Managing Conference and Events

This document provides an overview of managing conferences and events. It covers different categories and dimensions of events, examples of different event categories and their features, event layout design, additional services provided to clients, and different management roles in the event industry. The document also discusses the importance of meeting client requirements and providing a safe venue for guests.

Managing Conference
and Events
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Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
P1) Different Categories and Dimensions of Events by Using Specific Examples.....................3
P2) Examples of Different Categories of Events Along with their Feature and Current Trends
Influencing the Industry...............................................................................................................5
P3) Event Layout Design and Setup Conference Events for Meeting Client Requirements.......5
P4) Additional Services Provided to Client Along with their Importance..................................8
P5) Different Management Roles in the Event Industry..............................................................8
P6) Reviewing the Management Skills and Personal Attributes Essential In Events Industry...9
P7) Ways to Provide Safe Venue to Guests...............................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12
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INTRODUCTION
Event Management is defined as the implementation of some specific project in order to
make some arrangement of some events, conferences, trade shows, sports events, wedding,
birthday parties and many more for the satisfaction of the needs and wants of customers
(Bokelberg and et. al., 2019). The company chosen for the completion of this assignment is
Premier Inn which was founded in the year 1987 and is headquartered in Dunstable, UK. This
report will make its focus on different categories and dimensions of events along with the
providing explanation of the current trends and features which are prevailing in the industry. In
addition to this, the focus will also be made on the event layout and design, discussion and
related to the additional services provided to them as well. At last, the report will provide
knowledge about management roles, personal attributes, evaluation of management skills and the
measures as well for giving safe and secure venues to guests and staff of the Hotel.
MAIN BODY
P1) Different Categories and Dimensions of Events by Using Specific Examples
An event is characterized as the social affair of people at a specific time and place and
there could likewise be various purposes behind the event, for example, birthday parties,
wedding, sponsorship, introduction and a lot more for which event the board is utilized. Based on
this, it becomes significant for Premier Inn to make assessment of various classes and
measurements of event the board in order to arrange future events in a successful way. It will
likewise help in appropriate administration of consumer loyalty and furthermore making their
potential clients to be changed in genuine ones (Brown and et. al., 2019). The events are
additionally classified into various parts which have been given as under:
Private: These kind of events are sorted out extraordinarily for certain people or individual for
some uncommon event such in their families identified with wedding, birthday parties and some
more. In these sort of events, there are just some close to home individuals who are welcomed as
there exists a rundown of visitors who are allowed to share in the event.
Corporate: These are the events which are essentially sorted out so as to making some expert
talk, reinforcing between authoritative connections for the advancement of their future
development and improvement.
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Charity/Fundraising: These are the events which are composed by NGOs so as to raise store to
play out some activity for the welfare and advantage of the general public. The thought of certain
events are identified with big close outs, supported cycling, and some more.
Alongside this, there are additionally a portion of the principle measurements of event
which are significant for Premier Inn to consider upon so as to make organised event arranging
so the event oversaw could meet the necessities of their customers in appropriate manner and
furnish them with full fulfilment and course of action of thing as indicated by their needs and
needs. The measurements are likewise given as under:
 Anticipation: The accompanying term says that Premier Inn the event must be set up in a
manner which looks good and welcomes individuals such that will make individuals to
join event at their one will (Emery and et. al., 2016).
 Arrival: The event sorted out in Premier Inn ought to assured sheltered and secure
condition for their visitors to give them a more extended enduring encounters.
 Atmosphere: The area and setting chose for finishing the events ought to be a spot that
could be anything but difficult to discover and access for the visitors.
 Appetite: At the hour of overseeing event in Premier Inn, the focal point of the
association in getting ready event ought to on the hunger of visitors by furnishing them
with right selection of dinners, budgeting plan and different things which they consider
while utilizing services of that organisation in future too.
 Activity: In the accompanying job of event the executives of Premier Inn, it is imperative
to utilize some diversion exercises that will help in making feel great to visitors and for
their entertainment also.
 Amenities: After the finish of event, the event supervisory group of Premier Inn centres
around giving substantial articulations and enduring recollections to their clients which
appears about the guests comfort and experience. It will likewise help in supporting their
events.
So with the assistance of these measurements, it will be conceivable to make adequate
and compelling plans for the effective arrangement and culmination of event.
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P2) Examples of Different Categories of Events Along with their Feature and Current Trends
Influencing the Industry
In the present events, the necessities and requests of clients are changing and as per this,
the organizations are required to make courses of action at the hour of leading events for them.
