Table of Contents INTRODUCTION...........................................................................................................................3 TASK 1............................................................................................................................................3 P1 Explore different types of businesses within the food and beverage industry, profiling a chosen business within each area of the industry.......................................................................3 P2Differentratingsystemsusedforthefoodandbeverageindustrynationallyand internationally............................................................................................................................6 P3 Discuss the current and future trends affecting food and beverage businesses....................8 TASK 2............................................................................................................................................9 P4 Demonstrate professional food and beverage management skills within a food and beverage organization................................................................................................................9 P5 Explain the legal requirements and regulatory standards that food and beverage service outlets must comply with.........................................................................................................10 TASK 3..........................................................................................................................................11 P6 Compare and contrast different operational and marketing technology for a range of different types of food and beverage businesses......................................................................11 TASK 4..........................................................................................................................................13 P7 Investigate the factors that influence the consumers’ decision on which food and beverage outlets they choose...................................................................................................................13 P8 Analyse strategies used in a range of food and beverage outlets to attract and build a loyal customer base...........................................................................................................................13 CONCLUSION..............................................................................................................................14 REFERENCES..............................................................................................................................15
INTRODUCTION Food and beverages services operations includes a number of activities such as engage the staff to purchase raw materials, ready food and beverages, restore inventory, maintain good service quality and organise various events and form future policies by observing today's scenario. Food and beverages industry play a vital role in economy to provide excellent services with great opportunities for employment. The report is based on hotel Marriott an multinational organisation that have work to provide different facilities simultaneously in food and beverages. This report is based on the different factors of food and beverages industry. Along with it includes different types of businesses in food and beverages industry. It explains rating systems that industry use in national and international market. It also includes current and future trends in that industry with it involves potential skills that requires in f&B industry. The laws and regulationsthatarenecessaryforsmoothoperationsinindustry.Moreoveritincludes technologies that requires in food and beverages industry (Berryman, 2014). TASK 1 P1 Explore different types of businesses within the food and beverage industry, profiling a chosen business within each area of the industry Food and beverages industry in whole world is very prominent industry in which different other industries also includes that satisfy consumers needs and wants completely. In that industry major part is transforming raw materials into finish goods into a large industry. There are large no. of industries that work in private sector to accomplish needs and wants of consumers to satisfy customer's wants. In today's world it become favourite career opportunity for youngsters to pursue their future in that industry. This industry it provides wide opportunities to clients that beneficial for whole economy (Davis, Alcott Pantelidis, 2018). S. noSectorDescriptionAdvantagesDisadvantagesExample employer 1HotelsHotelsisThisindustryInthatHotelis
basically provides services regarding accommodatio n,foodand beverages and otherservices to their clients inthat industry. isvery prosperous andhelpsin skill enhancement of communicatio n and serve to people well. industry career opportunities issound enoughbut requiressome specificskills thatrarely foundin individuals. Marriottand ownerisJ willard Marriott, Alice Marriottand websiteis www.marriott. com. 2RestaurantsThisindustry provides servicesto their customer byproviding foodand drinks in well manner so that it satisfy their wants properly. Thisindustry providesbest opportunities totheir employees withspecific skills set. Inthat industry working hours is too long and requires effortsto handlepeople andmanage well(Dopson andHayes, 2015) Restaurantis Midsummer housethatis locatedin Midsummer commonand itswebsite www. Midsummerho use.co 3Cultureand heritagefood services Inthis industrythe foodand drinks provide withhelpof tangibleand intangibles goodsand Thisindustry helptoknow different culturestyles and pattern to understand the tasteand preferencesof Inthat consumer scopeisless becausefew consumers like andprefer specificfood categorythat Hotel Rosewood Londonis located in 252 highHolborn. HPIHong Kongisthe ownerofthis
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servicesthat servetoa particular cultureand heritagein industry. customerand serveinbest manner. influencethat industryand its workers. hotel.There websiteis http://www.ros ewoodhotels.c om/en/london 4Catering services Thatindustry serveto peopleby offeringgood s and services totheir customer'sin proper manner. Thisbusiness provide lot of opportunities tocareerto service holder. Thisisnota goodcarer optioninthat industry. GingerJar Foodcatering servicesis owned by chef McNeill's. Therewebsite is www.ginger- jar-food.com 5Counter services Counter services providesfood and beverages indifferent countersin which different variety of food areavailable and consumers can come and choosefrom that. Counter servicesis easytouse andprovide comfortability to consumers. It enhaces the issueof wastageof foodand drinksthat increase cost. Brakes company distribute their food in united kingdom. It is ownedby Syscoand therewebsite is www.brake.co .uk
