Managing Food & Beverage Operations

Apart from this, assignment will include different types of businesses among food and beverage sector, current and future trends that have impacted upon companies of this section, factors that influenced consumers’ decisions related to food and beverage outlets and strategies which is being used by different outlets of this sector build a loyal customer base with in the market.

Managing Food & Beverage
Operations

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Different types of businesses within the food and beverage industry, profiling..................1
TASK 2............................................................................................................................................5
P2. Explain different rating systems used for the food and beverage industry nationally and
internationally..............................................................................................................................5
TASK 3............................................................................................................................................6
P3. Discuss the current and future trends affecting food and beverage businesses.....................6
TASK 4............................................................................................................................................7
P4. Demonstrate professional food and beverage management skills within a food and
beverage organisation..................................................................................................................7
P5. Explain the legal requirements and regulatory standards that food and beverage service
outlets must comply.....................................................................................................................8
TASK 5............................................................................................................................................9
P6. Compare and contrast different operational and marketing technology for a range of
different types of food and beverage businesses..........................................................................9
TASK 6..........................................................................................................................................10
P7. Investigate the factors that influence the consumers’ decision on which food and beverage
outlets.........................................................................................................................................10
P8. Analyse strategies used in a range of food and beverage outlets to attract and build a loyal
customer base.............................................................................................................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Hospitality sector in today's business world includes variety of food considering different
styles and cuisine types and these are classified by country and traditions. Whereas, beverages in
food industry consists with alcoholic, energy based, concentrated and refreshing drinks that have
made for consumers related to their taste. In modern world, it has become vital for this industry
to manage food and beverages as per the current trends and taste of consumers. This include
controlling, managing and planning related to different processes which will help business firms
in doing business in hospitality industry with ease (Akpoyomare, Adeosun and Ganiyu, 2012).
Here, entire food and beverage section of hospitality sector has been chosen under this report.
Apart from this, assignment will include different types of businesses among food and beverage
sector, current and future trends that have impacted upon companies of this section, factors that
influenced consumers’ decisions related to food and beverage outlets and strategies which is
being used by different outlets of this sector build a loyal customer base with in the market.
TASK 1
P1. Different types of businesses within the food and beverage industry, profiling
In present world, food and beverage section of hospitality industry consists with a
number of businesses and some of these are mentioned in table beneath:
No. Sector Description Advantages Disadvantages Example
Employer
1 Hotels A hotel is being
considered as an
establishment which
delivers
accommodation and
food to visitors or
business people
(travelling for a
purpose). Services that
are being provided by
Career in this field
can be effectively
improved and
knowledge level
can be widely
improvised while
working in this
field (Alfadul and
Elneshwy, 2010).
Working hours
can be
considered as
one of the major
disadvantage
while working
in this filed
because of
contingency
related to
Some of
employer in this
section are
Marriott
International
(www.marriott.co
m), Hilton Hotel
(www.hilton.com
) and so on.
1

hotels depends on
their status (1, 2, 3, 4,
5, 6, 7 stars).
consumers and
sometimes
workers have to
give 24*7
services as well.
2 Theme
Parks
An amusement park
consists with unifying
setting or idea.
Pay scales of an
employee stays
high in nature at
theme parks.
Opportunities
are less because
of there are only
few amusement
parks present in
United
Kingdom.
Alton Towers
(www.altontower
s.com), Thrope
Park
(www.thropepark
.com) are two
famous
employers of UK
in this sector.
3 Golf
Clubs
It is being considered
as an organization of
members for playing
golf.
Promotional
opportunities in
present context
stays high.
Less career
advancements
in this field.
Eden Course
(www.standdrews
.com), Muirfield
(www.muirfield.o
rg.uk)
4 Culture
and
Heritage
food
services
Food service based
organisations that
delivers special and
traditional cuisines
and other food items.
High level of
learning and
development is
available for an
individual.
Unstable
working hours
because a client
can reach to
these companies
at any time.
Tricon Food
Service
Consultants
(www.tricon.co.u
k) can be taken as
a good example
in present
context.
5 Restaur
ants
This is being
considered as a spot
where a person pays
Career
opportunities are
high as there are
Stable working
hours for
individuals
The Ritz
Restaurant
(www.theritzlond
2

