different sources like books, journals, internet sources and many more. Other than this,
researcher uses different kinds of techniques for accomplishing the task in a better manner.
10

3.7 Ethical Consideration
It is important that research is done effectively and for this it is essential that they
consider ethical norms so that they can perform the entire work without any issues and
complications (Tsimonis and Dimitriadis, 2014). Two biggest problems that are faced by
researcher are related to cost and time. Further to cope up with this researcher has incorporated
different approaches and elements.
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CHAPTER 4: DATA ANALYSIS
It is a procedure of applying statical as well as logical techniques in systematic way in
order to condense, illustrate, evaluate and explain data and information. In addition to this, it is
necessary element of assuring data integrity is appropriate and accurate research findings
analysis.
QUESTIONNAIRE
Name:
Age:
Gender:
Occupation:
Contact No.-
Q1) Does mobile technologies and social media are helpful for organisational productivity
and also success? a) Yes
b) No
Q2) What are main significance of social media tools in enhancing productivity of A One
Communication company?
a) Better consumer relationship
b) Minimize cost
c) Increase brand awareness
Q3) What are benefits of mobile technology in business of A One Communication?
a) Less data errors
b) Minimize time among gathering data and analysing
c) High Versatility
Q4) What are main mobile technologies used through A One Communication company to
gain attention of consumers towards company?
a) Website
b) Cloud computing
c) Mobile application
d) Online applications
12

Q5) Does mobile technologies and social media effective in impacting on decision making
of consumers in context to provide services and products?
a) Yes
b) No
Q6) What are the major reason behind using the source of Social media and mobile
applications within the work place?
a) Detailed Description
b) Reaching to consumers
c) Easy Availability of products
d) Expand business at global market
Q7) What are necessary techniques used through A One Communication firm in context
to sustain loyal consumers for business?
a) Discounted offers
b) Provide services after sales
c) Free vouchers
Q8) What are various measures which adopted through A One Communication in order
to gain attention of individuals?
a) Introduce new products
b) Execute promotional techniques and tools
c) Execute innovative and new technology
Q9) Does consumer attraction is better for preparing increasing organisational sales and
profitability?
a) Yes
b) No
Q10) Recommend different ways through which A One Communication can retain its
competitive position in market.
THEME 1: Mobile technologies and social media are helpful for organisational
productivity
13

Q1) Does mobile technologies and social
media are helpful for organisational
productivity and also success?
Frequency
Yes 30
No 10
14
Yes No
0
5
10
15
20
25
30
30
10
Column B

Interpretation: Mobile technology and social media both plays necessary role in order to make
business firm success as well as more productive. Under this, there are 30 respondents among 40
said that mobile technologies and social media both are helpful for success of company. On the
other hand there are 10 respondents which are not agree with this statement.
THEME 2: Significance of social media tools in enhancing productivity
Q2) What are main significance of social
media tools in enhancing productivity of A
One Communication company?
Frequency
Better consumer relationship 20
Minimize cost 12
Increase brand awareness 8
15
20
12
8
Better consumer relationship
Minimize cost
Increase brand awareness

Interpretation: Social media tools are helpful in increasing growth of firm. On the basis of view
point of 20 respondents, main importance of social media is to maximising growth of firm. There
are 12 people which said that social media tools are helpful in reduce cost of firm and enhance
effectiveness in better manner. According to the 8 respondents, major significance of social
media is to increases awareness about brand of A One Communication firm.
THEME 3: Benefits of mobile technology in business
Q3) What are benefits of mobile technology
in business of A One Communication?
Frequency
Less data errors 14
Minimize time among gathering data and
analysing
17
High Versatility 9
Interpretation: Mobile technology provides benefits to company and increase growth of
business. According to 14 respondents, main advantage of mobile technology is reduce the
chances of data errors. On the other hand, there are about 17 respondents which said that it helps
16
14
17
9
Less data errors
Minimize time among
gathering data and analysing
High Versatility

in reduce time among gathering data and analysing. On the basis of view point of 9 respondents,
mobile technology is more versatile.
THEME 4 : Mobile technologies used through A One Communication company to gain
attention of consumers
Q4) What are main mobile technologies
used through A One Communication
company to gain attention of consumers
towards company?
Frequency
Website 11
Cloud computing 12
Mobile application 8
Online applications 9
17
11
12
8
9
Website
Cloud computing
Mobile application
Online applications

