Different Categories & Dimensions of Events with Examples

This document discusses the different categories and dimensions of events, with examples such as private, corporate, and charity events. It also explores the current trends and features influencing the event industry, including security and safety, workforce issues, and advancing technology. Additionally, it discusses the various management roles in the event industry.

Conference and
Events Management

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1. Different categories & Dimensions of events with an example.......................................3
P2. Using illustration of different events, explain current trends & features influencing event
Industry...................................................................................................................................4
TASK 2............................................................................................................................................5
P3. An event Layout to set up conference room to attain customer requirement. ................5
P4.Discuss additional services available in event or conference environment with its
significance to meet customer requirements. ........................................................................7
TASK 3............................................................................................................................................8
P5 . Discuss various management roles in event industry......................................................8
P6.Review Management skills & personal attributes which is essential to work in events
industry...................................................................................................................................9
TASK 4..........................................................................................................................................10
P7. Justify appropriate measures to render harmless and secured venue for staff and guests.10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Event is a planned occasion that take place at a particular place. It includes the process
which involves planning, coordinating and implementation of event as well. There are many
forms of events such as Conferences, parties, marriages, sports tournaments, corporate events,
Birthday, formal meetings and many more. The organization which is chosen to complete this
report is Premier Inn Hotels. The organization head office in Dunstable and was formulated in
year 1987. The company has high presence globally and has greater than 820 hotels in the world.
In this present report, the various categories of events is going to discuss. With this, It also
covers management sills which is needed to make event successful (Absalom, Morgan and
Scrimgeour, 2015). A layout is prepared as per the standards set. Later, it explains the measures
required to give safe & secure environment to guests as well as staff members.
TASK 1
P1. Different categories & Dimensions of events with an example.
An Event is considered as a gathering of social people within a particular place or at
particular time period. It is said that events are basically organise for celebration, get together,
reunion, entertainment, sponsorship and many more reasons. In context to Premier Inn, the
organisation organises and conduct different events according to their customer requirements.
Below are some of the classification of events with examples which are as follows:
Private: These type of events is basically takes place as a family function where people
meet with their relatives or closed ones. In private events, the host gives a list of guest of event
manager so that they can work as plan accordingly. With this, the event can only be attend by the
people who is in list, others are not having the right to enter in such events. For instance, School
functions, Birthday parties, Festival events and so on (Bowman, 2017).
Corporate: These events are mainly organised to build professional relationship I
business with their colleagues and with the peoples associated with business. The examples are
Conferences, product launch party, seminars, business dinner, success parties and so on.
Charity events: These events are basically organised with a purpose of social welfare.
Non for profit organisation conduct events such as society ball, charity programs, charitable
auctions, sponsor cycle etc. The funds raised by these events is used for developing and
improving societies effectively.

There are some basic dimension that is followed by the event manager of Premier Inn
Hotels includes atmosphere, anticipation, activity, arrival, amenities and so on. These are
mentioned below:
 Anticipation: The event manager of Premier Inn made effective invitation cards which
attracts people to attend events.
 Arrival: It is important for event manager to check that place where the event organise is
ready before guests arrive so that they can gain a better experience.
 Atmosphere: The place where the event is going to held should be of good environment
where guest enjoy and feel comfortable. With reference to Hotel Premier Inn, the event
manager select those sites which is of good atmosphere.
 Activity: Herein, the event manager of Premier Inn focuses on creating activities in the
event as per their client requirements so that guests can be entertained. They are basically
focuses on developing those activities which is meaningful or recreational so that event
can be a good memory for the guests.
 Amenities: It is important for every Hotel to have attractive amenities and is properly
maintained so that they can give effective experience to customers. In context to event
manager of Hotel premier Inn, they always focuses that the amenities which is used by
guests should be properly maintained as it helps them to influence guests for future
events (Dowson and Bassett, 2015).
With the help of this dimension, an event manager can successfully organise event and
give better experience to guests which leads to customer satisfaction.
P2. Using illustration of different events, explain current trends & features influencing event
Industry.
With the passage of time the changes took place in the event industry as per the customer
expectation and requirements. This changing also take place with the change in the perception of
people as people now change their style to celebrate occasions (Getz and Page, 2016). With
reference to Hotel Premier Inn, the event manager of the company offers its services after
analysing the current market trends so that they can attract customers and offer something unique
to them. Below are some factors and trends that influence event industry are:
Security & safety: It plays an important role in this industry. The event managers must
ensure that all the guests who is attending the event feel safe as well as secure at the place. The