This is done so as to improve the fulfilment level of clients and the nature of their
administrations which they are giving to their clients (Harmeling and Palmatier, 2016). The
following is the depiction of a portion of the significant patterns and highlight that could affect
upon the event segment in the conceivable not so distant future:
Safety and Security: One of the most significant factor which is expected to consider by the
associations working in the event the board business, for example, Premier Inn. Similarly as with
the assistance of this factor, it will be feasible for Premier Inn to make their workers have a sense
of security and secure from various sort of risk and negative occurrences. This is a significant
component which makes individuals to appreciate the continuous event in an euphoric and
serene way that they are not alarmed from any occurrence which could affect upon their
advantage and satisfaction.
Workforce Issues: The consideration identified of workforce related issues are additionally
essential to consider for an organisation so as to get the best possible work from them. So
organizations, for example, Premier Inn are required to make their emphasis on the usage of
those systems and approaches with the assistance of which improvement in their fulfilment level
could be made and they could be held in the organisation for an extensive stretch of time.
Advancing the Event Profession: The repetitiveness of same things over and over in the events
may affect contrarily on the degree of enthusiasm of the clients since seeing one thing so often
will decrease the degree of intrigue and makes them to feel exhausted. So development in the
procedures is important (Jepson and Clarke, 2016). Premier Inn should make its focus on
persistent headway in their working procedures and administrations with the goal that they could
turn into a nonstop wellspring of fascination for the clients.
P3) Event Layout Design and Setup Conference Events for Meeting Client Requirements
Room Layout Selection is a significant choice which is should have been taken by an
association with due care. It is on the grounds that this will help in giving a separated effect on
outlook of clients. The room design ought to accord the reason for which the event has been
reserved. Either, customer gives their own prerequisites to the organization or the things are
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should have been made that will best suit to the requirements and requests of their clients. It will
be clear with the assistance of a model, an individual is requesting booking a gathering space for
some gathering purposes. So Premier Inn ought to give the clients a shut room where there are
seats accessible, PC framework, web association, projector, cool and some more things
according to the requirements and requests of their clients. In the event that the game plans are
extraordinary so this won't meet with the necessities of customer and will affect contrarily on the
attitude of clients in regards to his observation towards the administrations of the organization.
An image has been given about the format of a gathering room which is as under:
Table Configuration: There are various kinds of designs that could be arrangement in the
association for gathering event however Premier Inn has utilized U formed setup for this
gathering meeting so everyone can listen obviously and see others what they are speaking and
talking about (Leinemann and Baikaltseva, 2017).
Choice of Room: So for the accompanying gatherings, the customer has given as us the rundown
of 20 people who are going to this gathering so the courses of action for the gathering are
additionally made by the necessities and prerequisite of customer. Likewise, the room is
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additionally solid verification with the goal that exercises which are going remotely the room
won't give any irritation to those people.
Another example of the event for which layout is designed is the wedding. The picture
along with the description has been provided as under:
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During the wedding events, there are different requirements on which the event manager
needs to look over for the better completion and providing the highest level of satisfaction to
their customers with the help of their services. In comparison to conference meetings and other
events, there are more things which are needed to be considered by the event manager to make
the best arrangements for their customers and conducting the event in a successful way. In the
different arrangements, it is related to stage decoration, number of chairs required, food
materials, corridor decoration, wedding house decoration, lighting, use of flowers and petals,
types of dishes and many more concepts which are taken into consideration so that it could
become possible to provide the customers with the best possible services and satisfaction could
be provided to them.
P4) Additional Services Provided to Client Along with their Importance
Not just the above expressed services are the one in particular which are required and
requested by customer however there are likewise some other significant necessities which are
significant for an organisation to have and they can be requested by clients too. So beneath is the
introduction of various sorts of extra administrations which could be solicited by Clients from
Premier Inn and has been depicted as under:
Projector Presentation: Project Discussion is additionally one of the significant variables for
which the gathering is sorted out. As in the gatherings, the utilization of Power Point is
accomplished for which projector is should with the goal that each individual might see and have
information and clear their questions. Moreover, it is additionally identified with furnishing
clients with better administrations and giving clients a separated client encounters.
Wi-Fi Connection: Internet is considered as one of the most fundamental required at each
second of time. So during meeting likewise, it is imperative to give them web and Wi-Fi
association as is probability that need could emerge to utilize web at the hour of directing
gathering (Lucey and et. al., 2016).