Interpretation: At market place, there are many mobile technologies which used through
organisations in order to gain more attention of customers towards firm. Under this, there are
almost 11 people which said that A One Communication company should use website so that
people can know about its crevices and products. On the other hand, there are 9 respondents
which said that online applications are more helpful to attract consumers and interact with them
in an easy manner. 12 respondents are agree with cloud computing option.
THEME 5: Mobile technologies and social media effective in impacting on decision making
Q5) Does mobile technologies and social
media effective in impacting on decision
making of consumers in context to provide
services and products?
Frequency
Yes 28
No 12
18
Yes No
0
5
10
15
20
25
30 28
12 Column B

Interpretation: The mobile application as well as social media both are affecting on the decision
making. According to view point of 28 respondents that mobile applications and also social
media are effective order to impact on decision making to provide better services or products. On
the other hand, there are also 12 respondents which are not agree with this.
THEME 6: Major reason behind using the source of Social media and mobile applications
Q6) What are the major reason behind
using the source of Social media and mobile
applications within the work place?
Frequency
Detailed Description 8
Reaching to consumers 10
Easy Availability of products 13
Expand business at global market 9
Interpretation: Behind use of mobile applications as well as social media, there are main
reasons. According to 8 respondents, main benefit of using the social media is to provide detailed
description of services and products to consumers. There are 10 respondents which said that
reason behind using better social media tool is to reach at consumers. According to 13 people, it
19
Detailed Description
Reaching to consumers
Easy Availability of products
Expand business at global market
0
2
4
6
8
10
12
14
8
10
13
9
Column B

is helpful in provide easy availability of goods and services. On the basis of view point of 9
people that main reason is to expand business at international level.
THEME 7: Necessary techniques used through A One Communication
Q7) What are necessary techniques used
through A One Communication firm in
context to sustain loyal consumers for
business?
Frequency
Discounted offers 14
Provide services after sales 10
Free vouchers 16
Interpretation: There are many different techniques which various organisations are used in
order to sustain their loyal customers towards firm at market place. On the basis of view point of
14 respondents that effective technique which should used through A One Communication
company to sustain consumers is discounted offers. On the other hand, there are 16 respondents
20
14
10
16
Discounted offers
Provide services after sales
Free vouchers
14
10
16
Discounted offers
Provide services after
sales
Free vouchers

which said that if firm will provide free vouchers to its consumers then in this case they will be
attracted towards firm ans also sustain.
THEME 8: Various measures which adopted through A One Communication
Q8) What are various measures which
adopted through A One Communication in
order to gain attention of individuals?
Frequency
Introduce new products 16
Execute promotional techniques and tools 13
Execute innovative and new technology 11
Interpretation: Under this, there are many different measures which taken by A One
Communication. According to 16 people that company should introduce new goods and services
to gain attention of consumers. But there are 13 people which said that company should
implement the effective promotional tools as well as techniques to attract large number of
consumers.
THEME 9: Consumer attraction is better for preparing increasing organisational sales
Q9) Does consumer attraction is better for
preparing increasing organisational sales
Frequency
21
Introduce new products
Execute promotional
techniques and tools
Execute innovative and
new technology

and profitability?
Yes 32
No 8
Interpretation: Under this, there are 32 respondents which said that if consumers will be
attracted towards firm then it will be helpful in enhancing sales as well as [profit level of
company. But according to 8 respondents it is not necessary. Firm should adopt some of the
other ways to maximise sales and also profit level.
22
Yes No
0
5
10
15
20
25
30
35 32
8
Column B

