Effective Communication Strategies: Training Package Report

This report evaluates communication skills within an organizational context, focusing on the development of a training package. It includes a self-assessment of communication strengths and weaknesses, application of interpersonal communication theories such as cognitive dissonance and communication accommodation, and a plan for improving personal communication skills based on feedback. The report also presents findings from a communication audit, discusses organizational communication theories like critical theory and post-positive theory, and proposes a plan to improve workplace communication within Mark & Spencer. The evaluation of the plan's success emphasizes the need for training in new communication technologies. Desklib provides access to similar solved assignments and resources for students.

Managing
Communication
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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
Task 3...............................................................................................................................................3
3.1 Evaluating the effectiveness of own communication skills...................................................3
3.2 Applying theories of interpersonal communications.............................................................4
3.3 Requesting the feedback from others.....................................................................................4
3.4 Plan required to improve communications skill....................................................................5
TASK4.............................................................................................................................................6
4.1Provide the findings from your own communications audit...................................................6
4.2Theories of organizational communication............................................................................6
4.4 Identification the measures to evaluate the success of the plan to improve workplace
communications...........................................................................................................................7
CONCLUSION................................................................................................................................8
References........................................................................................................................................9
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INTRODUCTION
Communication is the process of transforming message and information from one place
to another. In this process, senders transfer their data to the receiver in a form which can be
understandable by the other party. As per the management’s point of view, communication can
be defined information and data transferred from one department to another department along
with some specific objective and goal. In this project, discussion has been done on managing
communication system at the organizational level. Report has also shown various systems and
methods of communication along with the factors which affect its effective process. Also,
various barriers which affect communication system in company are also highlighted. Apart
from that, stakeholder’s required information is given in the report as well.
TASK 3
3.1 Evaluating the effectiveness of own communication skills
For an effective communication skills body language is an important key. It determines the facial
expression, standing posture, creating impression in others eye etc. which make an efficient
communication. Working with Mark & Spencer as marketing manager, I am efficient in my body
language. I am confident with my words and able to create a good impression in first sight.
Active listening is also needful for an efficient communication. It is not just about verbal
communication rather it also include good listening skills. I am not good at listening to others
which make me inefficient in my communication skills (Zimmerman and Shelley, 2016). It
is also important to be authentic in views. It means the person is real and is able to show what he
perceived. I am able to show my views but some times it is difficult for me to make others
understand about what actually my views are regarding a topic. Another skill to keep in mind is
emotional intelligence. It defines that a person is emotionally intelligent in responding others
appropriately to their emotions. I am good at connecting with others emotionally. I understand
the feelings of others and make sure that I do not hurt anyone emotionally. It is also very
important to be clear during communication (Chien and et.al., 2015). It means the person has
clarity of thoughts and is able to explain the same to others. However, it can be evaluated that I
lack the element of clarity while communicating. I am not good at explaining others exactly what
the topic is about. This makes difficult at times to be efficient in my communication skills.
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3.2 Applying theories of interpersonal communications
There are various theories of interpersonal communication that can be applied. These are
communication accommodation theory, cognitive dissonance theory etc. If I adopt cognitive
dissonance theory, I should make sure of the beliefs and actions which can be held while
communicating with others. Mostly people are not ready to hear oppositions regarding
themselves knowing the fact that may be beneficial for them (Hawkins and Tredgett, 2016).
Avoiding the feelings which is related to dissonance, they do not like to change their beliefs to
match their actions or to seek reassurance after making the difficult decision. So to communicate
efficiently at Marks and Spenser, I should understand the beliefs and actions which if not
considered could create problems in communication.
If I adopt communication accommodation theory, I should understand the motivation as well as
the consequences to what happen when two person shift with their communication styles. In this
it defines that the person can change its style of communication like it may change from oral
communication to the written communication (Klenk and et.al.,2015). With this change their
would be many consequences as by written communication person cannot be able to make
understand what he actually want to tell. For an efficient communication, both should
accommodate and adjust according to each others style of communication.
3.3 Requesting the feedback from others
To develop an efficient communication, it is important that I get feedback from others on a
regular basis. Feedback is an important aspect in efficient communication. It helps us for
effective learning, works as an opportunity to motivate and an essential element to develop
performance. From the feedback learned from different people I have come to know that at many
times I am not confident with words which makes my communication inefficient. However,
according to me, my body language is good and appropriate. The feedback obtained also
suggested that I lack with my listening skills which includes the power to listen to others while
communicating (Harrison and Van der Laan Smith, 2015). I am good at connecting to
people emotionally, I understand others' feelings and try to talk in the way they want me to do.
With my view and also by others I have learned that I am not authentic during communication. I
am not able to express my views. Apart from this I am good at speaking clearly, and also to use a
efficient tone and the language which is understood by all. I should form an efficient strategy and
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should follow it to overcome my weak elements which I have learned from the feedback
received from others. This will help me to develop my communication skills.