eat meals which are
cooked and served by
premises.
ample number of
restaurants are
present in all over
world and in UK as
well.
approx 8 hours
of job.
on.com), Chez
Bruce
(www.chezbruce.
co.uk), Madison
(www.madison.c
o.uk) and many
more are some
good example of
employers in this
industry.
6 Contrac
t
catering
An organisation which
cooks food and
develops beverages
for the companies are
being considered as
contracting catering
(Decker, Elias and
McClements, 2010).
Promotional
opportunities for
staff stays high in
nature.
Unstable hours
of job and an
individual have
to perform well
so that to
sustain in the
company for
long.
Blue Apple
Contract catering
Ltd (blue-
apple.co.uk). is
the company of
UK who cooks
food and prepare
beverages for
different hotels
and restaurants.
7 Pubs
and
Bars
Pubs and Bars are now
days becoming the
most popular as most
of the people are
spending their
weekends in order to
enjoy their holidays.
They are having an
opportunity in
order to serve
customers drinks
along with food.
This sector is
having the
largest
opportunity of
earning profit as
people like to
spend their
precious time
and also this is
the best place
UK is having a
famous bar and
pub named as
Belushi's
Hammersmith it
address almost 28
Hammersmith,
London W6 7AB,
UK and
hammersmith
3

for chill out. Broadway.
8 Wine
Bars
These are the places at
which mostly drinks
are available with
different types of
starters.
There is an
opportunity in the
future time of
increasing menus
by including
different types of
food items.
In Bars the
drinks are
mostly cost
effective while
making
comparison
with other wine
shops. Thus
people mostly
avoid to go to
bar and they can
easily purchase
from the shops.
Gordon's Wine
Bar is the famous
bar and it is
located in the
main city
Website is
www.gordonswin
ebar.com
9 Soup
Kitchen
s
Soup Kitchen is one of
the best option for
business in the winter
season so that business
can easily expand its
operation in the future
time.
The soup kitchen is
having opportunity
in order to add
different types of
food items in the
menu. This helps
customers to visit
the places in
summer season
also.
The customers
who are mainly
visiting to soup
kitchen are
limited in
number mainly
in the winter
season.
Ealing kitchen of
soups is located
at Crypt, John's
Mattock Church
Ln, London W13
9LA, United
Kingdom.
10 Fast
Food
Fast food is becoming
more popular and
people are found of it
as well as several
hotels and restaurants
are serving fast food.
Working in this
filed will help an
individual in
enhancing its
learning and
development skills
Working hours
is being
considered as
one of the
disadvantage of
this sector
Five Guys
(www.fiveguys.c
om) is the fast
food company
and situated in 5-
6 Argyll St,
4

because of
interaction with
huge number of
customers.
because of
appetite of
clients in
modern world.
Soho, London
W1F 7TE, United
Kingdom.
TASK 2
P2. Explain different rating systems used for the food and beverage industry nationally and
internationally
In food and beverage industry, it has been analysed that many rating schemes is being
utilised by different organisations depending on their purpose and to rate themselves in both
national and international level and these are mentioned beneath :- Scores on the doors – Food and beverages companies like Marriott, Hilton, Blue Apple
Contract catering Ltd. and others uses this type of rating system which helps in
calculating or measuring both hygiene and safety at the same time. In this context,
inspection, grades are published among public which aid them in taking right decisions
related to staying at hotel and so on (Enzing, Pascucci and Omta, 2011). AA Rosettes – Another grading style where inspector of a specific hotel and here it
includes both internal and external awards to a specific hotel. Michelin stars - This type of rating system includes a proper hallmark that has been
given to a restaurant or hotel after looking at specific areas like quality of dining among
both national and international level as well.
 Hotel stars – In all over world, this type of rating scale has mainly been used by whole
hotel industry on the basis of quality of food, services and accommodation which is being
offered. Here, 1, 2, 3, 4, 5, 6 and 7 stars are given with 7 as the top most business hotel
which is delivering high quality started based services, accommodation and food (Garcia
and Chambers, 2010).
Hotel star grading – Some of these are described in brief below :- Five – Star: Hotels which comes under the grading of five stars provide high level of
accommodation facilities as well as food services. Here an instance can be taken of
Marriott which is being considered as a five star hotel and this has been given to them on
5