CHAPTER 5: CONCLUSION AND RECOMMENDATIONS
Conclusion
Through this mentioned research, it has been concluded that companies which are wanted to
achieve their objectives and services in a predetermined period of time are needed to digitalise
their business. Every enterprise have different types of organisational activities as well as several
kinds of initiatives which would help in generating high profitability and getting desired return
on investment. In context with this, for developing good relations with customers and interact
with them on regular basis, companies are used various channels of communications like mobile
applications and social technologies. For this manner, to use such technologies in a proper way,
employers are used to provide essential training and development programmes to employees.
Giving training to staff members help employers in getting high skilled labour workforce which
will aid them in achievement of business success in a limited period of time. This would help
workers in learning new skills and enhance knowledge in new fields through which they can get
opportunity for making their career more bright. This report has revealed that enterprises have
regulated workers as per capabilities of them in performing various types of activities in desired
manner. In addition to this, associations are also required to conduct different type of activities
like market research in a proper way. This will assist them in analysing new trends of
marketplace, demands and needs of customers as well as way through which they can provide
services or products as per requirement. For this process, managers of a firm are used to
formulate and develop various kinds of strategies and policies for enhancing profitability of
business in an effective manner. Along with this, they also used to implement the same into
workforce in an accurate way through which resistance of employees can be reduced. In this
process, when companies used different ways for making connection with customers then it
would help in improving brand image of business at market place. By making good interaction
with consumers, aid managers in getting reviews, opinion and feedback of consumers in a proper
way. This report also entails policies and procedures as well as action plan through which
organisations can accomplish set target and objectives on time.
Recommendations
From this research study, it has observed that development of social media and mobile
applications gives various benefits to companies operated at small and large scale of businesses.
23

It has provided various ways for administration of a firm like A One Communication to settle on
choosing best alternative and appropriate choice which would help in getting high return on
investment. In order to develop good relationship with customers, it has recommended this
enterprise to use mobile applications and social technologies. This would help in making good
interaction with consumers as well as determining their needs as well. In addition to this, after
getting feedback of customers, A One Communication needs to formulate appropriate plans,
designs and structures so that desires of consumers can be completed as per their requirement.
Adoption of social media application used in conveying messages to large number of people in a
specified manner.
At the time of conducting an investigation, I faced some problems related to time and
cost. My time management as well as money management skills are not good. When I was
conducting research, I do not have efficient money so that I can perform all research activities in
a proper manner. On the other hand, I have no much time to perform all activities because I did
not manage time on the basis of activities in research. In context to this, I faced some problems
related to collecting information about specific research topic.
Alternative Research Methodology
Under this, methodology is helpful in collecting and analysing data in an effective
manner. In order to gathering relevant or accurate information, investigator uses the
questionnaire method on which various questions related to specific research topic are
mentioned. Under this, alternative research methodology that researcher will use interview. It is
very specific kind of methodology and under this, researcher develo `p different questions
and ask from different persons to know about their opinions and view points. So, for this
investigation, interview will be the most effective alternative research methodology.
24

