Analysis of Food and Beverage Industry

The provided document is a report on the food and beverage industry, focusing on its significant role as a primary contributor to customer's lodging experience. The report highlights various trends such as street food and app-based foods that impact the business. Additionally, it emphasizes the need for effective leadership skills in managing services and adherence to safety legislations. Furthermore, the report touches upon operational and marketing technologies to enhance customer service and attract more customers.

Managing Food and
Beverage Operations

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Types of businesses within food and beverage industry...................................................1
TASK 2............................................................................................................................................3
P2 Rating systems used for food and beverage industry........................................................3
TASK 3............................................................................................................................................5
P3 Current and future trends affecting food and beverage businesses...................................5
TASK 4............................................................................................................................................5
P4 Professional food and beverage management skills within a food and beverage
organisation............................................................................................................................5
P5 Legal requirements and regulatory standards for food and beverage service outlets.......6
TASK 5............................................................................................................................................7
P6 Comparing different operational and marketing technology............................................7
TASK 6............................................................................................................................................8
P7 Factors influencing consumer's decision...........................................................................8
P8 Analysing strategies used in a range of food and beverage outlets...................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Hospitality industry has improved its position over a last few years due to increasing
awareness and information among people (Berryman, 2014). The aim of this project is to show
knowledge and understanding on research over management of food and beverages operations in
hospitality and hotel sector, which is a broader than other industries and includes lodging, event
planning, theme parks, resorts, cruise line and additional fields within tourism industry.
Hospitality industry touches lives of almost every single person in some way or other. Apart
from this, the project analyse significance and efficiency of operational as well as technological
skills required within hospitality sector. In addition to this, project carries factors that affect
customer's purchasing decision while selecting different service outlets. However this report also
flashes knowledge that can be applied in developing career in hospitality as well as food and
beverages management practices.
TASK 1
P1 Types of businesses within food and beverage industry
In broad industries of food and beverages there are different sectors like hotels, fast-food,
restaurants, theme parks etc. which have different specifications regarding its functions and their
advantages and disadvantages for service providers as well as its customers.
S.
No.
Sector Description Advantages Disadvantages Example
Employer
1 Hotels Hotel is an
establishment that
provides paid
lodging for short
term basis.
Hotel provide nice
location, clean and
pleasant ambience,
helpful personnels
and other
comforts.
Higher charges
and inflexible
time for check-in
and check-out as
well as its
location also
become problem
sometime.
Hilton was
founded by
Conrad Hilton
and it operates
worldwide
including UK,
US, Australia,
and many other
countries.
<www3.hilton.c
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om>
2 Fast-food Fast-food is
easily prepared
processed food
served as quick
meal or takeaway
in cafe or
restaurants.
Fast-foods
processes are times
saving and
convenient for
employees as well
as customers.
Fast-food is not
always healthy.
Customers are
not always sure
of healthy
preparation of
food.
McDonald's was
founded by
Richard and
Maurice and
currently having
approx 37,240
restaurants
globally.
<www.mcdonal
ds.com>
3 Golf-club A golf-club is
large area of
grassy land with a
series of 9 to 18
holes, used to
play golf.
Golf-clubs
contributes in
environment
protection and it is
a profitable
business.
The green space
provided is
normally private
and unavailable
for non-users of
course.
The Wisley Golf
Club located in
England.
<http://www.the
wisley.com/>
4 Hospital
catering
services
These services
help in providing
good-quality,
nutritious meals
for patient's
rehabilitation and
recovery.
Cost-effective and
flexible to provide
good choice of
meals and limit
unnecessary use of
supplements in
patient's diet.
Knowledge and
awareness of
cook for the diet
plan of patients
become obstacle
in providing
proper services to
patients.
Apetito, founded
by Karl
Duisterberg are
providing their
catering services
since last 15
years that
nourish and
delight patients
well-being in
UK.
<https://www.ap
etito.co.uk/>
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5 Theme
parks
A theme park is
like amusement
place that features
various
attractions like
rides, games and
entertainment
events.
Theme park offers
good food, rides,
recreation time for
families and
friends.
Crowd and long
queue, loud and
noisy ambience
and very
expensive
entrance become
disadvantageous
to customers.