event should be properly organised as activities of such event did not harm any guests. If any of
the guests feel unsecure in event then the time spent is not enjoyable for that person and might
result as a failure of an event. For example, if event manager organises sports tournament it must
ensure that no attendee can be harm by the activities of event.
Workforce issues: The workforce plays an important role in events as their work and
communication skills can destroy or make successful an event. Event managers have good and
effective communication skills so that it can attract customers and handle them effectively. In
context to Hotel Premier Inn, the Human Resource manager of the company recruit those
candidates who have good communication skills and interpersonal skills. It assist them to make
event successful and grab the attention of large audiences (Getz and Page, 2016). For example, if
the Hotel organises some corporate event then the event manager should ensure that the
workforce who is in the event have professional skills to communicate with corporate peoples.
This helps Hotel to build effective relationship with clients as well as with people who is
attending event as it will help them to raise future sales.
Advancing technology: In order to survive and retain at market place it is important for
every organization to use innovative technologies in the company. As it will help them to
compete with its rivals and influence customer behavior positively. Technologies such as
augmented reality, artificial intelligence and many more used by event managers effectively.
With reference to Premier Inn, the event manager uses upgrade technologies in corporate events
in order to give quality services to them. This assist organization to make event successful in an
effective manner and also builds trust of customer which automatically raise the number of loyal
customers.
TASK 2
P3. An event Layout to set up conference room to attain customer requirement.
The Layout plays crucial rule in events as it gives a good experience to attendee as well as
clients. In relation to layout of conference room, it is important to have effective layout so that
company can deliver better environment and services to customer which fulfils their requirement
(Kerr and Szelke, 2016). In context to premier Inn, the event manager design the layout of
conference room as per customers requirement so that their needs can be fulfil. For the better
understanding, an example is chosen which appropriately defines Layout. The higher authorities

of a company plans to conduct a conference meeting for product launching in Hotel premier Inn
and for this they contact the event manager of Hotel and specify the requirements so that
company can effectively share information to stakeholder. Their requirements include sitting
arrangement, effective sound system, lightning, basic accessories and so on. In addition to this,
they want that there should be proper safety of every individual who is attending conference in
the Hotel. There are some specific client requirements of a client for their meeting which is
discussed here. Below is the designing of conference room as per top authorities of company:
 Tables have been arranged in a unique shape which is helping the client to reflect its
company's logo.
 There is VIP seating are with a floor riser which is helping in distinguishing a person
according to their power in the whole meeting.
 A separate area with adequate lighting facilities which is necessary for the taking place of
meeting.
 All attendees are put in various groups accounting to their shared interest and age. This
will help people in connecting with each other by assigned seating and designated
activity area.
 There is seating arrangement in form of Pods. Which clearly indicates that there is
seating arrangement in most interactive style.
Table configuration: According to the client specification, the event manager chooses U
shape design of table so that all the attendees get enough space to seat comfortably. This design
also allow guests to do face to face interaction with the top authorities in an appropriate manner.
With this, the voice of Orator is audible to all the stakeholders in the conference room.
Appropriate selection of room: The client gives the list of 27 people who is attend the
event. The event manager ensures that room should be sound proof so that people did not get
disturb or distract while conference take place (Lendvai, 2019). In addition to this, it also ensues
that discussion among the stakeholders with authorities remains confidential. As it builds the
trust of clients towards Hotel services which leads to increase in the reputation of Premier Inn.
Adjusting sound, lights & picture quality: The lights of conference room should not be
dark, it is set in a proper manner so that visitors feel comfortable. In addition to this, the sound
system can be effective as the voice of Orator should be audible to all the guests as it helps them
to deliver proper information to guests.