REFERENCES
Books & Journals
Bolton, R. N. and et. al., 2013. Understanding Generation Y and their use of social media: a
review and research agenda. Journal of service management. 24(3). pp.245-267.
Chen, H., Chiang, R. H. and Storey, V. C., 2012. Business intelligence and analytics: from big
data to big impact. MIS quarterly. pp.1165-1188.
Goggin, G., 2012. Cell phone culture: Mobile technology in everyday life. Routledge.
Hudson, S. and et. al., 2015. The effects of social media on emotions, brand relationship quality,
and word of mouth: An empirical study of music festival attendees. Tourism
Management. 47. pp.68-76.
Kim, A. J. and Ko, E., 2012. Do social media marketing activities enhance customer equity? An
empirical study of luxury fashion brand. Journal of Business Research. 65(10). pp.1480-
1486.
Kotler, P., 2015. Framework for marketing management. Pearson Education India.
Larivière, B. and et. al., 2013. Value fusion: The blending of consumer and firm value in the
distinct context of mobile technologies and social media. Journal of Service
Management. 24(3). pp.268-293.
Laudon, K. C. and Laudon, J. P., 2016. Management information system. Pearson Education
India.
Malthouse, E. C. and et. al., 2013. Managing customer relationships in the social media era:
Introducing the social CRM house. Journal of Interactive Marketing. 27(4). pp.270-280.
Rapp, A. and et. al., 2013. Understanding social media effects across seller, retailer, and
consumer interactions. Journal of the Academy of Marketing Science. 41(5). pp.547-
566.
Sashi, C. M., 2012. Customer engagement, buyer-seller relationships, and social
media. Management decision. 50(2). pp.253-272.
Tiago, M.T.P.M.B. and Veríssimo, J. M. C., 2014. Digital marketing and social media: Why
bother?. Business Horizons. 57(6). pp.703-708.
Tsimonis, G. and Dimitriadis, S., 2014. Brand strategies in social media. Marketing Intelligence
& Planning. 32(3). pp.328-344.
Turban, E. and et. al., 2017. Electronic Commerce 2018: A Managerial and Social Networks
Perspective. Springer.
Van Dijck, J., 2013. The culture of connectivity: A critical history of social media. Oxford
University Press.
Wirtz, J. and et. al., 2013. Managing brands and customer engagement in online brand
communities. Journal of Service Management. 24(3). pp.223-244.
Online
9 Advantages of Mobile Apps over responsive eCommerce websites, 2017. [Online]. Available
through: <https://medium.com/@KNOWARTH/9-advantages-of-mobile-apps-over-
responsive-ecommerce-websites-6aed1e6db0d8>./
What Is Social Media Marketing?, 2018. [Online]. Available through:
<https://searchengineland.com/guide/what-is-social-media-marketing>./
25

APPENDIX
QUESTIONNAIRE
Name:
Age:
Gender:
Occupation:
Contact No.-
Q1) Does mobile technologies and social media are helpful for organisational productivity
and also success?
a) Yes
b) No
Q2) What are main significance of social media tools in enhancing productivity of A One
Communication company?
a) Better consumer relationship
b) Minimize cost
c) Increase brand awareness
Q3) What are benefits of mobile technology in business of A One Communication?
a) Less data errors
b) Minimize time among gathering data and analysing
c) High Versatility
Q4) What are main mobile technologies used through A One Communication company to
gain attention of consumers towards company?
a) Website
b) Cloud computing
c) Mobile application
d) Online applications
Q5) Does mobile technologies and social media effective in impacting on decision making
of consumers in context to provide services and products?
a) Yes
26

b) No
Q6) What are the major reason behind using the source of Social media and mobile
applications within the work place?
a) Detailed Description
b) Reaching to consumers
c) Easy Availability of products
d) Expand business at global market
Q7) What are necessary techniques used through A One Communication firm in context
to sustain loyal consumers for business?
a) Discounted offers
b) Provide services after sales
c) Free vouchers
Q8) What are various measures which adopted through A One Communication in order
to gain attention of individuals?
a) Introduce new products
b) Execute promotional techniques and tools
c) Execute innovative and new technology
Q9) Does consumer attraction is better for preparing increasing organisational sales and
profitability?
a) Yes
b) No
Q10) Recommend different ways through which A One Communication can retain its
competitive position in market.
27

Annexure:
Research Proposal Form
Student Name: ______________________
Student ID: ______________________
Centre Name: _____________________
Tutor: ________________
Date: ___________________
Unit: ____________________
Proposed Title: “The implications of digital technologies on
SME’s”
Section One: Title, objective, responsibilities
Title or working title of the research project (in the
form of a question, objective or hypothesis)
Digital edge exists where the digital information as well as
physical resources are combine in new methods in order to
develop revenue and value. Digital technology refers to concept
that has long time encompasses development of technology in IT
and general concept. It helps in reshaping the business and its
operations in an effective manner. With the help of use digital
technology, company can connect with large number of
consumers and conduct its business activities with in minimum
period of time. Technology helps in enhanced ease with connect
to people and through this A One Communication company can
give better experience to consumers.
A One Communication is a technology company and it is
engaged in the trading of data and telecommunication network
equipment, designing services and offering communication
services to people. This organisation provides fixed broadband
wireless Internet services. A One Communication handles the
disaster recovery, business continuity and data security services.
28