Drayton Manor
Theme Park is
located in Uk
and own by
Colin Bryan.
<https://
www.draytonma
nor.co.uk/>
6 Restaurants Restaurants
prepare and
serves food and
beverages to
customers in
exchange of
money.
Restaurants offers
good ambiance
and delicious food
in different
varieties.
Unhealthy food
and preparation
can be made by
restaurant as well
as eating out is
expansive.
LARDO,
DALSTON is
situated in UK
and owned by
<www.lardo.co.
uk>
7 Contract
catering
services
It is an agreement
between caterer
and client that
carries details of
catering services
for a specific time
duration or event.
By assigning a
professional
caterer clients can
easily handle their
work.
The cost benefits
of contracted
service depend
on quality
standards and
commitment of
catering staff to
organisation.
Blue Apple
Contract
Catering Ltd.
was formed by
Ruston Toms
and Brian
Allanson in 1998
in located in UK.
<http://blue-
apple.co.uk/>
8 Eat all you
can buffets
Buffets are the
self services
practices where
individual needs
to serve their food
Firm having
opportunities for
catering practices.
Drawback of
these services are
additional
wastages.
TOPS Buffet
address is 106
Portland St,
Manchester M1
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by own. 4RJ, UK
9 Bars and
pubs
Bars and pubs the
most popular
place for youth
and young
generation.
They have
opportunity to
serve food along
with drinks.
There are some
unethical
practices can be
happen.
Belushi's
Hammersmith is
the bar and pub
of UK. Its
address is 28
hammersmith
Broadway,
Hammersmith,
London W6
7AB, UK.
10 Coffee
Culture and
Coffee Shops
There having
opportunity for
serving drinks as
coffee and so on.
They have
opportunity of
business expansion
in some other
cities of United
Kingdom.
Major advantage
is that coffee
shop have limited
menu for serving
their customers.
Prufrock coffee
shop address is
23-25 Leather
Ln, London
EC1N 7TE, UK.
TASK 2
P2 Rating systems used for food and beverage industry
In hotel industry, various rating and grading systems used which required knowing by
school people that are described as follows:
Scores On The Doors: It displays food hygiene or food safety inspection of restaurants and
premises and food businesses. These regulatory inspection results are published as compliance
summary, grade of score or as an inspection (Davis, Alcott and Pantelidis, 2018). They inspect
local restaurants, takeaway shops, bakeries, pub and cafes.
AA Rosettes: This scheme celebrates successful cooking skills at different levels across UK and
its success or failure in getting Rosettes depends upon more than one visit by an AA inspector in
a hotel.
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Michelin Stars: These awards are 0-3 stars based on anonymous reviews about quality,
techniques, expertise, personality and consistency of food. It does not consider interior decor,
table setting or service quality in awarding stars.
Hotel Stars: These rating are used to classify hotels according to their quality so that they can
inform traveller about facilities they must be expecting from the hotel.
The star rating system places its grading in simplest way and can be described as follows:
One Star Hotel: They provide simple accommodations and fulfil basic needs of clients that too
in less budget. These hotels rarely have services like telephones and television in bedroom as
well as room services are also limited.
Two Star Hotel: These hotels are value based and offers clean or hygienic accommodations as
well as being comfortable and affordable services they fulfil basic needs of customers.
Three Star Hotel: Hotels with high services, additional amenities and also provide quality,
comfort and personalised services to customers are comes under three star ratings (Dopson and
Hayes, 2015). These hotels target on mid-scale customers who prefer both convenience as well
as comfort.
Four Star Hotel: Hotels under this section contains superior property and variety of amenities.
These amenities are of high quality and target up-scale or deluxe customers who ask for comfort
as well as quality in services.
Five Star Hotel: These are finest hotels that provide flawless guest services and luxury settings
to their customers. These services are superlative services with highest comfort standards and
lavishing quality of facilities. These hotels are well equipped and state the art of facilities of first
class services.
TASK 3
P3 Current and future trends affecting food and beverage businesses
After understanding hotel rating and grading system, it is necessary for school pupils to
know about current trends of industry. There are various current and future trends which directly
impact food and beverage businesses such as following:
Street food: It is a current trend that strikes customer's mind especially teenagers who
prefer more spicy and junk food in sufficient quality and less amount (Grekova, 2014). This
trend directly affects large hotel foods businesses like such as Hilton. Street food is attractive
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business model and successful in targetting more people by their reasonable rate food. Most of
street sellers are from local market only and before establishing they review market thoroughly,
so that they can locate their business in area where large number of people spend their day. This
is done to earn more money and affects large food and beverages businesses.
