Managing Food and Beverages

This report delves into the food and beverage industry, examining different business types, rating systems, current and future trends, professional management skills, legal requirements, and strategies for attracting and retaining customers. It also analyzes various technologies used to improve operational efficiency.

MANAGING FOOD AND
BEVERAGES

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Different types of business within food and beverage industry.............................................1
TASK 2............................................................................................................................................3
P 2 Different rating system used for food and beverage industry nationally and internationally
.....................................................................................................................................................3
TASK 3............................................................................................................................................4
P3 The current and future trend affecting food and beverage industry.......................................4
TASK 4............................................................................................................................................5
P 4 Professional food and beverage management skills.............................................................5
P5 Legal requirement and regulatory standards that food and beverage service outlet must
comply.........................................................................................................................................6
TASK 5 ...........................................................................................................................................7
P6 Comparison between different food and beverage operations use technologies for raising
operational efficiency..................................................................................................................7
TASK 6...........................................................................................................................................8
P7 Factors that influence the consumer decision on food and beverage outlet they choose.......8
P8 Analyse strategies used in range of food and beverage outlets to attract and build loyal
customer base............................................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Hospitality industry include different sectors which provide product and services to
customers in order to satisfy their wants. These sectors consist of food and beverages, travel and
tourism, lodging, recreation etc. This study is based on Food and beverage sector od hospitality
industry.. Food and Beverage sector lays emphasis on providing their customers with high
quality products in order to gain profitability. This study will explain about various types of
business which are performing their activities in food and beverage industry. Furthermore, this
assignment will explain about different rating system which are being followed in different
hotels working in food and beverage industry. This study will discuss about the current and
future trend which will affect the food and beverage industry. Moreover, this task will include
various legal requirement and regulatory standards that food and beverage service outlet must
comply .
TASK 1
P1 Different types of business within food and beverage industry
There are different types of sectors in the food and beverage industry which are providing
their various services to the customers in order to achieve the overall objective of the firm. The
following table is provided in order to explain about these sectors of food and beverage industry:
Sector Description Advantages Disadvantages Example
Employer
Fast food services It is fast food
service provider
which serve
different varieties
of fast food to
their customers.
This sector
provides various
job
opportunities(Ah
med and et.al.,
2015)..
Low wages are
provided to thye
employees
Domino's is the
leading
organisation
which provide its
customers with
best fast food
services.
Link:
https://www.domi
nos.co.in/

Hotels Hotels provide
different facilities
to their customers
such as
accommodation
facilities, deluxe
and super deluxe
rooms, free Wi-Fi
services etc.
It also provides
various
promotion
opportunities to
the workers of the
hotel.
They have very
long hours of
working in order
to fulfil customers
demand.
Hilton hotel is
providing its
customers with
best services all
over the regions.
Link :
https://
www3.hilton.com
/en/hotel-
locations/gb/
index.html
Restaurants They provide
fine dining with
varieties of food
and beverages
services to their
customers.
Workers are
provided with job
opportunities in
this sector .
Long hours of
working and poor
paying scale.
Pizza hut is
involved in
providing services
to their customers
in this sector.
Link :
https://
www.pizzahut.co.
uk/
Contract catering It is associated
with catering
services. These
service providers
are hired by the
organisation to
provide catering
services on a
regular basis.
Contract catering
promote team
work and which
helps the
employees in
getting
knowledge that
support in their
promotion and
Contract catering
is based on
demand of the
customers which
does not attract
much income for
this sector.
Jason Leek
catering house
which is involved
in the contract
catering business.
Link :
https://www.theca
terer.com/articles/
340774/jason-

development of
individual.
leek-made-
managing-
director-of-
business-
excellence-in-
compass-reshuffle
Hospital catering
services
This services are
provided to
patients, staff
members and
visitors.
(Davis,
Lockwood, Alcott
and Pantelidis,
2018). It also
assists in
development of
individual.
Lack of career
advancement in
this sector .
OCS group
provide hospital
catering services
to the patients and
the staff
members.
Link
:https://www.ocs.
com/uk/
Theme park It provides
various
entertainment
facilities such as
rides along with
shops and
restaurants for
families and
children.
It is also a good
source of income
for the employees
by providing
entertainment.
Theme parks
does not have any
career
advancement and
also they have
long hours of
working.
Walt Disney is
involved in this
sector of food and
beverage industry.
Link:
https://www.thew
altdisneycompany
.com/
Golf club They provide
facilities of
relaxation to the
people away from
the engaged work
schedule. It
They provide
various health
care coverage.
This services do
not provide
development of
their employees.
Muirfield is
engaged in
providing this
services.
Link :
http://www.muirfi

