Eco-Friendly Practices at Crown Tower Hotel

This report explores the importance of implementing eco-friendly practices at Crown Tower Hotel in Melbourne, Australia. Due to various environmental issues such as water shortage and increased carbon footprint, there is a need to adopt sustainable activities at the workplace. A new green team should be developed with the goal of improving environment-friendly practices. The staff should receive training on turning off lights when not in use, and renewable energy systems can be installed for energy efficiency. Guests should also be encouraged to participate by reusing towels and turning off lights when not required.

Case Study

Executive Summary
Crown Tower hotel located in Melbourne, Australia can be be harmful and cause adverse
effects on the sustainability of environment. This report explains the reason behind hotels
adopting eco-friendly practices and its positive impact on the environment and hotel. Due to
reasons such as excess use of water,electricity consumption,waste are not disposed properly. To
cope with all these problem hotel came with concept of eco-friendly practices at workplace. This
will allow use of technologies that will reduce the usage of electricity and water at hotel. Waste
will be recycled and recycle bins will made available in both public and private areas. Crown
Tower Hotel will give develop a green team to promote and motivate the customers towards eco-
friendly practices. To decrease the cost of operating water and energy Hotels can install ozone
laundry system.

TABLE OF CONTENTS
INTRODUCTION ..........................................................................................................................1
CASE STUDY ................................................................................................................................1
Brief explanation of the organization, industry, and forces for change .....................................1
Analysis of the change or development ....................................................................................2
Assessment of the change. .........................................................................................................2
Assessment of the organization...................................................................................................4
CONCLUSION AND RECOMMENDATIONS ...........................................................................5
REFERENCES ...............................................................................................................................6

