Digital Marketing Campaign for Apple Corporation

This presentation discusses the different digital marketing campaign options available for Apple Corporation. It covers social media marketing, website marketing, direct marketing channel, and non-digital marketing options such as brochures and fliers. The reasons for choosing each marketing channel are also explained, along with the integration between the channels.

Digital marketing campaign for
apple corporation
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marketing campaign options
available for apple corporation
Digital marketing
 Social media marketing- interactive media platforms such as
Facebook and YouTube
 Website marketing- product display in the company's website
 Direct marketing channel- include proper marketing methods such as
mailing, and instant messaging
Non digital marketing option
Brochures and fliers

Social media marketing channel
 Currently the largest market access in the global market
 Access to a high number of clients within a short period
 Requires minimum resources hence it is cost effective.
 Initial cost required is minimal but can realize high returns in the short and long run
 It’s a fast platform when informing the clients about the existence of the product
 Allows interactive communication with the clients which makes it easier to influence
their decision making process.

Reason for choice of social media
marketing at apple corporation
 Most of the apple products are used to enhance the social media
experience hence will more profitable.
 Creates a competitive advantage for the product due to access to the
high clientele.
 The platform present a new trend in the technology world that has
gained acceptance globally
 Provides access to the global market
 Increases demand for the produce through awareness creation that
prompts the desire to buy the product
 The product sold by apple corporation also favors the use of digital
marketing platforms

Website marketing
 Customization of the website forms an important selling point for
organizations products.
 Need to link it with optimized search engines to make it viable
 Website provides more information than other platform including the
company history and other details about the product
 Website presents the outlook of the product and is accessible in the
global market with a click on the link
 Can be integrated with other methods such as social media
marketing
 Its cheap to implement

Reasons for choosing website
 The apple corporation has an established website and the resources
needed to run the operation
 There is a general change in behavior with people seeking more
information about products from the website
 Clients are likely to trust information from the website than
information from any other source
 When properly utilized the website offers access to a high market and
allows the client to purchase the products from their location.
 It is easy to integrate the website with other marketing channels

Direct marketing channel
 Direct marketing involves communication of the client and selling the
product to a specific person
 The channel has a variety of methods used including mailing the
client, instant messaging, and telephone communication
 The message communicated through this channel is specific and
addressed to the individual.
 Direct marketing can also provide a linkage to other marketing
channels such as website and social networking
 The resource requirement is minimum and has high returns

Reason for choosing direct
marketing
 The method is more convincing and allows creation of customer
relationship
 The channel is easy to use and implement
 Existence of a customer database that allows for communication to
take place
 Compatibility with the other marketing channels
 Maintenance of customer loyalty through direct engagement
 Information stays with the client and can be used fro future reference
or even decision making

Brochures and fliers
 brochures present a non digital marketing platform in which the
information is composed in a paper and placed in different locations
for the potential clients.
 They are widely used and have gained acceptance especially among
the organizations that have loyal clients.
 Brochures serve to inform the client about the existence of the
product
 Method of purchase and contacts for the organization are provided for
the interested clients to make purchase.

Reason for choice of brochures
 They convey the message for a long time
 the brochure presents an overview of the products on offer and can
be accessed by people from different locations
 Despite the cost of production of the brochures being high it can be
justified by the ability to attract a high number of clients
 The information is specific but could also provide a link to additional
information among the interested clients.
 Information cannot be distorted

Integration between the channels
 The digital channels as well as the offline channels provide a link to
each other allowing clients to access multiple channels
 Some such as the website provide more information to the products
on offer which could have been introduced in a different channel
 The marketing channels complement each other in different ways
 All channels pass similar information to the client however some
could be more detailed than others
 They all have a common goal of attracting clients to purchase the
products

References
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Dormehl, L. (2012). The Apple revolution : Steve Jobs, the counterculture and how the crazy ones
took over the world. London: Virgin.
Kahney, L. (2014). Jony Ive : the genius behind Apple's greatest products. New York, New York:
Portfolio Penguin.
Kitchen, P. J., & Burgmann, I. (2015). Integrated marketing communication: making it work at a
strategic level. Journal of Business Strategy, 34-39. doi:http://dx.doi.org/10.1108/JBS-05-2014-0052
Luxton, S., Reid, M., & Mavondo, F. (2014). Integrated Marketing Communication Capability and Brand
Performance. Journal of Advertising, 1-10. doi:http://dx.doi.org/10.1080/00913367.2014.934938
Yamin, A. B. (2018). Analyzing the Role of Integrated Marketing Communication: Significance of
Incorporation with Social Medias. Fareast International University Journal, 1-17. Retrieved from
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ntegrated_Marketing_Communication_Significance_of_Incorporation_with_Social_Medias/links/
5ad58e36aca272fdaf7c1ac1/Analyzing-the-Role-of-Integrated-Marketing-Com