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[FULL ACCESS] Digital Marketing Report

   

Added on  2020-10-05

7 Pages1119 Words233 Views
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DIGITALMARKETING1
[FULL ACCESS] Digital Marketing Report_1

Table of ContentsINTRODUCTION ..........................................................................................................................34.2 Write a report that outlines the differences between traditional and digital marketing. ......3Explaining the Omni channel nature of the customer journey, and how the analysis of dataenables marketers to map this journey to improve company performance and improve thecustomer experience....................................................................................................................4CONCLUSION ...............................................................................................................................5REFERENCES................................................................................................................................62
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INTRODUCTION Marketing is a business function which involves promotions and selling of products andservices that are offered by the organisation (Ryan, 2016). Additionally, marketing also includesother activities such as advertisement, market research, distribution of products, etc. This reportwill discuss about various marketing tactics that are adapted by the companies in order to expandtheir business by promoting their products and services such as digital marketing and traditionalmarketing. The ultimate goal of conducting these marketing activities are to increase the numberof sales of the company and earn revenue. The report will also help in understanding the natureof the customer towards the demand of the products and how these data can help in improvingthe customer experience. Traditional marketing is an old method of promoting the products,however there are upgraded tools available to promote the goods such as internal or digitalmarketing. Digital marketing is a cheap and more influential method of promotion and likely tobe used by many companies. 4.2 Write a report that outlines the differences between traditional and digital marketing. Digital marketing and traditional marketing are the methods of promoting, however bothof them use different technique to reach the customer with the same motive which is to increasethe number of sales and maximise profit. The differences are mentioned below:Traditional MarketingDigital MarketingIt is a method of marketing that has beenadapted by the companies ever since theconcept of marketing came into existencesuch as newspaper, billboard, print ads, etc.(Mughari, 2011).It is a new method of marketing whichincludes promoting products and servicesthrough digital technology such as internet,mobile phones, display advertisement, etc.This marketing method is already exposed tomarket, hence it is easy to use andunderstand.As it is a new method of marketing, hencepeople are still exploring its efficiency,however it helps in other ways such ascommunicating with the customers, real timeresults, etc.It is easy to target local audience throughtraditional marketing with the help of radioads, mailbox flyers, etc.With the help of digital marketing, theorganisation can target international audiencealong with the local audience through internet,3
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