6Self servicesIn self services includesthe consumers havetotake food from self and serve self. Ithelpsin reduce cost of organisation and consumers andself satisfied. Itcreates chaosin organisation byserving food self. Nameofthe employeris Brett Graham's andthere websiteis info@theledbu ry.com 7Fusionfood services Inthat different types offoodand beverages mix up. Itenchanted lotof consumersin catchtheir attention. Itnotso famousand few consumers andreadyto eat them. Tortilla a fast andfusion foodchainof restaurantis ownedby Brandonand Jennifer Stephens. Therewebsite is https://www.to rtilla.co.uk
P2Differentratingsystemsusedforthefoodandbeverageindustrynationallyand internationally Rating and grading system is very important part of any industry to segment right consumer base with value and potential of organisation to remove hurdles and get proper opportunities in hotel Marriott in that industry. Rating system also creates expectations and it also a responsibility of service provider to give services according to the grades. So it helps to maintain standards in every industry (Grekova, 2014). Grading system: In grading system they measure quality and different services according to vary criteria such as quality, quantity, image,staff skills and service style etc are different criteria on behalf of that grade given to any organisation. There are different grading system that are use: Scores on the doors: A popular term which is use to test publication or display hygiene of food quality and safety inspection of food and beverages in hotel industry. This term is widespread use in public with TV shows. This use in almost hotel industry to test quality of food and different ingredients and their quantity. AA Rosettes: AA Rosettes are sole reward by given to hotel by restaurant inspectors and external factors that guide the hotels and restaurants to behave and provide services more consciously and it give them suggestions to how give delighted services to consumers in hotel Marriott. Michelin stars: It is best source of rating the performance of hotels and other industry also. Michelin guides different hotels and give them rating according to their performance in service industry. In rating varieties consist of five star, four star, three star and others (Mader and et. al., 2015). Hotel stars: In that type of rating system authoritiesobservedifferent ways to measure their performances such as quality, price, service quality and food quality etc. in service industry. Star Rating System: In rating system different measures should be provided according to the different sources and ways in service industry and these different rankings are as follows:
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Five star: Five star is ranking that provided by experienced people who evaluate different attributes of hotels such as price, policies, environment and food quality with hygiene in service sector. Five star is highest ranking of hotel industry which provide by service association and provides services to their consumers in good manner (Mattos. 2014). Four star: Four stars hotels provides such services which enchanted to customers and encourage them to avail that goods and services in effective manner. They provide different services such as fitness centres, gym sessions and spiritual sessions to their customer that make them pleasant with their services. Three star: The facilities of three star hotels is major attraction of customers and service holders in service industry. They provide wide space and good scape to their customer's that attract them to avail their services in proper manner in hotel Marriott. Two stars: In two stars hotels are operated by sole proprietors. This type of hotels are mainly two or three stories that use by customer's to get relax. That type of hotels located near rush areas and highly crowed areas near railway stations and bus stands to provide services to customer's. One star: This sole purpose of these types of hotels is to satisfy basic needs of consumers by giving food and comfortabilityin less price. These hotels are small in size and price is low. P3 Discuss the current and future trends affecting food and beverage businesses In today competitive world tastes and preferences of consumers are changes rapidly that impacts business and its operations also. For that reason service industry have to reform and moderate its products and services time to time to catch potential consumers (Mattos and et. al., 2015). There are many and essential trends that affect business proceedings that are as follows: Street food: Street food is very famous food chain among all people. This food is reasonable in price and famous for its good taste. It is not so much hygiene but popular among masses. Street food give competition to high profile hotels that affects their profitability and revenue. Local retailers
establish their stalls in crowded places that enables them to earn money and it gives lot of employment opportunities to the economy. Fusion food: Fusion cooking is one of the most popular trend in these days in Hotel Marriott in which different types of foods and culture mixed foods are prepare. In fusion food it combines different culinary traditions. It is not categorized in one particular type and in that innovation takes place by mixing different foods in different styles that attracts people that belongs to different culture oriented masses. There are less no. of hotels that provides fusion food to their consumers (Pillai and Shayanfar, 2014). Home delivery and online services: In online services many companies operate today and it become popular in few days among masses. In this companiestake services from delivery service companiesand customer by downloading that apps give orders to different restaurants and these delivery service providers supply their orders at home. So that service become very popular in these days in Marriott. It grabs a large market share of the whole industry. Food sustainability and corporate social responsibility: Today's customer are very conscious about food that food are green, charitagel and they want water consumption should be less and use energies such as solar power, eco friendly packaging and many more. These have to follow services industry to retain consumers. On other hand all these activities enhances cost of Hotel Marriott. TASK 2 P4 Demonstrate professional food and beverage management skills within a food and beverage organization There are specific and multiple skills and knowledge should be require to accomplish various tasks and responsibility in services industry and these are as follows: Leadership skills: Leadership skills is very essential to smooth operations of work and deeds in any industry and the role of leadership skills enhances in service industry. Leaders play a crucial role in accomplishing tasks and responsibilities in proper manner. Leaders have to communicate effectively and give lessons to subordinates to serving customers so that objectives should be