3.4 Plan required to improve communications skill
The plan for improving my communication skills according to the feedback received is-
Objectives:
The objective of this plan is to develop my communication skills according to the feedback
received by others. The skills which are required to develop include body language, listening
skills, authenticity, etc.
Strategies to improve:
Different strategies are needed for improving the communication skills-
Self learning
One of the most efficient way to learn is self learning. It means to learn by our self from different
means like communicating with others and getting their view, searching the information from
different search engines, by practicing with the flaws need to develop etc. I can improve my
body language by practicing by own how to speak confidently by looking at the mirror and also
in front of family (Rappaport, and et.al.,2015).
Coaching for personal development
I should join some coaching which helps in personality development. At coaching they provide
us with different tasks and activities through which we can develop our communication skills.
This makes me to develop my listening skills.
Seminars
I should attend several seminars which can help to develop my communication skills. By
attending seminars I can enhance my authentic skills as the speakers at seminars give the
examples of legends which can motivate me to be authentic.
Duration:
I would require at least 6 months to develop my communication skills. As to be efficient in
communication several strategies are required and to adopt it few months would not be enough.
Implementation:
I would implement self learning by practicing the body language skill by surfing about it from
google and practice them regularly. I would search for seminars which would help me to get
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through with my authentic skill. I would jot down the points which help to be authentic and
would use in future. To enhance my listening skills I would implement it by joining coaching
which help in personality development. This will help me to improve and develop my
communication skills.
TASK4
4.1Provide the findings from your own communications audit
For analysis own communication skill. I have assessed my communication strength and
weakness. I have an effective communication skill in which I can communicate with every level
of management effectively. I can understand the use of many channel of communication such as
email, text message, video conferencing, call conferencing etc. I have the knowledge about all
new channel and technology of communication. It is my strength in my personality that I can use
all new tools and technology of communication (Vidal and Red Hat, Inc., 2015). The major
weakness of my communication is that I can not understand very easily the content of another
one. Which means, I am quite failure or delay sometime to understand the message and
information of another one. According to my self assessment, I have found that my method and
process of communication is excellent but some time I takes time to convert the message in my
own language. The another good thing in my communication criteria is that I have always
considered the formal and informal way of talking. When I have talk to my professional level of
person's I always used the formal way of communication. when I have talk to family and
friends, I used informal way of communication.
4.2Theories of organizational communication
There are various type of theories of organization communication such as critical
theories,informational theories, post-positive theory etc. According to the critical theory of
organization communication, it assumes that conflicts is the natural state of an organization.
Upper level of management should always strive to motivate lower level of management and
workers. Communication under this theory takes on role of resolving conflicts and issues and
preventing that issues between employees , encouraging employees to do more effective work
(Chang and Bazarova, 2016). Critical theory assumes that upper level of management
motivates to the lower level of management by effective communication for achieving a single
company's goals and objectives.
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The another one is post-positive theory. Communication under this theory focuses on messages
designed to keep people obeying the rules and working together smoothly. This theory applying
when order is the natural condition of company. Another theory of communication is groupware
theory under which,old system of communication may change along with the new technological
development (Communications Management.2016). Employees and workers can
communicate through mobiles and computer device very quickly that message can spread to the
all level of management. In this theory of communication, information can be quickly and very
fast transferred from one department to another department with the help of technology.
4.3Create a plan which can be used to improve communications within the organization
In the Mark and Spencer, there higher level of management have decide to create the plan
for improve the communication in the organization, they have used the three major steps for
preparing the planning of improvement. These steps are as follows- Setting objectives- First stage of planning is setting of objectives, under which manager
and higher level of management will set the goal and objectives in the organization. The
objectives is that how can they will improve the communication method, procedure and
techniques in the management. And how employees can use the method of use the new
channel of communication in the business. Identify strategies- The second stage of planning is to create and set the suitable and
effective strategies for this purpose. Manager will design and adopt the effective
strategies for improvement in the communication. Through this strategies, employees can
understand the ways and path for improvement.
 Implementation-Final stage is implementation under which suitable plans and strategies
can be implement in the management.
4.4 Identification the measures to evaluate the success of the plan to improve workplace
communications.
Through identification and evaluation of success of the plan to improve the workplace
communication. It has been find that communication methods and procedure has effectively
work within the Mark and Spencer. Employees can be able to understand the criteria of
communication in the management. But they are lack to use the new tools and technology of
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communication in the company. Employees has unable to understand the method of new channel
of communication (Theories on Communication in Organizations. 2016). It has recommend
to the Mark and Spencer it have to provide the proper knowledge and advantage of new
technology of communication. Also company should provide the training to employees for use of
new channel of communication.
CONCLUSION
From this project it has been conclude that Mark and Spencer company has used the
various ways and channel of communication within their business. How potential barriers can
affect the workplace communication. This project has also defined the benefits and drawback of
technology at workplace. Company has prepare the planning and strategies for develop the
effective communication in the management. It has been recommended to the company that it
should provide the training for effective use of technology to their employees and also provide
knowledge of technological advantage at workplace.
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