P4.Discuss additional services available in event or conference environment with its significance
to meet customer requirements.
In order to enhance customer experience it is important for Hotel to give additional
services to clients as it helps in making good connection with people and also beneficial for the
future sales. Additional services are offered by Hotel with a motive to deliver quality services to
customers. In context to Hotel premier Inn, the event manager offers extra services to clients as
per the occasion in order to make them feel special & valued. It will help them to convert its
clients into the loyal ones and also assist in retain the customers for longer period. The additional
services which is provided in conference meeting are as follows:
Projector: The additional service given by Hotel to customers is Projector who organises
their formal meetings in Premier Inn. As it helps clients to give presentation to all the visitor
about their idea or information. The customers can also play video for better understanding as it
helps them in engaging visitors for longer time. This helps event manager to give outstanding
experience to customer which in turns build positive image in the mind of clients (Pélieu and
Faisy, 2016).
Wi-Fi connection: An internet connection is provided to all the customers who attend
the event or who visits to Hotel for other purpose so that customer can use their service to work
effectively at Premier Inn. This will help managers to gain attraction of people and increase their
customer base.
Air conditioning: An additional service of Hotel is to provide normal temperature to
guests so that they can carry out their activities comfortably. In addition to this, it helps Hotel to
keep clients for longer time.

There are some additional services which are available in this hotel and is being provided
to their client as discussed below:
 Wheel chair access: There is additional services which is related with wheel chair access
& clear paths which can be provide in case any person who is attending the meeting
requires such facilities.
 On site business Center: There is a facility of on site business center which is allowing
web access, basic office tools and print services in case of people attending the meeting
forget something. All the conference presenters will be very grateful for this amenity.
 Ambiance: There will be a complete professional ambiance which will be offered to all
the meeting attendees. In this there will be elegant decor and impeccable service so that
there will be a soothing environment for all attendees and visitors.
 Daylight: There will be plenty of daylight where meeting will be taking place this will
help in having a positive in the whole environment. Also, the room ion which the meeting
is going to take place will be centrally located this will be very suitable for presentation
and meeting.
With this, the basic accessories such as pen, marker, mike, notebook, newspaper,
magazines and many more is provided to clients as an additional services by the event manager
of Hotel Premier Inn.
TASK 3
P5 . Discuss various management roles in event industry.
In the event industry the competition is high. In order to remain competitive in market it
is essential that managers can effectively perform their role as it helps organisation to satisfy
customer and engage them for long time frame (Preuss, 2015). In addition to this, it is important
for upper level authorities to develop their skills as per current trends which lead to higher
growth of Hotel. The role of management which is essential in event industry are as follows:
 Making connection with people: The primary role of an event planner is to make and
develop strong connections with venue holders, caterers, vendors and so on. With the

support of this people, the activities of event can be implemented effectively and can turn
into a big success.
 Managing and planning of event operations: An event can only get success when the
activities related to it is properly planned and managed. It is essential for event manager
to to check and monitor all activities in order to provide service to clients on time as well
as effectively.
 Rewarding performer: An employee can only be work effectively when its idea is
appreciated and rewarded by the higher authorities. It is the hands of staff members to
deliver quality service to customer so it is important for event manager to motivate its
employees through monetary or non monetary benefits in order to increase productivity
which in turn increases its sales and market position (Plant Biosecurity, 2018).
 Utilising personnel effectively: In order to make event successful, an event manager
have the skills to optimally utilize its main resource that is employee. There should be
proper coordination and good relationship among the event manager and staff of Hotel so
that event should be gain success.
In addition to this, The management roles of staff of Hotel premier Inn are as follows:
Event coordinator: A person who manages and controlled all the operation of event.
The event coordinators maintains strong relation with all staff members and other parties. With
this, they are directly connected with customers so that they can implement the work as per their
requirements.
Human resource manager: The primary role of HR manager is to motivate employees
so that their efficiency and productivity improves. In context to Premier Inn, the HR manager of
Hotel raise performance of staff members by appreciating and rewarding them for their work.
Team leader: The team leader role is to ensure that duties is assigned to employees as
per their interest and skills. As this helps managers to effectively utilize the knowledge and skills
of employees as it also boost the morale of staff members which in turns increase productivity of
the Hotel.
P6.Review Management skills & personal attributes which is essential to work in events
industry.
The personal attributes as well as management sills required to work in the event industry
are as follows wit relation to Hotel Premier Inn:

