Managing Conference and Event: Categories, Dimensions, Layout, Additional Services, Management Roles, and Skills

MANAGING CONFERENCE AND EVENT

Table of Contents
INTRODUCTION................................................................................................................................3
MAINBODY........................................................................................................................................3
(P1) The different categories and dimensions of the event .............................................................3
(P2) Examples of the different categories of event .........................................................................4
(P3) design an event layout to correctly set up a event or conference room...................................4
(P4) Additional services available within a conference or event of the rosewood hotel. ...............5
(P5) Different management role in the event industry.....................................................................6
(P6) Management skills and the personal attributes require to work in the event industry.............7
(P7) The appropriate measures required to provide secure and safe venue , environment,for
events staffs and guest. ...................................................................................................................8
CONCLUSION ...................................................................................................................................9
REFRENCES ....................................................................................................................................10

INTRODUCTION
Managing event and conference may be termed as the overall management of the events
and conference, it is the process of the planning, analysing, producing , marketing and evaluating of
conference and events (Ezumah, 2016). Event management is the instrument for the communication
and marketing, event management is the another way of advertising a service and product of the
specific business enterprises. Managing event and the conference consist of the devising the event
concept , determining targets audience, coordinating the technical aspects prior launching the event.
Under this report the Rosewood hotel is a chosen company. It is an international luxury hotel and
resort company operating 27 hotels in 15 countries. It is worldwide chain of the hotels, it was
founded in 1979Dallas, Texas by the Caroline rose hunt. Rosewood head quarter are based in New
world tower 1, 18 Queens Road , Hong Kong. This report will cover the different categories and
dimensions of the event, event layout to set up a conference, different additional services mentioned
under this, different management roles in the event industry, review of the management skills and
personal attributes needed to work in the event industry and explanation of the appropriate measures
required to provide a safe event venue and environment.
LO 1
(P1) The different categories and dimensions of the event
Before discussing about the different categories of the event we would be clear about the
word event. what is event or event management? Basically event is the request of the project
management to the conception and evolution of the big scale events for instance conference ,
ceremonies, festival etc. or event may be define as the public forum for the design of reunion or
celebration. Generally there are the three main categories of the event such as private , corporate
and charity (Hoeve and et.al., 2019). Private event may be refers as the celebration with the family
members and the friends. Private events are generally those events which are conducted for the
purpose of the family function, company function etc. private events have a members list to assure
that the venue is not for the public gathering this is only for the specific members. Private event
members come only on the invitation and private event are organised by the individual or company
particularly in the house. Wedding, birthday parties , kitty parties, freshers parties , festival
gathering are the most common example of the private event(Suman and Anand., 2018). Corporate
event refers to the any kind of event such as social or hospitality, corporate event is the organised by
the business enterprises for the promotion or advertising of their organisation services or
merchandise, for the capturing the market share, for increasing goodwill and the brand name.
Conference, press conference, seminars and award ceremony or gift ceremony are the main

examples of the corporate events (Kleiner and et.al, 2019). Charity events generally define as the
event organised for the purpose of the raise money. Charity event is commonly also known as the
fundraising event, generally charity events are organised by the specific government or charitable
foundation. The main aim of the charity event is fundraising from organised events. Charity events
consist of charity banquet, fitness, auctions and golf tournament (Kramar and Maley, 2016).
Dimensions of the events the dimensions of the events is the combination of the 6As.
Anticipation, arrival, atmosphere, appetite, amusement or entertainment and appreciation are the
common six dimensions of the events. Above all dimension are used to create flawlessness in the
event management. The 6As is an important part of the event management(Wurth., Howick and
MacKenzie., 2017).
(P2) Examples of the different categories of event
Wedding, birthday parties , kitty parties, freshers parties , festival gathering are the most
common example of the private event. Conference, press conference, seminars and award
ceremony or gift ceremony are the main examples of the corporate events (Kripalani and et.al.,
2015)
features of the private events are the private events are the solid objective the most successful
private events starts with the clear objective in place, private event is the right resources events are
an expensive way to raise the funds, private events is the voluntary involvement while staffs of the
private events can carry the ball in many forms of fundraising(Schoellhammer and Gibb., 2017).
Features of the corporate events
Corporate event is the virtual reality, corporate event is the interactive art, ideation towers including
tailored ideation towers,hosts offer attendees a place ton share their thoughts about the corporate
event. A business enterprises use the corporate events helps to build or extend the professional
relationship between the employees which will benefit staff communication to make a business
expand (Ezumah, 2016).
LO 2
(P3) design an event layout to correctly set up an event or conference room.
The event layout of the correctly set up an event or conference rooms depends on the
purpose of the meeting design of the conference room are setup up in many styles, in many situation
or times the furniture may even move easily before a meeting to accommodate the specific
requirements of the of particular meeting. the chairs and tables of the event or conference room
under rosewood hotel are arrange into a different unique shape which resemble the rosewood hotel