includes hitting a
golf ball in a
game .
eld.org.uk/
Soup kitchen This is a place
where the food is
provided to the
hungry people at
a price below
market price.
This sector does
not have long
hours of working
and creates a
good image in the
society.
There are no
chances of career
development in
this sector .
Brixton soup
kitchen is
providing this
services in UK.
Link :
https://brixtonsou
pkitchen.org/
Coffee shop This sector
provides different
types of coffee
and refreshment
to its customers.
This sector
provide its
employees with
high pay scale
and also provide
them short hours
of working.
This sector does
not provide career
advancement
opportunities.
Costa coffee bar
is providing its
customers with
different types of
coffee.
Link:
https://www.costa
.co.uk/
Mobile food
services
Mobile food
services provide
various food
products to
customers by
making an order
through mobile
technology and it
is delivered to
customers by an
agent.
This services
provide benefits
to workers as it
does not have
long hours of
working.
This provide
disadvantage of
long travelling
and poor pay
scale.
Zomato is
involved in
providing these
products and
services.
Link :
https://www.zoma
to.com/uk

TASK 2
P 2 Different rating system used for food and beverage industry nationally and internationally
Rating system is used to rate the hotel and various sectors of food and beverage industry
to measure the quality and facilities of different sectors in order to differentiate which hotel is
providing best services to their customers.
Score On The Doors : This rating system is used to rate hotels and restaurants in order to
maintain food hygiene and food safety while preparing the food. This system provide customers
with an understanding that the hotel is maintaining food hygiene and safety which is required to
serve quality food to its customers. It provides grading on the scale of 1 to 3 (Del Chiappa,
Martin and Roman, 2016) . One star indicate that the hotel require major improvement to in
order to maintain food hygiene and safety. Two indicate that some improvements are required
under hotel. Three indicate that hotel is maintaining food hygiene properly.
Michelin Stars : This system of rating is implemented to rate hotels according to their
product and service quality. This rating system is based on red Michelin guide. It rates the hotel
on the scale of 1 to 3 according to the quality of products delivered by the company. One star is
given to those hotels which provide high quality products to its customers. Two star indicate that
the hotel is involved in making excellent cooking strategies which attract more customers
towards them. Three stars are provided to those hotels which have excellent cuisine which is
worth visiting.
AA Rosettes : This rating is awarded by the inspector of the hotel known as AA
inspector. This is awarded by the inspector on the basis of quality food delivered to the
customers. This system of rating involve 1 to 5 Rosettes to rate the hotel. One Rosette is
awarded to those hotels which are raising their standard in the area where they are situated by
improving their skills and knowledge while preparing the food. Two rosettes are awarded to
those hotels and restaurants which are working with consistency to increase their standard by
supplying good quality products. Three rosettes are given to those hotels which prepare food by
selecting higher quality ingredients for cooking. Four Rosettes are awarded to those hotels and
restaurants which have technical skills, intense ambition etc. Five rosettes are provided to those
hotels and restaurants which inspire others by performing their best in their sector.
Hotel Stars : It is awarded to hotels on the basis of facilities provided by them. These
facilities consist of Accommodation facilities, infrastructure facilities, room service, food

