Sony Mobile Communications Strategic Planning Process and Formulation

SONY MOBILE COMMUNICATION
STRATEGIC PLANNING PROCESS AND
FORMULATION

INTRODUCTION
Business strategy includes seeking a position in an industry or environment that produces a
sustainable competitive edge. The business strategy of Sony Mobile Communications shows
firm’s differentiation attributes in terms of main competencies and core values. Here, the
following presentation is inculcating about strategic contexts of company comprising mission,
vision, objectives, several planning techniques, key issues involves in planning strategically,
stakeholder analysis, environmental audit, organizational audit and at the end a new strategy
framework is being illustrated.

Strategic terminology and context for Sony
Mobile Communications
 Vision – It defined vigorous and fascinating outlook for the corporation in coming period.
The vision of company is to become the brand of communication entertainment. This is
achieve by firm through inspiring more to not communicate only but use mobile apps, like
imaging, games and entertainment.
 Mission – It is a function or commitment that an organization desires for satisfying
stakeholders expectations. The mission of Sony is to be an organization that fulfils and
inspires curiosity of people (Kokemuller, 2015).

CONTD.
Objectives: The long term objective of Sony mobile communications is to attain zero carbon
by the year 2050 as well as to become the biggest supplier in electronic industry. Due to this,
the organization maintain its main market segment by creating ground breaking services,
technologies and products (Kisilu, 2015). Additionally, some short term goals are set by
company in line with long term objectives:
To strengthen core areas of business in the market
To expand business in developing market
Target to redevelop the segment of television to ever changing plus growing technology
market
Accelerating innovative and developing new business
Optimizing resources and realizing business portfolio