This article discusses the marketing plan of organizations and the four main elements of promotional mix. It focuses on how Addison Lee used social media to reach their target market and increase sales. The article also highlights the importance of visual communication channels and customer feedback in building a better client relationship.

Marketing and Communications Autumn 2017 Coursework Brief 1

Identify and explain the marketing concept, the marketing mix and the components of the marketing communications mix. Explain the relationship between the marketing environment, its impact upon organisational decision making and consumer behaviour. Discuss the factors that determine competitive advantage within organisations Explain key theories, concepts and models underpinning business communication to create effective communications. Examine and discuss organisational issues and challenges that impact on the effectiveness of business communication through the use of pre-defined criteria to assist in improving communication within the organisation. Demonstrate an application of concepts and techniques related to business communication processes used within the workplace

Learn about the marketing plan of any organization and the four main elements of promotional mix. Discover how Addison Lee used social media to reach their target market and increase sales.

Marketing and Communication – Part 2 | Desklib

Marketing and Communication – Part 2

Concept of Marketing and Communication Report

Communication plan 6 Report on Addison Lee car service Feedback Report on Addison Lee car service Contents Introduction 2 Promotion mix 2 Decisions taken on the basis on the basis of promotion mix 2 Response availed from target group 3 Suitable channels for communication 3 Key message 3 AIDA 4 Feedback 4 Conclusion 4 REFRENCES 5 Introduction Communication involve exchange of information between two or more people with the help of some medium (Bovee, Thill and Raina, 2016). In this report discussion will be carried on promotion mix

Marketing and Communication – Part 2

End of preview

Concept of Marketing and Communication Report

Communication Plan 6 Report on Addison Lee car service Contents

Marketing Communication Assignment: Addison Lee

MCOM4040 Marketing and Communications - Assignment

Communication Plan - Assignment

Use of Promotional Mix Theory for Selection

Marketing and Communication – Part 2

End of preview

Concept of Marketing and Communication Reportlg...

Communication Plan 6 Report on Addison Lee car service Contentslg...

Marketing Communication Assignment: Addison Leelg...

MCOM4040 Marketing and Communications - Assignmentlg...

Communication Plan - Assignmentlg...

Use of Promotional Mix Theory for Selectionlg...

Concept of Marketing and Communication Report

Communication Plan 6 Report on Addison Lee car service Contents

Marketing Communication Assignment: Addison Lee

MCOM4040 Marketing and Communications - Assignment

Communication Plan - Assignment

Use of Promotional Mix Theory for Selection