logo

Digital Marketing Campaign for Apple Corporation

   

Added on  2023-01-06

12 Pages1030 Words30 Views
Digital marketing campaign for
apple corporation
Students name
Tutor
Course
Date
Digital Marketing Campaign for Apple Corporation_1
marketing campaign options
available for apple corporation
Digital marketing
Social media marketing- interactive media platforms such as
Facebook and YouTube
Website marketing- product display in the company's website
Direct marketing channel- include proper marketing methods such as
mailing, and instant messaging
Non digital marketing option
Brochures and fliers
Digital Marketing Campaign for Apple Corporation_2
Social media marketing channel
Currently the largest market access in the global market
Access to a high number of clients within a short period
Requires minimum resources hence it is cost effective.
Initial cost required is minimal but can realize high returns in the short and long run
It’s a fast platform when informing the clients about the existence of the product
Allows interactive communication with the clients which makes it easier to influence
their decision making process.
Digital Marketing Campaign for Apple Corporation_3
Reason for choice of social media
marketing at apple corporation
Most of the apple products are used to enhance the social media
experience hence will more profitable.
Creates a competitive advantage for the product due to access to the
high clientele.
The platform present a new trend in the technology world that has
gained acceptance globally
Provides access to the global market
Increases demand for the produce through awareness creation that
prompts the desire to buy the product
The product sold by apple corporation also favors the use of digital
marketing platforms
Digital Marketing Campaign for Apple Corporation_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Digital Marketing: Strategy, Communication, Examples, Promotional Mix, Effectiveness and Conclusion
|16
|1015
|309

Use of Digital Marketing in a Specific Communications Strategy
|14
|1162
|54

Use of Digital Marketing in a Specific Communications Strategy
|13
|1241
|248

Development of Project Plan and Social Media Campaign for Apple Inc.
|7
|1058
|263

Types of Social Presence
|10
|989
|11

Use of Digital Marketing in a Specific Communications Strategy
|13
|1044
|473