facilities etc. These rating are provided on the scale of 1 to 5. One star is given to those hotels
which are providing fewer facilities such as these hotels does not provide rooms service and
bellhop services. Two star are given to those hotels which are providing personal atmosphere to
their guest and these types of hotels are maintained by sole proprietor(Hotel Star Rating Guide-
How Does a Hotel Get 5 Star Rating, 2018). Three star hotel provide services such as good
quality room facilities etc. these hotels does not provide bellhop services. Four star is awarded to
those hotels which have good infrastructure facilities and accommodation facilities .It also
provides bellhop services. Five star hotel provide high quality service to their guests such high
quality food services , accommodation facilities, high quality infrastructure etc.
TASK 3
P3 The current and future trend affecting food and beverage industry
Robot Waiters : The food and beverage industry in which robot will be used to do the
various tasks of the hotel and restaurants such as delivering food, cooking food etc. Robot
waiters will reduce the current trend of using humans for providing various products and services
to the customers (Robotics: Present State Future Trends, 2014). These will reduce the cost of
paying and increasing the efficiency level of the organisation working in the food and beverage
industry. Robot waiter will make the working fast and will help the organisation in fast
delivering of the product and services . The disadvantage of hiring robot waiter is that it will
affect the organisation if their battery got discharged and this system will also create
unemployment. Robot waiter will attract more customers in the food and beverage industry and
thus it will be implemented by many restaurants and hotel in the future.
Street food : Street food is gaining popularity day by day. Street food include different
varieties of food items such as fast food etc. which is most popular among the youngsters. It is a
ready made highly processed food which is served to customers very fast. Street food business
does not require much investment and it also attracts more customers than the other sector of
food and beverage industry due to its cost effectiveness (Dopson and Hayes, 2015). Street food
also have some disadvantages because the food which is being delivered to the customers
contains fatty acid and also in not processed in a hygiene manner. Street food is unhealthy
because it causes constipation, high sugar, cancer, fat, lower memory, Polycystic Ovary Disease,
infertility, liver failure etc. According to the current trend of street food it will be gaining more
popularity in the future as young generation is more attractive towards fast food and street food.

Mobile as room key : Mobile as house key and the hotel room key with the help of
Bluetooth connectivity is gaining popularity nowadays . This trend of using mobile as room key
have provided the public smooth access to their place. Using mobile as room key will help the
guest of hotel to unlock their room with the help of mobile in case of any contingencies (Jones,
Comfort,and Hillier, 2016). These are some disadvantages of this system which affect the trend
of this system is that in case of stolen mobile the guest will lose the privacy of the room and
there may be cases where the mobile may be hacked and hackers demand ransom in order to
provide the access back. Hospitality service provider by providing mobile as room key will
attract customers as it will set a new trend in the future generation where mobiles will be used to
unlock the doors. It will reduce the chances of theft and also provide easy access to the
customers to the hotel room.
TASK 4
P 4 Professional food and beverage management skills
Professional food and beverage management skills are related to the abilities of the
organisation in order to attract customers towards the brand products and services. Professional
skills are required in order to formulated various strategies to increase the profitability of the
firm. Following are the various professionals skills required for food and beverage management:
 Professional skills required for food and beverage management include that the
organisation must attain various knowledge about tools and techniques required to deliver
food very fast to tits customers (Maier and Prusty, 2016). Professional skills include
team management in order to delegate responsibilities to the workers in order to serve
good quality product to its customers.
 To make a professional food and beverage organisation, firm must ensure that the
employees are present in dress code at the workplace this helps in identifying the
employees of the organisation with the help of their dressing.
 Enterprise in order to satisfy the customer demand must ensure that food product
produced by the company is made up of high quality ingredients in order to protect the
health and safety of their customers.
 Professional food and beverage management skills are required by the organisation in
order to connect with different customers to increase their market share and gain
popularity among the public.

 Management skills required for professional food and beverage organisation is that it
must include technical skills which are required to run hospitality industry.
 Food and beverage organisation have to provide those products which are healthy and
safe for customer consumption (Studor and et.al., 2015).
 Professional food and beverage organisation involve good infrastructure to attract more
customers toward the firm. Manager in order improve its taste must ensure that proper
feedback are taken from their customers in order to improve taste of their products.
P5 Legal requirement and regulatory standards that food and beverage service outlet must
comply
Government in order to protect customers from unhealthy and unsafe food have made
different laws and regulation which ensure that proper food is delivered to the customers. Laws
and regulation are followed by the food and beverage industry to protect its customers from
various harmful food ingredients which are dangerous for the consumption . Hotels and
restaurant sector of food and beverage industry ensure that food is prepared in a hygiene manner
so that customers are delivered with healthy food products.
1. Hotel and restaurant have a responsibility to provide its customers with healthy food
which is prepared in the hygiene manner so that customers give positive feedback about
the restaurant and hotel.
2. Laws and regulation are made for food and beverage industry to reduce illegal serving of
food products which affect the health and safety of the customers. Hotel and restaurant
have to provide various facilities to customers in order to fulfil their demands . These
facilities include accommodation facilities proper cleaning of the guests room etc.
3. Transportation of the food products must be delivered in the clean vehicle and hotel must
ensure that the vehicle is properly maintained (Subramaniam and Wareing, 2016). Hotels
and restaurants must provide regular cleaning and maintenance of the hotel rooms and
vehicles used for delivering food products. According to food and safety laws:
11 It is the legal requirement to maintain cleanliness on the tables which are used by
the customers for eating food as per the food hygiene act.11 Strict laws and regulation are made to punish those organisations which are
serving bad quality food products to their customers.

