Managing Food & Beverage Operations Assignment - Hilton hotel

Managing food&beverage
operations

Table of Contents
INTRODUCTION...........................................................................................................................1
Task 1...............................................................................................................................................1
P1 types of business with in food and beverages industry..........................................................1
Task 2...............................................................................................................................................4
P2)rating system of food and beverage industry nationally and internationally.........................4
Task 3...............................................................................................................................................4
P3)current and future trends in food and beverage industry.......................................................4
Task 4..............................................................................................................................................6
P4)management skills required in Hilton organisation...............................................................6
P5)legal requirements and regulatory standards of Hilton .........................................................6
Task 5...............................................................................................................................................6
P6)Compare operational and marketing technology for a range of different types of food and
beverage businesses....................................................................................................................6
Task 6...............................................................................................................................................8
P7)factor that influence the consumer decision in choosing food and beverage outlets.............8
P8)strategies used by food and beverages outlet to build loyal consumers................................8
Conclusion.......................................................................................................................................9
References......................................................................................................................................10

INTRODUCTION
The operations of Food and beverages services include various types of activities that
engage the personnels in several different actions such as buying raw material, making food and
beverages,maintaining the stock of material and services quality regularly, managing variety of
catering events and analysing all the activities of the business. present study is based on Hilton
hotel that is operating its business as a global brand and targeting the leisure travellers and
business by locating its hotel on major city location. study will explain the advantage and
disadvantages of different business food and beverages within food and beverages industry.
further more it will describe the current and future trends that is affecting food and beverages
industry. in addition report will explain the laws and regulatory standard in relation to food and
beverages industry.
Task 1
P1 Types of business with in food and beverages industry
Sector description Advantages Disadvantages Example employer
Hotel
Hospitality industry is
large category of area
with in the service
industry. Its unit
involve hotel that
consist of various unit
such as maintenance
facility and it provides
services such as small
or modest quality
room services(Ryan,
2016).
The main
advantage of
hotel industry-
its an dream job
of people that
like to socialize
with society
because it
involves a lot of
interaction with
the customers.
Absence of
assembly line
like IT sector.
The personnel
needs to prove
their worth in
order to get
promoted.
The employer of the
business use online
websites in order to
interact with the
customers and for
expanding its entity.
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Fast Food
The segment of
restaurant industry
involve Fast food
restaurants that is also
known as quick
service restaurants. its
product and services
include pizza parlours,
sandwich
shops,chicken
restaurants, Mexican
restaurants.
The main
advantage of
choosing fast
food sector over
any restaurant is
it saves time and
also convenient
for customers
the customers
because of its
digitalize
services(Ottman
2017).
People can
spend shorten
quality time
with their
family due to
noises and
distractions.
The business are its
services in the
market through
online app such as
zomato online app.
Hospital catering
services
Hospital catering
service operates its
business to furnish
ever increasing desires
of of its clienteles in
very efficient way. it
provide services that
are imparted by team
of adroid staff
according to pre
established standards.
It is cost
efficient ,save
time by delivery
of services and
also provide
nutrition
information to
the people.
It services are
high in fat and
energy. It only
allow little
modification in
recipes.
The company
collaborate with
various hospital and
deliver its services in
various hospitals to
the patients.
Restaurants Restaurants is a
concern that provides
variety of services to
the people such as
food, drink and food
delivery services in
The business
provide high
quality food
service to the
customers by
providing proper
The business
needs to
maintain its
standards such
as health and
safety and
Restaurants are
promoting its
businesses through
various creating its
own websites and
creating awareness
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exchange for money. s training to its
staff(Pappas,
2016).
utilization of
safe equipment
s that involves
lot of cost.
among people.
Prison catering
services
Prison catering
services is a business
that provide food
service to the
prisoners in every
department of prison.
its services involve
food and beverages
delivery services.
Prison catering
services are
creating more
jobs for the
people and low
expenses due to
buying of
equipment at low
prices.
The company
can
compromise on
its quality that
may affect the
health of
people.
