Marketing Strategies and Functions

Marketing
Essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
Task 1...............................................................................................................................................1
1. Explain the key roles and responsibilities of the marketing function ...................................1
2. Explain how roles and responsibilities of marketing relate to the wider organisational
context. ......................................................................................................................................2
3. Analyse the roles and responsibilities of marketing in the context of the marketing
environment. ...............................................................................................................................3
4. Analyze the significance of interrelationships between marketing and other functional units
of an organization. ......................................................................................................................4
5. Critically analyse and evaluate the key elements of the marketing function and how they
interrelate with other functional units of an organisation. .........................................................5
Task 2 ..............................................................................................................................................5
6. Compare two different organization and use marketing mix elements...................................5
7. Evaluate different tactics applied by organizations to demonstrate how business objectives
can be achieved. .........................................................................................................................8
Conclusion ......................................................................................................................................9
Task 3 ..............................................................................................................................................9
8. Produce and evaluate a basic marketing plan for an organization. ........................................9
9. Produce a detailed, coherent evidence-based marketing plan for an organisation. ..............10
10. Design a strategic marketing plan that tactically applies the use of the 7Ps to achieve
overall marketing objectives. ...................................................................................................12
Conclusion ....................................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Marketing is a process that evaluate needs of customers and making decision about fulfil
needs of them and provide satisfaction. It also play vital role in organization. Because it
communicate, search new technology and advertise of product for promote and search of suitable
place for increase their sales. So it organizes, planing, directing and control of exchange goods
and services between producers and customers. So marketing is an important for organization
because it make bridge between producers and customers (Ashley and Tuten, 2015). Cad-bury
is a British multinational company that founded in 1824 by John Cad-bury. It provides different
types of chocolates items. Like caramel, caramel, dairy milk etc. this report will be cover that
roles and responsibilities of marketing and its function. Environment of marketing,
interrelationship of marketing with other department of organization, elements of marketing
function, marketing mix and marketing plan.
Task 1
1. Explain the key roles and responsibilities of the marketing function
It is a important department of cad-bury. So it promotes product and research of
marketing that helps in increase sales. Through this organizational profit is also increased
because it advertises, evaluate markets and understand customer needs so it helps in increase
revenue and establish relationship with customers. Following roles and responsibilities of
marketing.
Finding the best distribution channels :- it is main role of marketing function because
cad-bury produce different type of chocolate item but if marketing not search good way of
distribution so it can't earn money. So through this function organization distribute their product
in global level and reach their product in different place of world with low cost and for increase
their profit. Responsibility :- marketing has responsibility that find effective distribution
channels because in modern time every customer want to quick services and product so it has to
search channels that consume low cost with high revenue and also serve their product easily in
global level (Basu, 2017).
Research of markets :- marketing has also role of research of market because day by
day competition is increase so it has to research that latest trend, taste and preference of customer
in market and it helps in increase sale of product and beat to competition. Responsibility :- it
responsibility that research market deeply and understand that customer want. Then it has to
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fulfil needs of customer and provide satisfaction. It also responsible for find that competitor how
to present their product that they increase their sale.
Advertisement of product :- marketing has role of effective advertise their product and
provide knowledge to people about Cadbury's new and different type of product that it offer. So
it only advertise by marketing. And it helps in increase their sales. Responsibilities :- it
responsible for clear advertisement that helps to understand easily to customers. It also has to
knowledge about digital advertisement because it helps in attract large number of customers with
low cost.
2. Explain how roles and responsibilities of marketing relate to the wider organisational context.
Marketing is only functions that has to work with all department of Cad-bury because it
helps in increase sales, increase production and establish ling term relationship with customers.
Marketing with production :- marketing is closely related with production function
because it role is research of market for develop product and understand customer needs so it
helps to production function in product for present and also make plan about production for
future. Its responsibility that it has to research deeply and time to time of market because day by
day competition is increase and customer taste and preferences changing frequently so its helps
in increase revenue and sales of Cad-bury through marketing (Brackett and Carr II, 2015).
Marketing with finance :- marketing function is also closely relate to finance function
because its role is research and promote product of Cad-bury so it has needs of finance and
capital is needs of whole business because without capital and finance marketing can't carry
work. It also makes budgets and marketing is responsible for increase capital and finance
through increase sales and issue of share in markets so it overall helps in increase profitability
and productivity of Cad-bury.
Marketing with HR :- marketing works closely with HR function because its role in
advertisement about vacancies so HR get helps in hire skilled and efficient employees for
organization. And it helps in effective research and develop products. So through effective and
efficient workforce always helps in increase revenue of Cad-bury. Marketing responsible for
advertise about workforce in colleges that helps in get effective and skilled candidates and they
have less needs of training (Gonzalez-Zapatero, Gonzalez-Benito and Lannelongue, 2016).
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