Process to Analyse The Behaviour Of Consumer

Consumer Behaviour

 Consumer behaviour is a process to analyse
the behaviour of consumer for purchasing a
products or services in order to fulfil their
need(Anon., 2019).
Definition and concept

 The attractive cite location and
infrastructure of the hotel.
 Affordable price and policies offered by the
hotel.
 Food and lodging services provided by the
hotel (Bozic & Cvelbar, 2016)..
Factors that influences behaviour
of consumer while booking a hotel

1. Cultural Factor
The consumer always prefer to buy the
services related to their culture like religion,
class, geographical area, age and gender etc
(David Bowie, 2016).
For example: A customer belongs to a higher
class always prefer a five star rating hotel
rather than any local hote (Liu, 2019).
Three factors that affect
consumer behaviour