The business is
collaborating with
various prisons and
providing its services
to prisoners.
Culture and
heritage food
services
The culture and
heritage food services
operates its business
with best management
and do multiple task at
the same time .it
provides food and
beverages as per the
religion and tradition
of different people of
society(Ducange,
Pecori and Mezzina,
2018).
They provide
food services by
considering the
different culture
of the people. its
services are fast
and inexpensive
in nature.
The
establishment
focuses less on
providing
personalized
services to
consumers.
The business is
promoting its
operational activities
on its websites.
Contract catering Contract catering
business provide high
quality food services
There is always
flexibility in
scheduling the
There can be
inconsistency
in operation in
The business makes
contract with the
wedding planers in
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at various events and
banquets, hotels,
conventions centres.
food production
and the labour
cost is also low.
case of various
conventional
kitchens.
order to serve its
food in weeding.
Full service
Restaurants
This type of
hospitality service
providers who
provides all services
to their customers
such as restaurants
services all types of
food on table
It helps to get
attract customers
into more unique
way
It creates
overall aping
of activities
which might be
Crete low
effective
productivity
These types of
restaurants contract
with customers.
Branded
restaurants
These branded
restaurants are
specialised in each
fields. This hospitality
service providers
focused on specially
on quality.
Branded service
providers are
more effective or
highly concerned
about his
customers.
Less focused
on lower or
middle class
customers.
Contract with high
employable
resources. Get
customer satisfaction
by providing best
services.
Wine Bars Wine bars is the
another business of
restaurants which
provides beverages to
their customers.
Wine restaurants
are benefited for
drink lovers.
It creates
negative
environment
among non
drinkers
clients.
These drink
providers generally
promote their brand
through
advertisement.
Task 2
P2)rating system of food and beverage industry nationally and internationally
Five star hotels apply AA Rosettes method of rating in order to rate the services its hotel.
It provides luxury spas and large lobbies and also provide gifts at the time of welcoming people
in the hotel. It gives fine intimacy that the customers can not be achieved in larger setting. The
hotel provide full furnished room and quality linens and also offer some other amenities DVDs,
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CD stereos, heated pool. there room service facility is available 24 hours in a day. They also
provide others services such as health clubs with personal trainers, tennis court(Ryan, 2016). four
star hotels adopt hotel star rating system for rating its hotels operations such as Hotel Marriott.
this four star hotels are generally located near to the hotels of the similar level. it focuses more
on de coring the hotels such lobby area. They offer bigger room and fancier with some luxury
facilities like big beds,bathrobes, modern TV. They mostly give velvet parking, pool, gym, spa
services to its consumers. they also provide some other similar services to its target audience.
Three star hotels focuses on providing very low prices and fancy services to its customers. they
adopt AA Rosettes rating method in order to rate the services of its hotel. they want to make
their customer feel comfortable and relaxed in rooms by spending very low amount of
money(Fullerton, Brooksbank and Neale, 2017). there are some restaurants and assistance that
provide facility of bringing baggage of people into their room. Two star hotels employ Michelin
stars rating method for rating its hotel. The hotel has upgraded its services from one star to two
star hotel. They provide services in their rooms such as racks and closet , TV. they generally do
not offer many services but provide continental breakfast to its customers. one star hotel apply
Michelin method to rate its hotel services.it offer basic facilities such as bed and table and other
refreshment facilities to the people. The business do not offer its services 24 hours.
Task 3
P3)current and future trends in food and beverage industry
There are large number of opportunities available for food and beverages industry for
growing their business. But for staying in the competitive environment the business need to
make changes according to changing customers taste and its technology.