11 Hotels and restaurants must comply with the laws and regulations made for the
sake of customers. Food and beverage enterprise must ensure that food products
are place at the safe place which is pest proof and above the ground. Food and
beverage organisation must install pest control system in the place where the
food is prepared.11 Proper training must be provided to the food handlers in order to inform them
about food hygiene and safety.11 Machinery used for preparing the food must be clean and maintained in order to
protect customers from unwanted diseases. Hotels and workers must provide its
workers with hand gloves and clothes, face mask and head mask in order to
ensure safety while preparing the food.
TASK 5
P6 Comparison between different food and beverage operations use technologies for raising
operational efficiency
There are different technologies used by food and beverage industry in order to improve
its operational efficiency. These technologies consist of social media marketing and other
marketing tools used for promoting the brand image to increase their market share.
Criteria Marketing technology Operation technology
Description Marketing is used to promote
the products of the
organisation in order to attract
customers towards the brand.
Marketing technology include
digital marketing system
which is used to inform
customer about the products
and promote the same through
internet.
Operation technology is a
software which detect changes
through direct monitoring the
physical devices and assist in
reducing the errors in order to
increase the efficiency level
(Bradley And et. al., 2017).
Technology Social media marketing
technology is used in order to
Online payment system
implemented in the food and

attract more customers towards
the brand by using various
social media sited such as
Facebook, twitter, Instagram,
etc. This technology assist the
firm in making effective
communication with the
customers and build their trust
towards the brand.
beverage organisation helps in
improving the operational
efficiency of the firm. With the
help of online payment system
customers will be able to make
the payment easily and
quickly.
Advantages Marketing technology helps
the organisation in improving
their marketing techniques
with the change in market
conditions in an cost effective
manner.
Operational technology assist
the organisation in improving
the operational efficiency of
the firm by making quick and
secure payment . It also helps
in reducing errors and
administration cost.
TASK 6
P7 Factors that influence the consumer decision on food and beverage outlet they choose
Factors Description Costa coffee bar Mid summer
house restaurant
Marriott
hotel

Picture of
establishment
Picture of
establishment
have a great
influence on
the consumer
decision as
consumer get
attracted by
the
infrastructure
of the hotel
and restaurant.
Tariff board Tariff is a rate
at which the
firm charge
for serving
different
products and
services to its
customers.
9 out of 10 because
customers get
attracted by seeing
the price of the
products . So, tariff
board will help
coffee bar in
attracting more
customers.
8 out of 10 as
tariff board are
less attractive to
mid summer
house.
7 out of 10 as
hotels does not
use tariff board to
attract customers.
Card reader It is a payment
system
through which
payment by
credit is avail
to customer's.
7 out of 10 because
coffee costa is a
place where credit
card facilities are less
availed.
8 out of 10
because Mid
summer house
does not provide
credit card
facilities to their
customers.
9 out of 10
because Marriott
provides its
customers with
credit card
facilities to have
smooth
functioning.
EPOS system It stands for 8 out of 10 because 7 out of 10 9 out of 10