Management skills
Flexibility: The trends and customer expectations is changing day to day so it is required
for an event manager to cope up with this dynamic environment. As it helps them to satisfy
customers and implement activities as per their requirements (Rogers and Davidson, 2015).
People management: It is one of the major skill which is required in every event
planner. The event manager has the ability to manage its staff members and coordinate with them
properly then only an organization can grow and develop in an effective manner. It also helps
them to prevent conflicts and increase productivity of employees.
Personal attribute:
Interpersonal skills: The event manager has good communication and listening skills.
As it allows a person to handle and solve the issues of customers effectively. This attribute helps
in actively listen the requirement of customers and then fulfil it. It will also lead to build good
relations with vendors, customers and so on.
Innovative & Creative: In order to attract clients, it is important to serve creative and
innovative service to customers. This will help organization to compete with its rivals and
increase their market share.
TASK 4
P7. Justify appropriate measures to render harmless and secured venue for staff and guests.
Event planner is responsible to offer secure and safe environment to the staff members
and guest as well. With the help of this both can feel comfortable and able to enjoy in venue. In
order to have this kind of facilities event manager needed to follow numerous safety tools and
technologies by which they can provide to the people at any time. In reference with Hotel
Premier Inn, there are different types of initiative which is taken through this hotel and gives
better safe and secure environment to the employees and audience in a perfect way (Site and
Swart, 2019). There are different types of measures, those are explained below:
Create Security checkpoints: This is an essential ways that ensures about secure
environment through forming numerous checkpoints so that each and every visitor can meet
them. It also ensures if right candidate takes right entry on a right way than they are not needed
to face any kind of harm and it will give proper satisfaction to other visitors. Apart from that, it

brings confidence towards people/guests in the form of safe and secure environment at venue
place.
Match IDs to Registration information: It is considered as another safety measure
which is developed by event manager of Hotel Premier Inn, which is helpful for people in order
to attend events first of fall they go through verification processes along with registration process
in the form of address, date of birth, name, mobile number and so on(Rogers and Davidson,
2015). Therefore, it is easy process for individuals who want to join this and they can get pre
registration services so that it ensures an individual is authorised to attend event within Hotel
Premier Inn.
According to the above mentioned factors this can be analysed through observing sorts of
factor event manager of Hotel Premier Inn always ensures that they conducted different types of
safe and secure environment by having so many safety tools and technologies. Along with this it
can be measured that through following so many safety tools they can achieve it targeted goals
and objectives and able to give effective trend and culture in venue place. Therefore, it is
necessary for all kind of firms to have these assorted safety tools so that people can feel safe,
On the other side, safety tools and activities always helpful for event planner and
manager to make each and every people happy. Therefore, it has been recommended to Hotel
Premier Inn should have large number of CCTV cameras in hotel premises so that they can
maximise security level and satisfy people wants and needs (Vance and Paik, 2015). Along with
this, they should provide Log book for visitors so that they can get better experience from hotel
and able to know different types of features of a venue premises. Additionally they can bring
different types of scanner which will work as a detector for event so that event planner can easily
measure overall situation of their place and in case of any emergency they reach along with gives
safety to the people. Therefore, event planner should always aware towards new changes in order
to provide more and more safety tools to its staff members and visitors in a good manner.
CONCLUSION
According to the above mentioned report it has been analysed that event management
always plays significant role within each and every organisation. With the help of this type of
contribution of event manager company and any hotel can achieve their goals through providing
people desired services. It help firms to achieve competitive advantages in present scenario along
with they can grow with industry by targeting people in a proper way. Through having so many

ideas and thoughts they can make a better plan by which they are able to understand customer's
needs and wants and fulfill it within short period of time. Therefore, it is necessary for them to
use effective tools and techniques to make better plan that helps customer's to fulfill their needs
and requirements on time. It will increase firm's value and productivity in front of others.
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