Air Conditioning: At the hour of leading gatherings in a shut room, it is conceivable that clients
may feel heat in the earth so as to kill this issue, this office is likewise imperative to give to the
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clients which is additionally a significant piece of their needs and requests and is likewise critical
to fulfil the needs and requirements of their clients.
P5) Different Management Roles in the Event Industry
Not at all like different organisations do have, there are likewise some significant jobs
which are played in this association for the compelling and productive running of the business
associations and to furnish them with a superior fulfilment level. The job and obligations of these
jobs is likewise critical to consider for furnishing them with separated encounters from that of
different associations so the clients could be held in the organisation for a significant stretch of
time. The representation of a portion of the primary jobs in the event business is been given as
under:
Maintaining Proper Relationship with Other Parties: It is a significant job of each
association, for example, Premier Inn to keep up appropriate and work after improving
relationship in the middle of different gatherings that manages the organization. For instance,
there are various gatherings with the assistance of which the endurance of an association is made
conceivable, for example, clients, providers, contractual workers, open media and a lot more
whose working effects upon the working of an association too. So because of this explanation,
the accompanying job is considered as the most significant one (O'sullivan and et. al., 2016).
Planning and Management of Event Activities: Every time the working of Premier Inn should
concentrate on giving their clients something new that could help in improving the degree of
fulfilment of their clients. With the assistance of making things to look all the more great and
alluring, an association could keep up long haul associations with them and make them
customary wellsprings of pay for them also.
Ensuring Efficient Performance of Tasks: The correct achievement of various assignments in
event the board isn't significant in light of customer but since the visitors which are
accompanying customer are takes a gander at these things too, so this will affect upon their
outlook too. As this choice appears to be all the more better to them as opposed to checking
surveys of association on online locales and audits which will give different people encounters
however here, the clients will get the genuine encounters. So this expands the requirement for
organization to make the most ideal proficient of undertakings with the goal that the future
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development and improvement openings could likewise be expanded for the organization, for
example, Premier Inn (Posenato, Zerbato and Combi, 2018).
Utilising Manpower Effectively: In the accompanying job, the association ensures that every
one of the representatives working in the organisation is utilized in a productive way. It is going
to ensure that nobody is getting over troubled or less troubled circumstance. As this will affect
upon their work performance of their employees in negative way. Less work will make them
relaxation and overweight will affect their work execution in negative way. With the assistance
of successful and ideal utilization of labour, it will be conceivable to ensure about effective
execution and fulfilment of the tasks.
P6) Reviewing the Management Skills and Personal Attributes Essential In Events Industry
As in the present times, the progressions occurring in the business condition is occurring
on a quick premise. So the courses of action made in the events are not constantly same and are
additionally not made based on necessities and prerequisites of customers. There are a few points
when clients gives the organization free decision to make courses of action as per their very own
needs and requests yet to give the best administrations to them. So to do this game plan likewise,
there are some significant aptitudes, traits and information which are required for fruitful
fulfilment of the given every day jobs which have been given as under:
Management Skills: The portrayal of a portion of the primary administration abilities are being
given as under:
Flexibility: The representatives must be furnished with an adaptable domain while orchestrate
various things in the event the board so they could don't hesitate to work and utilize their own
psyche and innovativeness also to give best services to the clients. So for this, it is significant for
administrator to be adaptable and give adequate power to workers so that there could be a few
choices that could be made by the inclinations of representatives.
Keeping an Eye on Work of Employees: the work by manager doesn't finishes in the wake of
giving position to the representatives yet it is likewise significant for them to watch out for their
work that how they are playing out their gave errands, regardless of whether they are utilizing
expert in the correct manner or not. If there should arise an occurrence of blunders, required
advances are critical to be taken by administrators to expel the mistakes made by them and
ensuring that equivalent kind of slip-ups ought not to be rehashed (Reason and Hobbs, 2017).
Personal Attributes: The depiction of individual traits is additionally been given as under:
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Good Interpersonal Skills: It is significant for directors to have great relational expertise so
they could manage their representatives and make them to feel good to examine thing with
administrator that could be identified with improve the degree of services gave to clients. Great
relational aptitude will likewise help in decreasing the degree of blunders in the function also.
