Introduction to the Food and Beverage Industry

MANAGING FOOD
AND BEVERAGE

Table of Contents
INTRODUCTION...........................................................................................................................3
P1. Explore different types of businesses within the food and beverage industry, profiling a
chosen business within each area of the industry........................................................................3
P2. Explain different rating systems used for the food and beverage industry nationally and
internationally.............................................................................................................................6
P3. Discuss the current and future trends affecting food and beverage businesses....................6
P4. Demonstrate professional food and beverage management skills within a food and
beverage organisation..................................................................................................................7
P5. Explain the legal requirements and regulatory standards that food and beverage service
outlets must comply....................................................................................................................8
P6. Compare and contrast different operational and marketing technology for a range of
different types of food and beverage businesses.........................................................................8
P7. Investigate the factors that influence the consumers’ decision on which food and beverage
outlets..........................................................................................................................................9
P8. Analyse strategies used in a range of food and beverage outlets to attract and build a loyal
customer base............................................................................................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Hospitality industry is a very vast industry and it is one of the fast growing sector in the
world (Akpoyomare, Adeosun and Ganiyu, 2012). There are many companies which are working
in this sector as well as providing high quality products and services to customers. Hospitality
industry can be consider as a group of many business which is providing effective products and
services to customers. It has broad category of field such as lodging, event planning, food and
drinks, theme parts, transportations, travelling and so on. Hospitality sector play a crucial role in
growth and developing of economy of nation. This industry is providing various creative and
innovative services which help in enhancing experience of customers. This report consist of
different types if businesses which are dealing in food and beverages industry as well as the main
rating systems which is used for both national and international ratings. Different current and
future trends that will be helpful for the companies which are dealing in this sector are also
explained. Apart from this, various operational technologies and marketing technologies and
marketing technologies are also evaluated.
P1. Explore different types of businesses within the food and beverage industry, profiling a
chosen business within each area of the industry
There are different types of business which are dealing in food and beverage
industry. These business are providing effective and efficient services as well as food
products in order to enhance the experience of customers (Alfadul and Elneshwy, 2010).
Different types of business within the food and beverage industry is mention below:
Sector Description Advantages Disadvantage Examples
Hotels Hotels is a place
which is
providing
lodging, meals as
well as guest
services. It
includes different
type of service
There are various
advantages for a
person who visit
in a hotel. They
are providing
consistent quality
of services which
lead to enhance
Staying in hotel is
very cost when it
is extended after
some time period.
There are high
chances that
privacy of guest
is used for wrong
There are many
hotels which are
providing high
quality services
and leading in
this sector. Some
of the examples
of hotels are

such as rooms,
food and
beverages
services. Hotels
are especially
developed with
the motive of
providing
accommodation
and meals to
tourist or
travellers.
stay of guest.
Hotels with good
brand name are
very advance and
they are very safe.
propose. Holiday Inn,
Marriott hotels
and many more.
Restaurants This is a place
where people can
sit and eat
different type of
meals ( Anton and
et. al., 2010). In
restaurant high
quality food
products are made
as well as
prepared in order
to enhance
customer
experience.
Restaurants are
charging money
for their food
products as well
as services
The major
advantages of
restaurants are
that they have full
control over its
operations as well
as food products
developed by
them. It is time
saving for
customer as they
just have to visit
restaurant and eat
there favourite
food.
There are some
disadvantage of
restaurants such
as its quite
expansive as well
as some it is
harmful for body
to eat out side
food. Food may
be expansive and
each and every
person can be
effort expensive
food ( Yoo,
Chung and
Parker, 2010).
There are chance
that food is not
prepared with
Some examples
of good and high
quality restaurant
are Madison and
The Ritz
Restaurant. These
are the restaurant
which is
providing high
quality food and
beverages as well
as able to satisfy
customers.