INTRODUCTION
The sustainability practices are important for the world as the future of the world or
globe is dependent on these practices. So in order to make the future of the globe safe one need
to focus on the enhancing the sustainability by adapting various practices. There are various
issues that environment can face if sustainable practices are not used by Hotels in proper manner
(Crown Tower Hotel, 2017). The hotels need to be encouraged to adopted sustainable practices
in order to save the environment from the negative impacts like waste disposal, water shortage
etc. Crown Towers hotel is located in Melbourne, Australia. It comes under one of the luxurious
and lavish hotels providing extravagant accommodation.
This report aims at providing details about Hotel industry and the need for adopting eco-
friendly practices in order to reduce carbon footprint. This report describes the case of adoption
of suitable practices by Crown Towers hotel with the need to reduce its negative impact on
environment. The hotel will be required to manage the change which will arise as a result of
adopting eco-friendly practices. This report will cover analysis of the changes, its driving forces
and assessment of organization.
CASE STUDY
Brief explanation of the organisation, industry, and forces for change
Organisation
Crown Tower which comes under one of the lavishing hotels in the world provide
luxuries accommodation to the customers. The major issues and threat that can be faced by this
Hotel industry is due to excess use of water,electricity,garbage’s are not disposed properly. To
overcome all these issues that are occurring in hotel, it can make use of sustainability practices.
The major change that can be brought by Crown Tower is adopting sustainability practices to
develop healthy atmosphere (Pabel and Anderson, 2017).
Industry
Adoption of sustainable practices will allow to maintain a balance in the nature.
Sustainable practices are important for Hotel industry as it tries to bring about a positive impact
on the environment and employees. The improvement in Hotel industry can be made by
enhancing sustainability in business, this will reduce the negative impact on environment.
Forces for change
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 Customer preferences- The customer will prefer more to be at places or hotels where
eco-friendly practices are preached. So the hotels need to adopt eco-friendly practices in
order to enhance their performance and productivity. Such practices will attract more
number of customers to visit Crown Tower Hotel (Lau, Koo, and Dwyer, 2017).
 Growing concern for environment and carbon footprint- The increase in carbon
footprint of hotels can be harmful for the environment. This need to be tackled so that
negative impact on the environment is reduced (Cvelbar, Grün and Dolnicar, 2017).
Analysis of the change or development
This change in Crown Tower can be brought by adopting “going green “ strategy. It
should be made priority for Hotels for various reasons such as loyalty for customers,saving of
cost and for dealing with the negative impact on environment. They can make use energy saving
technologies in order to save electricity at Crown Tower and can embrace recycling to overcome
the huge impact of waste materials at Hotels.
The guests at hotels need to be encouraged with “Going Green” plan by developing such
cards that would ask the guests to turn off the lights before exiting rooms.
Assessment of the change.
Scope of the change
The increasing importance on adoption of sustainable practices has a huge impact in
Crown Tower. There has been enhance in number of green hotels in the upcoming time. Also
such eco-friendly practices can attract more number of guests to come and stay at Crown Tower.
Eco-friendly practices will provide more job opportunities and will build stronger economies.
Work group
The working staff of Crown Tower Hotel need to be made aware about the eco-friendly
practices .By following these steps-:
 Develop a green team in the hotel with the objective of enhancement and scheduling
reporting and evaluation.
 Development of training and environment awareness program to encourage staff to take
part and work together in a ream to improve environment-friendly practices.
 Environmental,social and government reports need to be pay attention regardless the size
of hotel for encouragement and also to interact with customers on format related to green
practices .
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 The building and operations need to be authorized (Prebensen, 2017).
 Staff need to be trained every year on green practices on those authorized buildings .
 The staff need to make educated to turn off the lights ,air conditioner etc.
 They need to see and response to leaking faucets and toilets. They need to make sure all rooms have linen reuse cards for both towels and sheets.
Number of employees impacted
All the employees working at Crown Hair will be impacted by using such eco-friendly
practices.
Type of change
Process
There will be change in the house-keeping and kitchen process. The kitchen department
will look for food that are grown locally to provide fresh food to the visitors. They will make
plans to reduce the food waste. The leftover food will be donated to charitable or poor people. In
the housekeeping department they will develop a green purchasing policy for cleaners,
santizers ,pesticide etc throughout the hotel. They will make use of environment friendly paper
for toilet and facial. Also there has been change in disposal of waste by using recycling bins and
providing recycling baskets for newspaper (Hajibaba and Dolnicar, 2017).
Technology
Crown Tower Hotel will make use of waste reduction technology to reduce the amount of
waste that is produced in Hotels. This technology will track and monitor the items that are
thrown away by using technology such LeanPath will assist the staff to guide them in fields that
are producing more waste,thus creating a better and more informed decision making. May waste
reduction tools will also be used for this. Lightening technology will be used for informing that
lights need to be switched on only when required. LED lights will be used to decrease
expenditure of energy on lightening.
Organisation
The change in organisation have brought change in the culture of workplace. As staff at
Crown Tower promotes and encourages “Go Green” practices to all the guests .
Job roles
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This have affected the job roles has new green team have been make to motivate and train
the staff about eco-friendly practices. So the roles and responsibility of every staff have been
changed
Level of change
This adoption of eco-friendly strategies have brought changes at all levels in Crown
Tower as wastes are dumped properly,food items are not wasted,more green plants are planted
and staff are provided training about green practices (Schegg and Stangl, 2017).
Assessment of the organisation.
Culture and the value system of the organisation
The beliefs,value and attitude of Crown Tower Hotel have changes by adopting eco-
friendly practices. The organization culture have benefited by engaging more staff in the
objective of organization and developing employment skills and knowledge. The value system
helps the organization to define its culture and belief. This have lead to the building united
organization that can tackle various problems. The can be helpful for the guiding the behaviour
of workers at workplace. The change that eco-friendly practices brought in organization is that it
has develop employee relations that have lead to flexible atmosphere.
Capacity for change
There have been major changes in areas related to saving water and electricity. As
various technologies have been used like LED to save electricity. And to save water changes
have done by installing low-flow shower heads and toilets. The staff have also provided training
about the eco-friendly practices. But still there is a long way to implement the plans that have
been made by Crown Tower Hotel to develop eco-friendly practices at workplace.
Leadership styles and power distribution
The leadership styles lead to innovation thus enhancing the organization with new plans
and strategies. Strong leaders focuses on quality rather on quantity of work. Crown Tower
leaders have the vision of achievement of goals of organization to enhance the performance and
productivity. So they develop strategies for eco-friendly practices,train their staff and implement
them in workplaces.
Residual effects of past changes
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Various attempts were made in past for to reduce the use of electricity but it was not
implemented properly. But today new technologies like LED are been used that are cost-
effective and can reduce the consumption of electricity (Brien,Thomas and Brown, 2017).
Middle management's predisposition toward the change
They have given there full support and guidance for bringing a major change in Crown
Tower Hotel. They suggested various technologies that can be used in hotel to promote eco-
friendly practices and gave innovative idea of discussing the format of green practices with the
guests at Hotel.
CONCLUSION AND RECOMMENDATIONS
Summing up the above report Crown Tower Hotel is located in Melbourne,Australia.
Due to various hotels environment faces various issues like water shortage,increase in carbon
footprint etc. To rescue all theses negative impacts on environment there is a need to use the
concept of Eco-friendly activities at workplace. This will reduce the negative impact on
environment.
Crown Tower Hotel need to develop a new green team with the motive of a improving
environment -friendly practices. The training must be provided to the staff to turn the lights off
when not in use. For energy efficiency Crown Tower hotel can install renewable energy system.
The guests at hotels must also be encourages and motivated to be green by reusing towels,turning
out lights when not required. To decrease the cost of operating water and energy Hotels can
install ozone laundry system and can begin the reuse program for usage of towels and bedsheets.
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REFERENCES
Books and journals
Brien, A., Thomas, N.J. and Brown, E.A., 2017. How hotel employee job-identity impacts the
hotel industry: The uncomfortable truth. Journal of Hospitality and Tourism
Management, 31, pp.235-243.
Cvelbar, L.K., Grün, B. and Dolnicar, S., 2017. Which hotel guest segments reuse towels?
Selling sustainable tourism services through target marketing. Journal of Sustainable
Tourism, 25(7), pp.921-934.
Hajibaba, H. and Dolnicar, S., 2017. Substitutable by peer-to-peer accommodation networks?.
Annals of Tourism Research.
Lau, P.L., Koo, T.T. and Dwyer, L., 2017. Metrics to measure the geographic characteristics of
tourism markets: An integrated approach based on Gini index decomposition. Tourism
Management, 59, pp.171-181.
Pabel, A. and Anderson, A., 2017. Balancing the needs of industry and academia in developing a
market-ready sustainable tourism master's program. CAUTHE 2017: Time For Big Ideas?
Re-thinking The Field For Tomorrow, p.53.
Pakdil, F. and Kurtulmuşoğlu, F., 2017. Using quality function deployment for environmentally
sustainable hotels: a combined analysis of customer and manager point of view. European
Journal of Tourism Research: Volume 16, Year: 2017, pp.252-275.
Prebensen, N.K., 2017. Journal Browser. Tourism Management, 36, p.32Z.
Schegg, R. and Stangl, B., 2017. Information and Communication Technologies in Tourism
2017.
Online
Crown Tower Hotel. 2017. [Online] Available through:
<https://www.crownmelbourne.com.au/hotels/crown-towers/>. [Accessed on 5th August
2017]
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