the basis of cleanliness, healthy environment and best kind of accommodation and
services. Marriott offers 24*7 service to its targeted customers (travellers or visitors). Four – Star: Bellhop kind of services are being offered by a four star hotels which
includes a proper attractive front desk considering smart reception section and these
mainly stays available near to shopping department, dining and many more (Leabman
and Brewer, DvineWave, 2015). Three – Star: Three-Star hotels offers moderate but attractive ambience based
accommodation to visitors and travellers that consist with different bewitching
appliances. Mainly, these hotels generate much more revenue than other hotels because a
hotel owner majorly opens his/her hotel near to highways, business areas, shopping
m1540819395alls so that travellers may easily get accommodation facilities with ease.
This type of hotel also offers number of services like small restaurant and offers two time
meal as well (breakfast and lunch). Two – Star: These sort of hotels are mainly owned by proprietors and have 2 or 4 stories.
Along with this, it has been analysed that surroundings, location, services of this type of
hotel stays affordable with minimal prices and near by of this hotel, transportation related
services stays available.
 One – Star: Consistent with good quality owner of this type of hotel believes in and does
business at small and medium scale at the same time (Mattos Jr and et. al., 2014).
TASK 3
P3. Discuss the current and future trends affecting food and beverage businesses
Modern business world, specially in food and beverage industry have got changed in past
years because both technology and customer's needs have carried a rapid changing nature. In
present context, current and future trends that have affected and that are going to put impact on
the company in food and beverage industry and these are given beneath: Touch Screen technology – Digital technology in present world have changed the whole
scenario of people's thinking and it has also affected the food and beverages industry as
well. It has impacted in both the sense on organisations like negative and positive. In past
few years, engineers have developed software and applications that have helped young
people or technology lovers to order food by sitting at their home. Therefore, companies
6

that have not adopted this approach have already reduced their reputation. On the other
hand, it is important for owner of the online application or food and beverage industry to
deliver fresh food so that they may easily raise profit margins at the same time. Artificial
Intelligence can take place in the near future where food and beverage companies may
easily reduce the number of risks that are involved in doing business with the help of
robots. Fusion Cooking – Another trend which needs to be followed by most of business
organisation in food and beverage industry where several culture food and beverages are
combined with each other so that they may directly attract high range of customers in
modern world (skills you need to succeed as a food and beverage manager, 2010). At this
moment, Marriott have kept its focus on following traditional approach and do not
believe in delivering this type of approach to customers where they can mix two cuisines
for a unique taste. This have impacted negatively on their image. In near future, if
Marriott adopts this type of cooking style then it may lead organisation to an all new level
where they can give good rivalry to others.
 Street food – This is the most attractive food business model and there is no requirement
of huge investment. At some specific level street food is affecting business of Marriott
hotel and other hotels in an indirect manner. Thus, they have to framed some street food
kind of platform in their hotel so they can provide such cheerful environment to their
guest which attract their attention easily. Apart from this, hotels have to add some street
food in their menu in near future because mostly every person like to eat these kind of
food and there is a possibility of increase in this rate of in near future.
TASK 4
P4. Demonstrate professional food and beverage management skills within a food and beverage
organisation
In food and beverage section of hospitality industry, it has been found that professional
management skills plays a crucial role. It helps in managing total operational related procedures
and helps in preparing a proper plan that aid in managing both quality and quantity of food
products in a hotel or restaurant. Professional food and beverage management skills should be
their in a person who is holding an authority within an industry of hospitality sector. With the
7

