Marketing Essentials: Comparing Marketing Mix and Tactics for Business Objectives

Marketing essentials
Table of Contents

INTRODUCTION...........................................................................................................................1
Task 1...............................................................................................................................................1
Covered in power point presentation..........................................................................................1
Task 2...............................................................................................................................................1
Part A...............................................................................................................................................1
1) Compare the marketing mix of two different organisations to achieve business objectives 1
2) Different tactics by which organisation achieve their business objectives.............................3
Part B...............................................................................................................................................4
1) Produce and evaluate a marketing plan for an organisation...................................................4
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Marketing is a process that helps the business to promote their product and services in the
market by which company can attract the customers in the marketplace. Marketing is very much
important aspect of the company that directly contacts to the customer's and provide the
information to the company. Tesco is a retailing industry that provides their product and services
to the supermarkets or by online as well through their web portals. This report will cover the
marketing mix that helps the Tesco to achieve their target. Also includes different tactics that has
been applied by Tesco to achieve the objectives. There are various roles and responsibilities of
the marketing department in marketing environment with that also includes the interrelationships
between the different department of Tesco. Furthermore, this report includes the different
marketing plan for a new product launch to achieve overall marketing objectives.
Task 1
Covered in power point presentation
Task 2
Part A
1) Compare the marketing mix of two different organisations to achieve business objectives
Marketing mix is a process that has been followed by the organisation to promote their
product and services in the market and with that apply different tactics that attracts the
concentration of customer's towards the company (Perreault, 2018). These are the set of activities
that has been performed to promote the product by applying several marketing strategies.
Through marketing mix company performed all the task and activities to pay attentions of the
targeted customer's. Here, is the different marketing mix to plan the marketing strategies of two
different organisation of same sector (Marketing Mix, 2017). One company is Tesco while other
is Morrisons and the differences are discussed below as:
Basis Tesco Morrisons
Product Tesco provides a lot of varieties in
their store as includes foods,
groceries, clothes, cosmetics,
Morrisons sells their products under
their brand name and they have 5
categories in which they deal that
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stationary, financial and electronics
services as well.
are as foods, drink, clothes,
magazines, books and CDs etc.
Place Tesco follows both the channels for
the distribution as online and offline
and has 6809 store all around the
world.
Morrisons sells their product
through two different channels one
is online while other is from
wholesalers then they sell it further
to the retailers.
People Tesco have approximately 460,000
number of employee's that are
working with them and have large
number of customers and their
employee's easily assist them that is
the major factor of their success.
The employees of Morrisons plays
an important role in marketing of
their product and handles the
customer's relationship.
Price Tesco follows cost leadership strategy
to set the price of their products by
which they keep low price of their as
low as possible without compromising
to the quality.
Morrisons follows competitive
based pricing strategies because of
they have large number of
competitors.
Process Process is a set of activities that has
been performed to fulfil the need and
demand of customers thus Tesco cares
all the process of dealing with their
customer's.
Morrisons always make sure that
their products are always available
in the stores for that retailers specify
the level of inventory as that they
balance the storage of products.
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