Fusion cooking: The combination of various items of culture and mix in well mannered
comes under fusion cooking. There are very few number of hotel who offer fusion food to their
customers due to less skilled or experienced staff due to which affects other hotel which do not
serve fusion foods. This include cuisine that are originated from innovation made in dishes and
they are not classified by their styles. This innovation in food is liked by many customers and
hotels need skilled and qualified staff to serve fusion cooking due to which many big hotels
suffer loss in profitability.
Touch screen technology: In current scenario a large number of people prefer to order
their food online just on one touch and save their time without going outside for food (Mader and
et. al., 2015). Although being linked with online services hotels are not directly connected to
their customers and vice-versa which impact their customer relationship. This technology help
people to order anytime, anywhere from any restaurant.
TASK 4
P4 Professional food and beverage management skills within a food and beverage organisation
Various professional food and beverages skills of management that are required to run
successful food and beverages business are as following:
Customer service: Managers at food and beverages always have their mind-set to provide
customer oriented services for which it is necessary for them to understand their customer's
choice and preferences and try to satisfying them (Mattos, 2014). It is beneficial for hotel
manager to have problem solving skill which helps in handling all internal conflicts that may
arise in business. The main motive of food manager is to fulfil all needs and requirement of their
customers to make them happy and satisfied.
Leadership skills: Managers at food and beverage department need to show their perfect
leadership ability which help in organising and maintaining peaceful ambiance. Managers have
to be pleasant to attract and motivate their team members to follow their instructions and serve
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their best. Managers can also motivate their staff by providing them appropriate methods and
resources as well as guidance so that they can perform their work beneficially. As managers play
as a mediator between customers and chef or food department, their personality and
communication must be helpful to assist them in maintaining their customer's needs and
satisfaction.
Organizational ability: To maintain hospitality and business operations, management
must carries some specific abilities and skills, which requires a manager to know ways to hire
skilled and knowledgable staff members to manage food items and well-mannered to treat their
customers. This will help food and beverages sector to gain attention of more guests towards
their food services. Managers should understand need of products that are profitable for
operations and examine quality as well as safety of every food item in proper manner.
P5 Legal requirements and regulatory standards for food and beverage service outlets
According to the scenario, after describing the impact of food safety and health to school
pupils, they need to undergo different types of legal requirements and regulatory standards which
food and beverage services have to implement in their businesses that are mentioned as
following:
Food safety regulations: This law is applied to regulate production, handling of food and
trade which covers law of food control, and has to follow by every business of food which
includes handling, sale, safety and packaging of food items. Those businesses which operates
solely in primary production and not regulated or sold directly to common people (Mattos and et.
al., 2015). For every hotel it is important to focus and follow food safety regulations in which
there are various issues and problem while labelling food and tempering issues.
Health & safety: It is important part of legislation which covers health and safety act in
the United Kingdom. For health and safety, the local authority of country is liable for enforcing
the Act which create good environment by developing quality based food for people. This Act
has to be followed by all hospitality industries to provide their customers good and healthy
environment.
Food safety and standards authority: It is self-governing body which is established
under the government of United Kingdom. It is statutory obligated to treat food intended to
human consumption in managed and controlled manner. The major requirement of this Act is
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that food should be follow with food safety requirements and need which must be quality,
substances and nature as well as must carries accurate labelled description.
TASK 5
P6 Comparing different operational and marketing technology
Operational technology is type of hardware and software which help in managing and
supervising different devices in appropriate manner. Many hotels uses operational technology
which helps them in maintaining their all data and information related to customers. It assist in
primarily industry control system for manufacturing, transporting and utilizing information
technology (Nicod, Rudy and Nestec, 2013). However it also help in monitoring and making
adjustment to physical equipments. On the other hand, marketing technology is significant being
leading type of device which attracts large number of customers towards organization, for which
they require technically expert person who can handle as well as control all functions of
marketing in hospitality in better way. This assist marketers to conduct effective campaign and
customer experience which properly investigate data and software. In current scenario, large
number of hotels using this technology for promoting their latest services, products and facilities
to pull national as well as international customers.