help of this, supply of both products and services can be done in much effective and efficient
time frame and it also aid in offering clients with services depending upon current trends and
their needs. There are several management skills and features are adopted by firms like Marriott,
Hilton and others so that they can manage their regular activities along with properly serving
their guests in terms of achieving their satisfaction. In present context, some of these are
introduced below:
Decision making – Welfare of organisation like Marriott should be considered as one of
the important point which needs to be taken care by senior authorities of the hotel. Quality of
products and services should be offered with reasonable prices. Here, it has been found that
decision making process plays a crucial role where both managers and leaders needs to take right
decision so that they can attract customers (travellers or visitors) with an ease. This may aid in
improving both consumer base and sales as well of the hotel.
Problem solving – Food and beverage industry is carrying a rapid changing nature,
Therefore, it is required for the individual to perform a range of task and responsibilities which
will aid in looking at contingency linked with current trends and risks. This may aid in removing
a number of benefits. For an example, change in customer's demand from continental cuisine to
Italian which may bring high range of problems for the hotel, here, it is required for manager to
analyse the market, look for a number of trends, taste of targeted customers and then make
alternations as per the requirements.
P5. Explain the legal requirements and regulatory standards that food and beverage service
outlets must comply
In a country, regulatory bodies set various rules and regulations just to keep and maintain
standard in the sector of hospitality sector so that all the activities are conducted in a better
manner. Therefore, it can be said that it incorporates those rules and regulations which are for the
betterment of people and are regulated for the purpose of maintaining health and hygiene. Al
these rules and regulations are required to be followed as if companies don't follow these than
they can have to face serious alligation such as cancel of licenses. On the other hand, Food
Standards Act 1999, Food Safety Act 1990, The Food Safety Order 1991 and more other
legislations has also been developed by government of United Kingdom related to food imports
and exports safety, traceability, labelling, product withdrawals and recalls. Here, these laws are
being considered as some of essential ones which will help in maintaining and cleaning related
8

equipments. Henceforth, some of the legal requirements are explained so as to understand it in a
better manner:
Food and safety regulations: These are the rules and regulations that are formulated by
governmental authorities of United Kingdom. Generally, these laws related to safety from
harmful and pathogenic germs or bacteria. Other than this, laws are also made which are required
to be followed for the purpose of handling, packaging and securing goods as a result it will assist
firm in delivering goods and services by concerning health and safety.
Food safety standards authority: In this, department of food safety has established with
the aim of giving proper guidelines to the industries who are dealing with food sector as it will
help them in making products in secured manner. Other than this, food safety standard authority,
first analysed the problems that are to be considered and than manage the entire task of preparing
food so that outcomes can be appropriate (Ng, Wang and Yu, 2013).
TASK 5
P6. Compare and contrast different operational and marketing technology for a range of different
types of food and beverage businesses
In present world, there are ample number of both operational and marketing technologies
that are being used by different food and beverage organisations that are doing business at both
international and domestic level. Here, it has been analysed that these technologies are being
used for delivering maximum benefits for the company like profit maximisation, increase in sales
and so on. In order to do so, adopting advanced technological machines or equipments which
helps to reduce period of time and cost of production that facilitate to increase profit ratios of
different types of food industry. In order to understand this, an example can be taken of Costa
Coffee which uses card reader as their operational payment technology which helps them in
doing finance related transactions in much more effective and efficient ways. Card reader is
being considered as the operational technology used by Costa coffee which is helping them in
making effective relations with customers. Customers and coffee shop both uses it for paying
and receiving the cash.
Marketing technologies refers to software and applications which render help to displays
various kinds of promotional advertisements like blogs, pop ups and so on at social media. It is
helpful to promote product in market and make people aware about actual beneficial features of
9

the same. Meanwhile, this will results into increasing number of customers for brand and sales as
well to improve profits of different food and beverage organisations. UberEats is being
considered as one of the main marketing technology i.e. used by most of hotels and restaurants
like Marriott Hotels which helps in delivering food and beverages products in different sections
and areas in much effective sense.
The technological machines and software are different for marketing and operations
because they have differentiated target to be complete with help of them. The operational
technologies have several purposes according to which they are implemented in that departments
such as monitoring the equipments, payment technology and personal records (Taber and et. al.,
2012). In contrary to this, marketing technology is important to provide appropriate information
about product and promoting the same to increase sales by using advanced software.
TASK 6
P7. Investigate the factors that influence the consumers’ decision on which food and beverage
outlets
Basis Costa Coffee The Ritz Restaurant Grosvenor House
Tarif
f
Boar
d/
Men
us
Yes, Costa Coffee is having a
great and influential menu and
Yes, The Ritz Restaurant is
also having menu on its
Yes, but the services and
food products that has
10