electronic
point sale
where sale is
recorded
electronically.
coffee costa is
providing these
facilities to record
sale instantly.
because Mid
summer house
does not prefer
Epos system.
because Marriott
is availing this
facility to record
the sale at the
point of delivery.
P8 Analyse strategies used in range of food and beverage outlets to attract and build loyal
customer base
Strategies are the action plans which the organisation follow in order to achive its
business objectives. Organisation in order to increase its customer base use various technologies
such as social media sites for example Facebook, Instagram etc.
Strategies Description Coffee costa Mid summer
house restaurant
Hotel Marriott
Poster and
advertisements
1. Are there
posters and
advertisement?
2. What are they
promoting ?
3. Are they
appealing and
likely to
succeed ?
Posters and
advertisement are
used in order to
promote the
products of the
organisations by
providing
advertisement in
television,
magazines etc.
1. Yes, they use
posters and
advertisement in
order to promote
its brand image.
2. Coffee costa is
promoting its
products which
involves different
types of coffee.
3. Coffee costa by
appealing is
growing its
market to attract
more customer's
towards their
1. Mid house
summer
sometimes in
order to promote
its products use
posters and
advertisement.
2. They provide
food services
which contains
varieties of food
items.
3. Yes , by using
posters and
advertisement
they are growing
1. Hotel Marriott
does not use
posters and
advertisement to
promote its
products and
services because
it is a well known
hotel in the
industry.
2. They are
promoting various
food items and
various other
services to its
customers .

product. their business and
attracting more
customers .
3. They are
growing their
business in all
over the regions
to attract more
customers from
around the globe.
Pricing
1. Write down
four or more
typical items and
their prices ?
2. Do the prices
represents good
value for money?
3. Are there any
special offers,
discounts and
meals?
Price of the
product is a
important factor
in attracting
customers
towards the brand
. Product with
good quality and
reasonable prices
attract more
customers
towards the
brand.
1. Espresso 120
cappuccino 200
coffee latte 200
double Espresso
140
2. Yes the quality
of food is great
according to the
price.
3. Yes, coffee
costa make
discounts on the
special offers
such as online
payments etc.
1. Bacon and
broccoli pasta
salad - £3.15
Bengal butternut
squash and
chickpea naan -
£3.71
Spaghetti
Carbonara - £
2.99
Bean burgers -
£4
2. Yes the
restaurant serve
good quality
product which is
worth the price.
3. Yes it provides
meals but does
not provide and
special offers.
1. Salami and
cheese toast -
£6.95
Toasted sour
dough - £7
huevos rancheros
£7.95
The shashuka -£5
2. Yes, the
restaurant provide
the product which
is worth the
price .
3. Hotel Marriott
does not provide
any special
discounts to its
customers but
they provide good
facilities and
complementary
services.
Repeat Business It is a situation 1. Coffee costa in Mid summer Hotel Marriott is

1. What is the
business doing to
encourage
customers to
return?
2. Are there
loyalty cards
available?
3. Do staff
encourage
customers to
return? Are there
any advertisement
promoting
forthcoming
events or soon-to-
be – launched
products?
that arises when a
customer return
again to purchase
the products and
services from the
organisation.
order to
encourage
customers to
return is
providing various
discounts and
offers.
2. Yes , coffee
costa is engaged
in providing its
customers with
loyalty cards in
order to
encourage them
to purchase again.
3. The staff of
coffee costa in
order to
encourage
customers to
return by
informing them
about various
offers and meals
coming soon.
house is
providing its
customers proper
attention and
good quality food
in order to retain
its customer.
2. Mid summers
house in
providing loyalty
cards to some of
their customers
which are
regularly coming
to mid summer
house.
3.The staff of mid
summer house
promote its
restaurant by
informing the
customers about
the quality
products served
by the mid
summer house.
engaged in
providing various
offers to its
existing
customers on their
booking.
2. Hotel Marriott
does not provide
loyalty cards to its
customers.
3. Employees of
hotel Marriott
inform their
customers about
pre booking
advantages and
various benefits
relating to future
bookings.
CONCLUSION
From the above study it has concluded about different types of business within the food
and beverage industry which provide different products and services to its customers such as

hotels, fast food sector, restaurant , theme parks etc. This study has also provided with the
current and future trend affecting the food and beverage industry such as Robot Waiters, street
food, mobile as room key etc. This study has also explained about different rating system such as
AA rosettes, Hotel star, score on the doors etc. Furthermore, it has explained about the various
legal requirements and regulatory standard which the food and beverage industry has to comply
with. This study has also focused on strategies which influence the customer decision making.

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