Comparison between operational and marketing technology:
Operational technology Marketing technology
Monitoring equipments: This help hotels to
monitor and maintain their devices in proper
manner, which help them in keeping all data
and details saved regarding their preferences
and experience of their customers in system.
Payment technology: Operational technology
help in maintaining payment system where
only touch provide actual bill along with all
taxes and extra charge that has to be paid by
customers, which helps to prepare and provide
bill quickly to customers.
Personal records: Operational technology help
Social media: Marketing technology help
organisations to use social media where they
can promote their products and services among
large number of people attractively. However
this also help in communicating with
customers and take their reviews and feedback
to serve them efficiently.
Websites: Every business organizations uses
online advertising and promotional techniques
and provide information about their products
on websites to gain attention of their
customers. This helps hospitality sector to
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in keeping personal records and data of hotel
staff members, managers, customers and
others, which help in maintaining customer
data and information safely in hotel systems.
market their services and facilities.
TASK 6
P7 Factors influencing consumer's decision
Consumer's decision making process is a method used by marketers to identify as well as
track decision making process of a customer from need identification to post-purchase behaviour
(Pillai and Shayanfar, 2014). In case of hospitality sector consumer's decision making depends
on many aspects like food quality, services, infrastructure, processes and so on. In following
table, different aspects of services depending on different outlets.
Outlets Food quality Services Infrastructure and
availability
Starbucks They offer high quality of
food and provide extra
services which gain
attention of customers in
their cafe.
Starbucks provides
attractive services such as
Wi-Fi, relaxing and
pleasing ambience to
their customers and
satisfy them with their
quick and good quality of
services.
Pleasant and availability
of all resources which are
required by guests
(Wood, 2018).
Costa Costa provides good
quality of coffee with
reasonable cost.
They give best facilities
and services like
discounts, packaging of
food in proper manner.
Costa cafe are simple and
attractive place to visit.
Caffe
Nero
Caffe Nero offers best
quality based food and
drinks which attract its
customers.
They provide counter
services where people
can get their food by
own.
Infrastructure at Caffe
Nero is comfortable and
attractive.
9

P8 Analysing strategies used in a range of food and beverage outlets
Hospitality sector can use effective marketing strategy which will help them in promoting
different services and products to a large number of customers at a single time by posting online
advertisements of their services (Pizzuti and et. al., 2014). Hotels serve unique and tasty food
which attracts more attention of guests. As food and beverages are primary contributor in adding
value to customer's experience hospitality sectors like hotels and restaurants can offer their
customers good quality food which will help in developing customers loyalty among them
(Taoukis and Tsironi, 2016). This will help the sector in building good relations with their
guests and satisfying their needs appropriately. This strategy also assist in developing huge
customer base by offering and serving them their choice food item at reasonable price. In food
and beverage business, it is required for manager is to prepare those food which are unique and
attract more customers, to create good reputation and positioning in market. These strategies
may include customer-relationship management, website designing, social media advertising,
seasonal marketing etc. which will help in bringing customers closer to the organisation as well
as directly influence customer's behaviour which further contribute in positive word of mouth. In
service industry WOM marketing plays very important role to attract more customers and
building relationships with end purpose to boost profitability of organisation (Valta, 2015).
CONCLUSION
In the above report, it is concluded that food and beverages is one largest segment lies
under hospitality industries and serves various offers to people. It is identified that food and
beverage services acts as a primary contributor of value to customer’s lodging experience. This
sector appeal many people who are keen in hospitality field as well as promote many current and
future trends which directly affects food and beverages business such as street food, app-based
foods etc. It is also analysed that food and beverages manager need to show their perfect
leadership skills which contribute in managing all services. However the report also flashes
necessary food and health safety measures or legislations that has to followed by all hospitality
industries regarding labelling, packaging and quality of food. This report also focuses on
efficiency of operational and marketing technologies in maintaining information of their
customer's preferences and service experience which further help in attracting more customers
and serve them properly. This report also identifies the need of marketing strategies in current
scenario to pull more customers in hospitality sector.
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