fulfilefficientlyinhotelMarriott.Managerslearnmanyskillsfromtheirleadersand communicate in good way to their customers that enhancebrand value of organisation (Pizzuti,and et. al., 2014). Organisational ability: In organisational ability consist of hiring and retaining the quality staff that satisfy needs and wants of consumers in effective manner so that organisation can achieve their goals and objectives. In service industry some specific skills and characteristics is requires to accomplish their tasks and responsibilities so that work should be done in well manner. Communication, serving style and trustworthy, impressive personality are major skills that are very essential in Hotel Marriott. Customer services: In today's scenario customer services play crucial role in satisfying needs and wants of consumers in proper way. In customer service some specific skills are require to get results such as communication, interactive personality and leaders in world that enchant consumers towards avail services. In service industry manager have skills of problem solving so that s/he can effectively solve internal problems of Marriott and that helps in achieve objectives and goals (Taoukis,and Tsironi, 2016).There are key skills that require to handle food and safety regulations such as knowledge of sanitation, medical and health knowledge and also leadership with trustworthy people and management require to operate health and safety regulations in Hotel Marriott. P5 Explain the legal requirements and regulatory standards that food and beverage service outlets must comply with In today's scenario safety regarding food and beverages is very obligatory to satisfy needs and wants of consumers in proper manner. To satisfy and give happiness to customer service industries maintains some rules and regulations made by authorities. Food safety regulations: National legal frameworks work towards to protect quality and effective food control system. In every sphere there are different laws that protect rights of consumers and ensure to provide food safe and adequate manner. In general laws related to food apply in legislation that control to production, handling of food and beverages in service industry. Minimum quality requirements is needs to ensure foods that are unadulterated and not pure (Valta, 2015).
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Food safety and standards authority: Food safety and authority has been established different laws that handles different food related issues and concerns. It basically work on production, storage, sales and distribution of goods and services in Hotel Marriott. It performs many tasks and functions that are standards and compliances.Moreoveritworksonhygienepractices,hazardanalysisandcontrolon manufacturing practices. Health and safety: Health and safety act works on protect the rights and duties of service industrialists and also protect consumers from malpractices in hotel Marriott. Health and safety industry forms laws and regulations to make food and beverages in proper way so that it not harm self interest of consumers and hotels in world wide. TASK 3 P6 Compare and contrast different operational and marketing technology for a range of different types of food and beverage businesses Operational technology consist of hardware and software that use in service industry to accomplish their goals and objectives in proper manner in Marriott. Majorly organisations use information technology to manage and operate business activities in a proper manner by handling data and information in a systematic way (Wood,2018). It is primarily use for controlling production, distribution and supply of goods and services in service industry. This also works in managing and utilising physical equipments that helps in manipulating business resources. Marketing technologies consist of factors that helps in increase customers and enhance sales of services by modern technologies to advertise and promote goods and services. It helps in better service supply and formulate goods and services to reach large consumer base by adopting advance technologies. This marketing technologies handled by experts that possess skills and talents (Wood, 2018). Differences between operational and marketing technology: Operational technology: There are many difference between operational and marketing technologies that are as follows: Monitoring the equipments:
with helps of monitoring equipments service sectors avails data and information and collect the data and services. It enables to collect information of customers that helps to know their tastes and preferences so that Marriott can improves in services according to the customers needs. It helps to give recognition to customer's and that give them morale and engagement towards organisation. Payment technology: In that services organisations provide easy and accessible services to their customer so that they not face any problems and issues regarding customer service and monetary policies that make communication comfortable and effective between consumers and Hotel Marriott. Personal records: Personal records helps in recording data and information in effective manner so that all information should be consist in proper way and accessible targets should be achieve in Marriott. In personal records all data and information of employees, customers and other members in Hotel Marriott to achieve goals and objectives. Homogeneity in system: Operational technology helps to bring harmony in work culture and behaviour to achieve goals and objectives in Marriott. It brings machinery and assessments in that brings harmony and contingency in work culture and that beneficial for employees and achieve goals. Marketing technology: Marketing technologies consist of promotion and advertisements techniques that helps in achieving business goals and objectives by adopting marketing technologies that are beneficial for both employees of Hotel Marriottt. Social media: Social media is the est source thathelps in interacting with other person in proper way. Social media is best way to interact with large consumer base by observing their buying behaviours and purchasing power and that helps organisation to grab the customers in whole market that give them to strengthen power ad possibilities in work culture. In social media consist many types such as Facebook, Instagram, whatsapp etc. that helps to organisation to grab large consumer base. It also helps in advertisement of goods and services in less expensive manner in hotel Marriottt.