The digital revolution has changed world for food and beverage industry. In order to
survive in the competitive business environment food and beverage concern is continuously
evolving its subscription food home delivery services by considering the wishes of the
customers. The businesses are digitalizing its services. Such as the demand for online delivery
and subscription food services is growing continuously with Amazon's acquisition of whole
foods. That has increases the productivity of the business. home delivery services are growing at
a faster rate(Ducange, Pecori and Mezzina, 2018). Customers are ordering food through various
online app such as uber Eats , zomato and getting the delivery within ours hours. that are high
continent for busy people. The business is enhancing the number of sale by delivering its
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services through various online app. The technology is also changing day by day. Consumer can
do research and check rating of the restaurants and shops through their smartphones before
ordering food at home. they can make fast choices of food by checking ratings of business on
their websites or app. This digitalised services has boosted the growth of food and beverage
businesses. they can make customer aware about their offerings. The people are becoming more
health conscious and their life style is also changing continuously. they are considering food as a
medicines. So food and beverage businesses are considering this as an opportunity. The company
is promoting its business on various websites as a healthy food services(Núñez and et.al ., 2018).
that has helped them in gaining the attention of more and more customers. now a mobile phone
works as room key. Just by opening an app people and on one click they are availing food
facility at home that has increased the target market of the food and beverage industry.
The business is utilising technology in order to reach and inform to customer. they are
planning to provide direct and personalized services to individuals in order to meet their dietary
requirements. they are doing research on how taste and perception of customer is impacting
their food choices, consumption habits. so by knowing such things they will be able to provide
more personalized and healthy food to the customers. the food and beverage industry is adopting
new changes by introducing new innovation. The growing demand of healthy food products and
spreading health awareness that has already transformed the food and beverage industry in many
ways. likewise interconnected mega trends(rise of ageing customers) will force the business to
modify its products as per consumer demand, rather than any “ big company” leading in the
sector(Bell, 2018). the future generation is accepting the manufactured food that lead to have
plant-based meat and dairy alternatives,GM crops, 3D orinters.
Task 4
P4)management skills required in Hilton organisation
In the organisation the management have to increase the knowledge about the new
innovation within own industry. the personnel needs to develop insight knowledge of the
business. they have to inculcate the basic problem solving skills in their staff in order to deal
with any problematic situation. Hilton has globalised its hospitality services and expanded its
business worldwide. so they also need to maintain and build healthy working relationship with
in international companies. The management of the hotel should have skills of providing best
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services to its customers and also have the ability to negotiate and being flexible in any
situation(Bennett and et.al., 2017).
P5)legal requirements and regulatory standards of Hilton
The legal rules are applicable to each employees,officers,directors of the hotel. they shall
take care of infrastructure of the business. Smoking, alcohol, and recreational drugs are
prohibited by the government. In the organisation each person is responsible for carrying out his
or her assigned duties and responsibility according to the legal, rules and regulation(Núñez and
et.al ., 2018). it is a duty of staff to maintaining and cleaning of all the equipment of the business.
The hotel will not responsible in case of theft, damage or lost. if this incident happens then it is
duty of housing service department to keep the lost item with them for 3 month.
Task 5
P6)Compare operational and marketing technology for a range of different types of food and
beverage businesses.
OPERATIONAL TECHNOLOGY MARKETING TECHNOLOGY
An automatic purchasing system help to
manage the inventory of food and beverage
in shortage of stock. Now days there are
many procurements tool for the businesses
which help in manage of stock by alert and
its also suggest that what are the best
product to buy(Bell, 2018). This process
manage with the app like Precoro, these
apps reduce the manual work and save time.
Its depend on the types of the F&B outlets
and size of the business.
Social media play a prominent role in promote
of the any brands, many social media user are
help to bring the brand on top. Many customers
attract with the social media its best way to
engage the customers and make a long term
relation. It's help to the brand awareness,
increase the sales, help to make a loyal
customer. There are many platforms like
Facebook, Instagram etc. Policies of outlet also
effect on the marketing its depend on the outlets
Scheduling apps relate to the employees who
are working in the food and beverage
business. It makes the duty roaster, show the
Re marketing is related to the when we are
gone through a restaurant website after leaving
that still those company ads seen on the screen.
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requirement of staff and alert for the over
staff this technology help to create the
employees schedule in a seconds and its
helping to avoid the extra expenses, set a
budget, over time etc.