Aim: “To evaluate significance of digital applications and social
media in developing better relationship with consumers at
international level. A case study on A One Communication”.
Research Objectives:
 To determine advantages of mobile technology and
social media.
 To identify various measures which adopted through A
One Communication in order to gain attention of
individuals towards firm.
 To articulate efficiency of consumer attraction for
advantage of productivity and success of A One
Communication.
 To suggest different ways through which A One
Communication can retain its competitive position in
market.
Research Questions:
 What are advantages of digital technology and social
media?
 What are different measures which adopted through A
One Communication in order to gain attention of
individuals?
 How consumer attraction is necessary to take advantage
of productivity and success of A One Communication by
using digital technologies?
 What are different ways through which A One
Communication can retain its competitive position?
Research objectives (e.g what is the question you want
to answer? What do you want to learn how to do? What
do you want to find out?):
Under this, there are some objectives which are mention below
as above:
 To determine advantages of mobile technology and
social media.
 To identify various measures which adopted through A
29

One Communication in order to gain attention of
individuals towards firm.
 To articulate efficiency of consumer attraction for
advantage of productivity and success of A One
Communication.
 To suggest different ways through which A One
Communication can retain its competitive position in
market.
Section Two: Reasons for choosing this research
project
Reasons for choosing the project (e.g links to other
subjects you are studying, personal interest, future
plans, knowledge/skills you want to improve, why the
topic is important):
The main reason behind selecting this project is to know about
the effectiveness as well as importance of mobile application
and different tools of social media in order to develop better
relationship with customers at market place.
The another reason behind select this topic is to gain knowledge
about the concepts of social media as well as mobile technology.
I can know about benefits to mobile technology in business.
With the help of social media, company can communicate with
the each other. Through gain knowledge and aware about these
concepts, researcher can finish investigation in significant
manner. The digital technology is a necessary concept because it
helps in connect with large number of consumers, conduct
business operations in minimum period of time and provide
better experience to consumers.
Section Three: Literature sources searched
Use of key literature sources to support your research
question, objective or hypothesis:
Positive impact of Digital technology
Business security- Each day, information security is big
problem. Thieves and hackers steal the information of customers
and company but through using digital technology in business
firm can protect information or data of firm. In this, hackers can
30

disrupt the business operations and cause the business to fall in
scrutiny of public. Digitally connected the security systems can
protect the businesses from theft.
Employee monitoring- Through use of digital technology, A One
Communication can manage the large teams. Application track
the consumer service helps the managers to understand about
they exist lag time and give opportunities for coaching.
Protect and control data- With ever enhancing data breaches,
data protection is most necessary for firm. It is a responsibility
of company to protect the data and information of consumers
and employees safe and secure. Data security is responsibility of
company. With the help of modern technology safeguards,
company can protect and control the data in an effective manner.
Improve productivity- Digital technology helps in connect with
people, conduct business activities in better manner, save time,
secure information and data etc. Executing the digital
technology at workplace develops positive affect on business. It
helps in enhancing productivity of A One Communication
organisation.
Negative impact
Privacy- Increased access of information and data made possible
through computer systems that raise range of the privacy related
problems. Through gathering data regarding the behaviour and
needs of consumers, firms are able to target them by promotions
and advertising. Several customers are included the record
keeping the violation of their privacy and it arise big legal
problem.
Cost- As technology saves time and cost but training, computers
and software needed more time to upgrade as well as maintain
them can be expensive. So, as A One Communication is small
size company so it is necessary for this to arrange more money
for upgrade the systems in proper manner.
RESEARCH GAP
31

It is a knowledge gap that yet to be investigated. It is a eider
concept that need to be explored with the help of scientific
investigation or any other method. It is a insufficient or missing
information limit to each at the conclusion for questions. If
research will not be done in a proper manner then it will impact
on its outcomes.
Section Four: Activities and timescales
Activities to be carried out during the research project (e.g
research, development and analysis of ideas, writing, data
collection, numerical analysis, tutor meetings, production of final
outcome, evaluation, writing the report):
Gantt chart- It gives graphical illustration of schedule that assess to plan,
coordinate and also track the particular tasks in project. Under this, activities
are mentioned on the basis of time given.
How long this will
take:
Milestone one: _________________
Target date (set by tutor): ____________________
Milestone two: _______________________
Target date (set by tutor): ______________________
Section Five: Research approach and methodologies
What type of research approach and methodologies are
you likely to use and why?
 Research method- Qualitative research method is used
in this research.
 Data collection- With the help of survey, research
collect data.
32