Websites- Every business organization post their products ads, cots, facilities on websites for advertise their goods and services. This helps organisation to gain attention of customers . This is essentialfor advertise their services and facilities which they are offered. Websites is cheap source of advertise goods and services in Marriott that are beneficial for both customers of Hotel Marriott. (Berryman, 2014). TASK 4 P7 Investigate the factors that influence the consumers’ decision on which food and beverage outlets they choose BasisCaffe NaroCostaStarbucks Food qualityCaffenaroprovides thebestqualityfood and drinks that attracts consumers. Thisprovidesquality coffeeinreasonable coststhataremost attractivesourceof customers. Starbucksprovide qualitativegoodsand servicesthatare expensivebutthey provideadditional services with them. ServicesThey provide counter servicestotheir customer that they can avail themselves. Theyprovide discounts,best packagingandother servicesthathelpto customer's. Starbucks provides the services that are brand value and satisfaction thatareimportant attribute. Infrastructureand availability Infrastructure is good and attractive. Incostathe infrastructureis moderate. Instarbucks infrastructureis excellent. P8 Analyse strategies used in a range of food and beverage outlets to attract and build a loyal customer base Caffe NaroCostaStarbucks CafeeNarousesstrategy whichhelpindeveloping Costs uses effective marketing strategy which enables them in Inpromotionalstrategy Starbucksusesdifferent
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hugecustomerbaseby providingand serving them theirfavourable food item at excellentprice. In food and beverageindustry,itis essentialformanageristo readythose food which are newthatattractmore customers and they can create good reputation in the market . In the outlet, they observed all informationwhich are given by them and also update this on regular basis through guests areconscious. advertise their products among large no. of customers through postadsoninternet.They prepare unique and delicious foodwhichattractsmore gueststowardscafe.Ifthey provide them good food along withqualitysothisenables themin developing customers loyalty among them. This will helps in organization in create goodrelationwiththeir visitors and satisfying their all needsandwantsinproper manner(Mattosandet.al., 2015). strategies that helps in increase theirmarketbasesuchas promotionalandmarketing strategies that brings harmony indifferentorganisationto meet with goals and objectives in service industry. CONCLUSION From the above report it has been concluded that food and beverage is one of the largest industries in the world which givesvarious offers to masses . This sector is enchanted for people who are take interestin the hospitality field. There are manycurrent and future trends which directly and indirectly affect the food and beverage businesses such as street food, fusion cooking and many others. The food and beverage higher authority have to betheir perfect leadership ability that help in managing and maintaining all services. it isobligatory for hotels is to devote on their food safety in which there are many issues and problem when labelfood and delivering services.
REFERENCES Books and journals Berryman,P.ed.,2014.AdvancesinFoodandBeverageLabelling:Informationand Regulations. Elsevier. Davis, B., Alcott, P. and Pantelidis, I. S., 2018.Food and beverage management. Routledge. Dopson, L. R. and Hayes, D. K., 2015.Food and beverage cost control. John Wiley & Sons. Grekova, K., 2014. Extending environmental management beyond the firm boundaries: An empirical study of Dutch food and beverage firms.International Journal of ProductionEconomics.152. pp.174-187. Mader, M. M. and et. al., 2015.Managing patron servicing resources within a venue. U.S. PatentApplication 14/215,048. Mattos Jr, 2014.Method for managing orders and dispensing beverages. U.S. Patent 8,739,840. Mattos Jr. and et. al., 2015.Method for managing orders and dispensing beverages. U.S. Patent 9,067,775. Pillai, S. and Shayanfar, S. eds., 2014.Electron beam pasteurization and complementary food processing technologies. Elsevier. Pizzuti, T. and et. al., 2014. Food Track & Trace ontology for helping the food traceability control.Journal of Food Engineering.,120. pp.17-30. Taoukis, P. and Tsironi, T., 2016. Smart packaging for monitoring and managing food and beverage shelf life. InThe Stability and Shelf Life of Food (Second Edition)(pp. 141-168). Valta, K., 2015. Overview of water usage and wastewater management in the food and beverage industry.Desalination and Water Treatment.53(12). pp.3335-3347. Wood, R.C., 2018.Strategic questions in food and beverage management. Routledge. online FoodandBeverageServices–Operations.2018.[Online].Availablethrough: <https://www.tutorialspoint.com/food_and_beverage_services/food_and_beverage_serv ices_operations.htm>.