This technique is really cost effective and its
helps to promote similar service or product to
the customers. Many companies now days using
re marketing software tool.
AdRoll, Perfect Audience etc.
Tablets are placed in restaurants From the past
few year's, food and beverage outlets
developed their technology, putting tablets
on the table help speed up the service
without wait for any waiters. Its helps the
restaurant performance and
efficiency(Núñez and et.al ., 2018). And its
save the employee time and they focus on
the preparation of operations and look after
the customer.
Email marketing helps to connect group of
people on single time. Using of This technology
by Restaurants build a relationship, brand
awareness, trust and encourage the current
customers to bring more customers and increase
sales email marketing may have many content
like product selling, share information. Email
marketing has most cost effective method of
marketing.
Mode of payment in restaurants are changed
now days many of the cash payment become
cash less, customers are mostly using
mobile payment app to pay the bill.
Mobile marketing is the very convenient way to
target the audience on their mobile phones or
tablets via email, SMS and MMS. Many people
who is using internet they have own a
smartphone. Restaurants are using this strategy
because mobiles phones are first place to contact
of customers. Mobile play a role of a desktop
computer, visit email, browsing a website all
accessible through mobiles.
Task 6
P7)factor that influence the consumer decision in choosing food and beverage outlets
There are some factors that influence the decisions of customers while selecting the food
and beverages outlets (coffee bar, restaurants,Hilton hotel). The EOPS system of business affect
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the decision making process of consumers. This system classified the class of system that
interact the customers preferences such as demanded coffee taste and utilize the constructive
model in order to support customers decision making process. credit card facility in a cafes and
restaurants and hotels influence the decisions of people(factors that influence buying decisions
of consumers,2017). because it offers cash back offer and they can differ their payment till their
dues and bill. the contactless such as secured method for purchasing the product and services via
debit , credit and smart cards attract the customers towards the restaurants and hotel. as the
product are displayed in a logical order that looks attractive and delicious on display and also
communicating all product related features and benefits on display. this factor influences and
attract the customers towards the outlet. the outlet product are individually priced that reduce
the time for the consumer to know the price of the product and services. the issuance of loyalty
cards services encourage customers to revisit the outlet and often take benefit of special
discounts and offers from the restaurants or coffee shop. the target audiences
P8)strategies used by food and beverages outlet to build loyal consumers
The business frequently communicate with its customers that always remind people for
the services of business and also regarding necessary information that they need to know. they
maintain database of customers contacts and send friendly reminders to them via. phone
numbers,mailing, e-mails. The outlets focuses on providing great services to its customers. they
treat their well , behave friendly like family these strategy helps in gaining more and more
opportunities and high market share for the business(Ways to create real customer
loyalty,2017). they just do not depend too much on social media like text messaging, mails. they
believes in interacting personally with the people and building relationship with the society. The
business use well trained customer service representatives that assist in cafes and restaurants in
creating loyalty of the target audiences. coffee shops organize customer loyalty programmes in
this programme people buy certain number of beverages to get a free coffee and consider the
people giving head start. That customer avail the benefit of getting free coffee by punching their
cards for two times. this strategy of providing punching cards to the people assist hotels and bars
in building relationship with that people and creating customers loyalty.
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Conclusion
From the above report it can be concluded that operations of Food and beverages
services include various types of functions like managing variety of catering events, maintaining
stock quality. This report has discussed the advantages and dis ad\vantages of different types of
food beverages industry. such as hotel, fast food,hospital catering services, restaurants,prison
catering services,culture and heritage food services,contract catering. The report has also
identified that in future food and beverages industry will manufacture food that lead to have
plant-based meat and dairy alternatives,GM crops, 3D orinters.
References
Books and journals
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Ryan, D., 2016. Understanding digital marketing: marketing strategies for engaging the digital
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online
Ways to create real customer loyalty.2017.[online]Available
through:<https://articles.bplans.com/8-ways-create-real-customer-loyalty/>
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