Knowledge Management and Information Systems

Knowledge
Management and
Information systems

Table of Contents
Table of Contents...........................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
1.Overview of selected organization...........................................................................................1
2. Critically evaluate the three models........................................................................................2
3. Recommend the appropriate management information systems.............................................5
4. Critically evaluate the key issues which organization face at the time of implementing their
recommendations.........................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Knowledge information management systems are connected to some kind of IT mechanism
that retains and automatically populates knowledge, improves communication, detects sources of
information, explores for hidden knowledge repositories, collects and uses knowledge or in some
other manner facilitates KM (Razmerita, Philips-Wren and Jain, 2016). If the above explanation
made this term vague, then there is no consensus on the interpretation of an information
management system and, thus, there is no consensus on KM. There is no compromise on that. In
addition, it is very difficult to draw a line because KM is involved in every aspect of the
business.
This report select the Land Rover which is top known car manufacturing company and it
offer premium quality amend luxury supports vehicles for the customers. This assessment based
on several topics such as overview of the selected organization to know about their corporate
objectives, structure, business model etc. In addition, with the help of three different models
company cortically evaluate the performance of the company. Along with this, it includes the
appropriate management information systems and what difficulties organizations face at the time
of implementing.
MAIN BODY
1.Overview of selected organization
Corporate objective of Land Rover:
The objective of Land Rover is to positioning as advance their path to zero pollution, zero
accidents and zero traffic for a long-term, sustainable and rentable growth. Land Rover is a UK
business with global production and engineering capabilities.
Business overview:
Land Rover is a UK four-wheel automobile brand which provides exclusively luxury and
luxurious sports cars. The JLR is currently producing Land Rovers in Brazil, China, India,
Slovakia and United Kingdom. It is owned by Jaguar Land Rover (JLR), a global car
manufacturer owned since 2008 by India's Tata Motors. Company introduced in 1948 and its
parent company is Jaguar Land Rover and since 2013, it becomes subsidiary of TATA motors. \
Corporate structure:
1

In Land Rover corporate structure, there are 15 members in a team in middle
management and in top management people includes Executive Officers, CFOs and the Chief
Commercial Officer (CCO). Their structure is vertical, with roles mainly based on function, with
one Executive Director for the JLR division in the Chinese market. In the lower level
management includes the functional heads and non managerial employees.
Business model: The high level business strategy to be executed in a particular
marketplace is listed. The Land Rover business model is set in the manner that links financial
initiatives in a continuous and logical chain together with non-financial measures in order to
distinguish the way in which activities generate values.
2. Critically evaluate the three models
In order to make any business successful, organization need to implement various methods
and models to evaluate organizational performance. With the help of it, managers identify that
what changes they need to implement to improve overall performance as well as productivity. In
context of Land Rover, there are three model used to evaluate the overall efficiency such as
SWOT analysis to identify company’s strengths, weakness, opportunities and threats. In
addition, another model is PESTEL analysis which is used to identify the external business
environment which affects the organizational productivity and profitability. Along with this, by
using Porter’s five force model Land Rover identify competitive advantage as well as threats
from the market.
SWOT Analysis:
This framework is used to identify the organizational strengths, weakness, threats and
opportunities which are required by the management to make their future strategies to achieve
operational goals & objectives. This model used by the Land Rover company to evaluate their
performance and future opportunity, so they can make further expansion strategy accordingly.
Strengths:
 Strong brand: the both famous Jaguar & Land Rover brands sponsored by Tata Motors
which is parent company are helping the Land Rover to succeed.
 Effective CRM: Improving relationship management helps the organization create a
successful business by identifying customer issues proactively, predicting and problem
solving leading to improved customer satisfaction and heartbeat (Cervone, 2016).
2