Creative and Innovative: An Environment must be given to them where they could utilize their
very own brain and innovativeness so as to grow better approach for achieving an assignment in
a superior way. So for turning into an effective and great event chief of Premier Inn, it is
imperative to be imaginative and make their workers too.
P7) Ways to Provide Safe Venue to Guests
So as to make effective achievement of the led event, there are some significant things
which are should have been thought about by the Event Manager of Premier Inn to decrease the
degree of slip-ups and blunders in crafted by representatives as they need legitimate and earlier
direction before starting some work. So a portion of the fundamental however significant
measure to make the setting sheltered and secure is being given as under:
Match IDs to Registration Information: In request to keep the visit of field sheltered and
secure, it is essential to coordinate the ID Cards of visitors with the gave rundown so it could be
give section to those visitors who are welcomed in the event as it were (Richardson, 2016)
(Schwebel, 2017)(Thakkar and et. al., 2019)(Tripathi, Pabbisetty and Roychoudhuri, 2017). The
section on obscure individuals could be limited and henceforth, nature could be made sheltered
and secure.
Creation of Security Checkpoints: At better place where, the development of individuals isn't
standard, so these spots make more odds of event of terrible occurrences. So with the assistance
of security checkpoints, it will be conceivable to furnish clients with safe condition and to watch
out for the unsafe exercises in the event that going on inside the premises.
So the above are a portion of the significant preventive estimates that could help in
furnishing the visitors with safe condition to appreciate the event without limit. Premier Inn is
additionally recommended to concentrate on customers and their security benefits as this is
likewise thought about by the individuals visiting the spot and event so they could increase
greatest fulfilment by utilizing their services (Richardson, 2016).
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CONCLUSION
From the above report, the conclusion has been drawn about significance of event the executives
for an association which impacts decidedly on the development of their incomes and deals. In
addition to this, the conclusion has been drawn about the making of uniqueness in the
administrations of the association so various organizations will be able to manage the quick
changing condition in the business and accomplish upper hand over the contenders. Further, the
conclusion has been drawn about the event format which additionally impacts upon the outlook
of clients and builds the odds of future development and open door for the organization.
Ultimately, the conclusion has been drawn about thought of new patterns and development in the
business so clients could be pulled in and long haul connections could be kept up with them for
the development and endurance of the organization.
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REFERENCES
Books and Journals
Bokelberg, E. H. and et. al., 2019 International Business Machines Corp, 2016. Managing
challenge events. U.S. Patent 9,327,198.
Brown, L. D. and et. al., 2019. Managing the narrative: Investor relations officers and corporate
disclosure✰. Journal of Accounting and Economics, 67(1), pp.58-79.
Emery, P., and et. al., 2016. Managing sport facilities and major events. Routledge.
Harmeling, C. M. and Palmatier, R. W., 2016. Managing Disruptive Change in Channel
Relationships. In Let’s Get Engaged! Crossing the Threshold of Marketing’s
Engagement Era (pp. 527-527). Springer, Cham.
Jepson, A. and Clarke, A., 2016. An introduction to planning and managing communities,
festivals and events. In Managing and Developing Communities, Festivals and
Events (pp. 3-15). Palgrave Macmillan, London.
Leinemann, R. and Baikaltseva, E., 2017. How to manage a successful press conference.
Routledge.
Lucey, C. E. and et. al., 2016. Method and apparatus for managing private moderator codes for
conference calls. U.S. Patent 9,258,338.
O'sullivan, P. J. and et. al., 2016. System and method for managing calendaring events. U.S.
Patent 9,317,838.
Posenato, R., Zerbato, F. and Combi, C., 2018, September. Managing decision tasks and events
in time-aware business process models. In International Conference on Business
Process Management (pp. 102-118). Springer, Cham.
Reason, J. and Hobbs, A., 2017. Managing maintenance error: a practical guide. CRC Press.
Richardson, A. J., 2016. Managing revenue and costs to implement strategy: The conference
organizer's dilemma. Accounting Perspectives, 15(4), pp.331-335.
Schwebel, L., Alcatel Lucent SAS, 2017. Process for managing the connection of users through
their terminals to a multimedia conference session. U.S. Patent Application 15/308,158.
Thakkar, P. and et. al., 2019 2016. Techniques for a mixed audio conference. U.S. Patent
9,294,721.
Tripathi, A., Pabbisetty, N. and Roychoudhuri, S., Microsoft Technology Licensing LLC,
2017. Techniques to manage recordings for multimedia conference events. U.S. Patent
9,705,691.
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