consist with great number of
coffee products and here, rate
which has been given to this
menu is (9/10).
counter and has helped
them in delivering right
information to customers
related to offered products
and services. Rate has been
given here is (8/10).
been offered by the hotel
is good and lavish but
limited in nature. Rating
which is being given to
this menu of hotel is
(8.5/10).
EPO
S
Syste
m
Yes, Costa Coffee is consist
with an EPOS system which
has helped them in doing
transactions in much more
faster way (Westenbrink and
et. al., 2016) . EPOS of this
company is good enough and
has helped its staff in
performing their jobs with
ease. 9/10 rate is being given
to Costa Coffee for its EPOS
system.
Yes, but The Ritz
Restaurant do believes in
following traditional
approach and uses EPOS
system when it is necessary
for them. 7 out of 10 has
been given to the
organisation for present
system.
Yes, Grosvenor House is
having an easy to use
system for its staff which
helps them in making
effective communication
with customers (10/10).
Card
Read
er
Yes, as Costa Coffee is a
beverage related brand where
consumers can sit with others
to enjoy their coffee products.
Organisation have given credit
card opportunities to
consumers to pay along with
Apple Pay, Google Pay,
Samsung Pay and similar
applications (9.5/10).
No, because it is a
restaurant where a card
reader is not required
because organisation have
believed in following
traditional approaches then
new ones (5/10).
Yes, as this is being
considered as a hotel, it is
required for them to offer
full security as per the
requirements of visitors to
pay. Therefore, rating is
being given to this hotel is
(10/10).
Prod
uct
Yes, Costa Coffee have kept
its focus on displaying its
Yes, but they have not used
logical approach (2/10).
Yes, hotel have used
ample number of quality
11

Displ
ay
products with logical
statements and approaches
(9/10).
based productive display
(9.5/10).
P8. Analyse strategies used in a range of food and beverage outlets to attract and build a loyal
customer base
Costa Coffee
Purchase boosts Company have kept its focus on offering roasted coffee based
products which not much organisations are offering with quality.
(9/10)
Advertisements Yes, Costa Coffee uses different types of promotional activities
including a range of actions and they have promoted coffee products
(8/10) (Ng, Wang and Yu, 2013).
Pricing Coffee Caramel (£110.00), Iced Cappuccino (£99.00) and many more
(4/10).
Repeat Business Yes, loyalty cards are available and Costa Coffee offers quality to its
customers (7/10).
Other Observations It has been analysed that staff of Costa Coffee is friendly in nature
and helps in reaching to different areas if a customer is unknown with
the place (9/10).
The Ritz Restaurant
Purchase boosts High end British French dining among baroque way of style has been
followed by the restaurant (10/10).
Advertisements Yes, The Ritz Restaurant also tries to promote the restaurant and tries
to attract customers with good range of employees (7/10).
Pricing GRILLED KIPPERS (£40), DOVER SOLE MEUNIERE (£86) and
so on (7/10).
12

Repeat Business Yes, loyalty cards are available for its customers (8/10).
Other Observations Historical based theme restaurant attracts good number of customers
on daily basis (10/10).
Grosvenor House
Purchase boosts Lavish rooms and quality based services has been offered by hotel so
that to deliver luxurious experience to its clients (10/10).
Advertisements Yes, brochures, social media promotional campaigns are being used
by this hotel (7/10).
Pricing The Rink Era (£20.00), Coffee Pecan (£22.00) and so on (8/10).
Repeat Business Yes, loyalty cards are available (8/10).
Other Observations Lavish quality based rooms are available (9.5/10).
CONCLUSION
From above mentioned report, it has been concluded that food and beverage industry is
carrying a rapid changing nature where every single organisation (hotels, restaurants, fast food
and many more) needs to make alternations as per the requirements of the consumers and current
trends. Apart from this, it is required for hotels just not to deliver good quality based services but
they also need to follow a different legislations related to health and safety so that they may offer
much secured environment to visitors.
13

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