 Sampling and sample size- To collect data and
information about specific topic, researcher collect the
sampling through random sampling method. The sample
size taken for collection information is 40.
 Researcher analyse the gathered data through using the
data interpretation.
 The finding presented in this research is through graphs.
 Ethical consideration- Under this, researcher should
collect data in an ethical manner. It is necessary to follow
the ethical rules and norms at the time of conduct an
investigation.
What your areas of research will cover:
This investigation will cover the different aspects like for an
instance data analysis as well as interpretation.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been
or will be submitted for another qualification and is
appropriate.
Agreed: ________________ (name)_______________ Date
______________
Comments and agreement form project proposal
checker( IV sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV)
Date
33

Research Ethics approval form
All students conducting research activity that
involves human participants or the use of data
collected form human participants are required to
gain ethical approval before commencing their
research. Please answer all relevant questions and
note that your form may be returned if incomplete.
For further support and guidance please see your
respective Unit Tutor:
Before completing this form, we advise that you
discuss your proposed research fully with your unit
tutor. Please complete this form in good time before
your research project is due to commence.
Section 1: Basic details:
Project title: “The implications of digital technologies on SME’s”
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your project:
 Interviews No
 Questionnaires Yes
 Observations No
 Use of personal records Yes
 Data Analysis Yes
 Action Research No
 Focus Groups No
 Others (Please specify) :
Section 3: Participants
Please answer the following questions, giving full details where necessary.
34

Will your research involve human participants?
Who are the participants? Tick all that apply:
Ages 12-16
How will participants be recruited (identified an approached)?
I will select participants through sampling technique.
Describe the processes you will use to inform participants about what you are doing:
 Process to inform participants mention below:
Step 1: Contact them
Step 2: Approchment
Step 3: Sending message or mails
Step 4: Meeting
Step 5: Questionnaire
How will you obtain consent from participants? Will this be written? How will it be made clear
to participants that they may withdraw consent to participate at any time?
I will obtain a consent from all the participants with written agreement. It can be in the form
of emails and messages.
Studies involving questionnaires: will participants be given the option of omitting questions
that do not wish to answer?
Yes
If no please explain why below and ensure that you cover any ethical issues arising from this
Studies involving observation: Confirm whether participants will be asked for their informed
consent to be observed.
Yes
Will you debrief participants at the end of their participation (i.e give them a brief explanation
of the study)?
Yes
Will participants be given information about the findings of your study?(This could be a brief
summary of your findings in general)
Yes
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with the Data
Protection Act (1998)
Yes
Who will have access to the data and personal information?
Investigator and Current college both
During the research:
Where will the data be stored?
35

In software and system of my personal computer and also in its manual files.
Will mobile devices such as USB storage and laptops be used
No
If Yes, please provide further details:
After the research:
Where will the data be stored?
In software and system of my personal computer and also in its manual files.
How long will the data and records be kept for and in what format?
Almost for 1 to 2 years
Will data be kept for use by other researchers?
No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may raise ethical concerns? If
so, please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may arise because
of your research. Please consider/address all issues that may apply. Ethical concerns may
include, but are not limited to the following :
 Sensitive topics
 Risk to participants and /or researchers
 Confidentiality/anonymity
 Disclosures/ limits to confidentiality
 Data storage and security, both during and after the research (including transfer,
sharing, encryption, protection).
 Dissemination and use of your findings.
Section 6: Declaration
I have read, understood and will abide by the institution’s Research and Ethics Policy:
Yes
I have discussed the ethical issues relating to my research with my Unit Tutor:
Yes
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of the ethical issues
that may arise in the course of my research
Name: Date: Please submit your
completed form to your supervisor.
36